Agorapulse vs Loomly in 2026: social ROI and moderation vs calendar-led approvals
Agorapulse is for social teams that need to own conversations and connect organic activity to commercial outcomes. Loomly is for teams whose recurring bottleneck is planning, previewing, approving, and presenting content across separate client or brand calendars.
Agorapulse
Loomly- Agorapulse has a permanent Free tier for three profiles and 10 scheduled posts. Loomly has no permanent free tier and Starter costs $49 per month on annual billing, paid as $588 per year.
- Loomly Starter includes three users, 12 social accounts, unlimited calendars, approval workflows, custom roles, scheduling, and advanced analytics.
- Agorapulse Professional and above bring eligible paid-ad comments from Facebook, Instagram, LinkedIn, and TikTok into its unified inbox.
- Agorapulse Advanced adds ad reports, competitor benchmarking, and ROI analysis that joins Google Analytics and Agorapulse data for traffic, leads, conversions, and revenue.
- Loomly Beyond includes 60 accounts, unlimited users, custom branding, a branded subdomain, and scheduled reports to up to 25 weekly or monthly recipients.
- Loomly’s published listening allowance is two uses per month on Starter and five on Beyond, making it light monitoring rather than a dedicated listening programme.
- Agorapulse lists an open reports API on Custom. Loomly’s public pricing page does not list a developer API, so an API-dependent buyer should verify availability.
The useful distinction between Agorapulse and Loomly is what happens around the calendar. Agorapulse is a social operations suite with a documented paid-comment inbox, moderation tools, and Google Analytics-based ROI reporting at Advanced. Loomly treats the calendar as the system of record for each client or brand, pairing network-style post previews with approval workflows, custom roles, campaign labels, and client-facing branding at Beyond. Both can schedule across the networks a modern team expects and both include analytics, collaboration, and limited monitoring options. They are not interchangeable, however. Pick Agorapulse when a social team is accountable for response volume and revenue evidence. Pick Loomly when content needs to make its way through clients or stakeholders without endless email threads. For a three-person agency, Loomly Starter’s 12 accounts and approvals at $49 per month annually is a compelling operational package. For an accountable in-house social team, Agorapulse Advanced has the clearer reporting case.
The tools at a glance
Agorapulse
Social publishing, conversation management, reporting, ROI analysis, and optional listening for accountable social teams
Agorapulse is built for the point where a publishing calendar becomes a social operations function. Its paid plans schedule unlimited posts across Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Threads, Pinterest, Bluesky, and Google Business profiles. The composer includes queues, audience targeting, UTM tracking, Canva, first comments on selected networks, and CSV uploads of up to 200 posts. It can cover a planned calendar well, but it is more interesting when that calendar generates conversations, questions, and a need to show business outcomes.
The inbox is the operational difference. It brings organic comments, messages, mentions, and reviews into a shared workflow, with labels, notes, assignments, bookmarks, translations, and post-level moderation. Professional adds eligible paid-ad comments from Facebook, Instagram, LinkedIn, and TikTok plus reply-collision detection. Advanced adds saved replies, automated moderation rules, and bulk actions. That is specific value for a team that has to keep public responses owned and timely rather than merely gather approvals before content goes live.
Advanced is the plan to compare with Loomly Beyond when reporting matters. It adds advanced reports, ads reports, competitor benchmarking, and ROI analysis that connects Google Analytics with Agorapulse data for traffic, leads, conversions, and revenue. Listening is a separate add-on based on conversation volume and historical lookback, while X Plus is a separate per-profile add-on for X inbox and detailed analytics. Agorapulse therefore deserves a quote based on the actual response and monitoring workload, not just its listed per-user price.
| Feature | Free $0 | Standard $79/user/mo annually ($99 monthly) | Professional $119/user/mo annually ($149 monthly) | Advanced $149/user/mo annually ($199 monthly) | Custom Tailored pricing |
|---|---|---|---|---|---|
| Profiles | 3 | 10 | 10 | 10 | Unlimited |
| Scheduled posts | 10 | Unlimited | Unlimited | Unlimited | Unlimited |
| Paid-ad comments in inbox | ✗ | ✗ | ✓ | ✓ | ✓ |
| ROI and competitor reporting | ✗ | ✗ | ✗ | ✓ | ✓ |
| Multi-step approvals | ✗ | ✗ | ✗ | ✗ | ✓ |
| Open reports API | ✗ | ✗ | ✗ | ✗ | ✓ |
Loomly
Approval-led social media calendar for planning, previews, publishing, engagement, and reporting across client or brand accounts
Loomly is organized around a shared calendar rather than a social-care inbox. A team can create a calendar for every brand or client, switch between them, group or filter posts with campaign labels, drag posts to another day, duplicate work, bulk publish, schedule recurring posts, and use network-like previews before finalizing a version. It supports Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, Pinterest, Google Business Profile, and Snapchat workflows, though Snapchat uses push notifications rather than the same direct-publishing pattern described for other channels.
