Loomly Review
Social media calendar for planning, publishing, approvals, engagement, and reporting across brand or client accounts
Loomly suits social teams that need a shared calendar and approval path, not a bare queue for one person. Starter covers three users, 12 social accounts, unlimited calendars, scheduling, approval workflows, and advanced analytics for $49 per month on annual billing. Beyond is for larger agency or brand operations that need 60 accounts, unlimited users, custom branding, and scheduled reports.
Pros and cons
- Starter includes 12 social accounts, three users, unlimited calendars, scheduling, approval workflows, and advanced analytics for $49 per month on annual billing
- The calendar can be organized by brand or client, switched in one click, filtered with labels, and used to move, duplicate, delete, and schedule posts
- Supports Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, Pinterest, Google Business Profile, and Snapchat push-notification workflows
- Both plans include Slack, Microsoft Teams, Zapier, Canva, Google Drive, Unsplash, Giphy, link shorteners, bulk posting, and saved replies
- Includes account and post analytics, campaign labels, PDF or CSV exports, and Beyond scheduled reports for up to 25 recipients
- Starter is $65 monthly, and the $49 annual rate requires an upfront commitment that cannot end early
- Starter limits a workspace to 12 social accounts and three users, so a growing agency can reach the $249-per-month annual Beyond tier quickly
- Social listening is capped at two searches per month on Starter and five on Beyond, which is not enough for a dedicated listening program
- Custom branding, branded subdomains, custom favicons, custom logos, and scheduled reports are Beyond-only
- The public pricing page does not list a developer API, so teams needing one should verify availability before buying
What is Loomly?
Loomly is a social media management platform built around the calendar rather than a bare publishing queue. A team drafts posts, reviews them, previews each network-specific version, and schedules from one workspace. The product supports separate calendars for brands or clients, which is useful when the same team owns several editorial rhythms without wanting their posts mixed together.
Its public integration directory lists Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, Pinterest, Google Business Profile, and Snapchat. That is a practical mix for a brand or agency publishing both social content and local-business updates. Loomly also connects Slack and Microsoft Teams for workflow notifications, and its content-creation connections include Canva, Google Drive, Unsplash, and Giphy.
The main limitation is value at scale. Starter is unusually complete for a small collaborative group, with three users, 12 accounts, approval workflows, and advanced analytics. Beyond is a large jump in price, albeit with 60 accounts, unlimited users, custom branding, scheduled reports, and more AI and listening usage. Choose it for an approval-led social operation, not for a solo creator who only wants a low-cost scheduler.
Core features
Calendar planning, scheduling, and post previews
Loomly’s calendar is the operating center: users can create a calendar for each brand or client, switch between calendars, drag posts to another day, and group or filter them with labels for campaign tracking. The product also supports moving, duplicating, and deleting calendar posts, bulk posting, recurring posts, link shorteners, and best-time-to-post guidance. Its post mockups are intended to resemble each social network’s interface before a user schedules the final version.
Network-specific publishing across nine listed channels
Loomly lists Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, Pinterest, Google Business Profile, and Snapchat in its integration directory. The directory specifically says Instagram can schedule Reels, Stories, posts, and carousels automatically, while YouTube workflows include repurposing long-form video as Shorts. Snapchat is different from the other listed channels: Loomly describes that workflow as using push notifications so the user can take advantage of native settings.
Collaboration, approval workflows, and engagement
Starter and Beyond both include approval workflows and custom roles and workflows according to the pricing comparison. Team members can use Slack or Microsoft Teams integrations for notifications, and the product lists saved replies and conversation assignment for replying to interactions. Beyond adds custom branding, a branded subdomain, custom favicon, and custom logo, which lets an agency present a more client-specific workspace than Starter does.
Content creation, library, and AI assistance
The content side includes AI Assistant chat, post generation, AI captions, post previews, a media editor, slideshow creator, post inspiration, and an Ideas board. Users can bring in approved assets from Google Drive, import Canva designs into the Loomly Library, and use Unsplash or Giphy while assembling a post. AI usage is described as limited monthly usage on Starter and extended monthly usage on Beyond, so neither tier should be treated as an unlimited content-generation allowance.
