Loomly vs Maeve Social in 2026: Multi-client calendars vs approval routing
Loomly gives a small team a complete shared calendar, post previews, analytics, and approvals from Starter. Maeve Social is the more focused choice when client sign-off needs browser links, reusable routing rules, version differences, and ordered approval stages.
Loomly
Maeve Social- Loomly Starter includes three users, 12 social accounts, unlimited calendars, approvals, custom roles, and advanced analytics for $49 per month on annual billing.
- Maeve Social Standard costs $99 per month or $950 per year and adds internal and client approvals, client review links, shareable calendar links, and all-channel aggregate analytics.
- Maeve lets a client approve, comment, or request changes from a browser link without creating an account.
- Maeve approval rules can route content by channel, platform, post type, author, label, pillar, format, or campaign, with any, all, or in-order stages.
- Loomly Beyond includes 60 accounts, unlimited users, scheduled reports, custom branding, branded subdomains, a custom favicon, and a custom logo for $249 per month on annual billing.
- Loomly lists Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, Pinterest, Google Business Profile, and Snapchat, while Maeve says it publishes to nine supported platforms.
- Maeve lists REST API, CLI, and MCP access on all three published plans; Loomly’s public pricing page does not list a developer API.
Loomly and Maeve Social are both credible choices for agencies and in-house teams that cannot run social work from a single-person scheduler. Loomly Starter costs $49 per month on annual billing, or $588 paid yearly, and includes three users, 12 social accounts, unlimited calendars, scheduling, approvals, custom roles, and advanced analytics. Maeve Basic costs $25 monthly or $240 yearly, but client and internal approvals begin on Standard at $99 monthly or $950 yearly. Maeve’s case is not a cheaper calendar. It is its approval design: client reviewers can use a browser link without an account, while rules can route a post by channel, platform, author, label, pillar, format, or campaign and require any, all, or ordered reviewers. Choose Loomly for a broad, ready-to-buy shared social calendar. Choose Maeve Standard when approval friction, revisions, and client access are the actual reasons posts arrive late.
The tools at a glance
Loomly
Shared social calendars with post previews, approvals, publishing, engagement, analytics, and branded client delivery
Loomly is a calendar system for a team managing real brands or clients. A workspace can have a separate calendar per brand, labels for campaigns, network-shaped post previews, bulk and recurring posting, and the ability to move, duplicate, delete, or schedule content from one place. Its directory lists Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, Pinterest, Google Business Profile, and Snapchat. That makes it useful for a team balancing social publishing with local-business updates and different client rhythms.
Starter is unusually complete for a small collaborative team. At $49 per month billed yearly, paid as $588 upfront, it includes three users, 12 social accounts, unlimited calendars, scheduling, approval workflows, custom roles, advanced analytics, Slack and Microsoft Teams notifications, and content sources including Canva, Google Drive, Unsplash, and Giphy. Saved replies and conversation assignment add a light engagement layer. It provides a clear, predictable package for an agency with a manageable account count.
Beyond is the tier for more serious client delivery: 60 accounts, unlimited users, scheduled reports, custom branding, a branded subdomain, custom favicon and logo, plus stronger security controls. The price rises to $249 monthly on annual billing, so a smaller team should not treat it as an automatic upgrade. Loomly’s published listening allowance is only two uses monthly on Starter and five on Beyond, and its public pricing page does not list a developer API. It is an approval-led calendar, not a broad listening or developer platform.
| Feature | Starter $65/month, or $49/month billed yearly ($588/year) | Beyond $332/month, or $249/month billed yearly ($2,988/year) | Enterprise Custom pricing |
|---|---|---|---|
| Social accounts | 12 | 60 | 61+ |
| Users | 3 | Unlimited | Unlimited |
| Calendars | Unlimited | Unlimited | Unlimited |
| Approval workflows and custom roles | ✓ | ✓ | ✓ |
| Social listening | 2 per month | 5 per month | Custom |
| Scheduled reports | ✗ | ✓ | ✓ |
| Custom branding | ✗ | ✓ | ✓ |
Maeve Social
Social media project management for nine-platform publishing, rule-based approvals, client collaboration, analytics, and developer access
Maeve Social is built around the work before a post is published. It combines a calendar, composer, grid planner, analytics reports, inbox, and nine-platform publishing, but its strongest distinction is the approval workflow. A client reviewer can open a browser link with no account, then approve, comment, or request changes. That lowers a common barrier in agency work, where a well-designed calendar still stalls because the final approver does not want another login.
Standard is the practical approval plan at $99 monthly or $950 yearly. It adds internal and client approvals, shareable calendar links, and all-channel aggregate analytics, while Basic at $25 monthly or $240 yearly is a leaner single-operator scheduling plan. Maeve lets teams create reusable approval routes based on channel, platform, post type, author, label, pillar, format, or campaign. Each stage can require any reviewer, all reviewers, or an ordered sequence, and the product documents revision diffs, reminders, manager override, closing times, and failed-post recovery.
