Best AI Visibility Tools with White-Label Reporting and API Access
AI Peekaboo is the best pick for agencies that need AI visibility data to flow into a custom report, Looker Studio dashboard, or BI workflow without waiting for an enterprise contract. Choose LLM Pulse instead if your client portal must use your own domain, send client-facing email under your brand, and remove the vendor more completely.
- →AI Peekaboo: Branded reports and read-only client share links. REST API and Looker Studio on paid plans; white-label delivery starts on configured plans of $100/month or more.
- →OpenLens: Agency white-label reporting with client/viewer logins. API access is available on Free, Starter, and Agency; white-label reporting requires Agency.
- →LLM Pulse: Full branded portal, own domain, client emails, branded API. Full white-label and branded API require Enterprise pricing.
A reporting stack has two separate jobs: getting the data out, and deciding what the client sees. An API makes the first job easier. A branded report, share link, or portal handles the second. The strongest choice depends on whether you are building a reporting layer yourself or need a ready-made client destination.
Tools at a glance
AI Peekaboo is the practical choice when your agency owns the reporting experience. You can pull AI visibility information into a dashboard you already use for SEO, paid media, analytics, or account reporting, then decide whether the client sees a branded share link or your own assembled report.
Every paid plan includes REST API access and Looker Studio access. That makes the product unusually flexible for an agency that does not want AI visibility trapped in a separate vendor dashboard. You can use the data in a custom client scorecard, a scheduled Looker Studio report, or an internal account-health view.
The white-label option is intentionally lighter than a full branded portal. Eligible accounts can replace the logo, select five brand colours, and send a read-only client view. AI Peekaboo’s hosted share links do not support custom domains or branded transactional email. An agency can build and host its own branded reporting interface using the REST API, but must supply that interface and its delivery infrastructure. Its value is simple: reporting flexibility at a published threshold, without forcing your client into a new login system.
- REST API access on every paid plan
- Looker Studio access for custom reporting workflows
- Branded reports and read-only client share links on eligible plans
- Configurable monitoring by brands, prompts, models, and frequency
- No per-seat charge
| Feature | Relevant white-label offer |
|---|---|
| Client-facing surface | Branded reports and read-only client share links |
| Plan or access requirement | REST API and Looker Studio on paid plans; white-label delivery starts on configured plans of $100/month or more |
Monitoring starts at $30 per month and is configured around the brands, prompts, models, and tracking frequency you need. White-label reports and client share links unlock when a configured plan reaches $100 per month or more. Paid plans include API and Looker Studio access, as described in AI Peekaboo’s custom reporting documentation.
- REST API access on every paid plan
- Looker Studio access for custom reporting workflows
- Branded reports and read-only client share links on eligible plans
- REST API and Looker Studio on paid plans; white-label delivery starts on configured plans of $100/month or more
OpenLens
best for agencies giving clients recurring logins to an AI visibility workspace
OpenLens is a better fit when the client expects a place to log in and monitor progress between reporting calls. Its Agency plan includes white-label reporting, free viewer and client logins, all seven listed AI platforms, a daily tracking option, and larger API and MCP allowances.
That combination gives an agency a client-facing surface without needing to build one first. The product overview also describes per-brand dashboards, source URLs, share of voice, sentiment, GSC and GA4 information, plus API and MCP access. If your reporting process involves several stakeholders who want ongoing access, those client logins are more useful than a static PDF or an occasional shared link.
The limitation is commercial, not visual. OpenLens permits agencies and consultancies to use the service for client work, but its terms prohibit reselling or white-labeling the standalone service to third parties. You can present it as part of a managed agency service. You should not package it as unrestricted software that your clients can buy from you as if you built the platform.
- Agency white-label reporting
- Viewer and client logins included on Agency
- Per-brand dashboards with source URLs, share of voice, and sentiment
- GSC and GA4 data in the product environment
- API access on Free, Starter, and Agency, with larger allowances by tier
| Feature | Relevant white-label offer |
|---|---|
| Client-facing surface | Agency white-label reporting with client/viewer logins |
| Plan or access requirement | API access is available on Free, Starter, and Agency; white-label reporting requires Agency |
OpenLens has a free plan with three projects and two seats, but it is not a white-label plan. API access is included on Free with 100 calls per month, Starter with 500, and Agency with 2,500. Starter is $39.99 per month and adds DeepSeek. The Agency plan is $299.99 per month and includes white-label reporting, though its “unlimited projects” label carries a 100-projects-per-seat footnote. Paid editor seats cost extra.
