URL Profiler Review
Bulk URL auditing desktop app that collects link metrics, content data, social signals, and email addresses across thousands of URLs at once
URL Profiler is the go-to desktop tool for SEOs who need to pull bulk data across hundreds of thousands of URLs in a single pass. It is exceptionally cheap for what it does, and the breadth of data sources it connects to is unmatched at this price. The trade-off is that it runs as a Windows or Mac desktop app, not a web interface, and requires you to bring your own API keys for third-party data sources like Moz, Majestic, and Ahrefs.
Pros and cons
- Processes up to 1,000,000 URLs per import on Pro and Agency plans
- Unlimited URLs per month on all plans, including the entry-level Solo tier
- Connects to Moz, Majestic, Ahrefs, Google Analytics, and PageSpeed APIs in one run
- Scrapes email addresses and WHOIS data, readability scores, social share counts, and HTTP status in bulk
- Very affordable: Pro plan starts at $25.95/month billed yearly, with a 14-day free trial and no credit card required
- Desktop-only app (Windows and Mac): no web interface, no cloud-based access, no mobile support
- You must supply your own API keys for Moz, Majestic, and Ahrefs to unlock link metric data
- Solo plan is capped at 5,000 URLs per import, which limits use for large-scale audits
- The interface reflects its age: it lacks the polished UX of modern web-based audit tools
- No built-in reporting, dashboards, or scheduling; output is raw data files for manual analysis
What is URL Profiler?
URL Profiler is a desktop-based bulk data collection tool built specifically for SEOs who need to gather large amounts of information across many URLs simultaneously. Rather than checking one metric at a time or running separate reports in separate tools, URL Profiler lets you configure a single run that pulls link metrics, content quality signals, social share data, HTTP status codes, email addresses, WHOIS data, PageSpeed scores, and more across an entire list of URLs in one pass.
The tool is operated by 301 Media LLC and has been a staple in agency SEO workflows for over a decade. It earns its place in professional workflows because of its sheer configurability: you decide which data sources to query for a given run, hook up the relevant API keys, point it at a URL list, and walk away while it collects. The output is a structured CSV or spreadsheet ready for analysis in Excel or any BI tool.
URL Profiler is not a SaaS dashboard. It does not store your data, present trend charts, or deliver weekly rank reports. Its value proposition is speed and data breadth for one-off or recurring audit tasks. Teams that run content inventories, link audits, competitor analysis, or outreach prospecting benefit most because those tasks require pulling the same set of signals across hundreds or thousands of URLs, and doing that manually in separate tools would take far longer.
Core features
Bulk Link Metrics
Connect your Moz, Majestic, and Ahrefs API keys and URL Profiler will pull domain authority, citation flow, trust flow, URL rating, referring domains, and anchor text data for every URL in your import list in a single run. This is particularly useful for link audits, prospecting sheets, and competitor backlink analysis where you need standardized metrics across thousands of domains without manually querying each tool.
Content Analysis and Readability Scoring
For each URL, URL Profiler calculates five separate readability scores (Flesch, Flesch-Kincaid, Gunning Fog, Coleman-Liau, and Automated Readability Index), plus topic and sentiment analysis. This makes it a fast way to audit content quality across an entire site or a competitor's blog archive without reading every page manually.
Email and WHOIS Harvesting
URL Profiler scrapes all email addresses present on each URL and also fetches WHOIS registration emails for each domain, without hitting captcha walls. This is used heavily by link builders and outreach teams who want to build prospecting lists with verified contact details in the same workflow that checks link metrics and site quality.
Google Analytics Integration
Connect your Google Analytics account and URL Profiler will pull page-level visit and engagement data for every URL in your list alongside the other collected signals. This allows you to build content inventories that combine traffic data, content quality scores, link metrics, and HTTP status in a single spreadsheet, which is useful for content pruning, consolidation, and prioritization projects.
Social Shares and Account Discovery
URL Profiler retrieves social share counts for any given URL and identifies the associated Twitter, Facebook, LinkedIn, and Pinterest accounts at the domain level. For agencies running competitive content analysis or influencer research, this provides a fast way to gauge social traction across a large URL set without manual lookups.
