Influence vs Planable in 2026: AI publishing controls or client approval workflows
Influence gives a creator or small team AI-assisted drafting with a fresh human review before each publish or schedule. Planable is the more complete choice when several people need to preview, discuss, approve, and organize content for a brand or client.
Influence
Planable- Planable Pro costs $49 per workspace per month and includes unlimited users, required approval, a public API, ten social pages, and 150 created posts.
- Influence requires an exact final review and fresh approval before an assistant-originated post can publish or schedule.
- Influence lists unlimited connected accounts across 20+ platforms on every public plan, while Planable limits pages by workspace tier.
- Planable keeps comments, suggested edits, annotations, guest-view links, and version history alongside content.
- Influence creates separate text and media versions for each selected account in a post or campaign.
- Planable Analytics and Social Inbox are paid workspace add-ons on Basic and Pro, while Enterprise includes them.
- Influence documents an HTTP API, SDK, CLI, and MCP integration; Planable lists a public API from Pro.
Planable is the better purchase when a social post needs a visible trail from draft to stakeholder approval. Its Pro plan costs $49 per workspace per month, includes unlimited users, and adds required approval, a public API, ten social pages, and 150 created posts. Influence is a different proposition. It connects brand-guided AI drafting to channel-specific post versions and a final review that an assistant cannot bypass. Its Starter plan is €170 per year for 50 posts and 1,500 Influence IQ credits each month, with unlimited connected accounts across 20+ platforms. Choose Planable when client feedback, named reviewers, and a repeatable sign-off process are the constraint. Choose Influence when one operator needs AI help to turn an idea into reviewed, destination-specific publishing without giving ChatGPT, Claude, or Codex an unchecked path to publish.
The tools at a glance
Influence
AI social scheduler with brand-guided drafts, account-specific versions, and a final human publishing check
Influence is for the operator who wants AI to reduce the blank-page problem without letting generated content become an automatic social send. A user can create a Single Post or a Campaign, select connected accounts, and maintain distinct text and media for each destination. The calendar shows drafts and scheduled work, while Upcoming lets the operator revise or cancel a future campaign before delivery begins. That is useful when a LinkedIn update, an Instagram post, and a community announcement start from the same idea but need different copy or creative.
Its most important control is the release step. Publishing now opens a review of the account, copy, media, settings, time, and time zone. Scheduling uses the same review, and changing a material detail requires another confirmation. Activity distinguishes a confirmed delivery from a Needs review outcome, which gives a user a reason to inspect a destination before retrying. Influence IQ can work from saved Brand Guidelines, notes, and selected media to draft or revise individual posts and campaigns, but assistant connections still need an explicit human approval before publishing.
| Feature | Starter €170/year | Growth €170 first year, then €340/year | Pro €610/year |
|---|---|---|---|
| Posts per month | 50 | 150 | Unlimited |
| Influence IQ credits per month | 1,500 | 3,750 | 7,500 |
| Connected accounts | Unlimited | Unlimited | Unlimited |
| Assistant or IQ scheduling allowance, rolling 24 hours | 20 destinations | 50 destinations | 100 destinations |
| Trial | 7 days | 7 days | 7 days |
Planable
Collaboration-first workspace for creating, approving, scheduling, and reporting on social and marketing content
Planable is a workspace built for the point where social content becomes a shared decision. Each workspace separates a brand, client, or location, with its own pages, calendar, collaborators, campaigns, assets, and approval configuration. Comments, suggested edits, text annotations, guest-view links, version history, and private team drafts keep feedback close to the proposed post. That removes the familiar agency loop of sending screenshots, collecting notes in email, and wondering whether a client approved the final version rather than an earlier one.
