Reputology (GatherUp) vs Xpoz in 2026: Local review generation vs on-demand social data queries
Reputology, sold today under the GatherUp brand, runs SMS and email campaigns that generate new reviews for multi-location businesses from $99 a month. Xpoz lets you query 1.5 billion social posts in plain English through a credit-based free tier starting at $0.
Reputology (acquired by GatherUp)
Xpoz- Reputology (GatherUp) generates new reviews via SMS and email campaigns for physical business locations. Xpoz has no review generation; it queries existing social posts across Twitter, Instagram, TikTok, and Reddit.
- Xpoz uses credit-based pricing starting free with 2,500 credits and $20/month for Pro. Reputology charges a flat $99/month for one location or $60/month per location for multi-location accounts.
- Xpoz's MCP server lets you query social data directly inside Claude or Cursor using natural language. Reputology has no comparable AI-native query interface of any kind.
- Reputology covers review platforms only: Google, Yelp, Facebook, and Bing. Xpoz covers four consumer social networks and has no review-site coverage at all.
- Reputology offers white-label reporting on its Multi Location plan. Xpoz has no white-label or client-sharing tier at any price point.
- Xpoz has a REST API and MCP integration on every plan, including the free tier. Reputology (GatherUp) does not publicly advertise an API on any plan.
- Neither tool tracks brand visibility inside AI chatbots or AI Overviews. Xpoz's natural language interface queries raw social post data, which is a different thing from tracking citations inside an AI-generated answer.
These two tools share a category tag and not much else. Reputology, folded into GatherUp in 2021, exists to get more Google and Yelp reviews for businesses with physical locations and to keep the ones they have under control. Xpoz is a research tool: it lets you ask plain-English questions against a database of 1.5 billion Twitter, Instagram, TikTok, and Reddit posts, with an MCP server that puts the same query capability directly inside Claude or Cursor. A restaurant group chasing review volume and a product manager researching what people say about a category on Reddit are solving entirely different problems, and the tools reflect that at every level, from pricing model to what platforms they even touch.
The tools at a glance
Reputology (acquired by GatherUp)
Review management and reputation platform for multi-location businesses with listing management, review collection, and AI-assisted response tools
Reputology was built for restaurant groups, franchise systems, healthcare networks, and retail chains that need review data pulled together across dozens or hundreds of locations without logging into Google, Yelp, and Facebook one site at a time. GatherUp bought the product in 2021, and the reputology.com domain now redirects there, so anyone evaluating "Reputology" in 2026 is actually looking at GatherUp's current platform under an old name.
The core function is generating reviews, not just tracking them. Automated SMS and email campaigns solicit reviews from recent customers, producing meaningfully more volume than passive collection, and review count and recency both factor into local search ranking directly. Listings across Google, Yelp, Facebook, and Bing update from one dashboard instead of location by location, and fake review detection flags suspicious posting patterns before they compound into a ranking problem.
There is no social listening here in any real sense; coverage is limited to the review platforms it connects to. AI-assisted response templates cut the time cost of replying at scale, and white-label reporting on the Multi Location plan lets local SEO agencies resell the whole thing under their own brand, but the scope never leaves reviews and business listings.
| Feature | Small Business $99/month | Multi Location $60/month per location |
|---|---|---|
| Locations covered | 1 | Multiple |
| Listings management | Yes | Yes |
| Review collection campaigns | Yes | Yes |
| Sentiment and keyword analysis | Yes | Yes |
| Fake review detection | Yes | Yes |
| AI response templates | Yes | Yes |
| White-label reporting | No | Yes |
Xpoz
Natural language queries across 1.5B+ social posts via API and MCP integration
Xpoz is a social intelligence tool built around a simple idea: instead of learning Boolean search operators, you describe what you want in plain English and it retrieves matching posts from a database of over 1.5 billion Twitter, Instagram, TikTok, and Reddit posts, complete with sentiment and engagement context attached. There is no dashboard to configure before you get a useful answer.
The distinguishing feature is its MCP server, which exposes the same query capability inside Claude, Cursor, or any other MCP-compatible AI environment. A product manager researching what people say about a category doesn't have to leave their existing workflow to pull in social data; it shows up as an available tool in the conversation itself.
