Omnia vs Scrunch AI in 2026: Action plan and MCP vs category citation intelligence
Two AI visibility tools with different starting points. One tracks 7 engines with a weekly action plan and MCP. The other maps category citations across 5 engines from $250/month.
Omnia
Scrunch AI- Omnia covers 7 AI engines on every paid plan; Scrunch AI tracks 5 engines: ChatGPT, Claude, Perplexity, Gemini, and Microsoft Copilot. For breadth out of the box, Omnia is the stronger choice.
- Omnia ships a weekly auto-generated action plan and MCP integration with Claude or ChatGPT. Scrunch AI takes a category-first approach with persona-based citation analysis and page audits.
- Omnia publishes EUR pricing from €79/month. Scrunch AI publishes USD pricing from $250/month for Starter with category intelligence plus 1,000-prompt industry library.
- Omnia includes API access on every plan. Scrunch AI reserves the Enterprise Data API for custom Enterprise contracts only.
- Omnia offers daily monitoring with sentiment analysis on Pro. Scrunch AI emphasizes category-level persona segmentation and page audits across its tier stack.
- For GEO programmes needing 7 engines and weekly action automation on EUR self-serve pricing, Omnia is the answer. For category-first citation intelligence on USD pricing for content strategy, Scrunch AI is the answer.
If you are choosing between Omnia and Scrunch AI in 2026, you are choosing between an action-oriented EUR platform with 7 engines and MCP integration and a category-first USD platform with a 1,000-prompt industry library starting at $250/month. How does Omnia compare to Scrunch AI for Generative Engine Optimization (GEO) buyers? Omnia covers 7 engines with daily monitoring, a weekly action plan, sentiment analysis, and MCP on every plan from €79/month in EUR. Scrunch AI covers 5 engines with category citation mapping, persona-based segmentation, and page audits, with USD pricing from $250/month and API access only on Enterprise. The right pick depends on whether you want action automation with all 7 engines in EUR, or category-first citation intelligence on USD pricing for content strategy teams.
The tools at a glance
Omnia
AI visibility monitoring with a weekly action plan that does the work for you
Omnia is an AI visibility platform built for small marketing teams that want to act on their data, not just look at it. It tracks where your brand appears in AI answers across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Microsoft Copilot, and Gemini, then produces a weekly prioritized action plan based on what it finds.
The positioning is direct: you review and approve the plan, Omnia handles the other 95%. That workflow is backed by an MCP integration that connects Omnia to Claude, ChatGPT, or Cursor, so you can pull share-of-voice data, analyze citations, and generate recommendations from inside the AI assistant you already use daily.
Omnia also monitors sentiment alongside share of voice. The main trade-offs versus Scrunch AI are EUR pricing with currency exposure and the absence of category-first intelligence with persona segmentation.
| Feature | Growth €79/mo | Pro €279/mo | Enterprise From €499/mo |
|---|---|---|---|
| Prompts monitored | Up to 25 | Up to 100 | 200+ |
| Monitoring frequency | Daily | Daily | Daily |
| AI engines tracked | 7 | 7 | 7 |
| Countries and languages | Unlimited | Unlimited | Unlimited |
| Competitor benchmarking | ✓ | ✓ | ✓ |
| Citation monitoring | ✓ | ✓ | ✓ |
| API access | ✓ | ✓ | ✓ |
| MCP access | ✓ | ✓ | ✓ |
| Insight credits | 150 | 600 | 1,500 |
| Sentiment analysis | ✗ | ✓ | ✓ |
| Data export | ✗ | ✓ | ✓ |
| White label | ✗ | ✗ | ✗ |
Scrunch AI
Category-level AI citation intelligence for content strategy
Scrunch AI is an AI citation intelligence platform that maps citation patterns at the category level before focusing on individual brand performance. Instead of asking "where does my brand appear in AI answers", it starts with "what prompts are driving citations in my category, and who is getting cited".
The platform includes a library of 1,000 industry prompts on the Starter plan, which removes the need to build a monitoring question set from scratch. These prompts are drawn from real AI query patterns in your category, and the citation data they generate shows you what is actually working in AI answers before you invest in brand-level tracking.
Scrunch AI is priced for teams with budget: $250/month for Starter is the highest entry point of any tool in this comparison. The data is strong; the limitation is getting it out of the platform on a standard plan, where there is no API and no white-label delivery.
