Birch (formerly Revealbot) vs Madgicx in 2026: cross-platform rules vs a Meta-focused operating system
Birch automates active campaigns across Meta, Google, TikTok, and Snapchat. Madgicx goes deeper on Meta creative, recommendations, and reporting.
Birch (formerly Revealbot)
Madgicx- Birch Rules supports Meta, Google, TikTok, and Snapchat; Madgicx is positioned around connected Meta accounts.
- Madgicx Pro Complete begins at $45 per month for under $1K of ad spend on annual billing and includes a seven-day trial.
- Birch Pro and Essential pricing changes with connected monthly ad spend, and both advertise a 14-day no-card trial.
- Birch Stage turns Google Drive media and Google Sheets plans into ads for Meta, TikTok, and Snapchat.
- Madgicx combines a searchable ad library, AI creative generation, image editing, and Meta creative insights.
- Both products expose MCP-connected workflows, but their published capabilities are tied to different account and channel scopes.
Birch wins for a cross-platform paid-media team because its rules engine covers Meta, Google, TikTok, and Snapchat, while Madgicx treats Meta as its operating channel. Madgicx is the better buy for an ecommerce brand or Meta-focused agency that needs a connected path from account analysis to creative generation, direct launch, and reporting. The old Revealbot, now Birch, and Madgicx both work on connected ad accounts rather than merely observing competitors. Both charge in relation to activity rather than offering a simple flat workspace price, and neither should be treated as unattended media buying. A cross-channel buyer should start with Birch. A Meta-heavy ecommerce team should look closely at Madgicx. The most expensive mistake is choosing a broader or smarter-sounding platform that leaves the team without support for the channel where its daily decisions actually happen. Before moving a portfolio, run one defined workflow through each trial and review its logs, approvals, and reporting output with the people responsible for account risk.
The tools at a glance
Birch (formerly Revealbot)
Paid-media automation, creative launch, performance analysis, and server-side Meta tracking for active ad accounts
Birch is built for an active media-buying desk. Its Rules engine can use platform data, calculated metrics, Google Sheets, Google Analytics, and connected attribution sources across Meta, Google, TikTok, and Snapchat. Rules can check frequently or follow a custom schedule, and logs show which entities were evaluated or changed.
Stage is the practical differentiator for teams shipping lots of creative. It connects view-only Drive folders and Sheets plans to construct ads for Meta, TikTok, and Snapchat, while retaining a preview and a deliberate launch step. Explorer adds visual performance analysis, while reports span connected platforms.
Pricing is based on connected ad spend, not a flat seat count. Essential starts at $99 per month monthly or $49 annually at up to $10K of connected monthly spend; Pro begins at $99 monthly at that band. That model makes sense when the automation is directly tied to accounts already spending meaningful money.
| Feature | Essential $99/mo monthly or $49/mo annually at up to $10K spend | Pro $99/mo monthly at up to $10K spend | Enterprise Custom plan | Hub gateway Free for 10,000 events/mo, then usage-based |
|---|---|---|---|---|
| Automation Rules | ✗ | ✓ | ✓ | ✗ |
| Meta, Google, TikTok, Snapchat support | ✓ | ✓ | ✓ | ✗ |
| Explorer and custom metrics | ✗ | ✓ | ✓ | ✗ |
| Stage bulk launch | Free version | Free version | Custom limit | ✗ |
| Trial | 14 days, no card | 14 days, no card | Contact sales | ✗ |
Madgicx
Meta ads management platform for AI optimization, creative production, reporting, and operations
Madgicx is a Meta operating environment rather than a general paid-media console. AI Marketer reviews a connected account daily against buyer-defined KPIs, then presents recommendations for the operator to assess. The workflow keeps launch authority with the advertiser instead of treating recommendations as unattended automation.
Creative work is unusually central. The AI Ad Hub includes an ad library, boards, an AI generator, and image editing. Creative Insights aggregates Facebook and Instagram performance, while Ad Launcher combines selected creative and copy for Meta. One-Click Report can draw from Meta Ads, Google Ads, TikTok, GA4, Shopify, and Klaviyo, but that reporting breadth does not make it a cross-channel campaign automation product.
