Sitechecker vs URL Profiler in 2026: All-in-one cloud SEO platform vs bulk desktop data collector
One is a $89-a-month cloud dashboard that crawls, tracks rankings, and watches AI visibility for client accounts. The other is a $19.95-a-month desktop app that pulls link, content, and contact data across a million URLs in one pass.
Sitechecker
URL Profiler- Sitechecker bundles crawling, rank tracking, AI Visibility Tracker, and white-label reports on a monthly subscription. URL Profiler has none of these; it is a bulk data export tool with no rank tracking or client reporting layer.
- URL Profiler costs $19.95 to $64.95 a month with a 14-day free trial. Sitechecker starts at $89 a month with no free tier at all.
- URL Profiler pulls link metrics from Moz, Majestic, and Ahrefs using your own API keys, plus email and WHOIS harvesting for outreach. Sitechecker offers none of this; its crawler flags on-page technical issues, not link authority or contact data.
- Sitechecker's AI Visibility Tracker monitors how a site is cited in ChatGPT and Perplexity responses, a feature URL Profiler does not have in any form.
- Sitechecker runs as a cloud dashboard with scheduled monitoring and alerts. URL Profiler is a desktop app that runs jobs on demand with no scheduling or ongoing monitoring built in.
- API access on Sitechecker is restricted to the Enterprise tier. URL Profiler does not expose its own API either, though it consumes third-party APIs you supply the keys for.
Sitechecker and URL Profiler both get filed under "technical SEO tooling," but they solve almost nothing in common. Sitechecker is a cloud platform built around recurring work: it crawls sites, tracks keyword rankings, watches an AI Visibility Tracker for ChatGPT and Perplexity citations, and ships white-label reports to clients on a schedule, starting at $89 a month with no free tier. URL Profiler is a desktop app for Windows and Mac that does none of that. Instead, it configures a single bulk run across your own Moz, Majestic, and Ahrefs API keys, scrapes emails and WHOIS records, scores content readability, and exports everything to a spreadsheet, starting at $19.95 a month with a 14-day free trial. If your job is watching client sites over time, Sitechecker fits. If your job is a one-off audit or an outreach prospecting list across thousands of URLs, URL Profiler is built for exactly that.
The tools at a glance
Sitechecker
SEO command center for agencies managing multiple client sites, with crawling, rank tracking, technical issue detection, and AI visibility tracking from a unified dashboard.
Sitechecker packages the workflows an agency touches every week (site crawling, rank tracking, Google Search Console data, and change monitoring) into one cloud dashboard. It is built for accounts you check back on, not audits you run once and export. Alerts fire when a tracked site's rankings or crawl status shifts past a threshold, so an account manager finds out before a client asks why traffic dropped.
The AI Visibility Tracker is the feature that separates Sitechecker from a plain crawler-plus-rank-tracker combo. It monitors whether a site gets cited in AI-generated answers from ChatGPT and Perplexity, giving agencies a way to fold AI search reporting into a client deliverable without adding a second subscription. White-label reports strip Sitechecker branding for client-facing delivery, which matters more the more accounts one person manages.
What Sitechecker does not do is bulk data collection in the URL Profiler sense. There is no link-metric import from Moz, Majestic, or Ahrefs, no email harvesting, and no readability scoring. It also has no API outside the Enterprise tier and no free trial, so evaluating it means paying $89 a month up front to find out if the workflow fits.
| Feature | Basic $89/month | Standard $219/month | Premium $379/month | Enterprise Contact for pricing |
|---|---|---|---|---|
| Website crawler | Yes | Yes | Yes | Yes |
| Rank tracker | Yes | Yes | Yes | Yes |
| AI Visibility Tracker | No | Yes | Yes | Yes |
| White-label reports | No | Yes | Yes | Yes |
| API access | No | No | No | Yes |
| Free trial | No | No | No | No |
URL Profiler
Bulk URL auditing desktop app that collects link metrics, content data, social signals, and email addresses across thousands of URLs at once
URL Profiler is a Windows and Mac desktop app that has been part of agency SEO workflows for over a decade, run by 301 Media LLC. Rather than a dashboard you log into repeatedly, it is a job you configure once: point it at a URL list, connect the data sources you want (Moz, Majestic, Ahrefs, Google Analytics, PageSpeed), and let it process up to a million URLs in a single import on the Pro and Agency plans.
The data breadth is the whole pitch. In one run it returns link authority metrics, five separate readability scores, HTTP status and redirect chains, social share counts, and scraped email or WHOIS contact data. That last part makes it a genuine outreach tool as much as an audit tool: link builders use it to qualify prospects and pull verified contact details in the same pass that checks domain authority.
