Otterly.AI vs Use Poach in 2026: AI visibility monitoring vs Facebook Ad Library capture
Otterly.AI tracks brand mentions, answer position, citations, and GEO gaps across AI search engines. Use Poach saves individual ads already found in Facebook Ad Library to local files or a customer-owned Notion database.
Otterly.AI
Use Poach- Otterly.AI tracks seven named AI surfaces, with four base engines and paid add-ons depending on plan.
- Otterly Lite is $29 monthly for 15 prompts and one workspace; API and MCP integration start at Standard for $189 monthly.
- Otterly includes a GEO audit, domain ranking, answer ranking, and citation-link analysis for AI-search research.
- Use Poach captures an ad already found in the public Facebook Ad Library and saves its media plus a metadata screenshot card locally.
- Use Poach Pro is a $67 lifetime purchase that creates a 13-column Notion database and saves captures as native rows with screenshots.
- Use Poach does not publish its own ad database, automatic competitor monitoring, TikTok coverage, Google Ads coverage, or an API.
This is not a conventional replacement decision. Otterly.AI is a recurring monitoring service for AI-generated answers. Use Poach is a Chrome extension that preserves a specific Facebook Ad Library ad after the researcher has found it. Otterly Lite costs $29 monthly for 15 prompts and four base AI engines; its API and MCP access begin at $189 monthly. Use Poach is free for local captures, while its $67 lifetime Pro license adds a 13-column Notion database in the user’s own workspace. Pick Otterly when you need to monitor a brand’s AI-search presence over time and inspect cited domains. Pick Use Poach when a lean paid-social researcher wants a durable swipe file of Meta ads. Use Poach does not discover or monitor ads by itself. Otterly does not capture Meta creative, run Facebook searches, or measure a competitor’s paid-social results.
The tools at a glance
Otterly.AI
AI visibility monitoring with GEO audits, citation intelligence, answer ranking, API, and MCP support
Otterly.AI monitors whether a brand appears in AI-generated answers across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot, Claude, and Gemini. It records more than a simple mention: answer-ranking monitoring, domain ranking, and citation-link analysis give a team material to investigate when a competitor seems more visible. Its four base-engine configuration is expanded by paid add-ons for Gemini, Google AI Mode, and Claude in the reviewed profile.
The GEO audit is the feature that makes Otterly more than a tracker. It identifies gaps in an AI-search presence and gives optimisation recommendations, which a content or SEO team can turn into research tasks. That output is not proof that a particular edit will improve commercial performance. It also has no relationship to the public Facebook Ad Library workflow. Otterly cannot surface a competitor’s visual ad, save creative to Notion, inspect Meta targeting, or reveal ad-spend and conversion data.
Lite is priced at $29 monthly for 15 prompts and one workspace, providing an accessible monitoring entry point. Standard is $189 monthly and Premium is $489 monthly; both include API and MCP integration, while Enterprise begins from €1,000 monthly. White-label delivery is not published for Lite, Standard, or Premium. Otterly is the sensible purchase for a team that needs AI-search evidence every month, not for a one-off creative collection job that can be handled locally without a subscription.
| Feature | Lite $29/mo | Standard $189/mo | Premium $489/mo | Enterprise From €1,000/mo |
|---|---|---|---|---|
| AI models tracked | 4 base, more as paid add-ons | 4 base, more as paid add-ons | 4 base, more as paid add-ons | Contact |
| Prompts | 15 | Contact | Contact | Contact |
| Workspaces | 1 | Unlimited | Unlimited | Contact |
| GEO audit | ✓ | ✓ | ✓ | ✓ |
| Citation link analysis | ✓ | ✓ | ✓ | ✓ |
| API access | ✗ | ✓ | ✓ | ✓ |
| MCP integration | ✗ | ✓ | ✓ | ✓ |
Use Poach
Chrome extension for preserving Facebook Ad Library ads as local files and, with Pro, Notion rows you control
Use Poach begins after discovery rather than replacing it. A researcher finds an ad in the public Facebook Ad Library, presses the capture control, and saves the selected media plus a screenshot card to local disk. The card is described as carrying headline, primary text, CTA, advertiser, landing-page URL, dates, and user-applied tags, with metadata embedded in the PNG for ExifTool reading. That is a practical way to retain a useful reference after it disappears from a browser tab.
