Two Minute Reports vs Wicked Reports in 2026: Data connector for Sheets vs new-customer ad attribution
Two tools that sound similar and do almost nothing alike. One pulls 30+ marketing sources into Google Sheets for $9 a month. The other proves which ads bring genuinely new ecommerce customers, starting at $499 a month.
Two Minute Reports
Wicked Reports- Two Minute Reports moves data from 30+ platforms into Google Sheets or Looker Studio. Wicked Reports builds its own attribution model from first-party click data to separate new customers from repeat buyers.
- Two Minute Reports starts at $9/month with no free tier requirement of ad spend. Wicked Reports starts at $499/month and is built for brands with meaningful paid acquisition budgets.
- Wicked Reports includes an Attribution Time Machine that matches sales back to the original click weeks or months later. Two Minute Reports has no attribution model since it only aggregates and displays data other tools already collected.
- Two Minute Reports includes MCP integration so Claude and ChatGPT can query live marketing data on every plan. Wicked Reports has no AI assistant integration mentioned in its feature set.
- Both tools offer white-labeled or API-driven delivery for agencies, but Two Minute Reports includes white-label reporting starting at $9/month while Wicked Reports gates API integrations to the Scale plan and above at $699/month.
The names invite confusion but the products do not overlap. Two Minute Reports is a connector: it authenticates once to 30+ ad, ecommerce, and analytics platforms and refreshes the numbers inside a Google Sheet or Looker Studio dashboard on a schedule. Wicked Reports is an attribution engine built specifically for ecommerce brands that need to know which ad campaigns bring first-time buyers rather than credit retargeting for repeat purchases it did not cause. If you already have a reporting template and just want the numbers to fill themselves in, that is Two Minute Reports. If your problem is that your ROAS looks great but new customer acquisition cost keeps climbing, that is Wicked Reports.
The tools at a glance
Two Minute Reports
Marketing data connector that pulls 30+ ad and ecommerce sources directly into Google Sheets and Looker Studio with automated scheduling
Two Minute Reports connects Google Ads, Meta Ads, TikTok, Shopify, Amazon, Klaviyo, GA4, and dozens of other sources into Google Sheets or Looker Studio, refreshing on a schedule so nobody manually copy-pastes numbers between platforms. It is a connector, not an attribution engine: it displays whatever metrics the source platform reports.
AI dashboard generation and MCP integration with Claude and ChatGPT are included on every paid plan, and white-labeled report delivery is available starting at the $9/month Lite tier, which is unusually accessible for agency-facing features.
The Lite plan caps at 2 accounts per connector and 1 user, which is tight for agencies running multiple client accounts, and hourly refresh scheduling is reserved for Pro and Business at $99/month and above.
| Feature | Lite $9/mo | Basic $49/mo | Pro $99/mo | Business Custom |
|---|---|---|---|---|
| Accounts per connector | 2 | 10 | 50 | Custom |
| MCP (Claude/ChatGPT) | Yes | Yes | Yes | Yes |
| White-labeled reports | Yes | Yes | Yes | Yes |
| Scheduling frequency | Daily/Weekly/Monthly | Daily/Weekly/Monthly | Hourly+ | Hourly+ |
Wicked Reports
First-party attribution that shows which ads bring new customers, not just clicks.
Wicked Reports is built for ecommerce brands running paid acquisition who suspect their platform-reported ROAS is overstated by retargeting campaigns getting credit for repeat purchases. It uses first-party click tracking and an Attribution Time Machine that matches a sale back to the ad click that introduced the customer, regardless of how long the sales cycle ran.
The 5 Forces AI feature runs weekly and classifies every campaign as Scale, Chill, or Kill based on verified new-customer ROI, replacing manual dashboard audits with a prioritized action list. Advanced Signal sends clean conversion data back to Meta via CAPI, which survives iOS 14+ tracking restrictions.
