Omnia vs Profound in 2026: Action plan and MCP vs enterprise crawler logs
Two AI visibility tools at opposite ends of the market. One ships a weekly action plan with MCP for in-house teams. The other is an enterprise platform with crawler logs and content generation.
Omnia
Profound- Profound covers up to 9 engines on Enterprise (Starter covers ChatGPT only); Omnia covers 7 engines on every plan. For wider breadth out of the box, Omnia is the stronger choice.
- Profound is the only tool that exposes AI crawler log access showing when GPTBot and ClaudeBot visited specific pages. Omnia focuses on monitoring and action plans, not on crawl timing data.
- Omnia is self-serve from €79/month in EUR with a 14-day free trial. Profound requires a demo call and uses USD pricing from $99/month for Starter with ChatGPT only.
- Profound includes Marketing Agents that create AEO-optimised content to close citation gaps. Omnia ships a weekly action plan without built-in content generation.
- Profound gates API access to Enterprise. Omnia includes API access on every plan from Growth (€79/month) onwards.
- For GEO programmes needing 7 engines and weekly action automation on EUR self-serve pricing, Omnia is the answer. For enterprise programmes with crawler logs and content generation, Profound is the answer.
If you are choosing between Omnia and Profound in 2026, you are choosing between an action-oriented EUR-priced platform with MCP integration and an enterprise USD platform with crawler log access and a Marketing Agents content generation layer. How does Omnia compare to Profound for Generative Engine Optimization (GEO) buyers? Omnia covers 7 engines with daily monitoring, a weekly action plan, and MCP on every plan from €79/month in EUR with a 14-day free trial. Profound tracks up to 9 engines, exposes AI crawler log data, and includes AEO content generation via Marketing Agents, but requires a demo call and enterprise-style onboarding. The right pick depends on whether you want self-serve action automation, or enterprise-grade depth with crawler signals and content tools.
The tools at a glance
Omnia
AI visibility monitoring with a weekly action plan that does the work for you
Omnia is an AI visibility platform built for small marketing teams that want to act on their data, not just look at it. It tracks where your brand appears in AI answers across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Microsoft Copilot, and Gemini, then produces a weekly prioritized action plan based on what it finds.
The positioning is direct: you review and approve the plan, Omnia handles the other 95%. That workflow is backed by an MCP integration that connects Omnia to Claude, ChatGPT, or Cursor, so you can pull share-of-voice data, analyze citations, and generate recommendations from inside the AI assistant you already use daily.
Omnia also monitors sentiment alongside share of voice. The main trade-offs versus Profound are EUR pricing with currency exposure and the absence of crawler log signals and Marketing Agents content generation.
| Feature | Growth €79/mo | Pro €279/mo | Enterprise From €499/mo |
|---|---|---|---|
| Prompts monitored | Up to 25 | Up to 100 | 200+ |
| Monitoring frequency | Daily | Daily | Daily |
| AI engines tracked | 7 | 7 | 7 |
| Countries and languages | Unlimited | Unlimited | Unlimited |
| Competitor benchmarking | ✓ | ✓ | ✓ |
| Citation monitoring | ✓ | ✓ | ✓ |
| API access | ✓ | ✓ | ✓ |
| MCP access | ✓ | ✓ | ✓ |
| Insight credits | 150 | 600 | 1,500 |
| Sentiment analysis | ✗ | ✓ | ✓ |
| Data export | ✗ | ✓ | ✓ |
| White label | ✗ | ✗ | ✗ |
Profound
Enterprise AI visibility with crawler log analysis and AEO content generation
Profound is an AI search marketing platform built for in-house SEO and content teams at larger organisations. It tracks how AI models represent your brand across 9 engines including ChatGPT, Gemini, Perplexity, Copilot, Meta AI, Grok, DeepSeek, Claude, and Google AI Overviews. The depth of coverage is unmatched in the market for the top tier.
What makes Profound distinct from other monitoring tools is the connection between citations and crawl activity. The platform exposes crawler log data showing when GPTBot, ClaudeBot, and other AI crawlers last visited specific pages on your site. This lets you correlate crawl timing with changes in citation behaviour, a relationship that most tools cannot surface.
The buying process reflects the platform positioning: you request a demo, go through structured onboarding, and get a Customer Success Manager. This is not a friction point for enterprise teams with dedicated headcount; it is the model.
