Mentionlytics vs Reputology (GatherUp) in 2026: Social and web listening vs multi-location review management
Mentionlytics watches what people say about your brand across social, news, and blogs in 13+ languages. Reputology, now sold as GatherUp, does not watch conversation at all; it collects and manages the reviews your customers leave across Google, Yelp, and Facebook, priced per location.
Mentionlytics
Reputology (acquired by GatherUp)- Mentionlytics monitors social platforms, news, blogs, and forums across 13+ languages. Reputology (GatherUp) monitors and collects reviews specifically on Google, Yelp, Facebook, and TripAdvisor. There is almost no overlap in what each tool actually indexes.
- Reputology (GatherUp) is priced per location, $60/month for multi-location accounts or $99/month flat for a single location; Mentionlytics is priced by keyword count and mention volume regardless of how many physical locations a brand operates.
- GatherUp automates review collection through email and SMS campaigns, a workflow Mentionlytics does not offer since it is built to observe existing conversation, not solicit new reviews.
- Mentionlytics includes competitor tracking on every plan starting at $49/month. GatherUp has no equivalent competitor-monitoring feature; its sentiment and keyword analysis apply only to reviews your own business has collected.
- Mentionlytics offers API access starting on its Advanced tier at $249/month. GatherUp does not publicly advertise an API for third-party integration at any tier.
- GatherUp includes white-label reporting on its Multi Location plan; Mentionlytics gates white-label to its Business tier at $624/month, a much higher price point for the same capability.
- Neither tool tracks brand visibility inside ChatGPT, Gemini, or AI Overviews; both operate in traditional monitoring channels, social and web for Mentionlytics, review platforms for GatherUp.
Mentionlytics and Reputology, now consolidated under the GatherUp brand since its 2021 acquisition, both show up on brand monitoring roundups, but they answer different questions. Mentionlytics is a listening tool: it tracks what people say about your brand across social platforms, news, blogs, and forums in over 13 languages, starting at $49 a month with competitor tracking included from the first tier. Reputology (GatherUp) is a review management tool: it does not listen to open conversation, it collects reviews through automated email and SMS campaigns, manages your business listings across directories, and helps multi-location businesses respond to what customers write on Google, Yelp, and Facebook. A restaurant group running 40 locations and a SaaS brand watching what people say on social media are solving different problems, and this comparison exists because both problems get filed under the same category label.
The tools at a glance
Mentionlytics
Web and social media monitoring with multilingual coverage, AI-generated summaries, and competitor tracking from a single dashboard
Mentionlytics tracks mentions of your brand, competitors, and keywords across social networks, news sites, blogs, forums, and review platforms, with coverage in 13+ languages from a single dashboard. Social coverage spans X, Facebook, Instagram, TikTok, LinkedIn, YouTube, Reddit, Bluesky, and Threads, which puts newer platforms in the same feed as established ones rather than treating them as a separate add-on.
Competitor tracking ships on every plan starting with Basic at $49 a month, and the AI Reporter, available from Essential, turns a raw mention stream into a structured briefing covering the biggest themes and sentiment shifts. Higher tiers layer in AI Emotion Analysis and AI Mention Clustering for teams handling higher mention volume, and API access unlocks from the Advanced tier at $249 a month.
What Mentionlytics does not do is anything close to review collection or listings management. It observes existing conversation; it does not send review request campaigns, manage your Google Business Profile listing, or flag fake reviews for dispute. A multi-location business trying to grow its review volume across dozens of Google Business Profiles will not find that job here at all.
| Feature | Basic $49/mo | Essential $141/mo | Advanced $249/mo | Pro $416/mo | Business $624/mo | Enterprise From $1,083/mo |
|---|---|---|---|---|---|---|
| Keywords tracked | 3 | 10 | 15 | 25 | 40+ | 100+ |
| Monthly mentions | 5,000 | 15,000 | 50,000 | 100,000 | 200,000+ | Custom |
| Languages | 13+ | 13+ | 13+ | 13+ | 13+ | 13+ |
| Competitor tracking | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| AI Reporter | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ |
| API access | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ |
| White-label reports | ✗ | ✗ | ✗ | ✗ | ✓ | ✓ |
Reputology (acquired by GatherUp)
Review management and reputation platform for multi-location businesses with listing management, review collection, and AI-assisted response tools
Reputology was built specifically for multi-location businesses, restaurant groups, franchise systems, healthcare networks, and retail chains, that need to manage reviews across dozens or hundreds of locations without logging into Google, Yelp, and Facebook separately for each one. In 2021 it was acquired by GatherUp, and reputology.com now redirects to the GatherUp product; anyone evaluating it based on older case studies is actually evaluating GatherUp.
The core workflow is collection, not passive observation: automated email and SMS campaigns solicit reviews from recent customers, which generates meaningfully more volume than waiting for customers to leave reviews unprompted. That volume and recency also feed local search ranking directly, so the tool functions as a local SEO lever as much as a reputation one. Fake review detection flags suspicious posting patterns for dispute, and AI-assisted response templates cut the time cost of replying to reviews across many locations.