It is not a substitute for Sitechecker's ongoing monitoring. There is no scheduling, no client-facing report builder, no rank tracking, and no dashboard to check back on. Output is a CSV, and whatever reporting layer you want on top of that, you build yourself. What it does offer is price: the Pro plan is under $26 a month for unlimited monthly URLs and a 14-day free trial with no card required.
| Feature | Solo $19.95/month (billed yearly) | Pro $25.95/month (billed yearly) | Agency $64.95/month (billed yearly) |
|---|---|---|---|
| Max URLs per import | 5,000 | 1,000,000 | 1,000,000 |
| Link metrics (own Moz/Majestic/Ahrefs keys) | Yes | Yes | Yes |
| Email + WHOIS harvesting | Yes | Yes | Yes |
| Content readability scoring | Yes | Yes | Yes |
| Device licenses | 1 | 2 | 20 |
| Free trial | 14 days, no card | 14 days, no card | 14 days, no card |
Head-to-head feature comparison
| Feature | Sitechecker | URL Profiler |
|---|---|---|
| Deployment | Cloud dashboard | Desktop app (Windows/Mac) |
| Website crawling / technical audit | Yes | No |
| Rank tracking | Yes | No |
| AI Visibility / LLM citation tracking | Yes (Standard plan and above) | No |
| Bulk link metrics (Moz/Majestic/Ahrefs) | No | Yes (bring your own API keys) |
| Email / WHOIS harvesting | No | Yes |
| Content readability scoring | No | Yes (5 readability formulas) |
| White-label client reports | Yes (Standard plan and above) | No |
| Scheduled monitoring and alerts | Yes | No |
| API access | Enterprise only | No (consumes third-party APIs only) |
| Free trial | No | 14 days, no card |
| Starting price | $89/month | $19.95/month |
Considering AI Peekaboo alongside Sitechecker and URL Profiler?
Sitechecker's AI Visibility Tracker is a bolt-on feature gated behind the Standard plan, with no API to pull the data anywhere else, and URL Profiler has no AI-answer-engine coverage at all. AI Peekaboo is built specifically to track how brands are cited across ChatGPT, Perplexity, and Gemini, and it ships a read and write API on every plan from $50 a month alongside white-label reporting. For agencies that want AI visibility to be the primary product rather than a feature bolted onto a crawler, it is a more direct fit than either tool here.
Read the AI Peekaboo review →Which should you choose?
SitecheckerURL ProfilerSitecheckerURL ProfilerURL ProfilerSitecheckerURL ProfilerThe two tools barely overlap in practice. Sitechecker is something you keep open in a browser tab and check weekly; URL Profiler is something you run once a month, or once per project, and close when the export finishes. An agency doing a link audit before a client pitch reaches for URL Profiler. The same agency reporting on that client's rankings and AI citations every month afterward reaches for Sitechecker. Comparing them on price alone misses that they are not competing for the same budget line.
Bottom line
Pick Sitechecker if you need an always-on dashboard for crawling, rank tracking, and AI visibility reporting that you can hand to a client with your own branding on it, and $89 a month is acceptable for that. Pick URL Profiler if your work is periodic bulk audits, link prospecting, or outreach list building across large URL sets, since at under $26 a month for the Pro plan it is hard to beat on data breadth per dollar. Most agencies running both client monitoring and occasional link audits end up needing a tool like Sitechecker for the former and something like URL Profiler for the latter; neither one replaces the other.
Frequently asked questions
Is Sitechecker or URL Profiler better for an agency managing multiple client websites?
It depends on what "managing" means day to day. Sitechecker is built for ongoing client management: crawling, rank tracking, and white-label reports delivered on a schedule. URL Profiler is built for periodic bulk work like link audits or outreach lists across many URLs at once, with no scheduling or client dashboard at all.
Can URL Profiler track keyword rankings the way Sitechecker does?
No, URL Profiler has no rank tracking feature. It collects link metrics, content data, and contact details across bulk URL lists in one-off runs, but it does not monitor keyword positions over time. For rank tracking, Sitechecker or a dedicated rank tracker is the correct tool.
Does Sitechecker offer bulk link-metric audits like URL Profiler?
No, Sitechecker does not pull data from Moz, Majestic, or Ahrefs, and it has no bulk link-metric import feature. Its crawler focuses on on-page technical issues, not backlink authority scoring, which is where URL Profiler specializes instead.
Which tool is cheaper, Sitechecker or URL Profiler?
URL Profiler is significantly cheaper, starting at $19.95 a month for the Solo plan compared to Sitechecker's $89-a-month entry price. URL Profiler also offers a 14-day free trial with no credit card, while Sitechecker has no free tier at all.
Is URL Profiler worth it if I do not have a Moz, Majestic, or Ahrefs subscription?
It still has value, since email harvesting, WHOIS lookups, content readability scoring, and PageSpeed and HTTP status checks all work without external API keys. The link-metric features specifically require your own Moz, Majestic, or Ahrefs subscription to unlock, so without those the tool covers content and contact data but not backlink authority.
Does Sitechecker have an API for pulling data into custom reports?
Only on the Enterprise plan, which requires a custom quote. Basic, Standard, and Premium subscribers have no API access. URL Profiler does not offer its own API either, though it does connect to third-party APIs like Moz and Ahrefs using credentials you supply.