Publer Review
Social media scheduler for multi-network publishing, bulk imports, analytics, approvals, and automation
Publer is an unusually capable low-cost scheduler for a creator, small team, or agency that needs to publish a large queue across many networks. Professional is the sensible entry point because it removes the Free plan caps and adds bulk scheduling, approvals, workspaces, and automation. Business is the tier to choose when analytics, competitor analysis, unlimited AI prompts, or the REST API are part of the workflow.
Pros and cons
- The published integration list covers Facebook, Instagram, TikTok, LinkedIn, X, Threads, Pinterest, YouTube, Google Business Profile, Telegram, Mastodon, Bluesky, and WordPress
- CSV import can schedule up to 500 posts at once, and the bulk workflow can also upload up to 500 media assets
- Professional includes unlimited scheduling, drafts, media storage, workspaces, RSS automations, post history, first comments, and threads
- Workspaces support role-based access, internal notes, real-time approval notifications, and client-facing approvals
- Business and Enterprise subscribers can use a documented REST API for posts, media, analytics, competitors, workspaces, and members
- Free is limited to one user, one workspace, three non-X social accounts, 10 scheduled posts per account, 25 drafts, and 24 hours of post history
- X accounts require a paid subscription because of the X Enterprise API cost
- In-depth analytics, best-time recommendations, competitor analysis, and unlimited AI prompts are Business features rather than Professional features
- The published API is restricted to Business and Enterprise customers
- Paid plans still enforce per-network daily posting limits, with unlimited posting reserved for Enterprise
What is Publer?
Publer is a social media management platform for planning, adapting, and publishing content from one calendar. Its publishing-led toolkit includes bulk imports, network-specific posts, queues, recycling, RSS automation, and a view of past and upcoming content.
The plans are configurable by social-account and member count, while the owner is included in the subscription price. Free is a real permanent tier for one person managing a small number of accounts, but its limits make it a trial of the workflow rather than a team plan. Professional removes the scheduling and storage caps and unlocks paid publishing tools, while Business adds the performance layer and developer access that an agency or data-conscious team is likely to need.
Publer is broader than a basic scheduler without trying to be a full social-care suite. Its analytics cover performance, hashtags, and competitors; its workspaces add approvals and roles; and its AI Assist can use a distinct Brand Voice for each brand. The sensible reason to choose it is operational volume and multi-network publishing, not a need for a high-volume social inbox or enterprise listening program.
Core features
Multi-network publishing, queues, and calendar planning
Publer schedules Facebook, Instagram, TikTok, LinkedIn, X, Threads, Pinterest, YouTube, Google Business, Telegram, Mastodon, Bluesky, and WordPress content. The calendar filters past and future content, queues place posts into a defined schedule, and the composer can tailor a post for each destination instead of sending the same version everywhere.
Bulk scheduling and content automation
Paid plans unlock CSV imports of up to 500 posts with descriptions, links, and media URLs, plus up to 500 media uploads from services including Google Drive, Dropbox, OneDrive, and Unsplash. Professional also includes unlimited RSS automations, recycling, scheduled comments, and thread scheduling across X, Threads, Bluesky, and Mastodon. Daily limits still apply by network on paid plans.
Workspaces, roles, and approvals
Workspaces separate brands or clients and let an owner assign member roles and access levels for individual social accounts. Professional and Business include unlimited workspaces, while accounts and additional members are configurable. A two-tier approval system supports internal or client review, real-time notifications, notes, approvals, and requested edits before publication.
Analytics, reports, and competitor tracking
Business includes analytics insights and reports, best times to post, hashtag analysis, and competitor analysis. The analytics product tracks audience and demographic data alongside reach rate, engagement rate, click-through rate, follower growth, and individual post performance. Users can rank posts, export presentation-ready PDF reports or raw CSV data, and monitor competitor follower growth, top content, and posting times on Facebook, Instagram, and X. The best-time tool uses audience, historical, and competitor data according to Publer, but it is a recommendation aid rather than a guarantee of reach.
