Semrush (Advertising Toolkit) vs Use Poach in 2026: Paid-search suite vs Facebook Ad Library capture extension
Semrush is a broad search-marketing platform with paid-search intelligence alongside SEO, content, and AI visibility tools. Use Poach is a Chrome extension for preserving Facebook Ad Library examples as local files or Notion rows. They serve different jobs.
Semrush
Use Poach- Semrush is a broad SEO, content, paid-search, and AI visibility platform, while Use Poach only captures ads already found in Facebook Ad Library.
- Use Poach Free saves a selected ad media file and metadata screenshot card to local disk; Pro adds a 13-column Notion database in the customer workspace.
- Use Poach Pro is a one-time $67 lifetime license rather than a recurring subscription.
- Semrush has a free tier with 10 searches per day and 10 tracked keywords, but its AI Visibility Toolkit is a separate $99 per domain monthly purchase.
- Use Poach does not publish an ad database, competitor watchlist, TikTok coverage, Google Ads coverage, or campaign-management features.
- Semrush has white-label reporting, client portals, and a documented API, whereas Use Poach publishes direct Notion sync as its only stated integration.
- A Facebook Ad Library capture can complement Semrush research, but the two products do not offer interchangeable channel coverage or workflow depth.
There is no close contest here because Semrush and Use Poach sit at opposite ends of the advertising-research workflow. Semrush is a full search-marketing subscription, built around keyword, competitor, backlink, technical-audit, content, and paid-search intelligence. Use Poach begins only after a researcher has manually found an ad in Facebook Ad Library: its job is to save that one example, its media, and its visible metadata to a file or a customer-owned Notion database. A solo strategist who already uses Facebook Ad Library can get practical value from Use Poach Free, then pay $67 once if Notion storage matters. A team that needs an integrated search and competitive-research platform should assess Semrush on its wider SEO and paid-search needs, not treat it as a replacement for a local swipe-file tool. In practice, Use Poach can sit beside Semrush, but it cannot replace it.
The tools at a glance
Semrush
Search-marketing suite for keyword, competitor, SEO, content, paid-search, and AI visibility work
Semrush is the larger operating system in this pair. It combines keyword research, competitor benchmarking, backlink analysis, technical audits, content optimisation, and paid-search intelligence. A team can investigate search demand, competing domains, ranking opportunities, and site issues in one subscription. It is not a purpose-built Facebook creative collector.
Its AI visibility layer tracks brands and competitors across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. Semrush also has white-label reporting, branded PDF exports, client dashboards, and an API for much of its platform data. Those agency and in-house features are useful, but a researcher saving a few Meta examples will not use that breadth.
The Free tier has limited access. The SEO Toolkit is listed at €134 monthly or €112.52 billed annually; the AI Visibility Toolkit costs $99 per domain monthly. Semrush One Starter combines SEO and AI tools from €190 monthly or €158.40 billed annually. It is an ongoing research suite, not a personal swipe file.
| Feature | Free Free | SEO Toolkit €134/mo or €112.52/mo billed annually | AI Visibility Toolkit $99/mo per domain | Semrush One Starter €190/mo or €158.40/mo billed annually | Semrush One Pro+ €286/mo or €238/mo billed annually | Semrush One Advanced Custom |
|---|---|---|---|---|---|---|
| SEO toolkit | Limited, 10 searches/day | Yes | No | Yes | Yes | Yes |
| AI Visibility Toolkit | No | Contact | Yes | Yes | Yes | Yes |
| Daily AI prompt tracking | No | Contact | Yes | Yes | Yes | Yes |
| Custom AI prompts | No | Contact | 25, 50 more for $60/mo | Contact | Contact | Contact |
| White-label reporting | Not published by tier | Not published by tier | Not published by tier | Not published by tier | Not published by tier | Not published by tier |
Use Poach
Chrome extension that saves selected Facebook Ad Library ads to local files and customer-owned Notion databases
Use Poach keeps a Facebook Ad Library example after a researcher finds it manually. The Free extension saves the selected image or video and a metadata screenshot card to local disk. The card can include headline, primary copy, CTA, advertiser, landing URL, dates, and researcher tags. It adds collection, not discovery, to the public Ad Library workflow.
Pro costs $67 for lifetime access and creates a 13-column database in the customer’s own Notion workspace. Each capture becomes a searchable, filterable, taggable Notion row with its screenshot. The product also describes deduplication and tags for niche, awareness stage, and lead type. It does not publish shared approvals, alerts, reporting, or hosted workspace administration.
