INX Social vs Planable in 2026: AI content studio vs approval-first workspace
INX Social combines AI campaigns, image and video generation, nine-network scheduling, and shared credits. Planable is built around client-facing review, required or multi-level approvals, unlimited users, and workspaces that can hold social and non-social content together.
INX Social
Planable- INX Social connects nine networks and can generate 10, 15, 20, or 30-post AI campaigns for Bulk Scheduler.
- Planable Pro supports required approval, and Enterprise supports multi-level approval flows for steps such as team lead, client, and legal.
- INX Social Creator is £18.99 monthly for five accounts, unlimited scheduling, Full Analytics, and 300 shared AI credits.
- Planable bills per workspace and includes unlimited users on Basic and Pro, making client collaboration less sensitive to seat count.
- Planable can plan and approve Universal Content such as blog posts, newsletters, ads, press releases, and briefs alongside social posts.
- Planable Pro and Enterprise list a public API, while INX Social’s reviewed profile does not publish an API or integration catalogue.
- Analytics and Social Inbox are paid Planable add-ons on Basic and Pro, not bundled into the headline price.
The choice between INX Social and Planable turns on what slows the team down. INX Social attacks production: it can generate a campaign, images, carousels, UGC-style ads, stock video, captions, and AI video before sending the material into a multi-network schedule. Planable attacks decision-making: a workspace keeps a client or brand’s content, people, comments, annotations, versions, campaigns, and approval rules together until the right person signs off. INX Creator starts at £18.99 monthly for five connected accounts and 300 shared credits. Planable Basic is $33 per workspace monthly, while Pro at $49 is the meaningful plan when a client must approve content before publication. Neither price includes every thing a social team might need. INX does not publish formal approvals, an inbox, API access, or integrations. Planable treats Analytics and Social Inbox as paid add-ons on Basic and Pro. Choose INX for a thin production team that needs more assets. Choose Planable for a team whose content is already being made but cannot move cleanly through review.
The tools at a glance
INX Social
AI content creation, video generation, social scheduling, and analytics in one workspace
INX Social is designed for the team that has a content-production gap before it has a calendar problem. One workspace connects Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, and X. Bulk Scheduler accepts media, text posts, or a saved AI Campaign, retains a mixed campaign’s sequence and compatible destinations, and shows the result in Calendar. Drafts, scheduled content, published posts, and failures are visible with platform, account, and status filters.
AI Campaign can create 10, 15, 20, or 30 text, image, or mixed posts with optional website grounding. The rest of the AI Content Studio covers images, carousels, UGC-style ads, stock video, captions, rewrites, hashtags, calls to action, and alt text. AI Video Studio supplies text-to-video, image-to-video, and supported reference-driven generation using a catalogue of more than 60 generation-ready models. This is a useful way to give a small team raw material, but every generator shares one credit balance.
Creator costs £18.99 monthly for five accounts, unlimited posts and scheduling, Full Analytics, and 300 shared credits. Pro increases those limits to 12 accounts and 900 credits. The reviewed public material does not establish formal client approvals, private drafts for internal review, version comments, an API, Zapier, Slack, or a social inbox. INX can still work for a fast, small team, but it asks that team to provide its own governance when an approval chain or content feedback record is required.
| Feature | Trial £0 for 7 days | Creator £18.99/month | Pro £34.99/month | Business £59.99/month | Agency £99.99/month |
|---|---|---|---|---|---|
| Connected accounts | Up to 2 | Up to 5 | Up to 12 | Up to 25 | Up to 50 |
| Publishing and scheduling | 50 destination publications | Unlimited | Unlimited | Unlimited | Unlimited |
| Shared AI credits | 20 for 7 days | 300/month | 900/month | 2,000/month | 4,000/month |
| Bulk Scheduler and Full Analytics | ✓ | ✓ | ✓ | ✓ | ✓ |
| AI creation suite | ✓ | ✓ | ✓ | ✓ | ✓ |
Planable
Collaboration-first workspace for creating, approving, scheduling, and reporting on social and marketing content
Planable makes each client, brand, or location a workspace containing connected pages, a calendar, collaborators, campaigns, and assets. Basic includes four social pages and 60 created posts each month, Pro has 10 pages and 150 posts, and Enterprise lists 50 pages with unlimited posts. Publishing supports Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Pinterest, Google Business Profile, and Threads. Unlimited users on all plans makes it practical to bring clients and occasional reviewers into the same content decision without a seat calculation.
Its review tools are the reason to choose it. Comments, suggested edits, text annotations, private team-only drafts, notes, guest-view links, and version history keep feedback attached to the proposed content. Basic allows no approval requirement or optional approval. Pro adds required approval, so at least one approver must sign off, and Enterprise adds multi-level workflows for a path such as team lead, client, and legal. That is far more structured than a calendar where a draft simply waits for someone to act.