Madgicx prices Pro Complete by ad-spend band. The lowest published band is $45 monthly, $38 quarterly, or $32 annually for spend below $1K, with a seven-day trial. Tracking Pro is a separate per-connected-account add-on for server-to-server Facebook tracking and enhanced conversions.
| Feature | Under $1K spend $45/mo monthly, $32/mo annually | $1K to $2.5K spend $99/mo monthly, $69/mo annually | $2.5K to $5K spend $119/mo monthly, $83/mo annually | Tracking Pro add-on $49/mo per connected account |
|---|---|---|---|---|
| Meta automation and analytics | ✓ | ✓ | ✓ | ✗ |
| AI creative tools | ✓ | ✓ | ✓ | ✗ |
| Seven-day trial | ✓ | ✓ | ✓ | ✗ |
| Server-to-server Facebook tracking | ✗ | ✗ | ✗ | ✓ |
Head-to-head feature comparison
| Feature | Birch | Madgicx |
|---|---|---|
| Primary campaign scope | Meta, Google, TikTok, Snapchat | Meta-focused |
| Rule automation | Yes | Yes |
| Bulk creative launch | Stage for Meta, TikTok, Snapchat | Ad Launcher for Meta |
| Creative research and generation | Launch workflow, not a published AI creative suite | Yes, Ad Hub and AI tools |
| Cross-platform reporting | Yes | Yes, One-Click Report |
| Meta server-side tracking | Hub gateway | Tracking Pro add-on |
| MCP access | Yes | Yes |
| Trial | 14 days, no card | 7 days |
| Published entry price | Spend-based, Essential $99/mo monthly at up to $10K spend | $45/mo at under $1K spend |
Which should you choose?
MadgicxMadgicxMadgicxBirch is the operational choice for a mixed channel desk. Madgicx is the more focused choice when Meta is the account that matters and creative iteration is the bottleneck. Birch earns its place through rules, logs, and repeatable operating processes across multiple networks. Madgicx earns its place by compressing the Meta-specific path from diagnosis through creative and launch. A team that runs Meta beside Google, TikTok, and Snapchat will lose too much by standardising on Madgicx alone. A genuinely Meta-led team will usually get more operational value from Madgicx than from a broader rules engine.
Bottom line
Choose Birch for cross-platform rules, traceable execution, and governed launches across Meta, Google, TikTok, and Snapchat. Choose Madgicx when Meta creative, account recommendations, direct launch, and connected commerce reporting are the work that pays for the software. In either case, calculate the price at real connected spend before choosing. The entry band is not the decision for an active portfolio, and neither product removes the need for an accountable media buyer.
Frequently asked questions
Is Birch or Madgicx better for managing Google Ads and TikTok alongside Meta?
Birch is the better choice for managing Google Ads and TikTok alongside Meta because its Rules workflow explicitly supports Meta, Google, TikTok, and Snapchat. Madgicx is centered on Meta account operations.
Which tool is better for Meta ad creative research and production?
Madgicx is the better documented choice for Meta creative research and production because its AI Ad Hub includes an ad library, generator, image editor, and Creative Insights. Birch is stronger where creative needs to move from Drive and Sheets into multiple ad platforms.
Does Birch still mean Revealbot?
Birch is the new name for Revealbot, and its reviewed profile describes the same paid-media automation category under the Birch name. Buyers comparing older Revealbot material should verify the current Birch plan and spend band.
Can Madgicx automatically change my Meta account without review?
Madgicx presents AI Marketer recommendations against buyer-configured KPIs, while the documented workflow leaves the advertiser to review and apply them. It should be treated as decision support and account operations, not an unattended replacement for a media buyer.
Which product has the cheaper entry price for a small Meta advertiser?
Madgicx has the lower published entry price for a small Meta advertiser, at $45 monthly for its under-$1K spend band. Birch pricing begins at $99 monthly at up to $10K connected monthly spend, although its product covers more platforms.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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