Influence vs Loomly in 2026: AI publishing controls or a shared social calendar
Influence is built around brand-guided AI drafting and a fresh human review before publishing. Loomly is the stronger shared calendar for teams that need named users, approval workflows, network previews, analytics, and client or brand calendars at published prices.
Influence
Loomly- Loomly Starter includes three users, 12 social accounts, unlimited calendars, approval workflows, and advanced analytics for $49 per month when billed yearly.
- Influence requires an exact final review and fresh approval before an assistant-originated post can publish or schedule.
- Loomly Beyond raises capacity to 60 accounts and unlimited users, and adds custom branding and scheduled reports.
- Influence includes unlimited account connections across 20+ platforms on every public plan, while post and IQ-credit allowances change by tier.
- Loomly lists Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, Pinterest, Google Business Profile, and Snapchat workflows.
- Influence lets each selected account keep separate text and media within one post or campaign.
- Loomly publishes only two monthly listening uses on Starter and five on Beyond, making it a light monitoring feature rather than a listening suite.
Choose Loomly if a social team needs a conventional shared operating system: three users, 12 accounts, unlimited calendars, approvals, and advanced analytics are included in its $49-per-month annual Starter plan. Choose Influence if the harder problem is keeping AI-assisted publishing under direct human control. Its workflow saves brand guidelines, produces account-specific versions, and asks for a final review every time an assistant-originated post is scheduled or published. Loomly has the better answer for a manager coordinating people and client calendars. Influence has the clearer answer for a creator or small team using ChatGPT, Claude, or Codex to prepare content without granting an assistant an unchecked publishing path. Neither profile establishes identical coverage for every social format, so the deciding test should be the channels and approval path your team actually uses.
The tools at a glance
Influence
AI social scheduler with brand-guided drafts, account-specific versions, and a final human publishing check
Influence is a publishing workspace for operators who want AI help without treating a generated caption as permission to post. A user can make a Single Post or Campaign, choose connected accounts, and give each destination its own text and media version. The calendar keeps drafts and scheduled work visible, while Upcoming lets an operator revise or cancel a future campaign before delivery begins. That is useful when one idea needs a different presentation on LinkedIn, Instagram, a community channel, and a publishing destination.
The key distinction is its approval boundary. Publishing now opens a review of the account, copy, media, settings, time, and time zone; scheduling follows the same check. A material change requires a new review. Activity labels confirmed delivery as Published and uncertain outcomes as Needs review, which gives a user a reason to inspect a destination before retrying. Influence IQ can use saved Brand Guidelines, notes, and selected media to draft or revise posts and campaigns, but an assistant connection still cannot silently turn a draft into delivery.
Starter costs €170 annually for 50 monthly posts and 1,500 IQ credits. Growth has 150 posts and 3,750 credits, while Pro has unlimited posts and 7,500 credits. Every plan lists unlimited connected accounts across 20+ platforms and a seven-day trial. Influence documents an HTTP API, SDK, CLI, and MCP integration, but the reviewed profile does not publish Loomly-style user limits, calendar ownership rules, scheduled reports, or a formal multi-person approval chain.
| Feature | Starter €170/year | Growth €170 first year, then €340/year | Pro €610/year |
|---|---|---|---|
| Posts per month | 50 | 150 | Unlimited |
| Influence IQ credits per month | 1,500 | 3,750 | 7,500 |
| Connected accounts | Unlimited | Unlimited | Unlimited |
| Assistant or IQ scheduling allowance, rolling 24 hours | 20 destinations | 50 destinations | 100 destinations |
| Trial | 7 days | 7 days | 7 days |
Loomly
Shared social calendar for planning, approvals, engagement, and reporting across brand or client accounts
Loomly is designed around a shared social calendar instead of a personal queue. Teams can create a calendar for a brand or client, switch between calendars, move posts to another day, group work with labels, and schedule network-specific versions from one workspace. It also supports recurring and bulk posts, link shorteners, and post mockups intended to resemble the receiving network. That makes it a better fit than Influence when the immediate operational problem is keeping several people and several client calendars aligned.
Starter and Beyond include approval workflows and custom roles and workflows. Slack and Microsoft Teams integrations can notify collaborators, while saved replies and conversation assignment help with supported engagement work. The creation side includes AI Assistant chat, post generation, captions, a media editor, slideshow creator, Ideas board, and imports from Canva or Google Drive. AI use is described as limited monthly usage on Starter and extended monthly usage on Beyond, so it should not be treated as an unlimited generation allowance.
