Omnia Review
AI visibility monitoring with a weekly action plan that does the work for you
Omnia is the most action-oriented AI visibility tool on the market. Instead of handing you a dashboard and leaving you to figure out next steps, it generates a weekly prioritized action plan and, through its MCP integration, lets your AI assistant execute on it. The tradeoff is EUR pricing that converts higher than US alternatives, and a Growth plan capped at 25 prompts. This is the fastest path from insight to action in AI visibility.
Pros and cons
- 14-day free trial with no credit card required
- Tracks 7 AI engines including Claude, Copilot, and Google AI Mode
- MCP integration lets Claude or ChatGPT pull data and execute tasks directly
- Weekly auto-generated action plan removes the guesswork from GEO optimization
- Sentiment analysis and competitor benchmarking on the Pro plan and above
- EUR pricing: Growth starts at €79/month, which converts to roughly $85 at current rates
- Growth plan is limited to 25 prompts, which is low for multi-product or agency use
- Data export locked to Pro (€279/month) and above
- No white-label or guest access for agency client delivery
What is Omnia?
Omnia is an AI visibility platform built for small marketing teams that want to act on their data, not just look at it. It tracks where your brand appears in AI answers across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Microsoft Copilot, and Gemini, then produces a weekly prioritized action plan based on what it finds.
The positioning is direct: you review and approve the plan, Omnia handles the other 95%. That workflow is backed by an MCP integration that connects Omnia to Claude, ChatGPT, or Cursor, so you can pull share-of-voice data, analyze citations, and generate recommendations from inside the AI assistant you already use daily.
Omnia also monitors sentiment alongside share of voice. It tracks how AI engines describe your brand attribute by attribute: pricing perception, support quality, feature comparisons against named competitors. That lets you catch a negative narrative before it compounds. The platform has customers across Europe including growth teams at Walls.io, Dermofarm, and CoverManager.
Core features
Weekly AI visibility action plan
After analyzing your citation data, Omnia generates a prioritized list of actions for the week. The plan tells you which three things to focus on, why they matter for your share of voice, and how to execute them. This is the core differentiator: most AI visibility tools give you data and stop there. Omnia takes the next step and tells you what to do with it.
Seven-engine tracking with daily monitoring
Omnia tracks brand mentions across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Microsoft Copilot, and Gemini. Prompts run every 24 hours on all paid plans, giving you a fast feedback loop when you publish new content or make changes to your site. The platform supports unlimited countries and languages on all tiers.
MCP integration for AI-native workflow
Omnia ships an MCP server that connects the platform directly to Claude, ChatGPT, or Cursor. From inside your AI assistant, you can pull current share-of-voice data, check citation sources, track new prompts, and generate recommendations without switching to the Omnia dashboard. This is the fastest path from insight to action currently available in the AI visibility market.
Sentiment and narrative monitoring
On the Pro plan and above, Omnia tracks how AI engines describe your brand beyond whether you appear. It monitors sentiment by attribute: how AI answers characterize your pricing, your support quality, and specific features versus named competitors. You can see whether AI is calling your product expensive or affordable, fast or slow, and track those characterizations over time.
Citation and topic discovery
Omnia surfaces which sources AI engines are citing when they mention your brand, and identifies high-demand AI topics in your category that you are not yet capturing. The topic discovery layer shows you where users are asking questions your brand should be answering, which feeds directly into content and PR strategy.
API access on Growth and above
API access is included on the Growth plan (€79/month) for custom reports and integrations. This lets you pull visibility data into existing dashboards or internal tools. The Pro plan adds Slack notifications and data export for teams that want to pipe data into spreadsheets or BI tools alongside the API.
Pricing
| Feature | Growth €79/mo | Pro €279/mo | Enterprise From €499/mo |
|---|---|---|---|
| Prompts monitored | Up to 25 | Up to 100 | 200+ |
| Monitoring frequency | Daily | Daily | Daily |
| AI engines tracked | 7 | 7 | 7 |
| Countries and languages | Unlimited | Unlimited | Unlimited |
| Competitor benchmarking | ✓ | ✓ | ✓ |
| Citation monitoring | ✓ | ✓ | ✓ |
| API access | ✓ | ✓ | ✓ |
| MCP access | ✓ | ✓ | ✓ |
| Insight credits | 150 | 600 | 1,500 |
| Sentiment analysis | ✗ | ✓ | ✓ |
| Data export | ✗ | ✓ | ✓ |
| Slack support | ✗ | ✓ | ✓ |
| Dedicated account manager | ✗ | ✗ | ✓ |
| Free trial | 14 days | 14 days | Demo |
Who it is for
You own a channel you cannot explain to your CMO yet. Omnia gives you the weekly action plan that lets you show up to planning meetings with three concrete tasks tied to measurable share-of-voice outcomes, rather than a dashboard no one knows how to act on.
You want to know which topics AI engines are answering in your category and where your brand is absent. Omnia's topic discovery layer shows you the gaps, and the action plan tells you which content to create first. You do not need to be a GEO expert to use it.
Your team is small and AI search is becoming a real acquisition channel. You need something that monitors seven engines daily, flags sentiment shifts before they compound, and connects to the AI tools you already use via MCP. Omnia fits that gap at the Pro tier.
Verdict
Omnia is the right choice when you want AI visibility to translate directly into a weekly work plan rather than another dashboard to check. The MCP integration, seven-engine coverage, and sentiment monitoring set it apart from simpler tracking tools. The limitations are real: 25 prompts on Growth is tight, EUR pricing pushes the effective cost above US alternatives at the same tier, and agencies needing white-label delivery will need to look elsewhere. But for small in-house teams that want to act fast and see results, Omnia is built for that workflow.
Frequently asked questions
Does Omnia offer a free trial?
Yes. All paid plans come with a 14-day free trial and no credit card is required to start. Omnia says you can see your AI visibility data within 3 minutes of signing up.
What AI engines does Omnia track?
Omnia tracks seven AI engines: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Microsoft Copilot, and Gemini. All seven are included on every paid plan.
What is the MCP integration and how does it work?
Omnia ships an MCP server you add to Claude, ChatGPT, or Cursor in about a minute. Once connected, you can ask your AI assistant to pull your share of voice, analyze citations, or generate recommendations using your live Omnia data. It removes the need to switch between the dashboard and your AI tools.
Is Omnia pricing in EUR or USD?
Omnia prices in EUR. Growth is €79/month, Pro is €279/month, and Enterprise starts at €499/month. At current exchange rates that is roughly $85, $300, and $535 respectively. The 20% yearly discount brings Growth to around €63/month.
Can Omnia handle multiple brands or clients?
Omnia is built primarily for teams managing one brand. There is no white-label or guest access feature for delivering reports to external clients. If you are an agency managing multiple client brands, you would need separate accounts or should evaluate tools like AI Peekaboo that are built for multi-client delivery.
How quickly can I expect to see results after making changes?
Omnia runs prompts every 24 hours, so you get a next-day read on how AI engines respond to changes you make. The company says some customers see results in as little as 7 days, which is faster than SEO where months are the typical feedback window.