Reputation vs Uberall in 2026: published per-location pricing vs a listings platform sold entirely through demos
Reputation leads with reviews, surveys, and natural-language CX querying, and publishes three of its four tier prices. Uberall leads with a 150-plus directory network and GEO Studio, but every plan is a demo away from a number.
Reputation
Uberall- Reputation publishes three of its four pricing tiers at $80, $115, and $150 per location per month. Uberall requires a demo for all three of its plans, with no pricing published anywhere on its site.
- Reputation IQ lets teams query their review and survey data in plain English. Uberall's equivalent, UB-I, is an agentic AI that monitors location performance and executes actions automatically rather than answering open-ended questions.
- Uberall distributes listings to 150+ directories including voice search and AI-powered discovery tools. Reputation's listings module manages accuracy across major directories without publishing a specific network size.
- Both tools have added AI search capabilities recently. Reputation folds an AI search optimization layer into its existing Listings and Local SEO module, while Uberall sells GEO Studio as a separate paid add-on that tracks AI search share of voice against named competitors.
- Uberall is SOC 2 Type II certified. Reputation does not list an equivalent security certification in its public materials.
- Both platforms treat competitive intelligence as a paid extra rather than a base feature: Reputation's Competitive Insights and Uberall's Analytics Plus are both add-ons.
- In our independent reviews, Reputation scored 7.5 and Uberall scored 8.2, with Uberall's higher score reflecting broader coverage across listings, local pages, and social rather than lower cost.
Reputation and Uberall both serve multi-location enterprise brands, but they were built from different starting points. Reputation grew out of review and reputation management and expanded into surveys, competitive benchmarking, and a natural-language query layer called Reputation IQ. Uberall grew out of business listings and expanded into reviews, local pages, social publishing, and now GEO Studio, its AI search optimization add-on. The pricing story splits them further: Reputation publishes three of its four tier prices at $80, $115, and $150 per location per month, while Uberall keeps every plan behind a demo request with no public numbers at all. Both have bolted AI search visibility onto their core product recently, but neither treats it as a fully included, first-class feature.
The tools at a glance
Reputation
Turn multi-location reviews, listings, and customer feedback into measurable revenue at scale.
Reputation is built around what it calls a Reputation Performance Engine: a system that surfaces what is changing across your locations, explains why, and tells both leaders and local operators what to do next. Rep Score aggregates ratings, volume, recency, and response rate into a single composite metric per location, while Reputation IQ lets anyone in the organization ask plain-language questions about the underlying data instead of building a report first.
The review and listings work is solid but not the differentiator; AI-crafted responses and review generation campaigns run at scale, and the Listings and Local SEO module now includes an AI search optimization layer aimed at brand visibility in generative AI answers. Journey Insight maps sentiment drops across the customer lifecycle, and Competitive Insights benchmarks performance against local and industry peers, though the latter is sold as an add-on rather than included.
The cost model is where Reputation asks the most of a buyer. Pricing starts at $80 per location per month, but Rep Score and Pulse Analytics only unlock at $115, and Competitive Insights and the Social Suite both sit outside the tier prices entirely as add-ons. For a brand running 100 or more locations, the gap between the advertised starting price and the actual invoice can be substantial.
| Feature | Rep Core $80/location/mo | Rep Core + Pulse $115/location/mo | Rep Core + Surveys $150/location/mo | Enterprise Custom |
|---|---|---|---|---|
| Reviews management | Yes | Yes | Yes | Yes |
| Rep Score | No | Yes | Yes | Yes |
| Pulse Analytics | No | Yes | Yes | Yes |
| Advanced surveys (6 templates) | No | No | Yes | Yes |
| Competitive Insights | Add-on | Add-on | Add-on | Add-on |
Uberall
Multi-location marketing platform covering listings, reviews, local pages, social, and AI search optimization across 150+ directories
Uberall's core job is keeping every location accurate and visible across the places customers actually search: Google Business Profile, Apple Maps, Bing, voice assistants, navigation apps, and AI-powered discovery tools, across a network of 150+ directories. Bulk editing tools let a team push a schedule change or seasonal hours across hundreds of locations in a single action, and Profile Protection watches for unauthorized third-party edits that would push stale data live.
GEO Studio is the newer, AI-facing piece: it tracks how a multi-location brand appears in AI tools, measures share of voice against competitors, and flags which specific locations are missing the trust signals AI needs to recommend them. UB-I, Uberall's agentic AI layer, sits across the whole platform, continuously monitoring performance and orchestrating actions automatically rather than only surfacing a list of problems for a human to fix.
