Pirsch Analytics vs Two Minute Reports in 2026: Your own dashboard vs data piped into Sheets
Pirsch replaces Google Analytics with a cookieless dashboard of its own. Two Minute Reports does not replace anything, it pipes 30+ marketing sources into the Google Sheets or Looker Studio you already use.
Pirsch Analytics
Two Minute Reports- Two Minute Reports connects 30+ marketing sources including Google Ads, Facebook Ads, and Shopify into Google Sheets or Looker Studio. Pirsch tracks website visitors directly and has no ad-platform connectors.
- Pirsch is a standalone analytics dashboard you use directly. Two Minute Reports has no dashboard of its own; its output lives inside Google Sheets or Looker Studio, tools you already use.
- Two Minute Reports includes MCP integration with Claude and ChatGPT on every plan, letting AI assistants query live marketing data. Pirsch has no AI querying layer.
- Pirsch is cookieless and requires no cookie consent banner by architecture. Two Minute Reports is a data pipeline between existing ad platforms and a spreadsheet, not a website tracking tool, so the cookieless comparison does not apply to it directly.
- Both tools offer white-label delivery for agencies at their entry-level paid plans, Pirsch at $12/month Plus and Two Minute Reports at $9/month Lite.
- Two Minute Reports has no query limits on any plan. Pirsch's page view allowance is the limiting factor on its Standard and Plus plans, with overages requiring an upgrade.
Pirsch Analytics and Two Minute Reports both start under $10 a month and both serve agencies, but they answer different questions. Pirsch is a self-contained, cookieless web analytics platform: install a script, get a dashboard, delete your cookie consent banner. Two Minute Reports is a marketing data connector, not a dashboard replacement, that pulls data from Google Ads, Facebook Ads, GA4, Shopify, TikTok, and 26 other sources directly into Google Sheets or Looker Studio on a schedule. If you want a standalone privacy-first analytics tool for a website, Pirsch is a complete answer. If your reporting workflow already lives in Sheets or Looker Studio and you are tired of copy-pasting numbers from six different ad platforms into it, Two Minute Reports solves that specific problem and Pirsch does not attempt to.
The tools at a glance
Pirsch Analytics
Cookieless, GDPR-compliant web analytics made and hosted in Germany, with no consent banner required
Pirsch identifies visitors by hashing their IP address and User-Agent string and discarding the source data, meaning no cookie is set and no personally identifiable information is ever stored. That lets a site remove its cookie consent banner while still counting visitors who would have rejected cookies elsewhere, resulting in more complete traffic data.
The dashboard is Pirsch's own interface: page views, referrers, sessions, funnels and A/B testing on the Plus plan, all viewed directly rather than exported anywhere. A RESTful API and SDKs ship on every paid tier for teams that want to pull the data into their own systems, and historical data can be imported from Google Analytics, Plausible, or Fathom.
Pirsch does not connect to ad platforms like Google Ads or Facebook Ads, and it has no spreadsheet or BI-tool destination built in beyond its own dashboard and API. It is a replacement for a website analytics tool, not a data pipeline for marketing spend reporting.
| Feature | Standard From $6/mo | Plus From $12/mo | Enterprise Custom |
|---|---|---|---|
| Websites | 50 | Unlimited | Unlimited |
| RESTful API and SDKs | Yes | Yes | Yes |
| Ad platform connectors | No | No | No |
| Funnels and A/B testing | No | Yes | Yes |
| White labeling | No | Extensive | Extensive |
| Google Sheets / Looker Studio export | No | No | No |
Two Minute Reports
Marketing data connector that pulls 30+ ad and ecommerce sources directly into Google Sheets and Looker Studio with automated scheduling
Two Minute Reports automates the flow of performance data from ad platforms, ecommerce tools, and analytics sources into Google Sheets and Looker Studio, so teams stop logging into six dashboards to copy numbers into a spreadsheet manually. It connects Facebook Ads, Google Ads, GA4, Shopify, TikTok Ads, Klaviyo, and more, with authentication handled once per source.
The platform has expanded well beyond raw data connection: AI dashboard generation, MCP integration so Claude and ChatGPT can query live marketing data, goal and budget tracking, and white-labeled report delivery are all included. Reports refresh on a schedule, daily through hourly depending on plan, with real-time error alerts if a data pull fails.
