Foreplay vs Use Poach in 2026: paid-social creative workflow vs local Facebook Ad Library capture
Foreplay is a paid-social research and briefing workspace with discovery, shared swipe files, competitor monitoring, connected-account analysis, and briefs. Use Poach is a deliberately narrow Chrome extension that saves Facebook Ad Library ads to files you control, then optionally into your own Notion database for a $67 lifetime payment.
Foreplay
Use Poach- Use Poach Free saves a selected Facebook Ad Library ad’s media plus a metadata screenshot card to local disk.
- Use Poach Pro is a $67 lifetime license that creates a 13-column database in the customer’s own Notion workspace.
- Foreplay Discovery searches a published database of more than 200 million ads, while Swipe File organizes references into shareable boards.
- Foreplay Workflow costs $149 per month billed annually and adds Spyder competitor tracking, one Lens brand, and MCP or API connections.
- Foreplay’s Chrome extension can save from Meta Ad Library, TikTok Creative Center, Instagram organic posts, and other supported pages.
- Use Poach is limited to the public Facebook Ad Library and does not publish discovery, monitoring, alerts, team workflow, or broad network coverage.
These tools are not substitutes unless the task has been reduced to saving examples from Facebook Ad Library. Choose Use Poach when that is exactly the task: the free extension captures an ad’s media and metadata screenshot to local disk, while Pro adds a 13-column Notion database for a one-time $67. Choose Foreplay when paid-social research has to travel through discovery, shared reference boards, competitor tracking, connected-account creative analysis, and a production brief. Foreplay Basic begins at $49 per month billed annually, but Workflow at $149 is the first tier with Spyder, Lens, and AI-tool connections. Use Poach gives ownership and low cost; Foreplay gives a broader team workflow. Neither runs campaigns or edits bids.
The tools at a glance
Foreplay
Paid-social creative workflow for discovering, organizing, monitoring, analysing, and briefing ads
Foreplay joins the stages of paid-social creative work that often become separate tools and loose screenshots. Discovery is its searchable database of more than 200 million ads, with AI search, filters, transcription, creative analysis, emotional analysis, persona and target detection. Swipe File keeps the selected evidence in shareable Pinterest-style boards. Its Chrome extension and mobile app save references from Meta Ad Library, TikTok Creative Center, Instagram organic posts, and other supported web pages, so the research does not need to stay inside one archive.
The higher plans turn a reference library into a working team system. Spyder continuously monitors named competitor brands and exposes activity such as ad history, creative tests, media mix, timelines, landing pages, and recurring hooks. Lens connects a team’s own Meta and TikTok accounts for creative analysis and shareable reports. Briefs packages chosen inspiration into scripts, storyboards, and modular direction. These are research and production capabilities, not a promise to publish ads, change budgets, or reveal competitor economics.
Basic is $49 per month billed annually for one user and Discovery plus Swipe File. Workflow is $149 for five users, 10 or more Spyder brands, one Lens brand, and MCP, API, and AI-tool connections. Agency is $389 for 10 users, 50 or more Spyder brands, and 10 or more Lens brands. All published self-serve plans have a seven-day trial. Basic makes sense for individual reference work; Workflow is where Foreplay becomes a competitor and account-analysis workflow.
| Feature | Basic $49/mo annually | Workflow $149/mo annually | Agency $389/mo annually | Enterprise Custom |
|---|---|---|---|---|
| Included users | 1 | 5 | 10 | Unlimited |
| Discovery and Swipe File | ✓ | ✓ | ✓ | ✓ |
| Spyder competitor brands | No | 10+ annually unlimited | 50+ annually unlimited | Unlimited |
| Lens connected brands | No | 1 | 10+ | Unlimited |
| MCP, API, and AI-tool connections | ✗ | ✓ | ✓ | ✓ |
| Trial | 7 days | 7 days | 7 days | Talk to sales |
Use Poach
Chrome extension for local Facebook Ad Library captures and optional customer-owned Notion storage
Use Poach begins after discovery rather than trying to replace it. A researcher finds an ad in the public Facebook Ad Library, uses the extension, and saves its media plus a metadata screenshot card to local disk. The product says the card includes headline, primary copy, CTA, advertiser, landing URL, dates, and user-applied tags, with metadata embedded in the PNG for ExifTool reading. That gives a small curated swipe file useful context even if it later leaves the original folder.
