Birch (formerly Revealbot) vs Spytrend in 2026: Account automation vs Meta and TikTok ad intelligence
Birch works inside connected ad accounts, using rules, analysis, reports, and controlled launches across Meta, Google, TikTok, and Snapchat. Spytrend investigates Meta and TikTok ads, linking related activity into advertiser profiles rather than changing campaigns.
Birch (formerly Revealbot)
Spytrend- Birch Rules supports connected Meta, Google, TikTok, and Snapchat accounts, with scheduled checks or checks as often as every 15 minutes.
- Spytrend researches public Meta and TikTok advertising, while its Webmasters view links Meta activity by Pixel ID, landing domain, Page ID, and IP address.
- Birch Pro is listed at $99 per month at up to $10,000 in connected monthly ad spend and includes Rules, Explorer, Launcher, custom metrics, and wider integrations.
- Spytrend Base costs $79 per month, includes one AI category and 40,000 MCP tokens per calendar month, and unlocks fresh ads, Webmasters, and the full TikTok corpus.
- Birch Stage can build Meta, TikTok, and Snapchat ad batches from view-only Google Drive folders and Google Sheets, but requires a preview before launch.
- Spytrend creative deduplication, days-active, status, and re-upload signals help prioritize research, but do not establish spend, conversions, ROAS, or profitability.
- Both vendors publish MCP-connected workflows, but Birch exposes connected-account operations while Spytrend exposes research and drill-down workflows.
Birch and Spytrend belong on opposite sides of a paid-media workflow. Birch is the operating choice for a team with live accounts: it can apply reviewed rules, compare account performance, prepare creative batches from Drive and Sheets, and report across supported connected platforms. Spytrend is the research choice before a campaign decision: it searches public Meta and TikTok activity and its Webmasters view ties pixels, domains, Pages, and IP addresses into a view of the advertiser behind the creative. Buy Birch when the bottleneck is repeatable account control. Buy Spytrend when the useful question is who is behind a cluster of public ads and which creative patterns are worth investigating. Neither can prove that a competitor made money from an ad. Spytrend does not manage bids or budgets, and Birch does not supply a public competitor-ad archive. A team doing both research and execution can use them together, but they should not expect one subscription to replace the other.
The tools at a glance
Birch (formerly Revealbot)
Paid-media automation, creative launch, performance analysis, and server-side Meta tracking for active ad accounts
Birch, formerly Revealbot, is designed for the accounts a team already controls. Its Rules product can combine platform data, calculated metrics, Google Sheets, Google Analytics, and connected attribution inputs across Meta, Google, TikTok, and Snapchat. A rule can use nested conditions, relative ranking, custom timeframes, and more than 20 actions. Birch says checks can run every 15 minutes or on a custom schedule. That is useful operating infrastructure when a team has defined thresholds and somebody accountable for reviewing what automation is allowed to change.
The rest of the product supports that live-account job. Explorer compares trends, creative groups, fatigued ads, and high performers. Stage uses view-only Drive folders and Sheets so rows can become ads with their own account, template, copy, CTA, URL, UTM parameters, and ad name. A run can contain up to 1,000 rows, but the user must preview it and choose an active, paused, or scheduled launch. Reports can combine supported platforms, while activity and automation logs document what was evaluated or affected. Birch can make research ideas operational, but it does not discover a competitor’s public advertising for you.
Pricing depends on connected monthly ad spend. At up to $10,000, Essential is listed at $99 monthly or $49 monthly billed annually, while Pro is $99 monthly. Essential includes workspaces, Overview, reports, activity, and a free Stage version, but excludes automated Rules, Explorer, Launcher, custom metrics, and Top Audiences. Pro adds those operating products and wider integrations. A 14-day no-card trial is advertised for Essential and Pro. It is a poor fit for someone who only needs to search public creative, and it should not be treated as an unattended media buyer.
| Feature | Essential $99/mo monthly or $49/mo annually at up to $10K spend | Pro $99/mo at up to $10K spend | Enterprise Custom plan | Hub gateway Free for 10,000 events/mo, then $10 to $499/mo |
|---|---|---|---|---|
| Pricing basis | Connected monthly ad spend | Connected monthly ad spend | Custom | Tracked events per gateway |
| Automated Rules and strategies | ✗ | ✓ | ✓ | ✗ |
| Explorer, Launcher, custom metrics, and Top Audiences | ✗ | ✓ | ✓ | ✗ |
| Stage | Free version | Free version | Custom limit | ✗ |
| Reports and activity page | ✓ | ✓ | ✓ | ✗ |
| Free trial | 14 days, no card required | 14 days, no card required | Contact sales | ✗ |
Spytrend
Meta and TikTok ad intelligence that connects related campaigns into advertiser network profiles
Spytrend begins outside the buyer’s own ad account. Its distinctive Webmasters view links public Meta ads by Pixel ID, landing domain, Facebook Page ID, and IP address, presenting related domains, Pages, geographies, and creative as an advertising operation rather than a pile of separate cards. A researcher can start with a landing domain or pixel and investigate the connected activity. This is a particularly useful distinction when a competitor appears to be testing through several brands or landing pages. It is a Meta-specific identity view, not a cross-channel graph.
