Birch (formerly Revealbot) vs Use Poach in 2026: paid-media operations vs a personal Meta swipe file
Birch is built to govern and improve connected paid-media accounts across several ad platforms. Use Poach is a focused Chrome extension for saving Facebook Ad Library examples to your own disk and, with Pro, your own Notion database for a one-time $67 payment.
Birch (formerly Revealbot)
Use Poach- Birch operates connected Meta, Google, TikTok, and Snapchat accounts; Use Poach captures ads already found in Facebook Ad Library.
- Use Poach Free saves the media and a metadata-embedded screenshot card to local disk, while Pro adds a Notion database that the customer controls.
- Use Poach Pro costs $67 for lifetime access with no recurring subscription; Birch pricing is based on connected monthly ad spend.
- Birch Pro includes automated Rules, Explorer, custom metrics, Stage, and wider integrations, none of which are part of Use Poach’s capture workflow.
- Use Poach does not publish an advertiser search, hosted ad database, watchlist alerts, or automatic competitor monitoring.
- Birch Stage can launch prepared ads from Google Drive and Google Sheets for Meta, TikTok, and Snapchat, with a preview before launch.
Pick Birch when the commercial problem is operating active campaigns, not collecting examples. Pick Use Poach when the problem is preserving a Facebook Ad Library find in a swipe file you control. Birch handles account-connected rules, analysis, batch creative launch, alerts, and reporting across Meta, Google, TikTok, and Snapchat. Use Poach begins only after a researcher has already found an ad in the public Facebook Ad Library, then captures the media and a metadata card to local disk or, on Pro, to a Notion database. The products can sit in the same paid-social process, but neither replaces the other. An agency with lots of rules and live budget decisions needs Birch’s governance and operating controls. A solo creative strategist who wants a durable collection of Meta examples without another subscription will get more immediate value from Use Poach.
The tools at a glance
Birch (formerly Revealbot)
Paid-media automation, creative launch, performance analysis, and server-side Meta tracking for active ad accounts
Birch is a paid-media operating layer for teams with connected accounts. Its Rules product can combine nested conditions, metric comparisons, ranking conditions, custom timeframes, and more than 20 actions across Meta, Google, TikTok, and Snapchat. That breadth is valuable when a team wants repeatable guardrails for budgets or performance, but it also means Birch is not a lightweight competitor-ad collector. Someone still needs to define and review the automation logic before it touches a live account.
Its production tools go beyond rules. Explorer supports performance trends, comparisons, creative groupings, fatigued-ad review, and best-performer analysis. Stage uses view-only Google Drive folders and Google Sheets to build ads for Meta, TikTok, and Snapchat. A Sheet row can carry its own account, template, copy, CTA, URL, UTM parameters, and ad name, and the team previews the run before deciding whether it launches active, paused, or on a schedule.
Birch makes most sense where a paid-media team has recurring work to standardize. Reports can combine platforms, automation logs document evaluated or affected entities, and Slack or email alerts help keep a team in the loop. The cost decision needs attention because plans are priced by connected monthly ad spend. A small number of carefully selected accounts may be a good start, while adding every client without modelling the portfolio can change the bill quickly.
| Feature | Essential $99/mo monthly or $49/mo annually at up to $10K connected monthly ad spend | Pro $99/mo monthly at up to $10K connected monthly ad spend | Enterprise Custom plan | Hub gateway Free for 10,000 events/mo, then $10 to $499/mo by event volume |
|---|---|---|---|---|
| Automated Rules and strategies | ✗ | ✓ | ✓ | ✗ |
| Explorer, Launcher, custom metrics, and Top Audiences | ✗ | ✓ | ✓ | ✗ |
| Stage | Free version | Free version | Custom limit | ✗ |
| Free trial | 14 days, no card required | 14 days, no card required | Contact sales | ✗ |
Use Poach
Chrome extension for saving Facebook Ad Library ads to local files and, with Pro, a Notion database you control
Use Poach is deliberately narrow. The Chrome extension runs on the public Facebook Ad Library after a researcher finds an example worth keeping. The free version saves an ad image or video and a screenshot card with visible metadata to local disk. That is useful for someone who wants to retain a reference without uploading it to another hosted research dashboard, but it does not discover ads for them or connect to a live ad account.