White-label reporting is available on the Multi Location plan, which is what makes this viable for local SEO agencies delivering reputation management as a client service. The limitation is scope: there is no API for custom CRM integration, and the platform does not do open social or web listening the way Mentionlytics does. It manages reputation on review platforms specifically, and stays within that boundary rather than trying to be a general monitoring tool.
| Feature | Small Business $99/month | Multi Location $60/month per location |
|---|---|---|
| Locations covered | 1 | Multiple |
| Listings management | ✓ | ✓ |
| Review collection campaigns | ✓ | ✓ |
| Sentiment and keyword analysis | ✓ | ✓ |
| Fake review detection | ✓ | ✓ |
| AI response templates | ✓ | ✓ |
| White-label reporting | ✗ | ✓ |
Head-to-head feature comparison
| Feature | Mentionlytics | Reputology (GatherUp) |
|---|---|---|
| Primary use case | Social, web, and news listening across languages | Review collection and reputation management |
| Source coverage | Social (X, Facebook, Instagram, TikTok, LinkedIn, YouTube, Reddit, Bluesky, Threads), news, blogs, forums, reviews | Google Business Profile, Yelp, Facebook, TripAdvisor, and category-specific review sites |
| Pricing model | Flat tiered plans by keyword count and mention volume | Flat single-location, or per-location for multi-location |
| Entry price | $49/mo (Basic) | $99/mo (single location) or $60/mo per location |
| Competitor tracking / benchmarking | Yes, included from Basic ($49/mo) | No dedicated competitor module; sentiment and keyword analysis apply to your own collected reviews only |
| Review collection campaigns | No | Yes |
| Fake review detection | No | Yes |
| Multi-location support | Not applicable (single brand focus, not location-based) | Yes (built for it) |
| API access | Yes, from Advanced tier ($249/mo) | Not publicly available |
| White-label delivery | Yes, Business tier ($624/mo) and above | Yes (Multi Location plan) |
| Multilingual coverage | Yes, 13+ languages on every plan | Not specified |
Which should you choose?
MentionlyticsMentionlyticsMentionlyticsMentionlyticsThere is no real head-to-head winner here because these two tools are not competing for the same budget line. Mentionlytics answers "what are people saying about my brand and my competitors across social and the web." Reputology, as GatherUp, answers "how do I get more Google reviews across 40 locations and respond to all of them." A multi-location business with a public-facing brand could plausibly need both: Mentionlytics for social sentiment and competitor tracking, GatherUp for review volume and listings accuracy at the location level. Pick based on which question is actually the open problem, not which platform scores higher on a shared feature checklist neither tool was built to win.
Bottom line
Go with Mentionlytics if your job is understanding what people say about your brand across social media, news, and blogs, especially if that conversation happens in more than one language; the $49-a-month Basic plan with competitor tracking included is one of the more accessible entry points in the category. Go with Reputology, sold today as GatherUp, if you run a multi-location business and your actual problem is generating and managing customer reviews across dozens of Google Business Profiles; the per-location pricing and white-label option are purpose-built for that job in a way Mentionlytics does not attempt. Do not expect either tool to cover the other's ground.
Frequently asked questions
Is Reputology still a separate product from GatherUp?
No, Reputology was acquired by GatherUp in 2021 and the products were consolidated under the GatherUp brand. The reputology.com domain now redirects to GatherUp, so evaluating "Reputology" today means evaluating GatherUp's current review management platform.
Can Mentionlytics replace a review management tool like GatherUp?
No, Mentionlytics does not send review request campaigns, manage business listings, or flag fake reviews for dispute; it observes existing public conversation across social, news, and blogs rather than actively soliciting reviews. A multi-location business that needs to grow its Google review volume needs GatherUp (Reputology) or a comparable review collection tool, not a listening platform like Mentionlytics.
Which tool is cheaper for a single-location small business?
For a single location where reviews are the priority, GatherUp's Small Business plan at $99 a month is the more directly comparable option versus Mentionlytics's Basic plan at $49 a month for social and web listening. The right choice depends on what problem you actually have, since a single-location retail shop trying to grow its Google reviews and a brand trying to track social sentiment have almost no overlapping needs here.
Does either tool have an API for custom integrations?
Mentionlytics offers API access starting on its Advanced tier at $249 a month. GatherUp does not publicly advertise an API for third-party integration at any tier, so teams needing to pipe review data into a custom CRM or dashboard should confirm directly with GatherUp whether an integration path exists.
Do either of these tools track brand mentions in ChatGPT or AI search results?
No, neither Mentionlytics nor GatherUp (Reputology) tracks brand visibility inside AI chat tools, AI Overviews, or other AI-generated answers. Mentionlytics covers social, news, and web sources; GatherUp covers traditional review platforms like Google Business Profile and Yelp.
Is GatherUp's white-label reporting only available for multi-location accounts?
Yes, white-label reporting is included on the Multi Location plan at $60 a month per location, but not on the Small Business single-location plan at $99 a month. Agencies wanting to deliver branded reputation reports for single-location clients would need to place them on the multi-location pricing structure or confirm current options directly with GatherUp.