GatherUp vs Yext in 2026: Review-focused agency tool vs enterprise AI search and listings platform
GatherUp does reviews at $99 a month with no sales call required. Yext is a much bigger platform with a Knowledge Graph, 200-plus direct publisher integrations, and an AI visibility agent that tracks ChatGPT, Gemini, Claude, and Perplexity, but almost everything meaningful sits behind a contract.
GatherUp
Yext- Yext's Scout module monitors brand visibility across ChatGPT, Claude, Gemini, and Perplexity. GatherUp has no AI-answer-engine tracking of any kind.
- GatherUp's pricing is transparent and self-serve starting at $99/month. Yext publishes entry listing-tier prices from $199/year, but the Knowledge Graph, Scout, and API all require a sales conversation.
- Yext distributes verified business data directly to 200-plus publishers without an aggregator in between. GatherUp's scope is reviews and, via a separate add-on, listings across 125 directories.
- GatherUp includes Zapier, API, and webhook access on every tier starting at $99/month. Yext's API and MCP integration are enterprise features gated behind contact-sales pricing.
- Yext manages 4 million-plus locations globally and is built for brands at that scale. GatherUp's pricing and feature set are shaped for agencies and businesses managing a handful to a few dozen locations.
- GatherUp has a documented 14-day free trial with no credit card. Yext requires a demo before you see pricing for its core platform.
- For teams that specifically need to know how AI assistants are citing their brand, Yext is the only one of the two that measures this at all.
GatherUp and Yext both show up in local SEO tool searches, but they solve different problems at different scales. GatherUp is a review and reputation platform: collect reviews across 100-plus sites, respond with AI assistance, run NPS surveys, all starting at $99 a month with self-serve signup. Yext is a structured-data and AI search visibility platform managing 4 million-plus locations worldwide, built around a Knowledge Graph that pushes verified business data directly to 200-plus publishers, including ChatGPT and Gemini, and a Scout module that monitors how AI engines cite your brand. Yext has public listing-tier pricing from $199 a year, but the Knowledge Graph, Scout AI visibility, and API all require contacting sales. If you need reviews handled well, GatherUp gets there faster and cheaper. If you need your brand data structured and distributed across an AI-driven publisher network at enterprise scale, Yext is doing something GatherUp was never built to do.
The tools at a glance
GatherUp
Triple client review volume and manage reputation across 100-plus review sites in one place.
GatherUp is built to do one job well: get more reviews, monitor them, and respond fast. Starting at $99 a month for a single location, every tier includes monitoring across 100-plus review sites, AI-crafted reply suggestions, NPS surveys, and multi-channel review requesting via SMS, email, QR codes, and custom links, with Zapier, API, and webhook access included rather than gated to a top tier.
The platform is explicitly shaped for agencies. Multi-location pricing drops to $60 per location, and the Agency tier adds white-label branding for teams reselling reputation services. There is no sales call required to start: a 14-day free trial with no credit card gets you into the product the same day.
What GatherUp does not attempt is structured data distribution or AI search visibility. Listings management is a $40 per location per month add-on covering 125 directories, well short of Yext's 200-plus direct publisher network, and there is no equivalent to tracking how ChatGPT or Gemini represent your business. GatherUp is a reviews-first tool, not a data infrastructure platform.
| Feature | Small Business $99/mo | Multi Location $60/mo per location | Agency Request a quote |
|---|---|---|---|
| Locations | 1 | 2+ | Custom |
| Review monitoring (100+ sites) | Yes | Yes | Yes |
| AI-crafted replies | Yes | Yes | Yes |
| Zapier, API, and webhooks | Yes | Yes | Yes |
| White-label branding | No | No | Yes |
| Listings Hub (add-on, 125 directories) | $40/mo/loc | $40/mo/loc | Custom |
Yext
Enterprise agentic marketing platform for AI search visibility, Knowledge Graph, multi-location listings, and reputation management across 200+ publishers
Yext is built around the idea that brands winning in AI search need verified, structured data distributed at scale, not just good reviews. The Knowledge Graph stores one trusted record per location and cascades updates directly to 200-plus publishers in real time, including Google, Apple Maps, ChatGPT, and Gemini, without routing through a third-party aggregator.
Scout is Yext's AI visibility layer, analyzing 10 billion-plus signals across ChatGPT, Claude, Gemini, and Perplexity to show where competitors are outranking you in AI-generated answers, down to the location and keyword level. The Action Center turns those findings into assigned tasks, which matters for large teams managing hundreds of locations where visibility performance varies significantly by market.