Starter is $65 monthly or $49 monthly billed yearly, paid as $588 annually, for 12 accounts and three users. Beyond is $332 monthly or $249 monthly billed yearly, paid as $2,988 annually, for 60 accounts and unlimited users. Both include advanced analytics, exports, and limited social listening. Beyond adds scheduled reports, custom branding, a branded subdomain, custom favicon, custom logo, and calendar 2FA enforcement. The reviewed pricing page does not list a developer API, so teams needing programmatic publishing should confirm that directly.
| Feature | Starter $65/month, or $49/month billed yearly ($588/year) | Beyond $332/month, or $249/month billed yearly ($2,988/year) | Enterprise Custom pricing |
|---|---|---|---|
| Social accounts | 12 | 60 | 61+ |
| Users included | 3 | Unlimited | Unlimited |
| Calendars | Unlimited | Unlimited | Unlimited |
| Approval workflows and custom roles | ✓ | ✓ | ✓ |
| Scheduled reports | ✗ | ✓ | ✓ |
| Social listening | 2 per month | 5 per month | Custom |
Head-to-head feature comparison
| Feature | Influence | Loomly |
|---|---|---|
| Starting published price | €170/year | $49/month yearly for Starter |
| Calendar and account model | Unlimited connections across 20+ platforms | Unlimited brand or client calendars |
| Named users | Not verified in reviewed profile | 3 Starter; unlimited Beyond |
| AI drafting | Influence IQ credits by plan | Limited Starter use; extended Beyond use |
| Approval approach | Fresh final review before assistant publishing | Approval workflows and custom roles |
| Network coverage named in profile | 30+ destinations listed, formats vary | 9 listed integrations, Snapchat uses push notifications |
| Analytics and exports | Channel insights where available | Advanced analytics plus PDF or CSV exports |
| Scheduled reports | Not verified in reviewed profile | Beyond and Enterprise |
| Developer access | HTTP API, SDK, CLI, and MCP documented | Not listed on public pricing page |
| Listening allowance | Not verified in reviewed profile | 2 Starter; 5 Beyond monthly |
Which should you choose?
InfluenceLoomlyLoomlyInfluenceLoomlyInfluenceLoomlyThe distinction is less about whether either tool can schedule posts and more about who controls the workflow. Influence puts the final human confirmation at the centre of AI-assisted publishing and has unusually clear publishing allowances. Loomly puts collaboration at the centre, with actual user counts, calendars, approval workflows, engagement tools, analytics, and an agency expansion path. A solo operator can choose Influence confidently; a team already coordinating drafts and stakeholders will usually outgrow it before it outgrows Loomly.
Bottom line
Buy Influence when an AI-assisted workflow needs a hard stop before delivery and account-specific versions matter more than a multi-user operating model. Buy Loomly Starter when three people need 12 accounts, shared calendars, approvals, and analytics at a defined annual price. Move to Loomly Beyond only when the 60-account capacity, unlimited users, scheduled reports, or custom branding solve a real requirement, because that plan is a substantial price increase. Neither profile makes a case for using either product as a dedicated listening platform.
Frequently asked questions
Is Influence or Loomly better for a small team that needs approval before social posts go live?
Loomly is the better choice for a small team with a formal approval workflow because Starter includes three users, 12 accounts, approval workflows, and custom roles. Influence is better when the approval requirement is specifically about AI-assisted publishing, because it requires a fresh final review before an assistant-originated post is scheduled or published.
Which tool has clearer pricing for a three-person social media team, Influence or Loomly?
Loomly has clearer published collaboration pricing for a three-person team because Starter includes three users and 12 accounts for $49 per month when billed yearly. Influence publishes post and IQ-credit allowances but does not publish equivalent included-user or collaborator limits in its reviewed profile.
Can Influence and Loomly create different social post versions for each platform?
Influence can maintain separate text and media for each selected connected account in a post or campaign. Loomly supports network-specific post previews and publishing workflows, but the reviewed profile describes its strength as shared calendar planning and does not make the same account-version promise in its pricing details.
Does Loomly include client reporting or branded social media reports?
Loomly Beyond includes scheduled reports, custom branding, a branded subdomain, custom favicon, and custom logo. Starter still includes advanced analytics and PDF or CSV exports, but a team that needs recurring branded delivery should budget for Beyond rather than assume it is included at the Starter price.
Can an agency automate social publishing through an API with Influence or Loomly?
Influence documents an HTTP API, SDK, CLI, and MCP integration for programmatic workflows. Loomly’s reviewed public pricing page does not list a developer API, so an agency that requires API access should verify Loomly availability and terms directly before committing to the calendar workflow.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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