Billing runs on credits rather than seats or locations: the free tier includes 2,500 credits to test real coverage, and paid plans start at $20/month for 30,000 credits. That makes Xpoz cheap for episodic research sprints, but there is no white-label option and no persistent real-time alerting in the sense that dedicated monitoring tools offer; it is built for on-demand questions, not always-on watching.
| Feature | Free 0 | Pro $20/mo | Max $200/mo |
|---|---|---|---|
| Credits included | 2,500 | 30,000 | 600,000 |
| Platform coverage | 4 platforms | 4 platforms | 4 platforms |
| REST API access | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes |
| Natural language queries | Yes | Yes | Yes |
| White-label / client sharing | No | No | No |
| Priority support | No | No | Yes |
Head-to-head feature comparison
| Feature | Reputology (acquired by GatherUp) | Xpoz |
|---|---|---|
| Primary use case | Multi-location review collection and reputation management | On-demand natural language social data queries for research |
| Review generation campaigns | Yes (automated email and SMS campaigns) | No |
| Listings management | Yes | No |
| Social post search (Twitter/Instagram/TikTok/Reddit) | No | Yes |
| Natural language query interface | No | Yes |
| Credit or usage-based pricing | No | Yes (credit-based) |
| Free tier | No | Yes (2,500 credits) |
| API access | Not publicly available | Yes |
| MCP integration | No | Yes |
| White-label delivery | Yes (Multi Location plan) | No |
| Pricing model | Flat single-location, or per-location for multi-location | Free plus credit-based paid tiers |
| Starting price | $99/mo (single location) | Free (2,500 credits) / $20/mo Pro |
Which should you choose?
Reputology (acquired by GatherUp)XpozXpozReputology (acquired by GatherUp)XpozReputology (acquired by GatherUp)XpozThere is almost no overlap in who actually buys these two. Reputology, operating today as GatherUp, is a local review-generation tool for businesses with physical addresses; it produces new reviews and manages the ones already posted. Xpoz is a research tool for querying social conversation on demand, built with AI-native workflows in mind through its MCP server. A franchise operator trying to hit a review-count target and a researcher asking Claude what Reddit thinks about a competitor are not choosing between these two products; the category tag is the only thing they share.
Bottom line
Choose Reputology (GatherUp) if your problem is not enough reviews across multiple locations and no efficient way to manage the ones you have, especially if you want white-label reporting for local clients. Choose Xpoz if you need occasional, low-cost social research across Twitter, Instagram, TikTok, and Reddit, particularly if your workflow already runs through Claude or Cursor and MCP support matters. Neither tool does what the other does: Xpoz won't solicit a single new Google review, and Reputology can't tell you what a subreddit thinks about your product launch.
Frequently asked questions
Is Reputology still a separate product from GatherUp in 2026?
No, Reputology was acquired by GatherUp in 2021 and the products were consolidated under the GatherUp brand. The reputology.com domain redirects to GatherUp, so evaluating "Reputology" today means evaluating GatherUp's current review-management platform and pricing.
Can Xpoz generate new reviews for my business locations the way Reputology does?
No, Xpoz has no review generation feature; it queries existing social posts across Twitter, Instagram, TikTok, and Reddit rather than soliciting new reviews from customers. For growing review volume across business locations, Reputology (GatherUp) is the tool built for that job specifically.
What does Xpoz's credit-based pricing actually cost for regular monitoring?
The free tier gives you 2,500 credits to test coverage, and Pro at $20/month includes 30,000 credits. Simple queries use fewer credits and large result sets or high-frequency monitoring use more, so a team running continuous background monitoring will burn through credits faster than one doing occasional research sprints, and costs scale with actual usage rather than a flat seat or location fee.
Does Reputology have an API for connecting review data elsewhere?
Reputology (GatherUp) does not publicly advertise an API for third-party integration. Teams that need to connect review data to a custom CRM or internal dashboard should confirm directly with GatherUp whether an integration path exists beyond manual export.
Which tool is better for an AI engineer building on Claude or Cursor?
Xpoz, without question. Its MCP server exposes the natural language social query capability directly inside MCP-compatible AI environments like Claude or Cursor, which is exactly the workflow Reputology has no equivalent for; Reputology doesn't connect to AI tools or expose an API at all.
Do either of these tools track brand mentions inside ChatGPT or AI Overviews?
No, neither Reputology (GatherUp) nor Xpoz tracks brand visibility inside AI chat tools, AI Overviews, or other AI-generated answers. Reputology covers review platforms like Google Business Profile and Yelp, and Xpoz queries raw social post data across Twitter, Instagram, TikTok, and Reddit.