Keyhole Review
Social media analytics with hashtag tracking, influencer analytics, and campaign measurement, now part of the Muck Rack platform
Keyhole has been acquired by Muck Rack and its pricing and onboarding now run through Muck Rack's enterprise sales process. There is no public pricing and no self-serve trial available at the Keyhole domain; the pricing page redirects to a Muck Rack demo request form. The underlying product, built around hashtag analytics, influencer measurement, and campaign tracking, is well-regarded by G2 reviewers and major brands. But the acquisition makes it effectively inaccessible to teams that need to evaluate a tool before committing to an enterprise sales conversation.
Pros and cons
- Hashtag and keyword tracking with multi-year historical data, useful for trend and benchmarking research
- Influencer analytics with audience quality scoring built into the campaign monitoring workflow
- Campaign aggregation across all posts using a shared hashtag, eliminating manual metric compilation
- Competitor social account analytics with engagement benchmarking available across tiers
- G2 top-ranked in the social media analytics category with notable customers including NBC Universal, Billboard, USTA, and WWF
- Acquired by Muck Rack: no public pricing and no self-serve access, evaluation requires an enterprise demo request
- Pricing page at keyhole.co redirects to a Muck Rack demo form, making it impossible to compare plans independently
- Source coverage is social-focused and does not match the breadth of Brand24 or Mention for news and blog monitoring
- No podcast monitoring, which is increasingly relevant as audio becomes a meaningful brand conversation channel
- The Muck Rack acquisition introduces product roadmap uncertainty for buyers evaluating long-term platform commitment
What is Keyhole?
Keyhole is a social media analytics platform built around hashtag tracking, brand monitoring, influencer analytics, and campaign measurement. It has been in the market since 2012 and developed particular depth in hashtag and keyword analytics, with historical data spanning multiple years, making it useful for trend research, benchmarking, and retrospective campaign analysis. The platform has held a top ranking on G2 in the social media analytics category and lists enterprise customers including NBC Universal, Billboard, USTA, and WWF.
In 2024, Keyhole was acquired by Muck Rack, the PR software platform. As of 2026, keyhole.co redirects its pricing page to a Muck Rack demo request form. There is no public pricing and no self-serve evaluation path. Prospective buyers must go through Muck Rack's enterprise sales process to access pricing or begin an evaluation. This is a significant change for a tool that previously had self-serve tiers accessible to smaller teams.
The core Keyhole feature set covers three workflows that most marketing tools handle separately: monitoring brand and campaign hashtags, measuring influencer contribution to campaign performance, and benchmarking competitor social accounts. Bundling these in one platform is a genuine advantage for teams that otherwise rely on three separate tools for these functions. The limitation post-acquisition is that the enterprise-only access model prices out the mid-market teams who were previously Keyhole's natural buyer.
Core features
Hashtag and Keyword Tracking with Historical Data
Keyhole tracks any hashtag or keyword across social platforms and surfaces volume, reach, impressions, engagement, and sentiment over flexible time windows. Historical data depth spans multiple years on higher tiers, making it possible to research how a topic or campaign conversation has evolved over time, benchmark current performance against seasonal baselines, or support longer-term brand tracking projects. This depth of historical access is uncommon at mid-market price points in the monitoring category.
Influencer Analytics and Quality Scoring
Within any tracked hashtag or keyword, Keyhole identifies the accounts that generated the most reach and engagement in the analysis window. Each influencer profile includes follower count, average engagement rate, and an audience quality score that distinguishes genuine engagement from inflated metrics. This allows marketing teams to surface organic advocates already talking about their brand, evaluate potential influencer partners with actual performance data, and report on influencer partnership ROI post-campaign.
Campaign Measurement Across Multiple Posts
Keyhole aggregates performance metrics across all posts using a campaign hashtag, including owned accounts, influencer posts, partner content, and organic brand mentions. The campaign view shows total reach, impressions, engagement, and sentiment in a single dashboard rather than requiring manual data pull from each platform. For brands running multi-account or multi-influencer campaigns, this aggregation alone saves significant reporting time.
Competitor Social Account Analytics
Competitor social accounts can be added to the Keyhole monitoring setup for benchmarking against your own posting frequency, follower growth, and engagement rates. The benchmarking view provides objective competitive data without relying on competitor self-reporting or maintaining a separate manual tracking process. This is available across plan tiers and is frequently cited as one of the more useful everyday features by active users.
