INX Social vs Vista Social in 2026: AI campaign creation vs agency social command center
INX Social is a compact content-production and scheduling workspace for teams that need campaigns, visual assets, and AI video. Vista Social is the more comprehensive social operations suite, adding inbox work, reviews, reporting, integrations, listening options, approvals, and agency-grade client delivery.
INX Social
Vista Social- Vista Social Professional costs $99 monthly for 15 profiles, two users, unlimited scheduling, approvals, reporting, inbox tools, review monitoring, and 1,000 AI credits.
- INX Social Creator costs £18.99 monthly for five accounts, unlimited scheduling, Full Analytics, and 300 shared AI credits.
- Vista Social publishes scheduling coverage for Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Pinterest, Threads, Reddit, Snapchat, and Tumblr.
- INX AI Campaign can create 10, 15, 20, or 30 text, image, or mixed posts before sending a saved sequence to Bulk Scheduler.
- Vista Scale costs $449 monthly and adds white-label reports and dashboard, client profile connections, 70 profiles, four users, and up to 100,000 DM-automation contacts.
- Vista lists cross-social, web, and news listening from $75 monthly, while X publishing, boosting, automations, and analytics are a separate $29 monthly add-on.
- INX lists more than 60 generation-ready video models, but credits are shared across every AI creation tool.
Vista Social is the clear choice for an agency or customer-care team that needs publishing to sit beside inbox work, reviews, reporting, integrations, and governed approvals. Professional starts at $99 monthly for 15 profiles, two users, unlimited scheduling, approval workflows, reporting, inbox tools, review monitoring, and 1,000 AI credits. INX Social is a better fit for a smaller content team that needs help making the campaign itself. Creator costs £18.99 monthly for five accounts, unlimited scheduling, Full Analytics, and 300 shared credits, including AI Campaign, image and carousel tools, UGC-style assets, stock-video creation, and a multi-model Video Studio. Vista’s starting price is much higher because it covers a wider operational job, not because its scheduler is automatically better for every creator. Buy INX if generating fresh assets is the bottleneck. Buy Vista only when the team will use its engagement, reporting, review, integration, or agency workflows enough to justify the base subscription and relevant add-ons.
The tools at a glance
INX Social
AI campaign, visual, and video creation with focused multi-network scheduling
INX Social is a leaner product aimed at turning a social idea into publishable material. It connects Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, and X, then lets users schedule one post or a batch through Bulk Scheduler. A saved AI Campaign can retain its text and image sequence and compatible destination routing, while Calendar shows drafts, scheduled work, published posts, and failures. This is a direct workflow for a small brand that needs a queue without the overhead of a large customer-service platform.
AI production is INX’s material advantage. AI Campaign makes 10, 15, 20, or 30 text, image, or mixed posts with optional website grounding. Its studio also lists Image Post, Carousel Post, UGC Ad Studio, Stock Video Creator, caption and rewrite tools, hashtags, calls to action, and alt text. Video Studio offers text-to-video, image-to-video, and supported reference-driven workflows across more than 60 generation-ready models. Vista has AI credits and assistance, but its reviewed profile does not establish the same campaign and multi-model video-production workflow.
Creator is £18.99 monthly for five accounts and 300 shared credits; Pro rises to 12 accounts and 900 credits; Agency reaches 50 accounts and 4,000 credits. All paid plans list unlimited scheduling and Full Analytics. The limitation is breadth after publication. INX does not publish a unified social inbox, review management, DM automation, formal approval workflows, client profile connections, a broad integrations catalogue, listening, or white-label delivery. It is the economical choice when the campaign needs making, not when social accounts operate as a service and reputation channel.
| Feature | Trial £0 for 7 days | Creator £18.99/month | Pro £34.99/month | Business £59.99/month | Agency £99.99/month |
|---|---|---|---|---|---|
| Connected accounts | 2 | 5 | 12 | 25 | 50 |
| Scheduling | 50 publications | Unlimited | Unlimited | Unlimited | Unlimited |
| Shared AI credits | 20 | 300 | 900 | 2,000 | 4,000 |
| Bulk Scheduler and Full Analytics | ✓ | ✓ | ✓ | ✓ | ✓ |
Vista Social
Publishing, inbox, reviews, reporting, listening, integrations, and agency delivery in one social suite
Vista Social is designed for a team that treats social media as more than publishing. Its dashboard covers planning, scheduling, inbox work, reporting, reviews, DM automations, listening, link-in-bio pages, employee advocacy, and project work. It publishes to Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Pinterest, Threads, Reddit, Snapchat, and Tumblr. Direct-publishing rules are appropriately network-specific: it documents direct Instagram, TikTok, and Facebook Page formats, while Facebook Groups use reminders because Meta does not allow direct Group publishing.
