Two Minute Reports Review
Marketing data connector that pulls 30+ ad and ecommerce sources directly into Google Sheets and Looker Studio with automated scheduling
Two Minute Reports is the right tool if your reporting workflow lives in Google Sheets or Looker Studio and you want marketing data flowing into those tools automatically. It connects 30+ sources (Google Ads, Facebook Ads, Shopify, GA4, TikTok, and more) without touching spreadsheet formulas manually, includes AI dashboard generation and MCP access on all plans, and starts at $9/month. It is not a standalone dashboard builder: if you want something that produces client-ready PDFs or hosted portals without touching Sheets, look elsewhere.
Pros and cons
- Starts at $9/month with API access and AI dashboards included, genuinely competitive for what it does
- 30+ connectors covering every major ad platform, GA4, Shopify, Amazon, Klaviyo, and more
- MCP integration with Claude and ChatGPT on all plans, enabling AI-driven analysis of live marketing data
- Automated report scheduling on all plans, with hourly refresh available on Pro and above
- White-labeled reports for agencies without requiring an expensive agency-tier plan
- No query limits on any plan, so heavy data pulls do not trigger overage charges
- The core product keeps you inside Google Sheets or Looker Studio, which is a dependency some teams want to eliminate
- Lite plan caps at 2 accounts per connector and 1 user, which is tight for agencies managing multiple clients
- Pricing is in EUR on the main plans page, which creates confusion since the comparison table shows USD equivalents
- Dedicated onboarding and account management are Business-plan only, so smaller teams are on chat and email support
- Speedboost (cached storage for faster loads) is limited to Amazon and Shopify on lower plans
What is Two Minute Reports?
Two Minute Reports is a marketing data connector that automates the flow of performance data from ad platforms, ecommerce tools, and analytics sources into Google Sheets and Looker Studio. The premise is straightforward: instead of logging into six different dashboards to copy numbers into a spreadsheet, you connect your sources once and the data refreshes on your schedule. The platform handles authentication, pagination, and schema changes so the Sheets columns keep working when the upstream API changes.
The tool has expanded beyond the connector model. It now includes AI dashboard generation, MCP integration so Claude and ChatGPT can query live marketing data directly, goal and budget tracking, real-time error alerts, and white-labeled report delivery. These additions make it competitive with lightweight reporting platforms, not just raw data connectors like Supermetrics or Coupler.io.
According to their own metrics, over 4,000 agencies and brands use the platform across 78+ countries, with more than 10 million reports created and 2TB of data processed every hour. Individual marketers report saving 8+ hours per week on reporting tasks. The pricing starts at $9/month (or $8/month billed annually) with a free trial that requires no credit card.
Core features
30+ Marketing Connectors
Two Minute Reports connects Facebook Ads, Google Ads, Google Analytics 4, Shopify, TikTok Ads, Reddit Ads, LinkedIn Ads, Amazon Ads, Klaviyo, Microsoft/Bing Ads, and more in one place. You authenticate once per source and the connector handles all subsequent data pulls. Every connector is available on every plan, so you are not forced onto a higher tier to access a specific platform.
Google Sheets and Looker Studio Destination
Data lands in Google Sheets or Looker Studio, which means your existing report infrastructure continues to work. If your agency has a master Sheets template that clients have been reviewing for two years, Two Minute Reports fills that template automatically rather than forcing a migration to a new reporting UI. Looker Studio users get the same connector benefits with the drag-and-drop visualization layer they already know.
Automated Report Scheduling
Reports refresh on a schedule you set: daily, weekly, or monthly on the Lite and Basic plans, with hourly added on Pro and Business. Scheduled refreshes run without any manual trigger, so client reports are always current when they log in. If a data pull fails, real-time error alerts notify you before the client notices a gap.
AI Dashboards and MCP Integration
AI dashboard generation builds reports from a prompt rather than from drag-and-drop configuration. More practically, the MCP integration lets Claude and ChatGPT query live marketing data directly, which means you can ask "which campaign had the worst ROAS last week" and get an answer grounded in your actual account data rather than a generic response. Both features are included on all paid plans.