Planable also holds Universal Content, including long-form articles, newsletters, ads, press releases, and briefs. Pro and Enterprise list a public API, while the pricing table also lists MCP connector, Zapier, Canva, and Slack integrations. The compromise is modular cost: Analytics and Social Inbox are paid per-workspace add-ons on Basic and Pro, although Enterprise includes them. Buyers should include the published $12 Analytics and $7.50 Social Inbox add-ons when comparing Planable with a social suite that bundles reporting or engagement.
| Feature | Basic $33/workspace/month | Pro $49/workspace/month | Enterprise Custom pricing |
|---|---|---|---|
| Created posts | 60/workspace/month | 150/workspace/month | Unlimited |
| Social media pages | 4/workspace | 10/workspace | 50/workspace |
| Users | Unlimited | Unlimited | Unlimited |
| Approval workflows | None or optional | None, optional, or required | Multi-level |
| Content views | Feed and calendar | Feed, calendar, and grid | Feed, calendar, grid, and list |
| Campaigns | 3/workspace | 10/workspace | Unlimited |
| Public API | ✗ | ✓ | ✓ |
| Analytics and Social Inbox | Paid add-ons | Paid add-ons | Included |
Head-to-head feature comparison
| Feature | INX Social | Planable |
|---|---|---|
| Starting published price | £18.99/month for Creator | $33/workspace/month for Basic |
| Billing model | Account-capacity tier | Per workspace, unlimited users |
| Network scope | Nine named networks | Nine named networks |
| AI production | Campaigns, images, carousels, UGC ads, stock video, and AI video | AI post generation and rewriting listed; not an AI video studio |
| Content review | Calendar status and drafts | Comments, annotations, notes, guest view, and version history |
| Formal approval workflow | Not published in reviewed profile | Optional on Basic, required on Pro, multi-level on Enterprise |
| Universal non-social content | Not published in reviewed profile | Yes, through Universal Content |
| Social Inbox | Not published in reviewed profile | Paid add-on on Basic and Pro; included on Enterprise |
| Analytics | Full Analytics on every listed plan | Paid add-on on Basic and Pro; included on Enterprise |
| API and integrations | Public API and integrations not published in reviewed profile | Public API on Pro and Enterprise; MCP, Zapier, Canva, and Slack listed |
Which should you choose?
INX SocialPlanablePlanableINX SocialPlanablePlanableINX Social and Planable represent two reasonable responses to a stalled social calendar, but they solve different bottlenecks. INX brings more production capacity into the workspace, especially where images and video are missing. Planable makes content easier to inspect, revise, and approve across an agency-client relationship. A team that buys INX to solve stakeholder approval will still need process outside the product. A team that buys Planable to generate video assets will still need a production tool and should budget for its analytics or inbox add-ons where needed.
Bottom line
Choose INX Social when a creator or small content team needs an economical route from a campaign idea to generated assets and a scheduled multi-network queue. Check shared-credit consumption before planning a video-heavy month. Choose Planable Pro when a client or stakeholder must formally approve social content, especially if unlimited users and workspace separation matter. Add Analytics and Social Inbox to the price if reporting or engagement are real requirements, rather than treating Planable Pro as an all-in-one social suite.
Frequently asked questions
Is INX Social or Planable better for an agency that needs clients to approve social posts before publishing?
Planable Pro is the better fit for an agency that needs client approval because it supports required approval before a post can publish. Planable also keeps comments, suggested edits, annotations, private drafts, guest-view links, and version history in the workspace, while INX Social does not publish formal approval workflows.
Which tool can create AI videos and carousels for a monthly social calendar?
INX Social is the documented choice for creating AI videos and carousels because its Content Studio and Video Studio include those workflows alongside Bulk Scheduler. Planable lists AI post generation and rewriting, but its reviewed profile does not position it as an AI video or image-generation studio.
How does Planable pricing work for a social media agency with many client users?
Planable prices each workspace rather than each user, and Basic and Pro both include unlimited users. Basic is $33 per workspace per month and Pro is $49, with one workspace intended for each client, brand, or location. Analytics and Social Inbox are additional per-workspace costs on those tiers.
Does Planable include social media analytics and an inbox on the Pro plan?
Planable Pro offers Analytics and Social Inbox as paid add-ons rather than bundling them in the $49 per-workspace plan. The published pricing cards list Analytics at $12 per workspace per month and Social Inbox at $7.50, while Enterprise includes both.
Can Planable manage non-social marketing content alongside Instagram and LinkedIn posts?
Yes, Planable Universal Content can hold long-form blog articles, newsletters, ads, press releases, and briefs for planning, review, and approval alongside social posts. INX Social’s reviewed profile is centred on social creation, scheduling, and analytics rather than an all-content approval workspace.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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