Reputation Review
Turn multi-location reviews, listings, and customer feedback into measurable revenue at scale.
Reputation is an enterprise-grade platform that goes well beyond review management, connecting listings, surveys, competitive intelligence, AI search optimization, and experience analytics into one system. The depth is impressive and the AI-native positioning is genuine, but per-location pricing starting at $80 means costs accumulate fast for large footprints, and the platform requires meaningful onboarding investment to get full value from.
Pros and cons
- Reputation IQ lets leaders and local teams query their entire review and survey dataset in plain English, skipping dashboards entirely
- The platform connects reviews, surveys, listings, social, and competitive benchmarks in a single place rather than requiring separate tools for each signal type
- Strong enterprise pedigree with proven results: case studies document increases from 4.2 to 4.6 average star ratings and NPS jumps from 24 to 39 across large networks
- Pricing starts at $80 per location per month and core features like Pulse Analytics require stepping up to $115 per location, making total cost high for brands with 50 or more locations
- Competitive insights, social suite, and actions and ticketing are paid add-ons rather than included features, which pushes the effective cost above the listed tier prices
- The platform is designed for enterprises with complex org structures and multi-tier teams, which creates a steep learning curve for smaller operations
What is Reputation?
Reputation (formerly Reputation.com) is a reputation performance platform built for multi-location enterprise brands. It unifies reviews, surveys, business listings, social signals, and competitive intelligence under one roof and applies AI analysis to convert those signals into prioritized actions for both leadership teams and local operators.
The platform positions itself around the concept of a Reputation Performance Engine: a system that surfaces what is changing across your locations, explains why it is changing, and tells both leaders and local teams what to do about it. This is operationalized through tools like Rep Score (a composite performance metric), Reputation IQ (plain-language querying of all your data), Journey Insight (sentiment mapping across the customer lifecycle), and Competitive Insights (benchmarking against local and industry peers).
On the local marketing side, Reputation manages business listings across major directories, drives review generation with AI-optimized requesting, helps teams respond faster with AI-crafted replies, and now includes AI search optimization capabilities to improve brand visibility in generative AI answers. The company serves enterprise brands in automotive, healthcare, property management, and hospitality, with case studies from Kia UK, Greystar, and similar large-scale operators.
Core features
Reputation IQ: Natural Language Data Access
Ask questions about your reputation data in plain English and get direct answers without building reports or navigating dashboards. Reputation IQ is trained on your business hierarchy and naming conventions, so answers are scoped to the right regions and locations. It can explain root causes behind sentiment shifts, not just surface what changed.
Reviews and Review Booster
Generate review volume consistently across all locations through targeted requesting campaigns. AI-crafted responses handle review replies at scale while maintaining brand voice. Review Booster is a paid add-on that amplifies high-quality reviews across platforms for additional visibility.
Listings and Local SEO
Manage business listings accuracy across major directories to improve discoverability in search, maps, and AI. The AI search optimization layer addresses how brands appear in generative AI answers, which has become a separate surface from traditional local search.
Surveys and Experience Intelligence
Deploy surveys via email, SMS, and targeted outreach campaigns. Advanced surveys on the higher tier cover six custom templates. Journey Insight maps sentiment drops across the customer lifecycle, identifying exactly when and where experiences are breaking down across locations.
Competitive Insights
Benchmark reputation and customer experience metrics against local and industry competitors. This is available as a platform add-on rather than a base feature, but gives brands a market context for their performance that pure review management tools lack.
Pricing
| Feature | Rep Core $80/location/mo | Rep Core + Pulse $115/location/mo | Rep Core + Surveys $150/location/mo | Enterprise Custom |
|---|---|---|---|---|
| Reviews management | ✓ | ✓ | ✓ | ✓ |
| Business listings and SEO | ✓ | ✓ | ✓ | ✓ |
| AI review responding | ✓ | ✓ | ✓ | ✓ |
| Rep Score | ✗ | ✓ | ✓ | ✓ |
| AI Reputation Manager | ✗ | ✓ | ✓ | ✓ |
| Pulse Analytics | ✗ | ✓ | ✓ | ✓ |
| Basic surveys (1 template) | ✗ | ✓ | ✓ | ✓ |
| Advanced surveys (6 templates) | ✗ | ✗ | ✓ | ✓ |
| Email survey requesting | ✗ | ✗ | ✓ | ✓ |
| Targeted outreach campaigns | ✗ | ✗ | ✓ | ✓ |
| Dedicated infrastructure | ✗ | ✗ | ✗ | ✓ |
| Customer success manager | ✗ | ✗ | ✗ | ✓ |
| Competitive insights (add-on) | Add-on | Add-on | Add-on | Add-on |
| Social suite (add-on) | Add-on | Add-on | Add-on | Add-on |
Who it is for
Large-footprint brands in automotive, healthcare, property management, or hospitality get the most from Reputation. The platform is built for the operational complexity of managing reputation at scale, with role-aware data access, location hierarchies, and cross-location performance benchmarking.
Executives who need to understand reputation trends across hundreds of locations without digging into dashboards will find Reputation IQ directly useful. The plain-language querying and real-time insight layer reduces dependence on analyst reports.
Location managers benefit from clear, prioritized next steps rather than raw data. Reputation is designed so local teams know exactly what to act on without needing to interpret complex analytics.
Verdict
Reputation is a genuine enterprise platform with real depth across reviews, listings, surveys, competitive intelligence, and AI search. The per-location cost and add-on structure mean it is most defensible for large, complex operations where disconnected tools are creating real operational drag.
Frequently asked questions
What makes Reputation different from basic review management tools?
Reputation goes beyond review collection to connect listings, surveys, competitive benchmarks, social signals, and AI analysis in one platform. Features like Reputation IQ (plain-language data querying) and Journey Insight (lifecycle sentiment mapping) are designed for enterprise teams that need more than a review dashboard.
How does AI search optimization work in Reputation?
Reputation includes an AI search optimization layer under its Listings and Local SEO module, designed to improve brand visibility in generative AI answers. This is separate from traditional local search and focuses on the structured brand data and signals AI platforms use when recommending businesses.
Is pricing public or do you have to contact sales?
Reputation publishes its core tier prices: $80, $115, and $150 per location per month. Enterprise plans for 125 or more locations require a custom quote. Add-ons like Competitive Insights, Social Suite, and Actions and Ticketing are priced separately.
Can Reputation integrate with CRM or EHR systems?
Yes. Premium integrations that connect Reputation to CRM or EHR systems are available as an enterprise add-on. These automate review request workflows and enrich customer data by pulling context from existing business systems.
What is Rep Score?
Rep Score is Reputation's composite performance metric that aggregates review ratings, volume, recency, response rate, and other signals into a single score per location. It gives leaders a single number to track reputation health over time and compare across locations.