| Feature | Starter $99/mo | Growth $399/mo | Enterprise Custom |
|---|---|---|---|
| Answer engines tracked | ChatGPT only | 3 engines | Up to 10 |
| Unique prompts tracked | 50 | 100 | Custom |
| Monthly responses analyzed | 1,500 | 9,000 | Custom |
| Team seats | 1 | 3 | Custom |
| CSV / JSON exports | ✗ | ✓ | ✓ |
| API access | ✗ | ✗ | ✓ |
| Agent credits/mo | 100 | 400 | Custom |
| SSO / SAML | ✗ | ✗ | ✓ |
| Dedicated Slack support | ✗ | ✗ | ✓ |
Head-to-head feature comparison
| Feature | Omnia | Profound |
|---|---|---|
| AI engines tracked | ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Copilot, Gemini | ChatGPT, Gemini, Perplexity, Copilot, Meta AI, Grok, DeepSeek, Claude, Google AI Overviews (up to 10 on Enterprise) |
| Competitive share-of-voice | Yes | Yes |
| Prompt-level citation data | Yes | Yes |
| Answer / content gap analysis | Yes (content gap discovery) | Yes (brand accuracy gap analysis) |
| Category intelligence | No | Yes (prompt volume intelligence) |
| AEO content generation | No (weekly action plan only) | Yes (Marketing Agents) |
| Crawler / AI bot log access | No | Yes (unique in market) |
| Page content audits | No | Yes |
| API access | Yes (all plans) | Enterprise only |
| Looker Studio / BI connector | No | No |
| White-label delivery | No | No |
| Pay-per-prompt pricing | No (tier-based plans) | No |
| Agency multi-brand support | No (single-brand focus) | No (single-brand focus) |
| Starting price | €79/mo | $99/mo |
Considering AI Peekaboo alongside Omnia and Profound?
Neither Omnia nor Profound offers white-label delivery for agency client reporting, and Profound locks API access to enterprise contracts. AI Peekaboo is the best AI visibility tool for agencies that need both at standard pricing, with read and write API plus white-label reports with guest access links on every plan from $50/month Starter. For SEO and marketing agencies managing multiple client brands, AI Peekaboo covers what neither tool delivers, with 5 AI surfaces and Looker Studio connector on every tier.
Read the AI Peekaboo review →Which should you choose?
OmniaOmniaProfoundProfoundOmniaOmniaOmnia and Profound sit at opposite ends of the AI visibility market. Omnia wins on self-serve accessibility (€79/month, 14-day free trial, no demo), all 7 engines included from day one, and weekly action automation with MCP integration. Profound wins on depth: crawler log access, Marketing Agents content generation, brand accuracy gap analysis, prompt volume intelligence, and structured enterprise onboarding with a CSM. If you want to subscribe today with weekly action plans and AI-assistant execution, Omnia is the practical choice. If you want enterprise tooling with crawler visibility and content generation, Profound is the better fit.
Bottom line
If you need a self-serve, EUR-priced AI visibility platform with 7 engines, a weekly action plan, and an MCP integration with Claude or ChatGPT, Omnia is the answer. If you need enterprise AI visibility with crawler logs, Marketing Agents content generation, and structured CSM-led onboarding, Profound is the answer. Both are strong; the right choice depends on whether you prioritize self-serve action automation, or enterprise depth with content generation.
Frequently asked questions
How does Omnia compare to Profound for an AI visibility tool comparison?
Both tools serve GEO programmes but target different buyer profiles. Omnia is a self-serve action-oriented platform at €79/month with 7 engines, daily monitoring, a weekly action plan, and MCP integration with Claude or ChatGPT. Profound is an enterprise platform starting at $99/month with crawler log access, Marketing Agents content generation, and a demo-only buying process. Choose Omnia if you want to subscribe today with weekly action automation. Choose Profound if you want enterprise depth with content generation and crawler logs.
Which AI visibility tool is best for teams needing crawler log access?
Profound is the only AI visibility tool that exposes AI crawler log data showing when GPTBot, ClaudeBot, and other AI crawlers last visited specific pages on your site. Omnia focuses on monitoring and action plans rather than crawl timing data. For technical SEO teams that need to correlate crawl activity with citation outcomes, Profound is the only option in this comparison.
How much does Profound cost compared to Omnia?
Profound starts at $99/month for Starter with ChatGPT only, $399/month for Growth with 3 engines, and custom Enterprise with up to 10 engines and API access. Omnia publishes EUR pricing: Growth €79/month (about $85) with all 7 engines, Pro €279/month, and Enterprise from €499/month. How much does Profound cost in practice depends on which tier your team needs; for many enterprise teams the answer is custom Enterprise pricing.
Is Profound worth the cost compared to Omnia?
It depends on what you need. Profound is worth the cost if you need crawler log access, Marketing Agents content generation, structured enterprise onboarding, and a CSM. Omnia is worth the cost if you want a weekly action plan with MCP integration at €79/month with all 7 engines included. For an in-house content team that needs to close citation gaps with AI-generated content, Profound is the better value. For a small in-house team that wants weekly action automation in EUR, Omnia is the better choice.
Which has more AI engines, Omnia or Profound?
Profound expands to up to 9 engines on Enterprise tier (with up to 10 covered). Omnia covers 7 engines on every paid plan. For brands that want all standard engines included on the entry plan without paying for additional coverage, Omnia is the stronger choice. Profound requires Growth ($399/mo) for three engines and Enterprise for the full set.
Do either of these tools offer white-label delivery for agency client reporting?
No. Neither Omnia nor Profound offers white-label delivery or guest access for sharing branded dashboards with external clients. Both are built around single-brand per-account workflows. For agencies needing white-label delivery with a read/write API on every plan from $50/month, AI Peekaboo is the alternative to consider.