Humblytics vs Two Minute Reports in 2026: Revenue-verified A/B testing vs a Google Sheets data connector
One tool scores your landing page tests against real Stripe MRR. The other pulls 30+ marketing sources into the spreadsheet your team already reports from.
Humblytics
Two Minute Reports- Humblytics scores every A/B test variant by the Stripe MRR it actually generated, not click-through rate or a proxy conversion metric.
- Two Minute Reports connects 30+ ad and ecommerce sources directly into Google Sheets or Looker Studio, and every connector is available on every plan including the $9/month Lite tier.
- Humblytics is cookieless with no consent banner required. Two Minute Reports is a data connector, not a site-tracking script, so cookie consent is not part of its scope at all.
- Humblytics gates its Agent API for autonomous CRO to the Business plan. Two Minute Reports includes MCP integration with Claude and ChatGPT on every plan, starting at $9 per month.
- Two Minute Reports offers white-labeled report delivery on all plans. Humblytics does not offer white-label delivery at any tier.
- Humblytics starts at $19 per month with a 14-day free trial. Two Minute Reports starts at $9 per month, also with a no-credit-card free trial.
Humblytics and Two Minute Reports both start under $20 a month and both mention AI in their pitch, but they are built for different moments in a marketing workflow. Humblytics lives on your website: it runs A/B tests and scores the winner by actual Stripe revenue rather than click rate, with an Agent API that lets Claude or Codex run the whole testing loop. Two Minute Reports never touches your website at all. It pulls data from Google Ads, Meta, Shopify, and two dozen other sources straight into Google Sheets or Looker Studio on a schedule, so your existing report templates stay filled without manual copy-paste. One is a testing and analytics tool, the other is a reporting pipeline, and the choice usually comes down to whether your bottleneck is "which variant made more money" or "why am I still copying numbers into a spreadsheet."
The tools at a glance
Humblytics
Revenue-verified analytics and A/B testing that ties every ad, page, and experiment directly to Stripe MRR.
Humblytics is an on-site analytics and A/B testing platform that joins every page view, funnel step, and test variant to the actual Stripe revenue it produced. Rather than picking a winning landing page variant by conversion rate, Humblytics tells you which variant earned more money, which is a materially different answer when average order values vary between segments.
The script is cookieless and requires no consent banner, and it bundles analytics, A/B testing, funnels, and heatmaps into a single install. The Business plan adds an Agent API with pre-built skills that let Claude or Codex read test results, propose the next experiments, and ship variants without a human in the loop at every step.
What Humblytics does not do is pull external marketing data into a spreadsheet or dashboard for reporting. It is built to run experiments on your own site and verify them against your own Stripe account, not to consolidate ad platform data for client-facing reports.
| Feature | Plus From $19/mo | Business Contact for pricing | Scale Contact for pricing | Enterprise Custom |
|---|---|---|---|---|
| Events per month | 10K | 500K | 1M | Custom |
| A/B tests | 1 | 5 | Unlimited | Unlimited |
| Ad attribution (Meta, Google) | Yes | Yes | Yes | Yes |
| Agent API | No | Yes | Yes | Yes |
| Cookie-free tracking | Yes | Yes | Yes | Yes |
| 14-day free trial | Yes | Yes | Yes | No |
Two Minute Reports
Marketing data connector that pulls 30+ ad and ecommerce sources directly into Google Sheets and Looker Studio with automated scheduling.
Two Minute Reports automates the flow of ad and ecommerce data into Google Sheets and Looker Studio, so agencies and in-house teams stop manually copying numbers from Google Ads, Facebook Ads, Shopify, TikTok, and two dozen other sources into a spreadsheet every reporting cycle. You connect a source once and it keeps refreshing on a schedule you set.
Every one of the 30+ connectors is available on every plan, including the $9/month Lite tier, with the difference between tiers being accounts per connector and refresh frequency rather than which platforms you can access. AI dashboard generation and MCP integration with Claude and ChatGPT are included across all paid plans, letting you ask questions about live marketing data directly.