The engagement and reporting stack is the reason to pay more. Smart Inbox centralises supported comments, messages, mentions, and reviews with conversation history, assignments, tags, notes, engagement actions, contact records, DM automations, and Zendesk ticket creation. Reports cover profile, post, review, competitor, scheduled, and custom reporting, with PDF, CSV, and Excel exports. Its directory includes BI, help-desk, media-library, Make, Zapier, Slack, Teams, and MCP connections. Advanced adds custom reports, multi-stage approvals, Zapier and Make, advanced DM automations, and custom Vista Page domains.
Professional starts at $99 monthly or $950 yearly for 15 profiles, two users, 1,000 AI credits, unlimited scheduling, single-stage approvals, reporting, inbox tools, and review monitoring. Advanced is $199 monthly for 30 profiles and three users. Scale is $449 monthly for 70 profiles, four users, white-label reports and dashboard, and client profile connections. Buyers must price add-ons honestly: X work is $29 monthly, external listening begins at $75 monthly, and employee advocacy has separate pricing. Vista is a suite for an active agency or service team, not the economical answer to a solo scheduling problem.
| Feature | Professional $99/month or $950/year | Advanced $199/month or $1,910/year | Scale $449/month or $4,310/year | Enterprise Custom pricing |
|---|---|---|---|---|
| Social profiles | 15 | 30 | 70 | Customizable |
| Users | 2 | 3 | 4 | 8+ |
| AI credits | 1,000/month | 2,000/month | 3,500/month | Unlimited |
| Approval workflows | Single-stage | Multi-stage | Multi-stage | Multi-stage |
| White-label reports and dashboard | ✗ | ✗ | ✓ | Customizable |
| Trial | 14 days, no card | 14 days, no card | 14 days, no card | Request demo |
Head-to-head feature comparison
| Feature | INX Social | Vista Social |
|---|---|---|
| Primary job | AI content production and scheduling | Social operations, engagement, reporting, and agency delivery |
| Published entry price | £18.99/month for Creator | $99/month for Professional |
| Network scope | Nine listed networks | 11 listed networks |
| AI production | Campaigns, images, carousels, UGC ads, stock video, and multi-model video | AI post and reply assistance funded by plan credits |
| Approvals | Not published in profile | Single-stage on Professional; multi-stage from Advanced |
| Inbox and reviews | Not published in profile | Smart Inbox, assignments, notes, DM automations, reviews, and Zendesk ticket creation |
| Reporting and exports | Full Analytics; exports not published | Profile, post, review, competitor, scheduled, and custom reports; PDF, CSV, and Excel |
| Integrations and MCP | Public API and integration catalogue not published | Directory lists BI, help desk, Make, Zapier, Slack, Teams, and MCP connections |
| Listening and advocacy | Not published in profile | Own-profile listening included; external listening from $75/month; advocacy separately priced |
| White label | Not published in profile | Scale |
Which should you choose?
INX SocialVista SocialINX SocialVista Social wins on operating breadth because it brings engagement, reviews, reporting, integrations, approvals, and agency delivery into one documented suite. INX wins on focused creative production and price because its AI campaign and video tools sit beside a smaller scheduling workflow. The products are only direct alternatives if a buyer is deciding whether to solve a content bottleneck or to consolidate an already active social-service operation.
Bottom line
Choose INX Social Creator when five accounts are enough and the immediate need is producing campaigns, images, carousels, or AI video before scheduling. Trial it with the intended video model because credits are shared. Choose Vista Social Professional or Advanced when publishing must connect to an inbox, reviews, governed approvals, reports, and integrations. Move to Scale only when white-label delivery and client profile connection justify $449 monthly, and budget separately for X and external-listening add-ons where needed.
Frequently asked questions
Is INX Social or Vista Social better for an agency that manages comments, reviews, and client approvals?
Vista Social is the better choice for an agency that manages comments, reviews, and client approvals because it documents a Smart Inbox, assignments, notes, review monitoring, approval workflows, and client-facing capabilities. INX Social focuses on creation and scheduling and does not publish an equivalent service-operation layer.
Which tool is better for making AI video posts before scheduling a campaign?
INX Social is the better documented tool for making AI video posts before scheduling a campaign because it offers text-to-video, image-to-video, and more than 60 generation-ready models alongside AI Campaign and Bulk Scheduler. Vista Social includes AI credits but does not publish the same multi-model video workflow.
What does Vista Social Professional include for a growing social media team?
Vista Social Professional costs $99 monthly and includes 15 profiles, two users, unlimited post scheduling, 1,000 AI credits monthly, single-stage approvals, reporting, inbox tools, review monitoring, and a 14-day no-card trial. X work and external listening are separately priced add-ons.
Does Vista Social include white-label reports for social media agency clients?
Vista Social includes white-label reports and dashboard on Scale, which costs $449 monthly or $4,310 yearly and also includes client profile connection, 70 profiles, and four users. Professional and Advanced do not list white-label reports in the published pricing comparison.
How should a small brand compare INX shared credits with Vista Social AI credits?
A small brand should compare the specific tasks rather than the credit totals because INX credits are shared across creation tools that include video models, while Vista credits support its AI assistance inside a broader social operations suite. The lower INX price is usually better value when content production is the only missing capability.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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