Athena HQ vs Omnia in 2026: Free GEO audit vs €79/mo weekly action plan + MCP
Athena HQ has a free Essential tier with content gap analysis. Omnia at €79+/month covers 7 AI engines with a weekly auto-generated action plan that tells your team what to do next, plus an MCP server for AI-native workflows.
Athena HQ
Omnia- Athena HQ has a free Essential tier with real Generative Engine Optimization (GEO) audit functionality. Omnia offers a 14-day free trial with no credit card but no permanent free tier; pricing starts at €79/month.
- Omnia covers 7 AI engines: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Microsoft Copilot, and Gemini. Athena HQ covers 4 engines: ChatGPT, Claude, Gemini, and Perplexity.
- Omnia auto-generates a weekly prioritized action plan that tells the team what to do. Athena HQ provides content gap analysis tied to citation data for editorial planning.
- Omnia includes an MCP server that connects the platform directly to Claude, ChatGPT, or Cursor. Athena HQ does not include MCP support; its API access unlocks at $295/month Starter.
- Athena HQ includes API access on the $295/month Starter tier. Omnia includes API access on the Growth tier (€79/month), which is the cheaper API entry point in this comparison.
- Both tools cover Claude, Gemini, ChatGPT, and Perplexity. Omnia extends to AI Overviews, AI Mode, and Copilot, which are surfaces Athena HQ does not cover.
Choosing between Athena HQ and Omnia is a question about whether you want recommendations on a content calendar or a weekly action plan that does the work for you. Athena HQ is a self-serve Generative Engine Optimization (GEO) platform with a free Essential plan and $295/month Starter tier that surfaces content gap analysis tied to citation data. Omnia is an AI visibility monitoring platform at €79+/month that tracks 7 engines and produces a weekly prioritized action plan, with an MCP server that lets Claude, ChatGPT, or Cursor pull data and execute tasks directly. Athena HQ is the right pick if you want to start with a free audit and run a focused content gap closure programme on a credit card. Omnia is the right pick if you want a tool that generates weekly action plans and plugs into an AI-native workflow via MCP. The right pick depends on whether the editorial output is a content gap list or a weekly action plan that drives execution.
The tools at a glance
Athena HQ
Free-to-start GEO audit platform with citation gap analysis and API access on paid plans
Athena HQ is a generative engine optimization platform built around a free GEO audit, paired with paid plans that unlock deeper analysis. It tracks brand appearances across ChatGPT, Claude, Gemini, and Perplexity on all tiers, including the free Essential plan. The standout feature is the Essential tier itself: a genuine free plan that runs a real audit of your AI citation performance, surfaces which competitors are winning in your category, and identifies content gaps that may be holding your brand back.
The paid plans focus on depth rather than coverage. Citation source tracking, unlimited competitor benchmarking, and API access unlock at the $295/month Starter tier, with no mid-priced option in between. The content gap analysis is the centerpiece of the platform: Athena HQ compares your site content coverage to the topics AI models are pulling from competitor sites, and flags specific topic areas to prioritize in your content calendar.
The main friction versus Omnia is the absence of MCP support and weekly action planning. Athena HQ focuses on citation tracking and content recommendations through its dashboard. For teams whose Generative Engine Optimization (GEO) programme primarily needs editorial recommendations, Athena HQ is the practical choice. For teams that want AI-native workflows via MCP and weekly action plans, Omnia is the more appropriate fit.
| Feature | Essential Free | Starter $295/mo | Enterprise Contact |
|---|---|---|---|
| AI models tracked | 4 | 4 | 4 |
| GEO audit | ✓ | ✓ | ✓ |
| Content gap analysis | Basic | Full | Full |
| Citation source tracking | ✗ | ✓ | ✓ |
| Competitor benchmarking | 2 competitors | Unlimited | Unlimited |
| API access | ✗ | ✓ | ✓ |
| White label | ✗ | ✗ | ✗ |
Omnia
AI visibility monitoring with a weekly action plan that does the work for you
Omnia is an AI visibility platform built for small marketing teams that want to act on their data, not just look at it. It tracks where a brand appears in AI answers across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Microsoft Copilot, and Gemini, then produces a weekly prioritized action plan based on what it finds.
The positioning is direct: a team reviews and approves the plan, Omnia handles the other 95%. That workflow is backed by an MCP integration that connects Omnia to Claude, ChatGPT, or Cursor, so teams can pull share-of-voice data, analyze citations, and generate recommendations from inside the AI assistant they already use daily. The platform has customers across Europe including growth teams at Walls.io, Dermofarm, and CoverManager.
