Influence vs Typefully in 2026: AI-controlled multi-channel publishing or a writing-first social workspace

Influence is a social publishing workspace for creators and small businesses that want AI assistance to finish as a planned, inspectable post rather than copied text in a dozen browser tabs. A Single Post or Campaign can include multiple connected accounts, while every destination keeps a distinct text and media version. The calendar surfaces draft and scheduled work, and Upcoming provides a place to change or cancel future campaigns before delivery begins. This broad account approach is useful when a content idea has to move between major social networks, community channels, and publishing destinations without pretending one caption fits them all.

The product’s defining line is between a useful draft and an authorised send. Publish now opens a final review; scheduling does the same after the user selects local time and date. The review covers account, text, media, settings, time, and time zone, and a material change requires another review. Influence IQ uses saved Brand Guidelines, notes, and selected media for drafting and revisions, while Activity records Published or Needs review by destination. Assistant connections for ChatGPT, Claude, Codex, and other tools remain subject to that final explicit approval.

Starter lists 50 posts and 1,500 IQ credits per month for €170 annually. Growth has 150 posts and 3,750 credits, while Pro offers unlimited posts and 7,500 credits for €610 annually. Every plan includes unlimited connected accounts across 20+ platforms and a seven-day trial. Influence documents HTTP API, SDK, CLI, and MCP access. It does not publish Typefully-style social-set definitions, named team roles, Slack notification entitlements, or the X-specific analytics detail that makes Typefully attractive to a professional writer.

Typefully is a writing-first workspace for creators, ghostwriters, and editorial teams. The native publishing set is X, LinkedIn, Bluesky, Threads, Mastodon, and Substack Notes, which makes it an intentionally better fit for text-led professional publishing than an Instagram or TikTok-heavy operation. A social set groups connected accounts. One draft can be adapted across the supported platforms, then checked in platform-specific previews. The editor supports comments, mentions, shared draft links, tags, media, LinkedIn PDF carousels, natural-language scheduling, and X features such as thread splitting, Auto-Plug, and Auto-Retweet.

Its paid plans make the distinction concrete. Creator costs $99 per year, annual billing only, for one social set, 1,000 posts per month, analytics, AI writing, and API, Zapier, MCP, and Agent Skills access. Business costs $20 per month per social set or $216 annually per social set, supports up to 50 sets, and adds unlimited team members, roles and permissions, Slack channel notifications, and higher AI usage. That billing model is practical for a small editorial team but needs modelling before an agency adds a social set for every client.

Typefully has unusual automation depth for a writing tool. Its public API can manage social sets, drafts, media, tags, comments, queues, schedules, and publishing. Zapier has draft and publication triggers and scheduling actions. The OAuth-based MCP server and Agent Skills extend those workflows to tools such as ChatGPT, Claude, Codex, and Notion. The trade-off is focus: it does not list Facebook, Instagram, TikTok, Pinterest, or YouTube in its native publishing set, and its detailed analytics are especially oriented to X.