AI Assist, integrations, and REST API
Publer AI Assist can generate captions, post ideas, hashtags, alt text, replies, and images, and its Brand Voices can store tone guidance, prompts, or examples for separate brands. The feature page says Business includes unlimited AI prompts; a free account receives credits to try it. Publer also lists more than 36 integrations, including Canva, VistaCreate, Zapier, ChatGPT, Claude, MCP, cloud storage services, and link-shortening tools. Its REST JSON API, available only on Business and Enterprise, supports creating, scheduling, updating, and deleting posts; media; analytics charts and post insights; hashtag and competitor analysis; workspaces; and members, with a published limit of 100 requests per two minutes per user.
Pricing
| Feature | Free Free forever | Professional From €3/month per social account, billed yearly | Business From €5.25/month per social account, billed yearly | Enterprise Contact for pricing |
|---|---|---|---|---|
| Users and workspaces | 1 user, 1 workspace | Plan owner plus paid additional members, unlimited workspaces | Plan owner plus paid additional members, unlimited workspaces | Contact for configuration |
| Social accounts | 3, excluding X | Configurable paid social accounts | Configurable paid social accounts | Contact for configuration |
| Scheduled posts and drafts | 10 scheduled posts per account, 25 drafts | Unlimited | Unlimited | Unlimited |
| Bulk scheduling and CSV imports | ✗ | ✓ | ✓ | ✓ |
| Approval workflows | ✗ | ✓ | ✓ | ✓ |
| Analytics, best times, and competitor analysis | ✗ | ✗ | ✓ | ✓ |
| Unlimited AI prompts | ✗ | ✗ | ✓ | ✓ |
| REST API | ✗ | ✗ | ✓ | ✓ |
Who it is for
A person planning content across Instagram, TikTok, LinkedIn, Facebook, and other channels can use Free to learn the product, then move to Professional when 10 scheduled posts per account is no longer enough. The queue, calendar, first comments, threads, media library, and RSS automation are more useful here than a heavy monitoring suite.
An agency can keep brands in separate workspaces, assign account-level access, add members, and invite clients into approvals. Business is the appropriate tier when client reporting, competitor comparison, and API-based delivery matter, while Professional is enough for an agency that only needs organised publishing and sign-off.
A team that needs to move a prepared spreadsheet into a live schedule will get direct value from 500-post CSV imports, bulk media uploads, post customisation, and published API endpoints. It is less appropriate for a team that needs a dedicated customer-service inbox or large-scale social listening across the web.
Verdict
Publer earns an 8.2 because it places serious publishing automation, approvals, analytics, and developer access behind a low entry price. Professional is a scheduling and collaboration plan, while Business activates analytics, competitor tracking, unlimited AI prompts, and the API. A reporting-heavy agency should not assume the low Professional price covers the full operating stack.
Frequently asked questions
What does Publer Free include for a solo social media manager in 2026?
Publer Free includes one user, one workspace, three social accounts excluding X, 10 scheduled posts per account, 25 saved drafts, and 24 hours of post history. It is free forever, but bulk scheduling, approvals, unlimited workspaces, analytics, and the API require a paid plan.
Can Publer bulk schedule a month of content from a CSV file?
Publer can import and schedule up to 500 posts from a CSV file with descriptions, links, and media URLs on paid plans. The same bulk workflow supports up to 500 media uploads and lets a user customise posts for different social networks before scheduling them.
Which Publer plan includes social analytics, competitor analysis, and API access?
Publer Business includes analytics insights and reports, best times to post, competitor analysis, unlimited AI prompts, and REST API access. The API documentation says it is available exclusively to Business and Enterprise customers.
Can an agency get client approval before publishing through Publer?
Publer Professional and Business include approval workflows that can involve internal team members or external clients before a post is published. Workspaces also support separate brands, member roles, account-level access, real-time notifications, and internal notes.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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