The commercial advantage is unusually clear at Starter. It includes three users, 12 social accounts, unlimited calendars, direct publishing, approval workflows, custom roles, and advanced analytics. A small agency can invite the people who draft and approve without jumping immediately to an enterprise contract. Loomly also lists saved replies and conversation assignment, with Slack and Microsoft Teams integrations for workflow notifications. That does not make it a substitute for Agorapulse’s verified paid-ad comment workflow, but it does make it a disciplined place to move planned content through feedback.
Beyond is the agency tier. It raises capacity to 60 accounts and unlimited users, then adds custom branding, a branded subdomain, custom favicon, custom logo, scheduled reports, and Calendar 2FA enforcement. Scheduled reports can go weekly or monthly to up to 25 recipients, while both plans can export PDF or CSV reports. AI usage is limited monthly on Starter and extended monthly on Beyond; listening is capped at two and five uses per month, respectively. Those allowances are helpful beside calendar work, not evidence of a high-volume monitoring product.
| Feature | Starter $65/month, or $49/month billed yearly ($588/year) | Beyond $332/month, or $249/month billed yearly ($2,988/year) | Enterprise Custom pricing |
|---|---|---|---|
| Social accounts | 12 | 60 | 61+ |
| Users included | 3 | Unlimited | Unlimited |
| Calendars | Unlimited | Unlimited | Unlimited |
| Approval workflows and custom roles | ✓ | ✓ | ✓ |
| Social listening | 2 per month | 5 per month | Custom |
| Scheduled reports and custom branding | ✗ | ✓ | ✓ |
Head-to-head feature comparison
| Feature | Agorapulse | Loomly |
|---|---|---|
| Free tier | Yes, 3 profiles | No |
| Entry price and capacity | $0 Free; Standard $79/user/mo annually | $49/month annually for 3 users and 12 accounts |
| Calendar structure | Unified calendar, queues, UTM tracking, and CSV uploads up to 200 posts | Unlimited calendars by brand or client, labels, previews, bulk and recurring posts |
| Formal approvals | Custom multi-step approvals | Starter and above |
| Paid-ad comment handling | Professional and above | Not verified in reviewed profile |
| ROI analysis | Advanced and Custom | Not verified in reviewed profile |
| Listening | Separately priced add-on | 2/month Starter, 5/month Beyond, Custom Enterprise |
| Scheduled client reports | Advanced reporting includes scheduled email delivery | Beyond and Enterprise, up to 25 recipients |
| Client branding | White-label reporting listed; tier not specified in reviewed profile | Beyond and Enterprise |
| API access | Custom open reports API | Not listed on public pricing page |
Which should you choose?
AgorapulseAgorapulseLoomlyLoomlyLoomlyAgorapulseAgorapulseAgorapulse wins when response operations and commercial accountability are the expensive parts of social work. Its paid-ad comment coverage and Advanced ROI layer solve problems Loomly does not document in the reviewed profile. Loomly wins when the calendar is the operating system: each client or brand gets a defined place, posts can be previewed and approved, and the same workspace can become client-facing at Beyond. The right comparison is not Standard versus Starter. It is Agorapulse Advanced plus required add-ons against the Loomly tier that contains the calendar governance and reporting capacity your team needs.
Bottom line
Choose Agorapulse for a social team that must own conversations, moderate eligible paid comments, and report traffic, leads, conversions, and revenue through Google Analytics. Choose Loomly for an approval-led operation, especially a small agency that gets three users, 12 accounts, and unlimited calendars from Starter. Loomly has the cleaner workflow for sign-off; Agorapulse has the clearer evidence for inbox operations and social ROI. Do not buy either as a full listening platform without checking the separately priced or capped monitoring capacity.
Frequently asked questions
Is Loomly or Agorapulse better for a three-person agency that needs client approvals?
Loomly is the stronger published choice for a three-person agency needing client approvals because Starter includes three users, 12 accounts, unlimited calendars, approval workflows, and custom roles for $49 per month on annual billing. Agorapulse publishes multi-step approvals on Custom, although its wider collaboration tools appear earlier.
Which tool handles paid Facebook, Instagram, LinkedIn, and TikTok ad comments better?
Agorapulse is the better documented choice for paid social comments because Professional and above bring eligible Facebook, Instagram, LinkedIn, and TikTok ad comments into its inbox. Loomly’s reviewed profile lists engagement tools but does not establish equivalent paid-ad comment coverage.
Can Loomly replace Agorapulse for social ROI reporting tied to leads and revenue?
Loomly should not be treated as a documented replacement for Agorapulse ROI reporting because the reviewed Loomly profile does not verify a revenue-linked ROI feature. Agorapulse Advanced joins Google Analytics and platform data to report traffic, leads, conversions, and revenue.
What does Loomly Beyond add for an agency sending branded reports to clients?
Loomly Beyond adds 60 social accounts, unlimited users, custom branding, a branded subdomain, custom favicon, custom logo, and scheduled reports. Its reporting page says weekly or monthly reports can be sent to up to 25 recipients, while PDF and CSV exports remain available for offline sharing.
Which platform is safer for a team that needs a free trial before changing its social workflow?
Agorapulse is the lower-risk starting point for a team that wants a permanent free tier because Free includes three profiles and 10 scheduled posts. Loomly starts with a paid Starter plan, although its annual rate provides a comparatively complete approval workflow for a small collaborative team.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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