Maeve Social vs Typefully in 2026: campaign approvals across nine platforms vs a writing-first text-network workspace

Maeve Social starts with the operational problem of moving a campaign from draft to published content without losing context or accountability. It lists publishing to nine supported platforms, a calendar, grid planner, comments and DMs, analytics reports, branded reporting, and an AI assistant. The central capability is routing: an approval workflow can use the channel, platform, post type, author, label, pillar, format, or campaign as its condition. Stages can require any reviewer, every reviewer, or a defined order, so a client sign-off cannot be confused with an informal reaction in a chat thread.

Standard is the plan that unlocks Maeve’s agency value at $99 per month or $950 per year. It includes internal collaboration approvals, client review links that work in a browser without an account, shareable calendar links, and all-channel aggregate analytics. The product also describes version differences, reminders, closing times, manager override, and failed-post recovery, which are practical safeguards when the schedule changes late. Basic costs $25 per month or $240 per year, but does not include internal or client approvals. Premium is $199 monthly or $1,900 yearly and includes 3,000 monthly AI credits.

Maeve does not force an agency to choose between a governed workflow and technical access. All paid plans list REST API, CLI, and MCP access, while the assistant’s allowance is explicit: 800 credits on Basic, 1,500 on Standard, and 3,000 on Premium. It is the stronger choice when the same campaign must reach multiple networks and clients are part of the review chain. Its profile does not describe Typefully’s specialist writing editor, platform previews, first LinkedIn comments, or native set of text-led publishing destinations, so writers should not assume the two experiences are interchangeable.

Typefully makes the draft the centre of social work. The editor includes comments, @mentions, shared draft links, tags, pins, auto backups, AI image descriptions, and platform-accurate previews. A writer can tailor one draft for X, LinkedIn, Bluesky, Threads, Mastodon, and Substack Notes. It also supports threads, media, polls, LinkedIn PDF carousels, a first LinkedIn comment, queues, and the useful distinction between a planned draft and a scheduled draft that will actually auto-publish. That is a better fit than a broad dashboard when the content is largely written rather than assembled from a visual campaign package.

Free provides one social set and 10 posts each month. Creator is $99 per year, annual billing only, for one set, 1,000 posts monthly, analytics, AI writing, and API access. Business costs $20 per month per social set or $216 per year per set, supports up to 50 sets and 1,500 posts per month, and adds shared teams, unlimited members, roles and permissions, Slack channel publish notifications, and higher AI usage. A small agency should model the per-set price against its clients rather than treating the starting figure as a universal total.

Typefully’s technical tooling is unusually complete for a writing tool. Its bearer-token API can manage social sets, drafts, media, tags, comments, queues, scheduling, and publishing. Zapier, an OAuth-based MCP server, and Agent Skills provide similar workflows to supported automation and AI clients. The boundary is channel scope. It does not list Facebook, Instagram, TikTok, Pinterest, or YouTube as native publishing networks, and detailed analytics are particularly described around X. Typefully is therefore a strong editorial system, not a documented replacement for Maeve’s broader campaign approval workflow.