Maeve also lists comments and DMs, branded reports, advanced best-time-to-post insights, a REST API, CLI, MCP access, and monthly AI credits of 800, 1,500, or 3,000 by tier. Its three-day trial is short, approvals are unavailable on Basic, and the public comparison does not make every workspace and account cap equally simple to compare. Teams that need broad social listening should assess that separately. Choose Maeve because approval governance is central, not because it claims to replace every social operations category.
| Feature | Basic $25/mo or $240/year | Standard $99/mo or $950/year | Premium $199/mo or $1,900/year |
|---|---|---|---|
| Publish to nine platforms | ✓ | ✓ | ✓ |
| Social calendar and grid planner | ✓ | ✓ | ✓ |
| Internal and client approvals | ✗ | ✓ | ✓ |
| Shareable calendar links | ✗ | ✓ | ✓ |
| All-channel aggregate analytics | ✗ | ✓ | ✓ |
| AI credits per month | 800 | 1,500 | 3,000 |
| REST API, CLI, and MCP | ✓ | ✓ | ✓ |
| Free trial | 3 days | 3 days | 3 days |
Head-to-head feature comparison
| Feature | Loomly | Maeve Social |
|---|---|---|
| Published entry price | $49/month annually for Starter | $25/month Basic; $99/month Standard |
| Small-team plan | 3 users, 12 accounts, unlimited calendars | Standard adds approvals, review links, and aggregate analytics |
| Approval workflow | Starter and above with custom roles | Standard and Premium, with reusable routing rules |
| Client review without an account | Not published in reviewed profile | Yes, browser link |
| Calendar and visual planning | Calendar with network-style post previews | Calendar and grid planner |
| Networks documented | 9 listed integrations | 9 supported platforms stated |
| Analytics and reports | Advanced analytics; exports on both plans; scheduled reports on Beyond | Standard and Premium include aggregate analytics; branded reports listed |
| Custom branding | Beyond and Enterprise | Branded reports listed; plan-level surface should be verified |
| Developer access | Not listed on public pricing | REST API, CLI, and MCP on published plans |
| Listening | 2/month Starter; 5/month Beyond | Not positioned as broad listening suite |
Which should you choose?
Maeve SocialLoomlyBoth products understand that an agency calendar is a collaborative object, not a private queue. Loomly is the wider calendar package at the small-team level: three users, 12 accounts, unlimited calendars, broad integrations, approvals, and analytics on Starter. Maeve is more opinionated about the approval path itself. Its no-account client links, attribute-based routing, ordered stages, and version-aware review tools are valuable when approval status, not publishing capability, is repeatedly delaying delivery.
Bottom line
Choose Loomly Starter for a small agency or brand team that needs three users, 12 accounts, unlimited client calendars, post previews, approvals, and analytics in one predictable package. Choose Maeve Standard when a client needs to review from a browser link and when campaigns need different approval rules by platform, label, or post type. Upgrade Loomly to Beyond only when 60 accounts, unlimited users, scheduled reports, or branded workspace delivery solve a current problem. Use Maeve’s three-day trial on one live approval sequence before committing, because its value depends on whether the routing model matches the way your clients actually sign off.
Frequently asked questions
Is Loomly or Maeve Social better for an agency that needs client approval without client logins?
Maeve Social is the more specific choice because Standard and Premium let a client approve, comment, or request changes from a browser link without creating an account. Loomly includes approval workflows from Starter, but the reviewed profile does not establish the same no-account client-review mechanism.
Which tool has more flexible social media approval routing for different clients and campaigns?
Maeve Social has the more detailed documented routing model because it can match approval rules by channel, platform, post type, author, label, pillar, format, or campaign. Stages can require any reviewer, all reviewers, or a defined sequence, which is useful when different client work follows different sign-off rules.
What does Loomly Starter include for a three-person social media team?
Loomly Starter includes three users, 12 social accounts, unlimited calendars, scheduling, approval workflows, custom roles, and advanced analytics for $49 per month on annual billing, paid as $588 upfront. It also lists Slack and Microsoft Teams notifications and several content-source integrations.
Does Loomly or Maeve Social include API access for an agency workflow?
Maeve Social lists REST API, CLI, and MCP access on Basic, Standard, and Premium. Loomly’s public pricing page does not list a developer API, so a team that needs programmatic workflow access has clearer published evidence with Maeve.
Which tool is better for scheduled branded reports and a client-facing workspace?
Loomly Beyond is the clearer documented option for scheduled branded delivery because it adds scheduled reports, custom branding, a branded subdomain, custom favicon, and custom logo. Maeve lists branded reports, but its reviewed profile does not establish the same published branded-workspace package.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
Every Marketraa page follows our editorial standards.