Pricing starts at $499/month for Measure and scales with annual revenue, reaching $999/month for Maximize and from $4,999/month for Enterprise. API integrations, 5 Forces AI, and Advanced Signal are add-ons or gated to higher tiers below Maximize.
| Feature | Measure $499/month | Scale $699/month | Maximize $999/month | Enterprise From $4,999/month |
|---|---|---|---|---|
| API Integrations | ✗ | ✓ | ✓ | ✓ |
| 5 Forces AI | Add-on +$199/mo | Add-on +$199/mo | ✓ | ✓ |
| Advanced Signal Meta CAPI | Add-on +$199/mo | Add-on +$199/mo | ✓ | ✓ |
Head-to-head feature comparison
| Feature | Two Minute Reports | Wicked Reports |
|---|---|---|
| Core focus | Marketing data aggregation into Sheets/Looker Studio | First-party new-customer ad attribution for ecommerce |
| Attribution model | None (displays source-platform metrics as reported) | Yes (first-party click-based, new vs repeat customer) |
| Ad platform data sources | 30+ (Google, Meta, TikTok, Shopify, Amazon, and more) | Major ad, cart, and CRM platforms |
| Weekly campaign budget decisions | No | Yes (5 Forces AI) |
| AI query access (MCP / assistants) | Yes (MCP with Claude and ChatGPT, all plans) | Not mentioned |
| White-label delivery | Yes (all paid plans) | No |
| API access | Yes (all paid plans) | Scale plan and above |
| Free tier / trial | Free trial, no credit card | None |
| Starting price | $9/month | $499/month (Measure) |
Which should you choose?
Two Minute ReportsWicked ReportsTwo Minute ReportsWicked ReportsTwo Minute ReportsWicked ReportsDespite the near-identical names, these tools do not compete for the same budget line. Two Minute Reports is priced and built as a data-plumbing utility: cheap, broad, and honest about not doing any attribution math of its own. Wicked Reports is priced and built as an attribution product: expensive, narrow, and built entirely around the specific claim that most ecommerce brands are misreading their ad performance. A brand evaluating both side by side is usually really asking two separate questions: "how do I stop manually updating my report" and "how do I know if my ads actually work," and only one tool answers each.
Bottom line
Pick Two Minute Reports if the job is consolidating 30+ marketing data sources into a spreadsheet or Looker Studio dashboard your team already trusts, starting at $9/month. Pick Wicked Reports if the job is proving which ad campaigns bring genuinely new ecommerce customers instead of inflated retargeting credit, and your ad spend justifies a $499+/month attribution platform. The two are complementary rather than competing: Wicked Reports could feed its output into a Two Minute Reports-managed Sheet for a combined reporting stack.
Frequently asked questions
Do Two Minute Reports and Wicked Reports do the same thing despite the similar names?
No. Two Minute Reports is a data connector that pulls 30+ marketing and ecommerce sources into Google Sheets or Looker Studio without doing any attribution math. Wicked Reports is a first-party attribution platform that specifically calculates which ad campaigns bring new customers versus repeat buyers.
Which tool is cheaper for a small ecommerce store just getting started?
Two Minute Reports is far cheaper at $9/month for the Lite plan, and it is the right starting point for a store not yet spending heavily on paid ads. Wicked Reports starts at $499/month and is built for brands with real ad spend to attribute, so it is not cost-effective for a store still validating its acquisition channels.
Can Two Minute Reports replace Wicked Reports for attribution?
No. Two Minute Reports displays the metrics reported by the platforms it connects to, such as Meta or Google Ads native attribution, but it has no first-party click-tracking model of its own. It cannot separate new-customer credit from retargeting credit the way Wicked Reports does.
Does either tool survive iOS tracking restrictions?
Wicked Reports specifically addresses this with Advanced Signal, which sends conversion data back to Meta server-side via CAPI, bypassing iOS 14+ pixel restrictions. Two Minute Reports inherits whatever tracking accuracy the connected ad platform itself provides, since it does not run its own tracking layer.
Is there an AI assistant feature in either product?
Two Minute Reports includes MCP integration on every plan, letting Claude or ChatGPT query live marketing data directly. Wicked Reports does not mention any AI assistant or MCP integration in its published feature set, though its 5 Forces AI feature automates weekly campaign budget classification internally.