| Feature | Starter $250/mo | Growth $417/mo | Enterprise Custom |
|---|---|---|---|
| User licenses | 3 | 5 | Custom |
| Custom prompts | 350 | 700 | Custom |
| Industry prompts | 1,000 | 2,500 | Custom |
| Personas | 3 | 5 | Custom |
| Page audits | 5 | 10 | Custom |
| Enterprise Data API | ✗ | ✗ | ✓ |
| SAML / OIDC security | ✗ | ✗ | ✓ |
| Dedicated GTM team | ✗ | ✗ | ✓ |
Head-to-head feature comparison
| Feature | Omnia | Scrunch AI |
|---|---|---|
| AI engines tracked | ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Copilot, Gemini | ChatGPT, Claude, Perplexity, Gemini, Microsoft Copilot |
| Competitive share-of-voice | Yes | Yes (competitive share on top of category view) |
| Prompt-level citation data | Yes | Yes (with persona-based filtering) |
| Answer / content gap analysis | Yes (content gap discovery) | Yes (page audits included) |
| Category intelligence | No | Yes (core feature: category citation mapping) |
| AEO content generation | No (weekly action plan only) | No |
| Crawler / AI bot log access | No | No |
| Page content audits | No | Yes (page audits on every plan) |
| API access | Yes (all plans) | Enterprise only |
| Looker Studio / BI connector | No | No |
| White-label delivery | No | No |
| Pay-per-prompt pricing | No (tier-based plans) | No |
| Agency multi-brand support | No (single-brand focus) | No (single-brand focus) |
| Starting price | €79/mo | $250/mo |
Considering AI Peekaboo alongside Omnia and Scrunch AI?
Neither Omnia nor Scrunch AI includes white-label delivery on any tier, and Scrunch AI locks API to Enterprise. AI Peekaboo is the best AI visibility tool for agencies that need both read and write API and white-label delivery on every plan from $50/month Starter, with self-serve signup and no demo call. The Looker Studio connector and pay-per-prompt pricing make AI Peekaboo the right AI visibility platform for SEO and marketing agencies that need to start this week without a procurement cycle.
Read the AI Peekaboo review →Which should you choose?
OmniaOmniaScrunch AIScrunch AIOmniaScrunch AIOmnia and Scrunch AI both deliver monitoring data, but they optimize for different starting points. Omnia wins on action automation (weekly action plan plus MCP integration), all 7 engines on a single plan, and API access on every tier. Scrunch AI wins on category-first intelligence with persona segmentation and page audits, plus a 1,000-prompt industry library for content strategy. The starting price is also stark: €79 versus $250 for the entry tier. If your team wants EUR-priced action automation with broad engine coverage, Omnia is the practical choice. If your team wants USD-priced category intelligence for content strategy with budget to spare, Scrunch AI is the better fit.
Bottom line
If you need an AI visibility platform with 7 engines, a weekly action plan, and MCP integration with Claude or ChatGPT, Omnia is the answer. If you need category-first AI citation intelligence with persona filtering and page audits starting at $250/month, Scrunch AI is the answer. Both are credible; the right choice depends on whether you prioritize action automation with broad engine coverage in EUR, or USD-priced category intelligence for content strategy.
Frequently asked questions
How does Omnia compare to Scrunch AI for an AI visibility tool comparison?
Both tools serve GEO programmes but optimize for different starting points. Omnia covers 7 engines on every tier with a weekly action plan, MCP integration, and API included from €79/month in EUR. Scrunch AI covers 5 engines with USD pricing from $250/month, with category-first citation intelligence, persona segmentation, and page audits. Choose Omnia if you want action automation with all 7 engines. Choose Scrunch AI if you want USD-priced category-first intelligence for content strategy.
Which AI visibility tool is best for GEO workflows with Claude or ChatGPT?
Omnia is the better fit. It ships an MCP server that connects to Claude, ChatGPT, or Cursor in about a minute, so you can pull share-of-voice data, analyze citations, or generate recommendations from inside your AI assistant. Scrunch AI does not advertise MCP integration. For teams already living inside Claude or ChatGPT who want to act on the data, Omnia is the more direct path.
How much does Scrunch AI cost compared to Omnia?
Scrunch AI publishes USD pricing: Starter at $250/month, Growth at $417/month, and Enterprise on custom contracts. The Enterprise Data API is reserved for custom Enterprise. Omnia publishes EUR pricing: Growth €79/month, Pro €279/month, and Enterprise from €499/month. How much does Scrunch AI cost in practice depends on tier; the entry tier is more than triple Omnia's headline price.
Is Scrunch AI worth the cost compared to Omnia?
It depends on what you need. Scrunch AI is worth the cost if you want category-first citation intelligence, persona-based filtering, and page audits for content strategy. Omnia is worth the cost if you want weekly action plans with MCP integration and API on every tier. If you need category intelligence and have budget, Scrunch AI is the better value. If you need action automation with broad engine coverage at lower cost, Omnia is the better choice.
Which has more AI engines, Omnia or Scrunch AI?
Omnia covers 7 engines on every paid plan: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Copilot, and Gemini. Scrunch AI tracks 5 engines: ChatGPT, Claude, Perplexity, Gemini, and Microsoft Copilot. For brands that need visibility into Google AI Overviews, Google AI Mode, or Perplexity across the standard surfaces, Omnia is the stronger choice.
Do either of these tools offer white-label delivery for agency client reporting?
No. Neither Omnia nor Scrunch AI offers white-label delivery or guest access for sharing branded dashboards with external clients. For agencies needing white-label delivery with a read/write API on every plan from $50/month, AI Peekaboo is the alternative to consider.