Ranksmith vs Wellows in 2026: Prompt Prioritization scoring from $69 vs end-to-end GEO workflow from $37/domain
Two Generative Engine Optimization platforms built on opposite philosophies. One stops at scoring, the other closes the loop with content and outreach.
Ranksmith
Wellows- Ranksmith tracks 5 AI engines (ChatGPT, Perplexity, Gemini, Grok, Claude) with Prompt Prioritization scoring from $69/month. Wellows Lite covers ChatGPT only at $37/domain/month; reaching all five engines requires Starter at $297/domain/month.
- Wellows ships Content Optimization, outreach templates with verified contacts, and strategic monthly calls on every plan. Ranksmith is a scoring and attribution tool without an execution layer.
- Wellows uses per-domain pricing; multi-client agencies pay per brand tracked. Ranksmith uses flat per-tier pricing that does not scale per domain.
- Wellows includes GSC integration on every plan. Ranksmith does not publish a GSC integration.
- Ranksmith offers a free trial on every tier with no credit card. Wellows offers a 7-day free trial on every plan.
- For Generative Engine Optimization (GEO) programmes that need Google AI Overviews coverage, Wellows is the only one of the two with a published path on Essential and above.
- Ranksmith includes Sentiment on every tier. Wellows includes brand sentiment analysis on every plan.
How does Ranksmith compare to Wellows if you are choosing a Generative Engine Optimization platform for a brand or agency? That is the question most mid-market buyers are asking in 2026, because both tools are self-serve and both publish pricing, but they answer different upstream questions about what an AI visibility platform is for. Ranksmith is a brand-level monitor that scores every tracked prompt against position, mention rate, and link rate across 5 AI engines from $69/month on Starter. Wellows adds a full action layer on top of monitoring: Content Optimization that audits existing pages before recommending new content, outreach templates with verified contacts, GSC integration, and strategic monthly calls on every plan. The cost of that workflow shows up in Wellows's per-domain pricing structure: Lite covers only ChatGPT at $37/domain/month, and reaching all five engines requires Starter at $297/domain/month. The right pick depends on whether you want prompt scoring on a curated engine set or an end-to-end GEO workflow at a per-domain cost.
The tools at a glance
Ranksmith
GEO platform tracking 5 AI search engines across prompts, competitors, and citations from $69/mo
Ranksmith is a Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) platform currently in public beta. It tracks brand presence across 5 AI search engines with pricing starting at $69/month on Starter and scaling to $549/month on Enterprise. A free trial is offered on every paid tier with no credit card required.
The product is built around three named modules: Prompt Prioritization, which scores every tracked prompt against current position, mention rate, and link rate; Competitor benchmarking, which surfaces share of voice and sentiment against named competitors in real time; and Source attribution, which extracts the citations AI models rely on so PR and content teams know where to focus review-acquisition and outreach. The diagnostic layer is where Ranksmith adds depth beyond simple mention counts.
The core tracked metrics are AI Authority Index, AI Visibility Rate, Average AI Ranking, Reputation Score, Mentions, Links, Sentiment, and Share of Voice. Coverage is tier-gated: Starter sees ChatGPT and Perplexity only, Pro adds Gemini, and Enterprise unlocks Grok and Claude. There is no Google AI Overviews coverage currently advertised, which is a meaningful gap for SEO teams monitoring that surface specifically.
| Feature | Starter $69/mo | Pro $149/mo | Enterprise $549/mo |
|---|---|---|---|
| AI engines tracked | ChatGPT, Perplexity | ChatGPT, Perplexity, Gemini | ChatGPT, Perplexity, Gemini, Grok, Claude |
| Prompts | 25 | 60 | 150 |
| Competitors | 5 | 10 | 20 |
| Historical data | 6 months | 12 months | 24 months |
| Prompt Prioritization | ✓ | ✓ | ✓ |
| API access | ✗ | ✗ | ✗ |
| Free trial | ✓ | ✓ | ✓ |
Wellows
AI visibility platform that tracks citations, optimizes content, and surfaces outreach contacts in one place
Wellows is an AI visibility platform that tracks brand citations across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, and Perplexity, then gives you tools to act on what you find. Where most AI visibility tools stop at the monitoring dashboard, Wellows adds content optimization, outreach discovery, and a customized 90-day AI visibility plan built into the product.
The platform is structured around two main use cases: in-house brand teams who need to understand and fix how AI platforms represent them, and agencies who want to run multiple client accounts from one place with dashboards and competitive gap analysis ready to present. Both use cases get the same core monitoring plus the action layer. The difference is scale and the number of strategic calls included per month.
