Ads Lighthouse vs Adspread in 2026: brand-search evidence vs managed Telegram buying

Ads Lighthouse monitors paid results for the searches a team configures. A project defines a brand, domains, keywords, locations, devices, and schedule. The product searches Google and Bing for paid text ads; Growth and higher also capture sponsored Google Shopping listings. Each saved observation preserves the search, engine, location, device, time, advertiser domain, ad copy, and destination. That is substantially more defensible than an uncontextualised screenshot when a team needs to review affiliate behaviour or policy compliance.

The paid-results explorer groups domains by observed visibility, which means the share of saved monitored searches where a domain appeared. It is not Google impression share, spend, proof of a purchased keyword, or proof of infringement. Teams can filter by date, engine, device, operating system, country, and location, inspect ad-copy history, match declared affiliate parameters, open policy cases, trace eligible destinations, and retain evidence packs. Alerts can go to email, Slack incoming webhooks, or JSON webhooks.

Starter is $49 monthly for one project, 20 keywords, two locations, 7,500 scheduled checks, and 100 on-demand checks. Growth is $99 and adds Shopping; Scale is $299 and adds REST API access, API keys, and white-label reports. All plans include CSV and Excel export, team roles, PDF project reports, and the hosted MCP server. The product does not plan or purchase Telegram media, social advertising, or broad display inventory.

Adspread is a managed Telegram buying workflow, not a self-serve competitor intelligence product. An advertiser sends its audience, geography, language, budget, and offer, then receives placement or campaign options to approve. The public site covers three routes: full posts in Telegram channels, official Telegram Ads for a channel or bot, and Telegram Mini App placements. Its value is coordinating the brief, scope, publisher or platform process, budget, status, and reports in one campaign process.

The catalog lets a buyer consider channel topic, language, subscriber count, and average views before a media plan is built. Adspread coordinates publisher agreement and booking for approved channel placements. Official Telegram Ads are different: Adspread runs Sponsored Messages in the Telegram Ads account it operates, pre-checking copy and destination, submitting ads for moderation, managing CPM bids and variants, and reporting during and after delivery. A Sponsored Message can direct to the advertiser’s Telegram channel or bot, not an external website.

There are no packages or subscriptions on the published pricing page. The buyer sets a campaign budget, compares placement options and prices after sign-in, and approves a confirmed plan before funds are reserved. Adspread says charges follow completed placements as agreed. It does not publish a rate card, minimum budget, analytics API, export specification, or independently verified performance benchmark. That makes the written campaign scope, fees, and reporting arrangement essential buying documents.