The structural limitation is that Two Minute Reports has no dashboard of its own. Everything lands in Google Sheets or Looker Studio, which is exactly the point for teams with existing templates, but teams that want to escape spreadsheets entirely will find that dependency baked into the product rather than optional.
| Feature | Lite $9/mo | Basic $49/mo | Pro $99/mo | Business Custom |
|---|---|---|---|---|
| Marketing connectors | 30+ | 30+ | 30+ | 30+ |
| Accounts per connector | 2 | 10 | 50 | Custom |
| AI Dashboards | Yes | Yes | Yes | Yes |
| MCP (Claude/ChatGPT) | Yes | Yes | Yes | Yes |
| Scheduling frequency | Daily/Weekly/Monthly | Daily/Weekly/Monthly | Hourly+ | Hourly+ |
| Query limit | Unlimited | Unlimited | Unlimited | Unlimited |
Head-to-head feature comparison
| Feature | Pirsch Analytics | Two Minute Reports |
|---|---|---|
| Primary use case | Cookieless website visitor analytics | Marketing data connector into Sheets and Looker Studio |
| Has its own standalone dashboard | Yes | No, output lives in Google Sheets or Looker Studio |
| Ad platform / ecommerce connectors | No | Yes, 30+ (Google Ads, Facebook Ads, Shopify, TikTok, and more) |
| Website visitor tracking | Yes, its core function | Only via GA4 connector, not a native tracking script |
| Cookieless / no consent banner | Yes | Not applicable, not a website tracking tool itself |
| AI querying assistant | No | Yes (MCP with Claude and ChatGPT, all plans) |
| Starting price | $6/mo | $9/mo |
| White-label delivery | Yes, extensive (Plus plan) | Yes, included generally per product feature list |
Which should you choose?
Pirsch AnalyticsTwo Minute ReportsTwo Minute ReportsPirsch AnalyticsTwo Minute ReportsPirsch AnalyticsThese tools rarely compete for the same dollar because they are not solving the same problem. Pirsch replaces the tracking layer on your website. Two Minute Reports replaces the manual work of pulling numbers from ad platforms into a spreadsheet you already report from. A marketing team could plausibly use both at once: Pirsch for privacy-first website analytics, Two Minute Reports for pulling that same GA4 data, plus every ad platform, into a client-facing Google Sheet or Looker Studio report. Neither one makes the other redundant.
Bottom line
Pick Pirsch if you need a complete, cookieless analytics dashboard for a website and want to be done with cookie banners. Pick Two Minute Reports if your reporting workflow already runs through Google Sheets or Looker Studio and you are tired of manually pulling numbers from Google Ads, Facebook Ads, Shopify, and other sources into it every week. Agencies managing client reporting often need both: a privacy-first analytics tool for the website itself, and a connector to aggregate every marketing channel into the spreadsheet the client actually reads.
Frequently asked questions
Does Two Minute Reports replace Pirsch as a website analytics tool?
No. Two Minute Reports is a data connector, not a website tracking tool. It can pull GA4 data into Google Sheets or Looker Studio, but it does not have its own tracking script or dashboard the way Pirsch does. You would still need a tool like Pirsch, or GA4 itself, to actually collect website visitor data in the first place.
Can Pirsch pull data from Google Ads or Facebook Ads like Two Minute Reports does?
No. Pirsch is scoped to website visitor analytics and has no ad platform connectors. Two Minute Reports is built specifically to connect 30+ sources, including Google Ads and Facebook Ads, into Google Sheets or Looker Studio, which is a different job than tracking site visitors.
Which tool is cheaper to start with?
Pirsch starts at $6 a month, slightly below Two Minute Reports' $9-a-month Lite plan. Both are inexpensive relative to most competitors in their respective categories, so the deciding factor should be which job you need done rather than the small price difference.
Does either tool require a cookie consent banner?
Pirsch does not, since it is fully cookieless and stores no personally identifiable information, letting sites remove their consent banner. Two Minute Reports is not a website tracking tool itself, so the cookie consent question depends on what tracking scripts you run on your site independently of it.
Can agencies white-label either tool for client delivery?
Yes to both, though the delivery differs. Pirsch offers extensive white labeling, custom domains, and unique client access links on its $12-a-month Plus plan for its own dashboard. Two Minute Reports offers white-labeled report delivery so scheduled reports land in Sheets or Looker Studio under the agency's own branding rather than a Two Minute Reports address.
Does Two Minute Reports have an AI feature comparable to anything in Pirsch?
Two Minute Reports includes MCP integration on every plan, letting Claude and ChatGPT query live marketing data directly and answer questions like which campaign had the worst ROAS last week. Pirsch has no equivalent AI querying feature; its dashboard is read directly rather than queried conversationally.