Determ vs Keyhole in 2026: Published mid-market pricing vs enterprise-only access through Muck Rack
Determ tells you the price before you talk to anyone. Keyhole, now owned by Muck Rack, routes every prospective buyer through an enterprise demo request with no public pricing at all.
Determ
Keyhole- Keyhole has no public pricing and no self-serve access since its acquisition by Muck Rack; the pricing page redirects to a demo request form. Determ publishes pricing from €99/month with no sales call required.
- Keyhole specializes in hashtag tracking, influencer quality scoring, and campaign aggregation across posts sharing a hashtag. Determ has none of these features; it is news and broadcast monitoring with social coverage layered on top.
- Determ holds a documented strength in Central and Eastern European news coverage. Keyhole's coverage is social-platform-focused (X, Instagram, Facebook, YouTube, TikTok, LinkedIn) and does not include news, print, or broadcast sources.
- Keyhole's customer list includes NBC Universal, Billboard, USTA, and WWF, and it holds a top ranking on G2 in social media analytics. Determ does not publish equivalent enterprise logos or G2 category rankings.
- Both tools lack white-label delivery for agencies, though Keyhole's enterprise-only access model via Muck Rack means agencies now need an existing Muck Rack relationship to reach it at all.
This comparison has gotten lopsided since Keyhole's acquisition by Muck Rack. Keyhole built a genuinely strong product around hashtag analytics, influencer quality scoring, and campaign measurement, backed by a G2 top ranking and customers like NBC Universal and Billboard. But as of 2026, keyhole.co's pricing page redirects straight to a Muck Rack demo form, and there is no self-serve signup at any tier. Determ, by contrast, is a media monitoring platform for PR teams that publishes its pricing in euros, from €99 to €499 a month, and covers 100 million-plus news, print, and broadcast sources with real depth in Central and Eastern Europe. The two tools were never identical in scope, Determ is news-and-broadcast-first while Keyhole is hashtag-and-campaign-first, but the acquisition has widened the practical gap: one you can start using today, the other you can only evaluate after a sales call.
The tools at a glance
Determ
AI media intelligence for PR and comms teams with 100M+ source coverage
Determ indexes more than 100 million sources across online news, print, broadcast transcripts, forums, and social media, applying AI to cluster related coverage into topic threads and score sentiment down to the sentence level. Its clearest edge is regional: Croatian, Slovenian, Hungarian, Romanian, and other Central and Eastern European outlets get coverage depth that global monitoring tools tend to skip.
Determ's feature set is monitoring-first: competitor tracking with share-of-voice charts, crisis alerts on volume or sentiment thresholds, and scheduled PDF or CSV reports. Pricing is published from €99/month at the Focus tier up to €499/month at Command, with a custom tier above that, and no part of evaluating the platform requires talking to a salesperson first.
What Determ does not do is hashtag or influencer analytics. There is no campaign aggregation feature, no influencer audience quality scoring, and social platform coverage is described in Determ's own materials as narrower than dedicated social listening tools. It solves press and broadcast monitoring well; it is not a substitute for a social campaign measurement tool.
| Feature | Focus €99/mo | Expand €299/mo | Command €499/mo | Custom Contact |
|---|---|---|---|---|
| Sources monitored | 100M+ | 100M+ | 100M+ | 100M+ |
| Real-time alerts | ✓ | ✓ | ✓ | ✓ |
| Competitor tracking | 1 competitor | 3 competitors | Unlimited | Unlimited |
| Share of voice | ✗ | ✓ | ✓ | ✓ |
| API access | ✗ | ✗ | ✓ | ✓ |
| Custom dashboards | Limited | ✓ | ✓ | ✓ |
Keyhole
Social media analytics with hashtag tracking, influencer analytics, and campaign measurement, now part of the Muck Rack platform
Keyhole built its reputation on three workflows that most tools handle separately: hashtag and keyword tracking with multi-year historical data, influencer analytics with an audience quality score that separates real engagement from inflated follower counts, and campaign measurement that aggregates every post using a shared hashtag into one dashboard. It has held a top ranking on G2 in social media analytics and counts NBC Universal, Billboard, USTA, and WWF among its customers.
Since its 2024 acquisition by Muck Rack, the PR software platform, that product now sits behind an enterprise sales process. As of 2026, keyhole.co's pricing page redirects to a Muck Rack demo request form. There is no public pricing, no self-serve trial, and no way to compare tiers without engaging Muck Rack's sales team first, a real change from Keyhole's prior self-serve professional tiers.
