GatherUp Review
Triple client review volume and manage reputation across 100-plus review sites in one place.
GatherUp is a focused reputation management platform built for agencies that want to generate and manage reviews at scale. It does the core job well, with strong review collection, NPS surveys, 2-way SMS, and AI-crafted reply features included at every tier. The per-location pricing makes it affordable for multi-location clients but pushes the cost up quickly for larger enterprise accounts.
Pros and cons
- Review collection covers 100-plus review sites with multi-channel requesting via SMS, email, and QR codes
- White-label options and agency pricing make it a natural fit for digital marketing agencies adding reputation services
- AI-crafted review replies and in-app responding reduce the manual time teams spend on reputation management
- $99 per month for a single location is steep compared to some competitors, especially for smaller clients
- Listings management is a separate add-on at $40 per location per month rather than included in the base plan
- Review Defense (fake review detection and dispute) is an additional paid tier rather than a standard feature
What is GatherUp?
GatherUp is a reputation management platform focused on helping local businesses and agencies collect more reviews, monitor what customers say, and respond faster. It positions itself as purpose-built for agencies, with white-label branding, multi-location dashboards, and flexible pricing that scales by the number of locations managed.
The platform centers on a review request workflow that sends automated asks via SMS, email, QR code, and custom feedback links. Every plan includes monitoring across 100-plus review sites, Net Promoter Score surveys, AI-crafted reply suggestions, review widgets, and conversion pop-ups. Higher tiers and add-ons cover listings management across 125 directories and an AI-powered Review Defense tool for flagging suspicious or fraudulent reviews.
GatherUp integrates with common CRM, POS, and customer contact software so review requests can trigger automatically after transactions. API, Zapier, and webhooks extend this to custom workflows. The platform is agency-oriented by design, with dedicated agency pricing and white-label options for teams that want to resell reputation management under their own brand.
Core features
Multi-Channel Review Requesting
Send review requests via SMS (up to 300 per location per month), email (up to 3,000 per location per month), QR codes, and custom feedback links. Requests can be triggered manually, via CSV upload, or automatically through CRM and POS integrations. 2-way SMS messaging is included for direct customer conversations.
Review Monitoring Across 100-Plus Sites
Track incoming reviews from Google, Facebook, Yelp, and 100 or more additional review platforms from a single dashboard. In-app responding means teams can reply to reviews without switching between platforms, and AI-crafted reply suggestions speed up the process.
NPS Surveys and Customer Feedback
Collect Net Promoter Scores and qualitative feedback through built-in survey tools. AI-driven topic and keyword tagging automatically categorizes feedback themes, making it easier to spot recurring issues or positive signals across multiple locations.
Listings Hub Add-On
Available at $40 per location per month, the Listings Hub syncs business information across 125 online directories including Google, Apple Maps, Yelp, and Facebook. Bulk updates apply changes across all locations at once, and real-time insights show visibility and engagement across listings.
Review Defense
An AI-powered monitoring layer that flags suspicious or fraudulent reviews, detects review spam, and helps automate competitor monitoring. Comes in three pricing tiers and handles the process of disputing fake positive reviews from competitors, which is a common problem for multi-location brands.
Pricing
| Feature | Small Business $99/mo | Multi Location $60/mo per location | Agency Request a quote |
|---|---|---|---|
| Locations | 1 | 2+ | Custom |
| SMS credits per location/mo | 300 | 300 | Custom |
| Email credits per location/mo | 3,000 | 3,000 | Custom |
| Review monitoring (100+ sites) | ✓ | ✓ | ✓ |
| NPS and surveys | ✓ | ✓ | ✓ |
| AI-crafted replies | ✓ | ✓ | ✓ |
| Zapier, API, and webhooks | ✓ | ✓ | ✓ |
| White-label branding | ✗ | ✗ | ✓ |
| Listings Hub (add-on) | $40/mo/loc | $40/mo/loc | Custom |
| Review Defense | Add-on | Add-on | Add-on |
Who it is for
Agencies adding reputation management to their service offering get the most from GatherUp. White-label options, multi-location dashboards, and per-location pricing allow agencies to resell at a margin without building custom tooling.
Restaurant groups, dental practices, auto dealers, and other multi-location operators benefit from centralized review monitoring, bulk update tools, and automated review requesting that works across every location without manual coordination.
At $99 per month the value proposition is tighter, but businesses in competitive local markets where reviews drive purchase decisions will find the automated requesting and AI-assisted responding worth the investment.
Verdict
GatherUp is a competent, agency-focused reputation platform with solid review collection, monitoring, and response features at its core. The add-on pricing for listings and review defense means the all-in cost is higher than the base rate suggests.
Frequently asked questions
Does GatherUp offer a free trial?
Yes. GatherUp offers a 14-day free trial without requiring a credit card. A demo is also available for agencies and multi-location teams that want a guided walkthrough before trialing.
How does GatherUp handle review requesting?
Each location gets up to 300 SMS and 3,000 email credits per month for sending review requests. Requests can be triggered manually, by uploading a customer list, or automatically via CRM, POS, or customer contact software integrations.
Can GatherUp manage listings as well as reviews?
Listings management is available as a paid add-on called the Listings Hub at $40 per location per month. It syncs information across 125 directories and supports bulk updates across all locations.
What does Review Defense do?
Review Defense uses AI to monitor for suspicious reviews, flag policy violations, automate competitor monitoring for fake positive reviews, and assist with the dispute process. It is sold as a separate tier with three pricing options rather than bundled into the main plans.
Is GatherUp suitable for agencies offering white-label services?
Yes. GatherUp has white-label options specifically for agencies, including branded dashboards and reporting. Agency pricing is available on request and scales differently from the standard per-location model.