AdProtektor vs Birch in 2026: Fraud protection vs cross-platform paid-media automation
AdProtektor focuses on suspicious Google Ads and Meta traffic, exclusion workflows, and fraud-aware conversion delivery. Birch helps teams operate connected Meta, Google, TikTok, and Snapchat accounts with rules, analysis, bulk creative launches, reporting, and controlled automation.
AdProtektor
Birch (formerly Revealbot)- AdProtektor protects Google Ads and Meta traffic. Birch automates and analyzes active Meta, Google, TikTok, and Snapchat accounts.
- AdProtektor Standard is $84 per month for one domain and 5,000 monthly clicks. Birch pricing is based on connected monthly ad spend, with Essential shown at $99 monthly or $49 monthly billed annually at up to $10,000 connected spend.
- Birch Pro includes automated Rules, Explorer, Launcher, custom metrics, and wider integrations. Essential does not include Rules or Explorer.
- AdProtektor can log eligible Google Ads IP exclusion submissions and maintain eligible blocked Meta visitors in an audience, but platform acceptance and matching remain outside its control.
- Birch Rules support nested conditions, custom timeframes, metric comparisons, ranking conditions, external data, and more than 20 actions, with checks as often as every 15 minutes.
- Birch Stage can create Meta, TikTok, and Snapchat ads from Google Drive and Google Sheets with up to 1,000 rows per run, but it requires a preview before launch.
- AdProtektor ConversionOS can deliver eligible deduplicated conversion events to Meta, Google Ads, and GA4, while Birch Hub is a separate Meta-focused server-side tracking product.
AdProtektor and Birch both touch paid-media operations, but they solve different risks. AdProtektor asks whether paid visitors look suspicious and, when eligible, can synchronize Google Ads IP exclusions or maintain a Meta Custom Audience. Birch asks how a team should run connected advertising accounts day to day: which budget guardrails to apply, which ads are fatiguing, when to launch creative in bulk, and which automation has executed. A Google Ads or Meta team can reasonably use both, with AdProtektor providing a traffic-quality signal and Birch handling the broader campaign workflow. Neither should be treated as autonomous campaign management. AdProtektor requires careful threshold tuning and evidence review, while Birch requires rule ownership, previews, and governance because its actions can affect live spend. The deciding factor is whether your current issue is suspicious traffic or the operational load of managing multiple active channels and accounts.
The tools at a glance
AdProtektor
Google Ads and Meta click-fraud protection with exclusion logs, audience maintenance, and fraud-aware conversion delivery
AdProtektor is a traffic-quality product for Google Ads and Meta advertisers. It creates a persistent browser-and-device identity and uses device, behavioural, and network signals to assess suspicious paid visits. Its labels help a marketing team investigate potential bots, crawlers, competitors, and click farms, but the product does not claim that a classification proves intent or identifies an employer. That restraint matters when a false positive could suppress a legitimate prospect.
Protection is platform-specific. Eligible blocked IPs can be synchronized to Google Ads at account or selected-campaign level, with an exclusion log recording submissions. On Meta, eligible blocked visitors can be maintained in a Custom Audience every hour for an advertiser to apply as a campaign exclusion. Google and Meta still control their own processing, match rates, limits, and application, so the dashboard should be reviewed as evidence of a workflow, not as a savings guarantee.
Standard begins at $84 per month for one domain and 5,000 clicks, with seven-day replay and 30-day evidence retention. Pro adds AI Person Analysis, more capacity, domains, retention, and seats. ConversionOS can deliver eligible deduplicated conversions to Meta, Google Ads, and GA4.
| Feature | Standard $84/month | Pro $120-$267/month | Enterprise $316-$463/month | True Tracking Core $39/month | True Tracking Scale $139/month | True Tracking Max $219/month |
|---|---|---|---|---|---|---|
| Monthly volume | 5,000 clicks | 10,000-40,000 clicks | 50,000-150,000 clicks | 10,000 tracked sessions | 50,000 tracked sessions | 100,000 tracked sessions |
| Domains | 1 | Up to 10, 5 on smallest tier | 20 | 1 | 3 | 10 |
| AI Person Analysis | ✗ | ✓ | ✓ | ✗ | ✗ | ✗ |
| Google Ads and Meta protection | ✓ | ✓ | ✓ | ✗ | ✗ | ✗ |
| Session replay / evidence retention | 7 days / 30 days | 30 days / 60 days | 60 days / 90 days | Not applicable | Not applicable | Not applicable |
| Conversion delivery | Paid add-on | Paid add-on | Paid add-on | ✓ | ✓ | ✓ |
Birch (formerly Revealbot)
Cross-platform paid-media automation, analysis, creative launch, reporting, and connected-account governance
Birch, formerly Revealbot, is an operating layer for teams running Meta, Google, TikTok, and Snapchat accounts. Rules, Explorer, Stage, scheduled reports, Birch AI, MCP, and a separate Meta-focused Hub product address the work inside connected accounts. It is not a competitor-ad archive, and it does not publish a click-fraud detection or Google IP-exclusion product. Its job is making campaign decisions more repeatable and visible.
