Vista Social Review
AI-assisted social media command center for publishing, engagement, reporting, listening, reviews, and employee advocacy
Vista Social is a broad social management suite for agencies and teams that need publishing, an inbox, reporting, reviews, and optional listening in one account. Professional starts at $99 per month, while Advanced and Scale add the collaboration and client-facing capabilities agencies are more likely to need.
Pros and cons
- Professional includes unlimited post scheduling, 15 profiles, two users, approval workflows, reporting, inbox tools, review monitoring, and 1,000 AI credits per month
- Publishing covers Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Pinterest, Threads, Reddit, Snapchat, and Tumblr from one dashboard
- The integration directory includes social networks, review sites, BI tools, help desks, media libraries, Make, Zapier, Slack, Microsoft Teams, and MCP connections
- Advanced adds custom reports, multi-stage approvals, Zapier and Make, advanced DM automations, and custom domains for Vista Page
- Scale includes white-label reports and dashboard, client profile connections, 70 profiles, four users, and up to 100,000 DM-automation contacts
- There is no low-cost self-serve tier for a solo scheduler, since published social-management pricing starts at $99 per month
- X publishing, boosting, automations, and analytics cost an additional $29 per month on every published plan
- External listening across social, web, and news starts at $75 per month rather than being included in the base subscription
- White labeling and client self-connection are reserved for Scale, which is $449 per month or $4,310 per year
- Enterprise-only items include SAML 2.0 SSO, dedicated account management, custom integrations, and customizable profile and user capacity
What is Vista Social?
Vista Social is a social media management platform that goes beyond a posting queue. Its published product set covers planning and scheduling, a social inbox, reporting, reviews, DM automations, listening, link-in-bio pages, employee advocacy, and project work. It suits a team that would otherwise piece together a scheduler, engagement tool, reporting tool, and reputation workflow.
The publishing dashboard supports Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Pinterest, Threads, Reddit, Snapchat, and Tumblr. Vista Social documents direct Instagram publishing for images, videos, Reels, Stories, and carousels with up to 10 images and videos, direct TikTok publishing for videos, images, and image carousels, and direct Facebook Page publishing for Reels, videos, images, carousels, and slideshows. Facebook Groups use reminder notifications because Meta does not permit direct Group publishing.
Vista Social is priced for a working team, not a casual one-person calendar. Professional includes 15 profiles and two users for $99 per month or $950 per year. Advanced at $199 per month adds more collaboration and integrations, while Scale at $449 per month adds 70 profiles, four users, white labeling, and client profile connection. X, external listening, and employee advocacy are paid add-ons.
Core features
Multi-network publishing, queues, and approvals
Vista Social schedules, publishes, and boosts across Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Pinterest, Threads, Reddit, Snapchat, and Tumblr. It supports bulk scheduling from spreadsheets, media, blog imports, or RSS feeds, plus profile-level queues. The published feature list includes a visual calendar, optimal send-time recommendations, post labels, extra comments, tags, and single-stage or multi-stage approval workflows.
Network-specific direct publishing
Vista Social directly publishes Instagram images, videos, Reels, Stories, and carousels with up to 10 images and videos. It also supports TikTok videos, images, and image carousels through the official TikTok API, and Facebook Page Reels, videos, images, carousels, and slideshows. Facebook Groups use reminder notifications because Meta does not permit direct Group publishing.
Unified inbox, reviews, and DM automations
The Smart Inbox combines connected networks and profiles for monitoring and replies. It includes conversation history, assignments, tags, notes, engagement actions, contact records, DM automations, and Zendesk ticket creation. Vista Social says the inbox centralizes comments, messages, mentions, and reviews from Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Reddit, Bluesky, and Google Business.
Analytics, scheduled reporting, and data connections
Vista Social provides profile, post, review, competitor, scheduled, and custom reports. Its analytics page documents social and review coverage across Facebook, Instagram, Google Business, TikTok, X, LinkedIn, Pinterest, Reddit, YouTube, Threads, Bluesky, Snapchat, Yelp, Trustpilot, TripAdvisor, and OpenTable, with PDF, CSV, and Excel exports. Scale adds white-label reporting, while the directory includes Looker Studio, Power BI, Tableau, Google Analytics, Bitly, Salesforce, and Zendesk.
