ForumScout vs Reputology (GatherUp) in 2026: Social selling monitoring vs multi-location review management
One tool watches Reddit and LinkedIn for sales conversations. The other collects and manages Google and Yelp reviews across hundreds of business locations. They share a category label, not a use case.
ForumScout
Reputology (acquired by GatherUp)- ForumScout monitors Reddit, LinkedIn, Twitter/X, YouTube, Instagram, Bluesky, forums, and news. Reputology (GatherUp) monitors Google Business Profile, Yelp, Facebook, and TripAdvisor reviews.
- ForumScout prices by keyword volume with unlimited team seats starting at $19/month. Reputology (GatherUp) prices by location, starting at $99/month for a single location or $60/month per location for multi-location accounts.
- Reputology (GatherUp) offers white-label delivery on its Multi Location plan, which ForumScout does not offer on any tier.
- ForumScout has no API on its entry Starter plan, and Reputology (GatherUp) has no publicly advertised API at all.
- Reputology (GatherUp) runs automated email and SMS review collection campaigns, a workflow ForumScout does not have since it monitors existing public conversations rather than soliciting new reviews.
- ForumScout generates AI draft replies for social and forum mentions; Reputology (GatherUp) generates AI-assisted response templates specifically for customer reviews.
ForumScout and Reputology get grouped together as brand monitoring tools, but they solve almost entirely different problems. ForumScout watches Reddit, LinkedIn, Twitter/X, and six other platforms for keyword mentions and drafts AI reply suggestions so growth teams can jump into relevant conversations. Reputology, now sold under the GatherUp brand after a 2021 acquisition, collects and manages customer reviews across Google, Yelp, and Facebook for restaurant groups, franchises, and other multi-location businesses. If you searched for this comparison expecting two competing social listening tools, the more useful question is which category actually matches your problem: community and social conversation monitoring, or review collection and reputation management at the location level.
The tools at a glance
ForumScout
Social listening with AI-generated reply suggestions for sales and growth teams
ForumScout tracks keyword mentions across Reddit, LinkedIn, Twitter/X, YouTube, Instagram, Bluesky, forums, and news sources, then generates an AI draft reply for each matched post. The idea is to shorten the gap between spotting a relevant conversation and actually responding to it, which makes the tool a fit for social selling and community-led growth rather than passive brand tracking.
Every plan includes unlimited team seats, so a five-person growth team pays the same $19 to $129 monthly rate as a solo founder. That is unusual in a category where most tools charge per user. Webhooks and a Google Sheets integration cover basic downstream routing, though API access is reserved for the Pro and Ultra tiers.
What ForumScout does not do is manage reviews. It has no review collection workflow, no listings management, and no white-label option, so it will not help a multi-location business that needs to solicit and respond to Google reviews across dozens of storefronts.
| Feature | Starter $19/mo | Pro $49/mo | Ultra $129/mo |
|---|---|---|---|
| Keywords monitored | 5 | 15 | 50 |
| Team seats | Unlimited | Unlimited | Unlimited |
| AI reply suggestions | ✓ | ✓ | ✓ |
| Platforms covered | 8+ | 8+ | 8+ |
| Webhook and Google Sheets | ✓ | ✓ | ✓ |
| API access | ✗ | ✓ | ✓ |
| Priority support | ✗ | ✗ | ✓ |
Reputology (acquired by GatherUp)
Review management and reputation platform for multi-location businesses with listing management, review collection, and AI-assisted response tools
Reputology was built for multi-location businesses, restaurant groups, franchise systems, healthcare networks, that need to aggregate and act on reviews across Google, Yelp, and Facebook without manually checking each location. GatherUp acquired the company in 2021 and consolidated the product under its own brand, so reputology.com now redirects to GatherUp and buyers are evaluating GatherUp's current platform regardless of which name led them there.
The core workflow is collection, not just monitoring: automated email and SMS campaigns prompt recent customers to leave reviews, which generates meaningfully more volume than waiting for customers to self-select. Fake review detection with guided dispute workflows and AI-assisted response templates round out the day-to-day feature set, and the Multi Location plan adds white-label reporting for agencies reselling reputation management to clients.