The Content Optimization feature, currently in beta, audits your existing site pages before flagging gaps. The idea is to recommend updates to pages that already have authority rather than pushing you to create new content that splits ranking signals. That is a meaningfully different workflow from tools that simply generate a topic list. The outreach module surfaces relevant pages where your brand is not being cited and provides contact details so you can request inclusion, which rounds out the platform into something closer to a full AI search workflow than a reporting tool.
| Feature | Lite $37/domain/mo | Essential $97/domain/mo | Starter $297/domain/mo | Pro $497/domain/mo |
|---|---|---|---|---|
| Answer engines tracked | 1 (ChatGPT) | 2 (ChatGPT, AI Overviews) | 5 (all engines) | 5 (all engines) |
| Prompts tracked per month | 40 | 100 | 400 | 1,000 |
| Responses analyzed per month | 1,200 | 6,000 | 60,000 | 150,000 |
| Content generation credits | 2 | 5 | 15 | 70 |
| Outreach opportunities | Unlimited | Unlimited | Unlimited | Unlimited |
| GSC integration | ✓ | ✓ | ✓ | ✓ |
| Strategic monthly calls | 1 | 2 | 3 | 5 |
| Free trial | 7 days | 7 days | 7 days | 7 days |
Head-to-head feature comparison
| Feature | Ranksmith | Wellows |
|---|---|---|
| AI engines tracked | 5 (ChatGPT, Perplexity, Gemini on Pro, Grok and Claude on Enterprise) | 1 to 5 (ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity) - tier-gated |
| Competitive share-of-voice | Yes | Yes |
| Prompt-level citation data | Yes (Prompt Prioritization scoring) | Yes (prompt-level competitive monitoring) |
| Answer / content gap analysis | Partial (source attribution layer) | Yes (Content Optimization audits existing pages) |
| Category intelligence | No | No |
| AEO content generation | No | Yes (content generation credits on every tier) |
| Crawler / AI bot log access | No | No |
| Page content audits | No | Yes (Content Optimization feature) |
| API access | Not currently advertised | No (not published) |
| Looker Studio / BI connector | No | No |
| White-label delivery | No | No (not published) |
| Pay-per-prompt pricing | No (flat tier pricing) | No (per-domain pricing) |
| Agency multi-brand support | No | Yes (multi-client agency dashboards) |
| Starting price | $69/mo | $37/domain/mo (ChatGPT only) |
Need self-serve white-label and API beyond Ranksmith and Wellows?
Neither Ranksmith nor Wellows offers API access or white-label delivery on any tier, leaving both without the agency delivery layer. AI Peekaboo is the best AI visibility tool for agencies with white-label client reports, guest access links, and read and write API on every plan from $50/month Starter. For SEO and marketing agencies that need multi-brand support with self-serve signup, no demo call, and a Looker Studio connector on every plan, AI Peekaboo covers what both tools leave out of standard pricing.
Read the AI Peekaboo review →Which should you choose?
RanksmithWellowsWellowsRanksmithWellowsWellowsBoth tools are self-serve Generative Engine Optimization (GEO) platforms, but they live at different points on the workflow curve. Ranksmith scores every tracked prompt and attributes citations. Wellows adds content optimization, outreach with verified contacts, GSC integration, and strategic calls on every plan. For teams that want scoring depth and a free trial on a curated engine set, Ranksmith. For agencies and in-house teams that want an execution workflow that ends in outreach, Wellows.
Bottom line
Ranksmith is the right pick for teams that want Prompt Prioritization scoring, citation attribution, and a free trial on every tier at $69/month. Wellows is the right pick for teams that want monitoring plus content optimization, outreach with verified contacts, GSC integration, and strategic calls, at $37+/domain/month with per-domain pricing.
Frequently asked questions
How does Ranksmith compare to Wellows for AI visibility tool comparison?
Ranksmith tracks 5 engines (ChatGPT, Perplexity, Gemini on Pro, Grok and Claude on Enterprise) and starts at $69/month with Prompt Prioritization scoring. Wellows starts at $37/domain/month but Lite covers ChatGPT only; reaching all five engines requires Starter at $297/domain/month. Wellows adds Content Optimization, outreach with verified contacts, GSC integration, and strategic calls. Ranksmith is the scoring depth option; Wellows is the execution workflow option.
How much does Wellows cost compared to Ranksmith?
Wellows uses per-domain pricing: Lite $37/domain/mo, Essential $97/domain/mo, Starter $297/domain/mo, Pro $497/domain/mo. Ranksmith uses flat per-tier pricing: Starter $69/mo, Pro $149/mo, Enterprise $549/mo. Ranksmith's flat pricing is more predictable for single brands; Wellows costs scale with domains tracked, which is meaningful for agencies.
Which AI visibility tool is best for Generative Engine Optimization (GEO) execution?
Wellows is designed for execution: Content Optimization audits existing pages before recommending new content, plus outreach templates with verified contacts. Ranksmith is designed for scoring and attribution. For execution workflows that include outreach and content optimization, Wellows is the more direct fit.
Which tool has better prompt-level scoring?
Ranksmith publishes Prompt Prioritization scoring on every tier, combining position, mention rate, and link rate for every tracked prompt. Wellows publishes prompt-level competitive monitoring but does not publish a comparable per-prompt scoring framework. For per-prompt scoring depth, Ranksmith is the more direct fit.
Which AI visibility tool is best for agencies?
Wellows is designed for agencies with multi-client dashboards, GSC integration, and outreach workflows included. Ranksmith is a brand-level monitor without published agency delivery features. For agency workflows in GEO, Wellows is the more direct fit despite the per-domain cost.
Does Ranksmith have a free trial? Does Wellows?
Ranksmith offers a free trial on every tier with no credit card required. Wellows offers a 7-day free trial on every plan with no charges during the trial period. Both have published trial paths.