PageSpeed and HTTP Status
Connect to Google's PageSpeed API to retrieve performance scores and statistics for every URL in bulk. URL Profiler also checks HTTP status codes and resolves redirect chains so you can see the final destination and status of every URL in your import. Both checks run alongside all other configured data sources in the same pass.
Pricing
| Feature | Solo $19.95/month (billed yearly) | Pro $25.95/month (billed yearly) | Agency $64.95/month (billed yearly) |
|---|---|---|---|
| Max URLs per import | 5,000 | 1,000,000 | 1,000,000 |
| URLs per month | Unlimited | Unlimited | Unlimited |
| Device licenses | 1 | 2 | 20 |
| Operating system | Windows/Mac (Desktop) | Windows/Mac (Desktop or Server) | Windows/Mac (Desktop or Server) |
| Link metrics (Moz/Majestic/Ahrefs) | ✓ | ✓ | ✓ |
| Google Analytics integration | ✓ | ✓ | ✓ |
| Email harvesting | ✓ | ✓ | ✓ |
| Content and readability analysis | ✓ | ✓ | ✓ |
| Free trial | 14 days, no card | 14 days, no card | 14 days, no card |
Who it is for
Agencies that run regular toxic link audits, disavow file updates, or link prospect qualification need to pull metrics across hundreds of domains quickly. URL Profiler handles this in a single configured run, combining Moz, Majestic, and Ahrefs data with email and WHOIS harvesting so link builders can qualify prospects and prepare outreach lists without switching between multiple tools.
SEOs running site-wide content inventories benefit from URL Profiler's ability to combine Google Analytics traffic data, readability scores, HTTP status, and link metrics for every URL on a site in one pass. The output feeds directly into content pruning, consolidation, and refresh prioritization workflows without requiring manual data gathering across multiple platforms.
Freelancers who work across multiple client sites and need to deliver detailed audits on a budget will find URL Profiler's Pro plan an exceptional value at under $26/month. The breadth of data it collects in a single run reduces the number of separate tools needed, and the absence of per-report or per-user pricing means client volume does not drive up costs.
Verdict
URL Profiler is a mature, highly capable bulk data collection tool that earns its place in serious SEO workflows on the strength of its data breadth and value. At under $26/month for the Pro plan, it provides access to a combination of link metrics, content analysis, email harvesting, HTTP status, PageSpeed, and Google Analytics data across up to one million URLs that would cost far more to replicate with individual web-based tools. The main limitation is the desktop-app model: there is no web interface, no cloud sync, and no built-in reporting. It is a data collection engine, not an audit platform. Teams comfortable working with CSV output and who have the API keys for Moz, Majestic, or Ahrefs will get significant time savings; those looking for a guided workflow with dashboards and automated reports should look elsewhere.
Frequently asked questions
Is URL Profiler a web app or a desktop app?
URL Profiler is a desktop application that runs on Windows and Mac. There is no web-based interface or cloud version. You download and install it on your machine or server, then run bulk URL jobs locally. The Solo plan supports one device; Pro supports two; Agency supports up to 20 devices.
Do I need my own API keys to use URL Profiler?
Yes for third-party data sources. URL Profiler integrates with Moz, Majestic, Ahrefs, and Google Analytics, but you must supply your own API credentials for each. Some features like HTTP status checking, email harvesting, and readability scoring do not require external API keys and work out of the box.
What is the URL limit per import?
The Solo plan allows up to 5,000 URLs per import. The Pro and Agency plans raise this to 1,000,000 URLs per import, which matches the row limit of Excel. In practice, most desktop machines handle 50,000 to 100,000 URLs comfortably; processing close to one million URLs requires a server-grade machine with adequate CPU and RAM.
Does URL Profiler offer a free trial?
Yes. URL Profiler offers a 14-day free trial with no credit card required. This is a full-featured trial that lets you test the tool with your own URL lists and API keys before committing to a paid plan.
Can URL Profiler be used for outreach prospecting?
Yes, and this is one of its most popular use cases among link building teams. URL Profiler can scrape email addresses from any URL and pull WHOIS registration emails for domains in bulk, without captcha issues. Combined with link metric data from Moz, Majestic, or Ahrefs in the same run, it lets outreach teams qualify and contact prospects from a single export.