The searchable product covers Meta and TikTok, with Meta described as the deeper source. Spytrend deduplicates creative and records launch timing, active, inactive, or vanished status, days active, and creative re-upload frequency. Its trend labels and scheduled Telegram watches help turn a large public feed into a recurring research workflow. Those are signals for deciding what to investigate or test. They do not reveal a competitor’s bid, true spend, conversion rate, ROAS, or profit, and Google and native advertising are outside the published coverage.
Spytrend Base is $79 per month billed monthly and includes one AI category, paid access, fresh ads, Webmasters, the full TikTok corpus, and 40,000 MCP tokens per calendar month. Pro Exclusive retains the $79 monthly rate but requires three months prepaid and includes five categories. Enterprise costs $300 per month with six months prepaid and includes all 33 categories. Extra categories cost $50 monthly on Base and Pro Exclusive. Its OAuth 2.1 MCP server supports recurring investigation, but returned rows consume tokens and filters can multiply token cost.
| Feature | Free account $0 | Base $79/mo billed monthly | Pro Exclusive $79/mo, 3 months prepaid ($237) | Enterprise $300/mo, 6 months prepaid ($1,800) |
|---|---|---|---|---|
| AI categories included | Not published | 1 | 5 | All 33 |
| Fresh ads, Webmasters, and full TikTok corpus | ✗ | ✓ | ✓ | ✓ |
| Included users | Not published | 1 | 1 | 1 |
| MCP tokens | 500 once | 40,000 per calendar month | 40,000 per calendar month | 40,000 per calendar month |
| Additional AI categories | Not published | $50/mo each | $50/mo each | Not needed |
| Extra MCP tokens | Not available | 40,000 for $50 | 40,000 for $50 | 40,000 for $50 |
Head-to-head feature comparison
| Feature | Birch (formerly Revealbot) | Spytrend |
|---|---|---|
| Primary job | Paid-media operations and automation | Competitor-ad intelligence |
| Advertising surface | Connected Meta, Google, TikTok, Snapchat accounts | Public Meta and TikTok advertising |
| Connected-account actions | Yes, subject to configured rules and review | No |
| Public competitor-ad research | Not published as an ad archive | Yes |
| Network identity mapping | Not published | Yes, Meta Webmasters |
| Creative activity signals | Connected-account performance analysis | Launch, status, days active, re-uploads |
| Creative-batch launch | Yes, Stage for Meta, TikTok, Snapchat | No |
| MCP access | Yes | Yes, OAuth MCP |
| Trial or free account | 14 days, no card for Essential and Pro | Limited free account |
| Starting paid price | $99/mo at up to $10K connected spend | $79/mo Base |
Which should you choose?
SpytrendSpytrendSpytrendThe sensible decision follows the point where work is breaking down. Birch has the rules, account data connections, launch controls, reporting, and logs for a team operating live spend across multiple platforms. Spytrend has the public ad corpus, Meta identity mapping, activity signals, and research automation for a team trying to understand an advertiser before acting. The products can be complementary, with Spytrend contributing a hypothesis and Birch providing a controlled path to test it. Neither makes public advertising evidence equivalent to private account economics or replaces the person who owns the resulting media decision.
Bottom line
Choose Birch Pro when the business needs repeatable rule logic, performance analysis, reporting, and controlled launches inside its own supported accounts. Choose Spytrend Base when the recurring question is which public Meta and TikTok ads, landing domains, Pages, and pixels belong together, and one AI category is sufficient. Birch is an operations subscription whose cost should be calculated against connected spend. Spytrend is a research subscription whose signals should be treated as evidence to investigate, not proof of a competitor’s commercial result. Teams with one bottleneck should buy one, not both.
Frequently asked questions
Is Birch or Spytrend better for a media buyer running Meta, Google Ads, TikTok, and Snapchat?
Birch is the better choice for a media buyer running Meta, Google Ads, TikTok, and Snapchat because its Rules product supports those connected platforms and can use account data in controlled automations. Spytrend researches public Meta and TikTok advertising and does not provide Google or Snapchat campaign management.
Can Spytrend show which Meta ads belong to the same advertiser network?
Spytrend can map related Meta activity through its Webmasters view, which connects ads using Pixel ID, landing domain, Facebook Page ID, and IP address. The resulting profile can help a researcher investigate associated domains, Pages, geographies, and creative, but it does not expose the advertiser’s private campaign configuration or economics.
Which Birch plan includes Rules and custom metrics for a small account portfolio?
Birch Pro includes automated Rules and strategies, Explorer, Launcher, custom metrics, and Top Audiences at the listed $99 monthly setting for up to $10,000 in connected monthly ad spend. Essential includes workspaces, Overview, reports, and activity features but excludes those Pro operating products.
Does Spytrend’s days-active data prove that a competitor ad is profitable?
Spytrend’s days-active data does not prove that a competitor ad is profitable because public ad duration and creative re-upload activity do not reveal spend, conversion rate, ROAS, margin, or profit. Use the signals to prioritize a research brief or a test, then judge performance with first-party account data.
Can a team connect Birch or Spytrend to an AI assistant for recurring work?
Both Birch and Spytrend publish MCP-connected workflows, but they serve different work. Birch MCP exposes connected workspaces, account information, rules, logs, Stage status, and help content, while Spytrend’s OAuth MCP focuses on ad, advertiser, creative, destination, and trend research subject to its token allowances.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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