Pro turns the individual capture into a record in the customer’s own Notion workspace. For a one-time $67 payment, Use Poach says it creates a 13-column database and adds each selected ad as a native row with its screenshot. The published workflow supports niche, awareness-stage, and lead-type tags, and describes deduplication in Notion. Its privacy policy says the Notion token remains in Chrome extension storage and is sent only to Notion for user-triggered database, capture, and screenshot actions.
That focused promise is also the limit. Use Poach has no published proprietary archive, advertiser search, saved-search alert, automatic watchlist, shared approval system, AI classification, or campaign execution function. It works from Facebook Ad Library, not TikTok, Google, display, or native inventory. Free is enough if local files are sufficient; Pro is justified only when Notion becomes an active working library. It is a companion for creative research, not an alternative to an AI-visibility monitor or a broad ad-intelligence platform.
| Feature | Free $0 | Pro $67 lifetime |
|---|---|---|
| Capture Facebook Ad Library ads to disk | ✓ | ✓ |
| Save ad image or video | ✓ | ✓ |
| Metadata-embedded screenshot card | ✓ | ✓ |
| Research tags | ✓ | ✓ |
| Notion database sync | ✗ | ✓ |
| 13-column Notion database creation | ✗ | ✓ |
| Recurring subscription | ✗ | ✗ |
Head-to-head feature comparison
| Feature | Otterly.AI | Use Poach |
|---|---|---|
| Primary job | AI search visibility monitoring | Facebook Ad Library capture workflow |
| AI-answer visibility tracking | Yes | No |
| Citation and cited-domain analysis | Yes | No |
| GEO audit | Yes | No |
| Facebook Ad Library capture | No | Yes, for ads already found |
| Local media and metadata card | No | Yes |
| Notion database sync | No | Pro only |
| Ad discovery or competitor watchlist | No | No |
| API and MCP access | From Standard | Not published |
| Starting published price | $29/mo Lite | $0 Free, $67 lifetime Pro |
Which should you choose?
Otterly.AIOtterly.AIThe useful distinction is between collecting an individual paid-social reference and monitoring a discovery channel over time. Use Poach is deliberately small: it makes a Facebook Ad Library example portable, searchable in Notion on Pro, and owned by the researcher. Otterly is a recurring intelligence product focused on a brand’s position in AI answers. Neither one fills the other’s gap. A creative strategist may use both, but the deciding factor should be whether the next useful action is saving an ad or investigating citations.
Bottom line
Choose Otterly.AI when AI-search visibility, answer placement, cited domains, and GEO recommendations are active parts of the marketing programme. Choose Use Poach Free for a simple local Meta swipe file, or Pro only when native Notion records will be used regularly. Do not subscribe to Otterly for Facebook creative research, and do not expect Use Poach to find ads automatically or report AI-answer visibility. Their low entry prices make them easy to pair, but they remain different workflow tools.
Frequently asked questions
Should an ecommerce marketer choose Otterly.AI or Use Poach for Facebook ad creative research?
Use Poach is the relevant choice for Facebook ad creative research because it saves ads already found in the public Facebook Ad Library as local media and metadata cards. Otterly.AI tracks AI-generated answers, citations, and answer rank rather than Facebook or Instagram creative.
Can Use Poach automatically monitor a competitor’s Meta ads and alert my team?
Use Poach cannot automatically monitor a competitor’s Meta ads because its published workflow starts with an ad the researcher has already found in Facebook Ad Library. The official product does not describe an advertiser database, saved-search alerts, or automatic competitor watchlists.
Is Otterly.AI Lite enough for tracking ChatGPT and Google AI citations without an API?
Otterly.AI Lite is suitable for dashboard monitoring when 15 prompts, one workspace, four base engines, and no API or MCP integration are sufficient. The reviewed profile lists some engines as paid add-ons, so teams should confirm their needed ChatGPT and Google surfaces before buying.
What does Use Poach Pro add beyond the free Facebook Ad Library capture workflow?
Use Poach Pro adds a customer-owned Notion workflow: the vendor says it creates a 13-column database and sends each captured ad there as a native row with its screenshot. Free already saves the media and metadata screenshot card locally, so Pro is mainly for organised Notion reuse.
Can Otterly.AI or Use Poach tell me which competitor campaign makes the most money?
Neither Otterly.AI nor Use Poach can tell you which competitor campaign makes the most money because neither has the competitor’s private spend, conversion, revenue, or margin data. Use Poach preserves visible Meta references, while Otterly reports AI-search visibility signals.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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