Analytics, campaign labels, and scheduled delivery
Loomly’s analytics page says it tracks account growth and post-level statistics, including posts published outside Loomly, and lets users label posts to measure campaign performance. Both plans include a post analytics dashboard, exportable reports, link-shortener analytics, and advanced analytics. Beyond alone includes scheduled reports; the feature page says reports can be sent weekly or monthly to up to 25 recipients, while PDF and CSV exports remain available for offline sharing on either plan.
Pricing
| Feature | Starter $65/month, or $49/month billed yearly ($588/year) | Beyond $332/month, or $249/month billed yearly ($2,988/year) | Enterprise Custom pricing |
|---|---|---|---|
| Social accounts | 12 | 60 | 61+ |
| Users included | 3 | Unlimited | Unlimited |
| Calendars | Unlimited | Unlimited | Unlimited |
| Scheduling and direct publishing | ✓ | ✓ | ✓ |
| Approval workflows and custom roles | ✓ | ✓ | ✓ |
| Social listening | 2 per month | 5 per month | Custom |
| Scheduled reports | ✗ | ✓ | ✓ |
| Custom branding | ✗ | ✓ | ✓ |
| Calendar 2FA enforcement | ✗ | ✓ | ✓ |
Who it is for
A three-person marketing team that needs stakeholders to review drafts before publishing gets the core Loomly workflow on Starter: 12 social accounts, unlimited calendars, approval workflows, custom roles, publishing, and advanced analytics. It is a better fit than a lightweight scheduler when the calendar needs accountability as well as dates.
Agencies can make a separate calendar for each client, use labels for campaign reporting, invite approval participants, and export analytics. Beyond becomes relevant when an agency needs more than 12 accounts or three users, scheduled client reporting, or a branded workspace, but the price jump means smaller agencies should count accounts before upgrading.
Brands publishing across Instagram, TikTok, YouTube, LinkedIn, Google Business Profile, Threads, Pinterest, and Facebook can keep those channel plans in one calendar. The mix is particularly useful for a marketing team that needs both social distribution and location-oriented Google Business Profile posts without moving calendars between products.
Verdict
Loomly earns an 8.0 because its Starter plan combines the parts of social operations that often force a small team into a more expensive tool: three users, 12 accounts, unlimited calendars, approvals, roles, advanced analytics, and broad publishing coverage. It is notably better suited to managed brand content than to deep social listening. The Beyond plan has the right agency features, but its price makes the account and user limits the key buying test.
Frequently asked questions
What does Loomly Starter include for a small social media team in 2026?
Loomly Starter includes 12 social accounts, three users, unlimited calendars, unlimited scheduling, approval workflows, custom roles and workflows, advanced analytics, and two social-listening uses per month. It costs $65 per month on monthly billing or $49 per month when billed yearly, with the $588 annual charge paid upfront.
Can an agency use Loomly for client approvals and branded reporting?
Loomly includes approval workflows on Starter and adds custom branding, a branded subdomain, custom favicon, custom logo, and scheduled reports on Beyond. Its analytics page says scheduled reports can be sent weekly or monthly to up to 25 recipients, while PDF and CSV exports are available for offline sharing.
Which social networks can Loomly schedule for a brand calendar?
Loomly publicly lists Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, Pinterest, Google Business Profile, and Snapchat as integrations. The company describes Snapchat publishing as a push-notification workflow, while the directory lists direct scheduling capabilities such as Instagram Reels, Stories, posts, and carousels.
Is Loomly good for social listening and replying to messages?
Loomly includes AI-assisted replies, saved replies, conversation assignment, and limited social listening, but its published quotas are only two listening uses per month on Starter and five on Beyond. That makes it suitable for light monitoring alongside publishing, not as the central platform for high-volume listening or customer-care operations.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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