Automated Reporting and Delivery
Keyhole generates automated reports covering monitored hashtags, brand mentions, influencer performance, and competitor benchmarks. Reports can be scheduled for stakeholder delivery on a recurring cadence and formatted for leadership or client presentation. For agencies, this removes the manual reporting compilation step from the workflow, though the enterprise-only access model now limits which agencies can access the platform at all.
Pricing
| Feature | Professional Contact for pricing | Enterprise Contact for pricing |
|---|---|---|
| Hashtag and keyword tracking | ✓ | ✓ |
| Historical data | Limited | Extended |
| Influencer analytics | ✓ | ✓ |
| Campaign measurement | ✓ | ✓ |
| Competitor benchmarking | ✓ | ✓ |
| Automated reporting | ✓ | ✓ |
| API access | ✗ | ✓ |
| Dedicated account manager | ✗ | ✓ |
Who it is for
Large brands that regularly measure campaign performance by hashtag and need to aggregate results across owned, partner, and influencer posts will find Keyhole's campaign measurement view valuable. The fact that it is now enterprise-only via Muck Rack means this audience is the natural fit, and the customer list confirms it: companies like NBC Universal and Billboard are using it at scale.
Agencies running influencer programs for enterprise clients need to justify partnership spend with performance data that goes beyond follower count. Keyhole's influencer quality scoring and campaign aggregation support this reporting. The Muck Rack integration also means agencies already in the Muck Rack ecosystem can access Keyhole's analytics without adding a separate vendor.
Organizations already using Muck Rack for PR management are the most natural path to Keyhole's analytics capabilities post-acquisition. The Muck Rack integration means the social analytics layer can be added to an existing platform relationship rather than evaluated as a standalone tool purchase.
Verdict
Keyhole has strong product fundamentals: hashtag analytics, influencer measurement, and campaign aggregation are well-executed and validated by its G2 rankings and enterprise customer list. The Muck Rack acquisition has changed who can practically access it. With no public pricing and no self-serve evaluation path, Keyhole is now effectively an enterprise tool accessible only through a Muck Rack sales conversation. Teams evaluating social media analytics in the mid-market should look at Brand24 or Mention, which offer self-serve access and more transparent pricing. Teams already in the Muck Rack ecosystem or buying at enterprise scale have the clearest path to a Keyhole evaluation.
Frequently asked questions
Has Keyhole been acquired?
Yes. Keyhole was acquired by Muck Rack, the PR software platform. As of 2026, Keyhole's pricing and onboarding route through Muck Rack's enterprise sales process. The keyhole.co pricing page redirects to a Muck Rack demo request form. There is no public pricing or self-serve trial available independently of the Muck Rack sales process.
Can I sign up for Keyhole without going through a sales process?
No. As of 2026, there is no self-serve access to Keyhole. To evaluate the platform, you need to submit a demo request through Muck Rack's website and engage with their enterprise sales team. This is a significant change from Keyhole's prior model, which included self-serve professional tiers.
What makes Keyhole different from Brand24 or Mention?
Keyhole is strongest for hashtag-anchored campaign measurement and influencer analytics, workflows that Brand24 and Mention do not focus on. Brand24 and Mention are stronger for broad web, news, and blog monitoring with real-time alert infrastructure. The right choice depends on use case. Currently, Brand24 and Mention are also accessible to mid-market teams without an enterprise sales commitment; Keyhole is not.
What platforms does Keyhole track?
Keyhole tracks content across major social platforms including X (formerly Twitter), Instagram, Facebook, YouTube, TikTok, and LinkedIn. Coverage depth varies by platform based on API access restrictions each platform sets. The monitoring is social-focused and does not include the news, blog, and podcast coverage that tools like Brand24 offer.
Is Keyhole suitable for small or mid-size businesses?
At its current enterprise-only positioning via Muck Rack, Keyhole is not a practical option for small or mid-size businesses. There is no self-serve entry point and pricing requires going through an enterprise sales process. SMBs looking for hashtag analytics and social monitoring should evaluate Brand24, Mention, or Mentionlytics, which offer self-serve access with transparent pricing.