Two Minute Reports has no A/B testing, no on-site tracking script, and no revenue attribution model of its own; it moves other platforms' numbers into the spreadsheet or BI tool you already report from, and adds white-labeled delivery so agencies can send those reports under their own brand.
| Feature | Lite $9/mo | Basic $49/mo | Pro $99/mo | Business Custom |
|---|---|---|---|---|
| Accounts per connector | 2 | 10 | 50 | Custom |
| Scheduling frequency | Daily/Weekly/Monthly | Daily/Weekly/Monthly | Hourly+ | Hourly+ |
| AI Dashboards | Yes | Yes | Yes | Yes |
| MCP (Claude/ChatGPT) | Yes | Yes | Yes | Yes |
| White-label delivery | Yes | Yes | Yes | Yes |
| Dedicated account manager | No | No | No | Yes |
Head-to-head feature comparison
| Feature | Humblytics | Two Minute Reports |
|---|---|---|
| Primary focus | Revenue-verified analytics and A/B testing tied to Stripe | Marketing data connector into Sheets and Looker Studio |
| On-site heatmaps and funnels | Yes | No |
| Revenue-verified A/B testing | Yes (core feature) | No |
| Marketing data connectors | No (attribution only, not a data connector) | Yes (30+ connectors) |
| Destination for data | Native Humblytics dashboard | Google Sheets or Looker Studio |
| AI or agent integration | Yes (Agent API on Business plan) | Yes (MCP with Claude/ChatGPT on all plans) |
| Cookieless tracking | Yes | Not applicable (data connector, not a site script) |
| API access | Yes | Yes |
| White-label reporting | No | Yes |
| Free trial | Yes (14-day, no credit card) | Yes (no credit card) |
| Starting price | $19/mo | $9/mo |
Which should you choose?
HumblyticsTwo Minute ReportsHumblyticsTwo Minute ReportsHumblyticsTwo Minute ReportsThe two tools rarely compete for the same purchase decision because they sit at different points in a marketing stack. Humblytics is an on-site testing tool that needs Stripe to prove a variant worked. Two Minute Reports is a plumbing layer that gets other platforms' numbers into the spreadsheet your client already trusts. A performance marketer optimizing a landing page wants Humblytics. An agency account manager building a Monday morning client report wants Two Minute Reports. It is entirely reasonable to run both at once for different jobs.
Bottom line
Choose Humblytics if your actual bottleneck is knowing which landing page or pricing variant makes more money, since the Stripe-verified scoring is the whole point and the $19 entry price makes it easy to test. Choose Two Minute Reports if your bottleneck is time spent assembling client or internal reports from multiple ad platforms, since the $9 Lite plan already includes every connector and white-label delivery that Humblytics does not offer at any price.
Frequently asked questions
Do Humblytics and Two Minute Reports solve the same problem?
No. Humblytics is an on-site A/B testing and analytics tool that scores test winners against Stripe revenue, while Two Minute Reports is a data connector that moves ad and ecommerce numbers into Google Sheets or Looker Studio. They address different parts of a marketing workflow rather than competing head to head.
Which tool is cheaper to start with?
Two Minute Reports starts at $9 per month with every one of its 30+ connectors included at that tier. Humblytics starts at $19 per month for its Plus plan, though both offer a free trial without requiring a credit card upfront.
Can Two Minute Reports run A/B tests like Humblytics does?
No. Two Minute Reports has no A/B testing feature at all; it is purely a connector that pulls existing marketing data into Sheets or Looker Studio. If A/B testing scored against real revenue is what you need, Humblytics is the only one of the two built for that.
Does either tool require a cookie consent banner?
Humblytics is cookieless and does not require a consent banner since it assigns variants and tracks sessions without storing anything in the browser. Two Minute Reports is not a site-tracking tool at all, so cookie consent is outside its scope; it only reads data from platforms you have already connected.
Which tool is better for agency client reporting?
Two Minute Reports, because it includes white-labeled report delivery and automated scheduling on every plan, letting an agency send reports under its own brand straight from a Google Sheets or Looker Studio template. Humblytics does not offer white-label delivery at any tier, since its focus is on-site testing rather than client reporting.