- Agency white-label reporting
- Viewer and client logins included on Agency
- Per-brand dashboards with source URLs, share of voice, and sentiment
- API access is available on Free, Starter, and Agency; white-label reporting requires Agency
LLM Pulse has the clearest boundary between partial branding and full vendor removal. Its full white-label offering is an Enterprise feature and includes full branding, an agency-owned domain, supported client emails, a client portal, and a branded API. Supported client emails require domain and sender configuration. Your own branded sender domain requires custom SMTP; Enterprise access alone does not configure email delivery. That makes it the strongest match here when a client contract requires the portal and its communications to look like agency property.
This is materially different from adding a logo to a dashboard. An agency can use the vendor’s technology while presenting an own-domain portal and API surface inside a broader service. That gives a productized reporting operation more control over the client experience than a branded export alone.
There is one important operational limit: the account configuration page remains on llmpulse.ai. If your client’s compliance team requires every configuration step, management view, and reporting page to live on your domain, clarify that detail before committing. Enterprise is also a custom arrangement, so this is a fit for an established service line rather than a cheap experiment.
- Full branding on Enterprise
- Own-domain client portal
- Supported client email configuration
- Branded API for agency delivery
- Multi-client project structure
| Feature | Relevant white-label offer |
|---|---|
| Client-facing surface | Full branded portal, own domain, client emails, branded API |
| Plan or access requirement | Full white-label and branded API require Enterprise pricing |
LLM Pulse distinguishes partial white-label, full white-label, and embedded integration. Full branding, an own domain, client emails, portal access, and branded API are Enterprise features, so a quote is required. The published FAQ advises confirming the exact tier before treating a feature as included.
- Full branding on Enterprise
- Own-domain client portal
- Supported client email configuration
- Full white-label and branded API require Enterprise pricing
Rankscale
best for agencies prioritising broad model coverage and a branded shared dashboard
Rankscale works best when model breadth is the strategic reason for buying, while the client-facing requirement is a branded shared dashboard. Rankscale’s pricing page lists coverage including ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Mistral, Grok, and Copilot.
The key distinction is between access to monitoring and access to branded delivery. A low entry plan may get an agency into the product, but it does not buy a white-label client dashboard. The current pricing matrix puts white-labeled shared dashboard links on Growth and Enterprise, and Rankscale’s changelog says eligible shared dashboards can replace the Rankscale logo with an agency logo.
That can suit an agency whose clients need a live URL they can revisit. It is less compelling for an agency that only needs data to feed a custom BI layer: REST API access starts on Pro+ at $229 per month, while branded shared dashboard links start on Growth at $385 per month. The Growth threshold means the economics work best when several ongoing client accounts will use the dashboard.
- White-labeled shared dashboard links on Growth and Enterprise
- Agency logo replacement on eligible shared dashboards
- Broad AI platform coverage
- Competitor tracking
- REST API access from Pro+ at $229 per month
| Feature | Relevant white-label offer |
|---|---|
| Client-facing surface | White-labeled shared dashboard links |
| Plan or access requirement | REST API access starts on Pro+ at $229/month ; white-labeled shared dashboard links start on Growth at $385/month |
Rankscale lists Essentials at $17 per month with annual billing, Pro at $99, Pro+ at $229, Growth at $385, and Enterprise at $780. REST API access starts on Pro+. Essentials is not a white-label plan. White-labeled shared dashboard links begin at Growth, making $385 per month the relevant published threshold for client-facing branding.
- White-labeled shared dashboard links on Growth and Enterprise
- Agency logo replacement on eligible shared dashboards
- Broad AI platform coverage
- REST API access starts on Pro+ at $229/month ; white-labeled shared dashboard links start on Growth at $385/month
SE Ranking
best for SEO agencies combining AI visibility with a wider client reporting programme
SE Ranking is for agencies that do not want AI visibility to become a separate reporting island. Its value is the ability to place AI Search inside the same commercial relationship as rank tracking, technical SEO, reporting, and other established search work.
The Agency Pack can brand the interface, domain, reports, and SMTP. That is a more substantial delivery layer than a branded PDF because it affects the platform environment and outbound reporting. AI Search is sold separately, however, so the agency needs to treat the reporting package and the AI visibility capability as separate commercial choices.
This is not the cleanest option if the client only wants AI visibility data delivered through an API. The subscription page separately lists an API add-on from $45 per month with annual billing, including AI Search API. Agency Pack and AI Search pricing alone do not establish the required API configuration, so confirm the intended endpoints and allowances. It is the better fit when the account team needs one wider SEO operating environment and the AI visibility work is one component of an ongoing programme.