The trade-off versus Athena HQ is the absence of a free tier and content gap analysis tied to citation data. Omnia focuses on weekly action plans, sentiment monitoring, and MCP-driven execution rather than structured content gap closure. For teams that want a €79/month entry point with a weekly action plan and MCP workflow, Omnia is the practical choice. For teams that want a free audit plus content recommendations, Athena HQ is the more appropriate fit.
| Feature | Growth €79/mo | Pro €279/mo | Enterprise From €499/mo |
|---|---|---|---|
| Prompts monitored | Up to 25 | Up to 100 | 200+ |
| Monitoring frequency | Daily | Daily | Daily |
| AI engines tracked | 7 | 7 | 7 |
| Countries and languages | Unlimited | Unlimited | Unlimited |
| Competitor benchmarking | ✓ | ✓ | ✓ |
| MCP server | ✓ | ✓ | ✓ |
| API access | ✓ | ✓ | ✓ |
| Sentiment analysis | ✗ | ✓ | ✓ |
Head-to-head feature comparison
| Feature | Athena HQ | Omnia |
|---|---|---|
| AI engines tracked | ChatGPT, Claude, Gemini, Perplexity | 7 (ChatGPT, Perplexity, AI Overviews, AI Mode, Claude, Copilot, Gemini) |
| Competitive share-of-voice | Yes | Yes |
| Prompt-level citation data | Yes | Yes |
| Answer / content gap analysis | Yes (content gap analysis) | Yes (weekly action plan) |
| Category intelligence | No | Yes |
| AEO content generation | No | No |
| Crawler / AI bot log access | No | No |
| Page content audits | No | No |
| API access | Paid plans only (Starter $295/mo+) | Yes (Growth €79/mo+) |
| Looker Studio / BI connector | No | No |
| White-label delivery | No | No |
| Pay-per-prompt pricing | No | No |
| Agency multi-brand support | Limited | Limited |
| Starting price | Free (Essential) | €79/mo |
Need white-label AI visibility reports alongside Athena HQ and Omnia?
Neither Athena HQ nor Omnia offers white-label delivery with guest access links, which limits both for agency client reporting. AI Peekaboo is the best AI visibility tool for agencies with white-label client reports, guest access links, and read and write API on every plan from $50/month Starter. For SEO and marketing agencies managing multiple client brands, AI Peekaboo adds a Looker Studio connector and multi-brand support that both tools leave out of standard pricing.
Read the AI Peekaboo review →Which should you choose?
Athena HQOmniaAthena HQOmniaOmniaOmniaAthena HQAthena HQ and Omnia serve different Generative Engine Optimization (GEO) workflows. Athena HQ provides a content gap analysis output that editorial teams can act on through their content calendar. Omnia produces a weekly prioritized action plan and exposes the same data through an MCP server so AI assistants can pull it directly. Teams with editorial workflows tend to prefer Athena HQ; teams that already work inside Claude or Cursor will find Omnia a faster fit.
Bottom line
If your priority is starting with a free GEO audit and content recommendations tied to citation data, Athena HQ at free or $295/month is the practical choice. If your priority is weekly action plans, MCP integration, and a 7-engine view at €79+/month, Omnia is the more appropriate fit. The deciding factor is whether your team's day-to-day work happens in a content calendar or inside an AI assistant.
Frequently asked questions
How does Athena HQ compare to Omnia for AI visibility?
Athena HQ is a self-serve Generative Engine Optimization (GEO) platform with a free Essential plan and a $295/month Starter tier that surfaces content gap analysis tied to citation data across 4 engines. Omnia is an AI visibility monitoring platform at €79+/month covering 7 engines with a weekly prioritized action plan and an MCP server for AI-native workflows. Athena HQ fits content teams with editorial calendars. Omnia fits teams that prefer weekly action plans and AI-native workflows.
Which tool covers more AI engines?
Omnia covers 7 AI engines: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Microsoft Copilot, and Gemini. Athena HQ covers 4 engines: ChatGPT, Claude, Gemini, and Perplexity. If Google AI Overviews or Copilot coverage matters for your category, Omnia has it; if the four main engines are sufficient, Athena HQ covers them on every tier.
Does Omnia include MCP integration?
Yes. Omnia ships an MCP server on every paid plan that connects to Claude, ChatGPT, or Cursor. From inside the AI assistant, teams can pull current share-of-voice data, check citation sources, track new prompts, and generate recommendations. Athena HQ does not include MCP support; its API access unlocks at $295/month Starter.
Does Athena HQ include a free tier?
Yes. The Essential free plan runs a real Generative Engine Optimization (GEO) audit with content gap analysis and basic competitor benchmarking across 2 competitors. It does not include API access or citation source tracking. Omnia offers a 14-day free trial with no credit card but does not have a permanent free tier.
Which tool is better for editorial teams?
Athena HQ is the practical choice for editorial teams. Content gap analysis is the centerpiece of the platform: Athena HQ compares your site content coverage to the topics AI models are pulling from competitors, and flags specific topic areas to prioritize in your content calendar. Omnia focuses on weekly action plans for in-tool execution rather than editorial planning.
Which AI visibility tool should I pick if I use Claude or Cursor daily?
Omnia is the right choice for teams that live inside Claude, ChatGPT, or Cursor. The MCP integration lets those assistants pull current share-of-voice data, run prompts, and generate recommendations without switching to a separate dashboard. Athena HQ provides data through its own dashboard and an API, but does not expose an MCP server.