Pro adds a direct Notion workflow, not a larger ad-intelligence database. For a $67 lifetime payment, Use Poach creates a 13-column database in the customer’s own Notion workspace and sends captures there as native rows with screenshots. The extension allows tags such as niche, awareness stage, and lead type, and says Notion records are deduplicated. Its privacy policy says captured ads, screenshots, Notion content, and Notion tokens are not sent to its licensing service.
The narrow scope is both its virtue and its limit. Use Poach does not publish a proprietary search database, competitor watchlist, cross-network coverage, alerts, reporting, team approvals, API, or campaign-management workflow. Free is enough for a researcher who wants local files. Pro is sensible for someone who already organizes creative in Notion and wants a durable archive under their own workspace rather than another recurring dashboard.
| Feature | Free $0 | Pro $67 lifetime |
|---|---|---|
| Capture Facebook Ad Library ads to disk | ✓ | ✓ |
| Save ad image or video | ✓ | ✓ |
| Metadata screenshot card | ✓ | ✓ |
| Research tags | ✓ | ✓ |
| Notion database sync | ✗ | ✓ |
| 13-column Notion database | ✗ | ✓ |
| Recurring subscription | ✗ | ✗ |
Head-to-head feature comparison
| Feature | Foreplay | Use Poach |
|---|---|---|
| Primary job | Creative research and production workflow | Local capture and Notion retention |
| Starting cost | $49/mo annually | $0 Free |
| Published ad discovery database | Yes, 200M+ ads published | No |
| Facebook Ad Library capture | Yes | Yes |
| TikTok and other saving sources | Yes, supported sources include TikTok and Instagram | No, Facebook Ad Library only |
| Shared boards and briefs | Yes | Not published |
| Competitor monitoring | Workflow and above | No |
| Connected-account analysis | Workflow and above | No |
| Notion database in customer workspace | Not published | Pro, $67 lifetime |
Which should you choose?
ForeplayForeplayUse Poach is a better purchase when the right outcome is a small, owned set of Facebook Ad Library references, especially for a Notion-centered researcher. Foreplay is better when collecting is only the beginning of the job. Its value comes from finding material, preserving it in a shared context, monitoring competitors, examining owned-account creative, and converting evidence into a brief. Paying for Foreplay solely to capture a few Meta ads would be wasteful; expecting Use Poach to replace a research and briefing system would be equally mistaken.
Bottom line
Choose Use Poach Free for local Facebook Ad Library captures, or Pro when those captures belong as searchable rows in your own Notion workspace. Choose Foreplay Basic for individual discovery and swipe-file work, then Workflow if competitor monitoring, Lens analysis, and a shared production workflow are repeated needs. The products can coexist: Use Poach protects a lightweight local archive, while Foreplay provides the wider research and briefing process. Neither manages live ad spend.
Frequently asked questions
Is Foreplay worth paying for if I only save Facebook Ad Library ads?
Foreplay is usually not worth paying for if your only task is saving a few Facebook Ad Library ads because Use Poach Free captures media and a metadata card to local disk. Foreplay becomes worthwhile when you need its discovery database, shared boards, competitor tracking, connected-account analysis, or briefs.
What does the $67 Use Poach Pro license include for a Notion user?
Use Poach Pro includes a one-time lifetime license that creates a 13-column database in the customer’s own Notion workspace and saves each selected Facebook Ad Library capture as a native row with its screenshot. It does not add cross-network discovery, competitor monitoring, or a hosted research dashboard.
Can Foreplay save ads from TikTok and Instagram as well as Meta?
Yes, Foreplay says its Chrome extension can save references from Meta Ad Library, TikTok Creative Center, Instagram organic posts, and other supported web pages. Use Poach is documented only for captures from the public Facebook Ad Library.
Does Use Poach send captured ads and Notion content to its licensing service?
Use Poach says its licensing service does not receive captured ads, screenshots, Notion content, or Notion tokens. The privacy policy says the Notion token is stored in Chrome extension storage and sent to Notion’s API for user-triggered actions.
Can either Foreplay or Use Poach manage my Meta campaigns?
No, neither Foreplay nor Use Poach is documented as a campaign-management console for changing bids, audiences, or budgets. Foreplay Lens analyses connected Meta and TikTok creative, while Use Poach preserves ads already found in Facebook Ad Library.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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