- Agency Pack for branded interface and reports
- Custom domain and SMTP options
- AI Search sold as a separate add-on
- Wider SEO reporting context
- Client access options that vary by plan and add-on
| Feature | Relevant white-label offer |
|---|---|
| Client-facing surface | Branded platform, reports, domain, and SMTP through Agency Pack |
| Plan or access requirement | API add-on starts at $45/month with annual billing and includes AI Search API ; Agency Pack and AI Search pricing alone do not establish the required API configuration |
The SE Ranking subscription page lists Agency Pack as an additional $69 per month with annual billing. AI Search starts at $71.20 per month with annual billing. The base subscription is extra, so those figures should not be combined into an assumed total.
- Agency Pack for branded interface and reports
- Custom domain and SMTP options
- AI Search sold as a separate add-on
- API add-on starts at $45/month with annual billing and includes AI Search API ; Agency Pack and AI Search pricing alone do not establish the required API configuration
Nightwatch is the practical choice when your client report begins with rank tracking and needs AI visibility as an added signal. Its agency offering combines white-label reports, automated email delivery, client workspaces, local rank tracking, and AI visibility coverage across ChatGPT, Claude, Gemini, Perplexity, AI Mode, and AI Overviews.
The export options are useful for a reporting stack. Nightwatch documents CSV, PDF, HTML, and API export, so an agency can choose between sending a branded report, moving data into another reporting process, or using its client workspaces. That is especially helpful for accounts where traditional search rankings still drive the bulk of the monthly discussion.
Its limitation is focus. Nightwatch is a rank-tracking platform with AI visibility capability, not an AI-first data platform built around a custom BI workflow. If prompt-level AI visibility becomes the client’s primary service, a specialist tool gives the agency a cleaner reporting foundation.
- White-label reports and automated delivery
- Client workspaces
- CSV, PDF, HTML, and API export
- Local rank tracking alongside AI visibility
- Coverage for six named AI search surfaces
| Feature | Relevant white-label offer |
|---|---|
| Client-facing surface | White-label reports and automated delivery |
| Plan or access requirement | CSV, PDF, HTML, and API export are available; confirm plan access and price |
The supplied Nightwatch materials confirm the agency reporting features and export options but do not establish a current plan price for the required combination. Confirm the selected plan, API access, white-label availability, and price before including it in a client proposal.
- White-label reports and automated delivery
- Client workspaces
- CSV, PDF, HTML, and API export
- CSV, PDF, HTML, and API export are available; confirm plan access and price
AgencyAnalytics
best for multi-channel agencies adding AI visibility to established client dashboards
AgencyAnalytics is the right reporting layer when clients already expect SEO, advertising, social, and analytics information in one place. Its AI Tracker sends AI visibility data into client-ready reports alongside other channels, with the vendor listing ChatGPT, Google AI Overviews, AI Mode, Claude, Perplexity, and Gemini.
The white-label capability covers dashboard and report branding, client access, and a custom URL. This matters when AI visibility is one chapter in a broader monthly performance conversation. Instead of introducing a separate specialist dashboard, you can give account teams one familiar place to explain what changed across the whole marketing programme.
AgencyAnalytics is less suitable when the deliverable requires API export of AI Tracker data. The cited AI Tracker and white-label pages establish branded reporting, but do not establish an outward API for AI Tracker data. Treat it as a reporting-platform decision first, then confirm the AI tracking configuration and advanced branding.
- AI Tracker covering six named AI search surfaces
- Client-ready reports alongside wider marketing data
- Branded reports and dashboards
- Client access and custom URL support
- Reporting environment built for multi-channel agencies
| Feature | Relevant white-label offer |
|---|---|
| Client-facing surface | Branded reports, dashboards, client access, and custom URL |
| Plan or access requirement | The cited AI Tracker and white-label pages establish branded reporting, but do not establish API export of AI Tracker data |
The supplied materials do not confirm a public price for the required combination of AI Tracker, advanced branding, and client dashboard access. Confirm plan pricing, AI Tracker inclusion, and the relevant white-label features before setting client pricing.
- AI Tracker covering six named AI search surfaces
- Client-ready reports alongside wider marketing data
- Branded reports and dashboards
- The cited AI Tracker and white-label pages establish branded reporting, but do not establish API export of AI Tracker data
Build around the data destination, not the dashboard
Start by deciding where the finished client report will live. That decision removes much of the ambiguity between these products.