The underlying product fundamentals have not changed, hashtag analytics, influencer scoring, and campaign aggregation are still well-executed. What changed is who can reach it. Mid-market teams and smaller agencies that could previously self-serve into Keyhole now have to justify an enterprise sales conversation just to see a number, and the acquisition adds roadmap uncertainty on top of that.
| Feature | Professional Contact for pricing | Enterprise Contact for pricing |
|---|---|---|
| Hashtag and keyword tracking | ✓ | ✓ |
| Historical data | Limited | Extended |
| Influencer analytics | ✓ | ✓ |
| Campaign measurement | ✓ | ✓ |
| Competitor benchmarking | ✓ | ✓ |
| API access | ✗ | ✓ |
Head-to-head feature comparison
| Feature | Determ | Keyhole |
|---|---|---|
| Source coverage | 100M+ sources | Major social platforms (X, Instagram, Facebook, YouTube, TikTok, LinkedIn) |
| News, print, and broadcast coverage | Yes | No |
| Hashtag / campaign aggregation | No | Yes, core feature |
| Influencer analytics and quality scoring | No | Yes, with audience quality scoring |
| Competitor tracking | Yes, up to unlimited on Command | Yes |
| Dedicated share-of-voice charts | Yes (Expand plan and up) | No |
| Self-serve signup | Typically available, confirm on site | No |
| Published pricing | Yes, from €99/mo | No, sales demo required via Muck Rack |
| API access | Command plan (€499/mo) | Enterprise tier |
| White-label delivery | No | No |
| Starting price | €99/mo | Contact for pricing (Muck Rack sales process) |
Which should you choose?
DetermKeyholeDetermKeyholeKeyholeDetermDetermBefore the Muck Rack acquisition, this comparison would have come down to feature fit: Determ for press and broadcast monitoring, Keyhole for hashtag and influencer campaign measurement. That still holds on paper, but the access question now dominates the decision. Determ is something a mid-market PR team can sign up for this afternoon and know the monthly cost before doing so. Keyhole is something you can only evaluate by requesting a Muck Rack demo, with no visibility into pricing until a sales conversation happens. Unless you are already an enterprise buyer or a Muck Rack customer, that gap matters more than which feature set is objectively richer.
Bottom line
Sign up for Determ if you need media monitoring you can evaluate and budget for today, especially with news coverage or European market exposure as a priority. Request the Keyhole demo through Muck Rack only if hashtag-anchored campaign measurement and influencer quality scoring are core to your workflow and your organization already runs an enterprise sales process for software purchases. Mid-market teams who want Keyhole-style hashtag and influencer features without the enterprise gate should evaluate Brand24 or Mention instead, both of which remain self-serve.
Frequently asked questions
Can I still sign up for Keyhole without talking to sales?
No, as of 2026 there is no self-serve access to Keyhole. The keyhole.co pricing page redirects to a Muck Rack demo request form, and evaluating the platform requires going through Muck Rack's enterprise sales process. Determ, by contrast, publishes its pricing and typically offers a way to start without a sales call.
Is Determ or Keyhole better for hashtag campaign measurement?
Keyhole is purpose-built for this and Determ is not. Keyhole aggregates every post sharing a campaign hashtag, including owned, partner, and influencer content, into a single reach and engagement view. Determ has no hashtag or campaign aggregation feature at all; it is a news and broadcast monitoring platform with social coverage layered on top.
Why did Keyhole stop publishing pricing?
Keyhole was acquired by Muck Rack, the PR software platform, in 2024. Since then, pricing and onboarding route through Muck Rack's enterprise sales process rather than Keyhole's prior self-serve professional tiers. This is a direct consequence of the acquisition, not a change specific to product features.
Does Determ have influencer analytics like Keyhole?
Determ has no influencer analytics feature. Its feature set covers news and broadcast monitoring, competitor share of voice, and crisis alerts, but it does not include influencer discovery or audience quality scoring. Teams that need influencer measurement alongside monitoring should look at Keyhole (via Muck Rack) or a dedicated influencer analytics tool.
Which tool makes more sense for a small or mid-size business in 2026?
Determ is the practical choice for small and mid-size teams, since it has published pricing starting at €99/month and no enterprise sales gate. Keyhole's enterprise-only access model via Muck Rack effectively excludes SMBs from a realistic evaluation path, regardless of how well-suited its hashtag and influencer features might be to a smaller brand's needs.