What Uberall does not offer is a number. Every plan, Show Up, Stand Out, and Connect, requires booking a demo, and GEO Studio, white label, SSO, and Analytics Plus are all sold as add-ons on top of whatever the base contract ends up costing. The platform is explicitly built for brands running 20 or more locations; single-location businesses will find it both overkill and inaccessible without a sales call.
| Feature | Show Up Contact for pricing | Stand Out Contact for pricing | Connect Contact for pricing |
|---|---|---|---|
| Listings management | Yes | Yes | Yes |
| Review management | No | Yes | Yes |
| Local social posting | No | No | Yes |
| GEO Studio (AI search optimization) | Add-on | Add-on | Add-on |
| White label | Add-on | Add-on | Add-on |
Head-to-head feature comparison
| Feature | Reputation | Uberall |
|---|---|---|
| Business listings network | Major directories (network size not published) | 150+ directories |
| Review management | Yes | Yes |
| AI-crafted review responses | Yes | Yes (AI-powered bulk reply) |
| Local pages / locator builder | No | Yes |
| Social media publishing | Add-on (Social Suite) | Yes (Connect tier) |
| Surveys / CX analytics | Yes (Advanced surveys on higher tiers) | No |
| Natural-language data querying | Yes (Reputation IQ) | No |
| Competitive benchmarking | Add-on (Competitive Insights) | Add-on (Analytics Plus) |
| AI search optimization module | Yes (bundled into Listings and Local SEO module) | Add-on (GEO Studio) |
| Autonomous AI action execution | No | Yes (UB-I agentic AI) |
| API access | Yes | Yes |
| White-label delivery | Yes | Add-on (Collaborate Plus) |
| Security certification listed | Not listed | SOC 2 Type II |
| Starting price | $80/location/mo | Contact for pricing (all tiers) |
Considering AI Peekaboo alongside Reputation and Uberall?
Reputation folds AI search optimization into its Listings module without a standalone visibility score, and gates the competitive context behind the paid Competitive Insights add-on. Uberall sells GEO Studio, its dedicated AI search product, as a separate add-on on top of pricing you cannot see without booking a demo in the first place. AI Peekaboo tracks ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode with a read and write API on every plan from $50 per month, plus white-label delivery and a Looker Studio connector included from the start. It is not a listings or review-management replacement for either platform, but for teams whose actual need is AI visibility tracking with self-serve pricing, it gets there without a sales call.
Read the AI Peekaboo review →Which should you choose?
ReputationUberallReputationUberallReputationUberallUberallThe honest split here is CX depth versus operational breadth. Reputation goes deeper on the review, survey, and sentiment side, and Reputation IQ is a genuinely faster way for non-analysts to get answers out of that data. Uberall covers more of the marketing surface area, listings, reviews, local pages, and social, and backs it with case-studied ROI figures from named enterprise customers, but strips out review management, social, and AI search into a tier-and-add-on structure that makes the entry price misleading. Neither company treats AI search visibility as a mature, included capability yet; both are charging extra for it.
Bottom line
Pick Reputation if your priority is unifying reviews, surveys, and customer sentiment into one system you can query in plain English, and you want to see tier pricing before you pick up the phone. Pick Uberall if your priority is directory reach and operational breadth across listings, local pages, and social for a large multi-location footprint, and you are willing to negotiate pricing and add-ons through a sales process either way. Neither platform's AI search feature is worth choosing the tool for on its own; both are early, paid extras rather than the reason to buy.
Frequently asked questions
Is Reputation or Uberall cheaper for a 50-location brand?
Reputation is the only one of the two with any published number to start from: $80 per location per month at the base Rep Core tier, though Rep Score and Pulse Analytics require stepping up to $115. Uberall discloses nothing publicly for any of its three plans, so a real cost comparison is impossible without getting both vendors on a call and requesting quotes for the same location count.
Does Reputation or Uberall have a better AI search visibility feature?
Both treat AI search as an add-on rather than a core feature, so neither is a strong standalone choice for this specifically. Reputation's AI search optimization sits inside its existing Listings and Local SEO module; Uberall's GEO Studio is a separate product that tracks AI search share of voice against named competitors. GEO Studio is the more purpose-built of the two, but it is priced and sold separately from the base plans.
Which tool is better for an agency managing reputation across multiple client brands?
Reputation is tagged for multi-client and white-label use directly in its base feature set. Uberall supports agency use too, through its white-label add-on and Collaborate Plus workflow approvals, but that functionality sits outside the standard plans. If white-label delivery without extra negotiation matters, Reputation is the more straightforward starting point.
What is the difference between Reputation IQ and Uberall's UB-I?
Reputation IQ is a natural-language query interface: you ask a question about your review or survey data and get a direct answer instead of building a dashboard. UB-I is different in kind, an agentic AI that monitors location performance continuously and can execute prioritized actions automatically. One answers questions; the other takes action on your behalf.
Does either Reputation or Uberall offer a free trial or self-serve signup?
No. Neither platform offers self-serve signup or a free trial. Reputation at least publishes its Rep Core, Rep Core + Pulse, and Rep Core + Surveys tier prices publicly, which lets you estimate cost before a conversation. Uberall requires a demo to see any pricing at all, for any of its three tiers.
Is Uberall or Reputation SOC 2 certified?
Uberall is SOC 2 Type II certified, which it lists explicitly in its public materials, a relevant detail for enterprise procurement teams running a formal security review. Reputation does not list an equivalent certification anywhere in its published documentation.