The collaboration model becomes meaningful on Pro. Basic permits no approval requirement or optional approval, while Pro adds required approval and Enterprise adds multi-level workflows. Planable publishes to Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Pinterest, Google Business Profile, and Threads. Its Universal Content feature also brings blog articles, newsletters, ads, press releases, and briefs into the same review calendar. Feed and calendar views are available on Basic, Pro adds a grid, and Enterprise adds list view plus bulk actions.
| Feature | Basic $33/workspace/month | Pro $49/workspace/month | Enterprise Custom pricing |
|---|---|---|---|
| Created posts | 60/workspace/month | 150/workspace/month | Unlimited |
| Social media pages | 4/workspace | 10/workspace | 50/workspace |
| Users | Unlimited | Unlimited | Unlimited |
| Approval workflows | None or optional | None, optional, or required | Multi-level |
| Public API | ✗ | ✓ | ✓ |
| Analytics and Social Inbox | Paid add-ons | Paid add-ons | Included |
Head-to-head feature comparison
| Feature | Influence | Planable |
|---|---|---|
| Starting published price | €170/year | $33/workspace/month |
| Primary workflow | AI-assisted publishing | Content collaboration and approval |
| Connected account or page model | Unlimited accounts across 20+ platforms | 4 Basic, 10 Pro, 50 Enterprise pages per workspace |
| Named users | Not verified in reviewed profile | Unlimited |
| AI drafting | Influence IQ credits by plan | AI post rewriting and generation |
| Approval approach | Fresh final review before assistant publishing | Optional Basic, required Pro, multi-level Enterprise |
| Client feedback tools | Not verified in reviewed profile | Comments, suggestions, annotations, guest views, version history |
| Networks named in profile | 30+ destinations listed, formats vary | Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Pinterest, GBP, Threads |
| Analytics and inbox | Channel insights where available | Paid add-ons on Basic and Pro; included Enterprise |
| Developer access | HTTP API, SDK, CLI, and MCP documented | Public API from Pro; MCP, Zapier, Canva, Slack |
Which should you choose?
InfluenceInfluencePlanableInfluencePlanableInfluence and Planable overlap at scheduling but they solve different failure points. Influence is more opinionated about the final release of AI-assisted content: a draft can be smart, channel-specific, and ready, but it still waits for a person to inspect it. Planable is more opinionated about the discussion before that release. Its workspace, feedback, and approval system makes sense when a client, legal reviewer, or internal stakeholder needs to participate. The better choice is not the one with more boxes on a feature list. It is the one that fixes the point where your current social process slows down.
Bottom line
Choose Influence when a creator or lean content team needs account-specific AI drafts, many connected destinations, and an explicit final review before an assistant can schedule or publish. Choose Planable Pro when client feedback and required approval are what protect quality, and when unlimited users, ten pages, a public API, and Universal Content justify $49 per workspace per month. Do not choose Planable expecting Analytics, Social Inbox, or listening in the headline Pro price. Do not choose Influence expecting a documented multi-person approval chain or client review workspace.
Frequently asked questions
Is Influence or Planable better for an agency that needs clients to approve social media posts?
Planable Pro is the better choice for client approval because it includes unlimited users, required approval, comments, suggested edits, annotations, guest-view links, and version history in a dedicated workspace. Influence requires a final human review before assistant-originated publishing, but its reviewed profile does not publish the same client-feedback or multi-stage approval workflow.
Which tool is safer for publishing social posts created with ChatGPT, Claude, or Codex?
Influence is the safer fit for an AI-assisted publishing workflow because it requires an exact review and fresh approval before an assistant-originated post can be scheduled or published. Planable has approval workflows, but its documented strength is stakeholder collaboration around content rather than the specific assistant-to-publish control described by Influence.
How do Influence and Planable pricing compare for a small social media team in 2026?
Influence Starter costs €170 per year for 50 posts and 1,500 Influence IQ credits each month, with unlimited account connections across 20+ platforms. Planable starts at $33 per workspace per month, while Pro costs $49 and includes required approval, ten social pages, 150 created posts, and unlimited users.
Can Planable and Influence publish different versions of a social post for each platform?
Influence can keep separate text and media versions for every selected connected account in a post or campaign. Planable publishes across Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Pinterest, Google Business Profile, and Threads, but the reviewed profile does not make the same account-specific version promise.
Does either tool include social media analytics, inbox management, and social listening?
Planable offers Analytics and Social Inbox as paid per-workspace add-ons on Basic and Pro, with both included on Enterprise; Social Listening is a separate add-on. Influence includes channel insights where a connected provider exposes them, but its reviewed profile does not publish a comparable inbox or listening entitlement.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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