The tradeoff is scope and access. There is no public API, so connecting review data to a custom CRM or dashboard is not straightforward, and coverage stops at review platforms rather than extending into broader social or news monitoring.
| Feature | Small Business $99/month | Multi Location $60/month per location |
|---|---|---|
| Locations covered | 1 | Multiple |
| Listings management | ✓ | ✓ |
| Review collection campaigns | ✓ | ✓ |
| Sentiment and keyword analysis | ✓ | ✓ |
| Fake review detection | ✓ | ✓ |
| AI response templates | ✓ | ✓ |
| White-label reporting | ✗ | ✓ |
Head-to-head feature comparison
| Feature | ForumScout | Reputology (acquired by GatherUp) |
|---|---|---|
| Platforms/sources monitored | Reddit, LinkedIn, Twitter/X, YouTube, Instagram, Bluesky, forums, news (8+) | Google Business Profile, Yelp, Facebook, TripAdvisor, industry review sites |
| Review platform coverage (Google, Yelp, etc.) | No | Yes, primary focus |
| Social and community coverage (Reddit, LinkedIn, etc.) | Yes, primary focus | No |
| AI-generated reply or response drafts | Yes, AI draft reply on every matched mention | Yes, AI-assisted review response templates |
| Automated review collection campaigns | No | Yes, automated email and SMS campaigns |
| Sentiment analysis | Yes | Yes |
| White-label delivery | No | Yes, on Multi Location plan |
| API access | Pro and Ultra plans only | No public API |
| Pricing model | Unlimited seats, billed by keyword volume | Per location, billed by location count |
| Starting price | $19/mo | $99/month (single location) |
Which should you choose?
ForumScoutReputology (acquired by GatherUp)Reputology (acquired by GatherUp)ForumScoutReputology (acquired by GatherUp)ForumScoutThese tools do not compete for the same budget line. ForumScout is a conversation-monitoring and reply tool for teams that want to participate in public discussions about their category. Reputology, now GatherUp, is a review collection and reputation operations platform for businesses with physical locations. A restaurant chain choosing between the two does not have a real decision to make: it needs GatherUp. A SaaS founder trying to catch Reddit threads about a competitor does not need review collection at all. The overlap is nominal, not functional.
Bottom line
Pick ForumScout if your problem is finding and responding to relevant conversations on Reddit, LinkedIn, and similar platforms, and the $19/month unlimited-seat pricing fits a small team. Pick Reputology (GatherUp) if your problem is collecting and managing reviews across multiple physical locations, and budget for $60 per location per month once you are past a single site. If you actually need both social conversation monitoring and review management, expect to run two separate tools since neither one covers the other's job.
Frequently asked questions
Is Reputology still a separate product from GatherUp in 2026?
No, Reputology is not a separate product anymore. GatherUp acquired Reputology in 2021, consolidated the technology under its own brand, and the reputology.com domain now redirects to GatherUp. Anyone evaluating "Reputology" today is actually evaluating GatherUp's current platform.
Can ForumScout handle Google or Yelp review management for a multi-location business?
No, ForumScout does not handle review collection or review platform management at all. It monitors public social and forum conversations across platforms like Reddit and LinkedIn, not customer reviews on Google, Yelp, or Facebook, so a multi-location business needing review workflows should look at a dedicated review management platform like GatherUp instead.
Does Reputology (GatherUp) have an API for connecting review data to a custom CRM?
GatherUp does not publicly advertise an API for third-party integration. Teams that need to pipe review data into a custom CRM or internal dashboard should confirm current export options directly with GatherUp, since the platform relies on built-in reporting rather than programmatic access.
Which tool is cheaper for a small team, ForumScout or Reputology?
ForumScout is cheaper for a small team since it starts at $19/month with unlimited seats, while Reputology (GatherUp) starts at $99/month for a single location with no seat-based discount for small teams. The comparison only holds if you actually need what ForumScout does, since the two tools are not solving the same problem.
Does ForumScout offer white-label reporting for agencies like Reputology does?
No, ForumScout does not offer white-label reporting on any of its plans. Reputology (GatherUp) offers white-label delivery on its Multi Location tier, which makes it the better fit for agencies that need to present reputation reports under their own brand.