If you are building a Looker Studio report, internal BI view, or proprietary client dashboard, the core question is whether the tool can supply data reliably enough for that setup. AI Peekaboo is the clearest fit because paid plans include API and Looker Studio access. Nightwatch can also export data through its API, while Rankscale reserves API access for higher plans.
If the finished deliverable is a vendor-hosted portal, the decision shifts to client access. OpenLens provides client and viewer logins on Agency. LLM Pulse has the deeper Enterprise option when your portal and client email need your branding and domain. AgencyAnalytics makes more sense when AI visibility must sit beside the metrics clients already expect from a wider marketing dashboard.
A useful test is to write the reporting promise in the exact words you would put in a proposal:
- “You receive a branded monthly AI visibility report” points to AI Peekaboo, Nightwatch, or SE Ranking.
- “Your team receives individual client logins” points to OpenLens. “Your team receives a branded shared dashboard link” can point to Rankscale Growth or Enterprise.
- “Your portal lives on our domain and uses our brand” points to LLM Pulse or AgencyAnalytics.
- “AI visibility appears beside paid media, analytics, and SEO reporting” points to AgencyAnalytics or SE Ranking.
- “We combine AI visibility with our own client data model” points to AI Peekaboo.
For a broader review of agency-focused options, see Marketraa’s AI visibility tools for SEO agencies.
Keep your white-label promise commercially accurate
Do not let a branded screen become an over-promise. A branded PDF is a document. A share link is a browser-accessible view, often read-only. A client portal usually means ongoing logins and permissions. A custom domain controls where the client sees the product. None of those automatically grant a right to resell the underlying software.
That last distinction matters with OpenLens. The Agency plan supports white-label reporting for agency client work, but the OpenLens terms prohibit reselling or white-labeling the standalone service to third parties. An agency can provide managed reporting through OpenLens. It should not market the platform as its own standalone SaaS product.
The same discipline applies to pricing. Rankscale’s low entry plan is not the cost of branded client delivery. SE Ranking’s Agency Pack price is not the cost of the required base subscription and AI Search add-on. LLM Pulse Enterprise needs a quote. If the commercial feature is essential to your offer, use the price that unlocks that feature, not the lowest number on a vendor pricing page.
AI Peekaboo is the best overall recommendation for an agency that wants flexible API access, Looker Studio reporting, and branded client delivery without committing to a full enterprise portal. Choose OpenLens for Agency-level client logins, LLM Pulse for a truly agency-branded portal and API, and AgencyAnalytics or SE Ranking when AI visibility belongs inside a larger reporting operation.
How we checked this
Checked October 19, 2026, using vendor pricing pages, help documents, and product pages. We treated API access, branded reports, share links, client portals, custom domains, and resale rights as separate claims because they solve different agency reporting problems.
Frequently asked questions
Which AI visibility tool is best for a custom Looker Studio report?
AI Peekaboo is the strongest fit when you want to feed AI visibility information into Looker Studio because paid plans include both REST API and Looker Studio access. It also provides branded reports and client share links once the configured plan reaches $100 per month or more.
Can I use OpenLens as my agency’s own SaaS product?
No. OpenLens supports agency and consultancy client work, and its Agency plan includes white-label reporting, but its terms prohibit reselling or white-labeling the standalone service to third parties. Use it for managed agency delivery rather than as an unrestricted resale product.
Does a branded AI visibility report require a custom domain?
No. A branded report or share link can be useful without a custom domain. AI Peekaboo offers branding and read-only share links on eligible accounts, while LLM Pulse Enterprise is the stronger option when an own-domain portal is a contractual requirement.
Which tool has white-label reporting and API access at a published price?
AI Peekaboo has the clearest published route: paid plans include REST API and Looker Studio access, while branded reports and client share links begin on configured plans of $100 per month or more. Rankscale also offers API access, but its branded shared dashboard links start at Growth.
Is SE Ranking’s Agency Pack enough for AI visibility reporting?
Not by itself. Agency Pack provides white-label platform and reporting capability, while AI Search is a separate add-on. You also need a base SE Ranking subscription, so confirm the complete configuration before promising AI visibility reporting to a client.
Should an agency use AgencyAnalytics or a specialist AI visibility tool?
Use AgencyAnalytics when AI visibility needs to appear in the same dashboard as the agency’s wider marketing reporting. Use a specialist tool such as AI Peekaboo when prompt-level AI visibility and flexible data access are the core deliverable.
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