Pro adds a one-click sync to the customer’s own Notion workspace. Use Poach says it creates a 13-column database, saves a captured ad as a native Notion row with its screenshot, and supports search, filtering, tags, and duplicate handling there. The published workflow supports niche, awareness-stage, and lead-type tags before capture. It is a straightforward choice for a creative strategist whose existing workspace is Notion rather than a subscription intelligence platform.
The product’s limits are the reason it stays simple. It does not publish its own ad database, advertiser search, alerts, watchlists, creative-change monitoring, approval process, or campaign-management controls. The free tier is $0 and Pro is $67 lifetime with no renewal. That is compelling for an individual or small team with a specific collecting habit, but it does not buy the ongoing account operations, reporting, or multichannel support that Birch provides.
| Feature | Free $0 | Pro $67 lifetime |
|---|---|---|
| Capture Facebook Ad Library ads to disk | ✓ | ✓ |
| Save ad image or video | ✓ | ✓ |
| Metadata-embedded screenshot card | ✓ | ✓ |
| Notion database sync | ✗ | ✓ |
| Recurring subscription | ✗ | ✗ |
Head-to-head feature comparison
| Feature | Birch (formerly Revealbot) | Use Poach |
|---|---|---|
| Primary job | Operate paid-media accounts | Capture and retain Facebook Ad Library examples |
| Connected account management | Yes | No |
| Platforms covered | Meta, Google, TikTok, Snapchat | Facebook Ad Library only |
| Facebook Ad Library capture | No dedicated capture workflow | Yes |
| Local media storage | Not published as a local swipe-file feature | Yes, Free and Pro |
| Notion sync | Not published | Yes, Pro |
| Automation rules | Yes, Pro and Enterprise | No |
| Reports and alerts | Scheduled reports plus Slack or email alerts | No published reporting or alerts |
| Starting price | From $99/mo at up to $10K connected monthly ad spend | $0 Free, $67 lifetime Pro |
Which should you choose?
Birch (formerly Revealbot)Use PoachBirch (formerly Revealbot)Use PoachBirch (formerly Revealbot)Use PoachThe choice is uncomplicated once the job is named. Birch is for operating campaigns that you own or manage, where rules, metrics, launch procedures, and reporting affect live work. Use Poach is for retaining an example after manual discovery in Facebook Ad Library. Use Poach’s local-first approach and lifetime price are attractive precisely because it avoids trying to be an operating suite. A paid-social team may reasonably use Use Poach for inspiration and Birch for execution, but buying one does not make the other unnecessary.
Bottom line
Choose Use Poach if your immediate goal is to capture a Facebook Ad Library ad to disk or your own Notion database. The free capture route and $67 lifetime Pro license are hard to beat for a focused swipe-file workflow. Choose Birch when live account operations are costing the team time: Pro adds the rules, Explorer, custom metrics, and integrated workflow that Use Poach intentionally does not attempt. These products complement one another only if your team both collects creative references and actively manages paid accounts at scale.
Frequently asked questions
Is Use Poach or Birch better for saving Facebook Ad Library ads to a Notion swipe file?
Use Poach is the better choice for saving Facebook Ad Library ads to a Notion swipe file because Pro syncs captures into a database in your own Notion workspace. Birch does not publish a Facebook Ad Library capture or Notion swipe-file workflow, and its value lies in the later work of operating connected paid accounts.
Can Use Poach automate Meta campaign budgets after I save an ad example?
Use Poach cannot automate Meta campaign budgets because it is a capture extension rather than an account-management product. Birch can run defined rules in connected Meta accounts, though teams should review those conditions before enabling live automation.
Does Use Poach require a recurring subscription for Notion sync?
Use Poach lists Pro at $67 for lifetime access with no recurring subscription, and that plan adds Notion database sync. The free tier can still save ad media and a metadata screenshot card to local disk, so a researcher can test the capture habit before deciding that a searchable Notion collection is worth the one-time purchase.
Which tool is better for an agency that needs paid-media reporting across clients?
Birch is the better choice for agency paid-media reporting because it offers scheduled reports, automation logs, and alerts around connected accounts. Use Poach stores creative references and does not publish multi-client reporting or account-performance features.
Can a team use Use Poach and Birch together for Meta creative testing?
A team can use Use Poach to retain a manual Facebook Ad Library find and Birch to operate its own Meta tests, but the tools do not automatically pass data between each other. The research, creative decision, and campaign configuration remain separate steps.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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