Use Poach covers the public Facebook Ad Library only. It does not publish TikTok, Google Ads, display, native, or cross-network support, spend estimates, competitor monitoring, campaign execution, or a proprietary archive. Its privacy policy says captured ads, screenshots, Notion content, and Notion tokens are not sent to the licensing service.
| Feature | Free $0 | Pro $67 lifetime |
|---|---|---|
| Capture Facebook Ad Library ads to disk | ✓ | ✓ |
| Save ad image or video | ✓ | ✓ |
| Metadata-embedded screenshot card | ✓ | ✓ |
| Niche, awareness-stage, and lead-type tags | ✓ | ✓ |
| Notion database sync | ✗ | ✓ |
| 13-column Notion database creation | ✗ | ✓ |
| Recurring subscription | ✗ | ✗ |
Head-to-head feature comparison
| Feature | Semrush | Use Poach |
|---|---|---|
| Primary job | Search-marketing research suite | Save individual Facebook Ad Library examples |
| Paid-search and SEO research | Yes | No |
| Facebook Ad Library capture | Not published as a dedicated capture workflow | Yes |
| Proprietary ad database | Search and marketing databases, ad-library scope not stated in reviewed profile | No |
| Notion database sync | Not published | Yes, Pro |
| Competitor monitoring | Yes, across its wider platform | No |
| White-label reporting | Yes | Not published |
| API or MCP access | API | No public API or MCP published |
| Free entry point | Free tier, 10 searches/day | Free extension |
| Starting published paid price | €134/mo SEO Toolkit, AI Visibility Toolkit $99/mo per domain | $67 lifetime Pro |
Which should you choose?
SemrushUse PoachUse PoachSemrushSemrushUse PoachSemrush and Use Poach should not be bought as substitutes. Semrush answers broad questions about search opportunity, competitors, site performance, content, and reporting, while Use Poach preserves a specific social-ad reference a researcher has already found. The sensible decision is to choose Semrush only when its search-marketing surface is an active operating need. Choose Use Poach when Facebook Ad Library is already the discovery surface and the missing step is collection. A team can reasonably use Use Poach beside Semrush, but a $67 extension will never provide Semrush research depth, and Semrush is unnecessary for a personal collection task.
Bottom line
Pick Use Poach for a focused Facebook Ad Library capture workflow. Free is enough for local media and metadata cards; the $67 lifetime Pro purchase makes sense when the Notion database, tags, and searchable rows will be used repeatedly. Pick Semrush when the purchase is really about integrated search, SEO, competitive, content, and reporting work, with paid-search intelligence as one part of that stack. Do not use either product to infer the other has covered a channel or workflow its reviewed profile does not document.
Frequently asked questions
Should a paid-social freelancer buy Semrush or Use Poach to build a Facebook Ad Library swipe file?
Use Poach is the better choice for a Facebook Ad Library swipe file because it saves the selected ad media and a metadata screenshot to local disk, then adds a Notion database on the $67 lifetime Pro license. Semrush is a broad search-marketing platform and does not replace that direct capture workflow.
Can Use Poach replace Semrush for competitor and paid-search research?
Use Poach cannot replace Semrush for competitor and paid-search research because it has no proprietary ad database, watchlist, SEO toolkit, keyword research, backlink data, or technical-audit workflow. Use Poach starts after a user manually finds one Facebook Ad Library ad and wants to keep it.
What does the $67 Use Poach Pro license add over the free extension?
Use Poach Pro adds a 13-column database in the customer’s own Notion workspace and saves each selected capture as a native Notion row with its screenshot. The free extension already saves the ad media and metadata screenshot card to local disk, so Pro is mainly a Notion-organising upgrade.
Is Semrush free enough to evaluate before buying a search-marketing subscription?
Semrush Free is enough to sample the platform because it includes 10 searches per day and 10 tracked keywords, but it is not enough to operate a real research programme. The reviewed profile lists the SEO Toolkit from €134 monthly and the standalone AI Visibility Toolkit at $99 per domain monthly.
Can an agency deliver white-label reports from Use Poach or Semrush?
Semrush is the documented option for white-label agency reporting, including branded PDF exports and client-specific dashboards. Use Poach publishes a local and Notion-based capture workflow, but does not describe white-label reports, client portals, shared approval flows, or hosted agency delivery.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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