Rules is the product’s core. A team can combine nested conditions, custom metrics, metric comparisons, rankings, timeframes, and external data before applying one of more than 20 actions. Checks can run as often as every 15 minutes. Explorer helps an operator inspect trends, fatigue, performance groups, and comparisons; activity and automation logs show what the system evaluated or changed. Birch AI can draft a rule for review, and the vendor says it is not activated until a user approves it.
Pricing is based on connected ad spend. At the published up-to-$10,000 setting, Essential is $99 monthly or $49 billed annually, while Pro is $99 monthly. Pro is the automation plan because Essential excludes Rules, Explorer, Launcher, and custom metrics. Stage supports previewed launches of up to 1,000 rows.
| Feature | Essential $99/mo monthly or $49/mo annual at up to $10K connected spend | Pro $99/mo monthly at up to $10K connected spend | Enterprise Custom plan | Hub gateway Free for 10,000 events/mo, then $10 to $499/mo |
|---|---|---|---|---|
| Pricing basis | Connected monthly ad spend | Connected monthly ad spend | Custom | Tracked events per gateway |
| Automated Rules and strategies | ✗ | ✓ | ✓ | ✗ |
| Explorer, Launcher, custom metrics | ✗ | ✓ | ✓ | ✗ |
| Stage | Free version | Free version | Custom limit | ✗ |
| Multi-platform reporting and activity | ✓ | ✓ | ✓ | ✗ |
| Trial | 14 days, no card required | 14 days, no card required | Contact sales | ✗ |
Head-to-head feature comparison
| Feature | AdProtektor | Birch |
|---|---|---|
| Primary job | Fraud detection and protection | Connected-account operations |
| Google Ads traffic protection | Yes, eligible IP sync | No |
| Meta traffic protection | Yes, eligible audience maintenance | No |
| Cross-platform automation rules | No | Yes, Meta, Google, TikTok, Snapchat |
| Creative bulk launch | No | Yes, Stage for Meta, TikTok, Snapchat |
| Performance analysis workspace | Evidence and session replay | Yes, Explorer |
| External data in operating logic | No published rule-data integrations | Google Sheets, Google Analytics, AppsFlyer, Adjust, Hyros, and more |
| Conversion-event delivery | ConversionOS for Meta, Google Ads, GA4 | Separate Hub is Meta-focused tracking |
| Pricing basis | Clicks or tracked sessions | Connected monthly ad spend |
| Published entry point | $84/mo Standard | $99/mo monthly at published up-to-$10K setting |
Which should you choose?
AdProtektorAdProtektorAdProtektorAdProtektor is a specialist control for paid-traffic quality; Birch is an operating environment for paid-media teams. Birch can help an operator pause, scale, report on, and launch campaigns, but it does not replace fraud assessment and platform-specific exclusion evidence. AdProtektor can reduce the administrative work of responding to suspicious traffic, but it does not provide a rule engine for campaign management. A team running a meaningful Meta or Google program may need both layers, provided each has a named owner and neither is allowed to act without review.
Bottom line
Choose AdProtektor when the urgent job is understanding and responding to suspicious Google Ads or Meta visits, with realistic expectations about platform acceptance and false positives. Choose Birch when the urgent job is standardizing active account operations across several paid channels. Birch Pro is the relevant tier for Rules, Explorer, Launcher, and custom metrics, but its spend-based billing should be modeled against the whole portfolio. Do not replace a fraud-protection workflow with generic automation, or assume an automation platform has solved traffic-quality risk.
Frequently asked questions
Can Birch block fraudulent Google Ads clicks the way AdProtektor does?
No, Birch does not publish a fraud-detection product or a Google Ads IP-exclusion synchronization workflow like AdProtektor. Birch manages connected campaign operations through rules, reporting, analysis, and launch workflows, while AdProtektor assesses suspicious traffic and can submit eligible IP exclusions.
Should a Meta agency use Birch or AdProtektor for campaign automation?
A Meta agency should use Birch for campaign automation because Birch Rules, custom metrics, alerts, logs, and approval-oriented workflows are built for connected-account actions. AdProtektor may complement that setup for suspicious traffic and eligible Meta audience exclusions, but it is not a general campaign-rule engine.
Which Birch plan includes Rules and Explorer for a growing ad-account portfolio?
Birch Pro includes automated Rules and strategies, Explorer, Launcher, custom metrics, and wider integrations. Essential excludes those products, even though it includes workspaces, reports, activity, and some core features, so Pro is the relevant plan for a team buying Birch primarily for automation.
Does AdProtektor guarantee that Google or Meta will exclude every blocked visitor?
No, AdProtektor does not guarantee that every blocked visitor will be excluded by Google or Meta. It can submit eligible Google Ads IP exclusions and maintain a Meta Custom Audience, but the platforms control processing, matching, campaign configuration, and their own limitations.
How does Birch Stage differ from AdProtektor ConversionOS for ecommerce paid media?
Birch Stage is a bulk ad-creation workflow that turns Google Drive media and Google Sheets rows into Meta, TikTok, or Snapchat ads after a preview. AdProtektor ConversionOS is an eligible conversion-event delivery product for Meta, Google Ads, and GA4, so one creates campaign assets and the other manages conversion signal handling.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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