AI, listening, advocacy, and workflow integrations
Professional, Advanced, Scale, and Enterprise include 1,000, 2,000, 3,500, and unlimited AI credits respectively for post and reply assistance. Published plans also list MCP, Make, Slack, Zapier, and Looker Studio. Internal-profile listening is included; cross-social, web, and news listening starts at $75 per month. Employee Advocacy is free for up to three advocates, then starts at $199 per month for 25 employees.
Pricing
| Feature | Professional $99/month or $950/year | Advanced $199/month or $1,910/year | Scale $449/month or $4,310/year | Enterprise Custom pricing |
|---|---|---|---|---|
| Included social profiles | 15 | 30 | 70 | Customizable |
| Included users | 2 | 3 | 4 | 8+ |
| Post scheduling | Unlimited | Unlimited | Unlimited | Unlimited |
| AI credits | 1,000/month | 2,000/month | 3,500/month | Unlimited |
| DM automation contacts | 10,000 | 25,000 | 100,000 | Customizable |
| Approval workflows | Single-stage | Multi-stage | Multi-stage | Multi-stage |
| White-label reports and dashboard | ✗ | ✗ | ✓ | Customizable |
| Trial | 14 days, no card required | 14 days, no card required | 14 days, no card required | Request a demo |
Who it is for
An agency that needs approval workflows, scheduled client reports, multiple profiles, inbox assignment, and a path to white-labeled delivery will get more practical value here than from a basic scheduler. Advanced is the first tier with custom reporting and Zapier or Make; Scale is the relevant tier for white labeling and client profile connection.
Teams that must answer messages, comments, and reviews alongside publishing can use the inbox, assignments, internal notes, review monitoring, and Zendesk or Salesforce connections in one workflow. That is a better fit than a calendar-only tool when social accounts are a real service channel.
A larger brand that needs publishing permissions, review stages, shared calendars, and approved employee sharing has a clear reason to evaluate Vista Social. The employee advocacy add-on supports shareable or advocacy-only posts and lets employees repost, share, like, or comment from desktop or mobile.
Verdict
Vista Social earns an 8.3 because it combines a serious publishing platform with engagement, reporting, review management, a broad integration catalog, and optional listening and advocacy. The published Professional plan is well equipped, but this is not the budget choice for a solo scheduler, and the add-ons can change the total materially. It is strongest for an agency or growing brand that will actually use the connected workflows, rather than merely schedule posts.
Frequently asked questions
How much does Vista Social cost for an agency managing client social accounts in 2026?
Vista Social lists Professional at $99 per month or $950 per year, Advanced at $199 per month or $1,910 per year, and Scale at $449 per month or $4,310 per year. Professional includes 15 profiles and two users, Advanced includes 30 profiles and three users, and Scale includes 70 profiles and four users.
What does Vista Social Advanced add for social media approvals and reporting?
Vista Social Advanced adds multi-stage approval workflows, custom reports, Zapier and Make integrations, advanced DM automations, custom Vista Page domains, and AI Training and Knowledge features beyond Professional. It includes 30 social profiles, three users, 2,000 AI credits per month, and 25,000 DM-automation contacts.
Can Vista Social directly publish Instagram Reels, TikTok videos, and Facebook posts?
Vista Social says it directly publishes Instagram Reels, TikTok videos, and Facebook Page content, including Facebook Reels, videos, images, carousels, and slideshows. Instagram supports images, videos, Reels, Stories, and carousels with up to 10 images and videos; Facebook Groups use reminder notifications rather than direct publishing.
Is social listening included with Vista Social or sold as an add-on?
Vista Social includes listening for content on a team’s own social profiles, while listening across social, web, and news starts at $75 per month. The company also lists X publishing, boosting, automations, and analytics as a separate $29-per-month add-on.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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