Goals, Budget Tracking, and White-Label Delivery
Goal tracking lets you set targets against any metric and visualize progress, which is the difference between a data dump and a performance report. Budget tracking monitors ad spend against monthly caps across all connected platforms simultaneously. White-labeled delivery means scheduled reports arrive from your agency domain and brand, not from a Two Minute Reports address, keeping the client relationship intact.
Pricing
| Feature | Lite $9/mo | Basic $49/mo | Pro $99/mo | Business Custom |
|---|---|---|---|---|
| Users | 1 | 4 | 10 | Custom |
| Accounts per connector | 2 | 10 | 50 | Custom |
| Scheduled refreshes | 5 | 15 | Unlimited | Unlimited |
| Scheduling frequency | Daily/Weekly/Monthly | Daily/Weekly/Monthly | Hourly+ | Hourly+ |
| Query limit | Unlimited | Unlimited | Unlimited | Unlimited |
| AI Dashboards | Yes | Yes | Yes | Yes |
| API Access | Yes | Yes | Yes | Yes |
| MCP (Claude/ChatGPT) | Yes | Yes | Yes | Yes |
| Templates | Yes | Yes | Yes | Yes |
| Goals | Yes | Yes | Yes | Yes |
| Speedboost connectors | Amazon, Shopify | Amazon, Shopify | All supported | All supported |
| Dedicated onboarding | No | No | No | Yes |
| Dedicated account manager | No | No | No | Yes |
| Support | Chat & Email | Chat & Email | Chat & Email | SLA + dedicated |
Who it is for
Agencies that already have Sheet-based or Looker Studio report templates get the most value. Two Minute Reports fills those templates automatically and delivers them on schedule with white-label branding. The per-user pricing on mid-tier plans is significantly cheaper than full reporting platforms like AgencyAnalytics or DashThis for teams with heavy data needs and existing sheet infrastructure.
Marketers running Google Ads, Facebook Ads, TikTok, and LinkedIn simultaneously need a single view of spend and performance without logging into each platform daily. Two Minute Reports consolidates all channels into one Sheet that refreshes overnight, so every morning starts with current data. The AI dashboard feature and MCP access make ad-hoc analysis faster than pulling reports manually from each platform.
Shopify, Amazon, Klaviyo, and WooCommerce connectors sit alongside every major ad platform, which means an ecommerce team can pull revenue, orders, and ad spend into a single Sheet and see true ROAS without joining data manually. The Speedboost feature on Pro and Business plans handles the large data volumes that ecommerce stores typically generate.
Verdict
Two Minute Reports delivers on its core promise: marketing data in Google Sheets and Looker Studio, automatically, without the manual copy-paste that wastes hours every reporting cycle. The value at the $9 and $49 tiers is strong, and the addition of AI dashboards, MCP integration, and white-label delivery makes it a more complete tool than a raw data connector. The limitation is that the Sheets and Looker Studio dependency is structural, not optional. Teams that want to escape spreadsheets entirely will be better served by a platform with its own reporting UI.
Frequently asked questions
Does Two Minute Reports work with Google Sheets or only Looker Studio?
Both. Google Sheets and Looker Studio are the two supported destinations. Most users start with Sheets because it fits into existing reporting templates; Looker Studio is the better choice when you want interactive visualizations and dashboard sharing without building charts manually in Sheets.
How many connectors are included on each plan?
All 30+ connectors are available on every plan. The difference between plans is the number of accounts per connector, not which connectors you can access. The Lite plan allows 2 accounts per connector, Basic allows 10, and Pro allows 50.
Is there a free trial?
Yes. Two Minute Reports offers a free trial with no credit card required. You can test the full feature set including connectors, scheduling, and AI dashboards before choosing a plan.
What does MCP integration mean in practice?
MCP (Model Context Protocol) lets AI assistants like Claude and ChatGPT query your live marketing data directly. Instead of exporting a CSV and uploading it to an AI tool, you ask a question and the AI reads your current account data in real time. This is available on all paid plans.
Is there a refund policy?
Yes. Two Minute Reports offers a 30-day refund if you are not satisfied with the product after activation. Cancellation requests go through their support team via chat or email at [email protected].