The catch is access. Yext publishes entry pricing for its listing tiers, from $199 a year for 30-plus sites up to $999 a year for the full publisher network with review monitoring, but the Knowledge Graph, Scout AI visibility, and API all sit behind contact-sales pricing with no public number. Onboarding complexity is real too: this is not a platform a solo operator sets up in an afternoon.
| Feature | Emerging $199/yr | Essential $449/yr | Complete $499/yr | Premium $999/yr |
|---|---|---|---|---|
| Publisher network coverage | 30+ sites | 14 core sites | Full network | Full network |
| Review monitoring | No | No | No | Yes |
| Analytics (profile views by partner) | No | No | Yes | Yes |
| Enterprise Knowledge Graph | Contact sales | Contact sales | Contact sales | Contact sales |
| Scout AI visibility | Contact sales | Contact sales | Contact sales | Contact sales |
| API access | Contact sales | Contact sales | Contact sales | Contact sales |
Head-to-head feature comparison
| Feature | GatherUp | Yext |
|---|---|---|
| Starting price | $99/mo (single location) | $199/yr (Emerging tier, 30+ sites only) |
| Self-serve signup | Yes | No (demo required for core platform) |
| Free trial | Yes (14 days, no credit card) | Not documented |
| Review monitoring coverage | 100+ review sites | 200+ direct publisher integrations |
| AI-crafted review replies | Yes | Yes (AI-assisted response drafting) |
| Listings distribution | Add-on, 125 directories ($40/mo/location) | 200+ publishers, direct integration, no aggregator |
| AI search / LLM citation tracking (ChatGPT, Gemini, etc.) | No | Yes (Scout: ChatGPT, Claude, Gemini, Perplexity) |
| Structured Knowledge Graph | No | Yes (Enterprise Knowledge Graph) |
| White-label delivery | Yes (Agency tier only) | Yes (enterprise tier) |
| API access | Yes (included on every tier) | Contact sales (includes MCP integration) |
| Locations supported at scale | Priced per location; no published cap on location count | 4M+ locations globally |
| NPS / customer surveys | Yes (included) | Not part of the platform |
Considering AI Peekaboo alongside GatherUp and Yext?
Yext's Scout module is genuinely built for AI search visibility, but it sits behind a contact-sales Knowledge Graph and enterprise contract with no published price. GatherUp does not track AI-answer-engine visibility at all. AI Peekaboo tracks brand citations across ChatGPT, Gemini, Claude, and Perplexity with a self-serve plan from $50 a month, a read and write API included, and white-label reporting standard rather than an enterprise upsell, making it a faster entry point for teams that need AI visibility data without a Yext-sized contract.
Read the AI Peekaboo review →Which should you choose?
GatherUpGatherUpYextYextGatherUpYextYextThese two rarely compete for the same deal. GatherUp is a self-serve reviews tool priced for businesses and agencies that want to start today at $99 a month. Yext is an enterprise data infrastructure and AI search visibility platform priced for brands with 4 million-plus locations in their category and a procurement process built for six-figure martech contracts. The listing-tier prices Yext publishes ($199-$999 a year) are a small slice of the platform; the parts that make Yext distinctive, the Knowledge Graph and Scout, are not for sale without a conversation.
Bottom line
Sign up for GatherUp if you need reviews collected and answered well, today, without a sales call. Book a Yext demo if you are managing dozens or hundreds of locations and need your business data structured, verified, and distributed directly to AI platforms like ChatGPT and Gemini, and you have the budget and patience for an enterprise contract. Neither tool replaces the other: a business running GatherUp for reviews still has no visibility into how AI engines are describing it, and a Yext customer still needs a dedicated reviews workflow layered on top for day-to-day reputation management.
Frequently asked questions
Is Yext worth it compared to GatherUp for a small local business?
For most small, single-location businesses, no. Yext is built for enterprise brands with dozens or hundreds of locations, requires a sales demo for its core Knowledge Graph and Scout features, and the self-serve listing tiers alone ($199-$999/year) do not include review monitoring below the top tier. GatherUp's $99/month self-serve plan covers review collection and response more directly for a single location.
Does GatherUp track brand visibility in ChatGPT or Gemini like Yext does?
GatherUp has no AI-answer-engine tracking feature of any kind. Yext's Scout module is built specifically for this, monitoring brand citations across ChatGPT, Claude, Gemini, and Perplexity down to the location and keyword level.
How does Yext pricing actually work?
Yext publishes entry pricing for listing-only tiers, from $199/year for 30-plus sites to $999/year for the full publisher network with review monitoring. The Knowledge Graph, Scout AI visibility monitoring, and API access are all enterprise features that require contacting sales, so the real cost for the platform's most distinctive capabilities is not public.
Can GatherUp distribute my business listings to 200-plus publishers the way Yext does?
Not at that scale. GatherUp's Listings Hub add-on covers 125 directories for $40 per location per month, routed through standard listings syndication. Yext distributes directly to 200-plus publishers, including AI platforms, without an aggregator in the middle, which is a materially different and more enterprise-grade distribution model.
Which tool is easier to start using today?
GatherUp is easier to start today. It has self-serve signup and a 14-day free trial with no credit card required. Yext requires a demo before you can access its core Knowledge Graph and Scout features, and onboarding is built for teams with dedicated marketing operations resources.
Does either tool offer an API for custom integrations?
GatherUp includes API, Zapier, and webhook access on every tier starting at $99/month. Yext offers a full developer API and an MCP integration for AI assistant workflows, but both are gated behind its contact-sales enterprise pricing rather than included in a published plan.