Loomly vs Planable in 2026: social operations calendar vs collaboration-first content approval
Loomly brings publishing, engagement, analytics, and reporting into a social calendar. Planable is the stronger choice when client review and approvals must cover social and non-social content.
Loomly
Planable- Loomly Starter includes three users, 12 accounts, unlimited calendars, approval workflows, and advanced analytics.
- Planable Pro includes unlimited users, 10 pages per workspace, required approval, and public API access.
- Planable lets teams review social posts alongside blog articles, newsletters, ads, press releases, and briefs through Universal Content.
- Loomly Beyond adds scheduled reports, custom branding, and unlimited users.
- Planable Analytics and Social Inbox are paid add-ons on Basic and Pro, but included on Enterprise.
- Loomly lists saved replies and conversation assignment for engagement workflows.
Loomly and Planable both make the approval process visible, but they package it differently. Loomly Starter is $49 per month billed yearly for three users, 12 accounts, unlimited calendars, scheduling, approvals, and analytics. Planable Pro is $49 per workspace monthly with unlimited users, 10 pages, required approval, a public API, and the ability to review Universal Content alongside social posts. Loomly is the better operational choice when publishing, engagement, analytics, and reports must sit beside the calendar. Planable is the sharper collaboration choice when a client, legal reviewer, or non-social stakeholder needs to see exactly what is changing before work is approved. That difference becomes expensive when it is ignored: a team that needs a busy engagement desk should not assume Planable Pro includes it, while a team that routes newsletters and press releases through formal approval should not assume Loomly is designed for that wider review role. Choose based on where the workflow tends to stall, not on the fact that both products have a calendar.
The tools at a glance
Loomly
Social media calendar for planning, publishing, approvals, engagement, and reporting across brand or client accounts
Loomly’s Starter plan is an accessible social calendar for an actual team: three users, 12 accounts, unlimited calendars, direct publishing, approval workflows, custom roles, and advanced analytics. It gives a brand or agency a place to create calendars for clients, use labels to track campaigns, preview platform-shaped posts, and keep publishing decisions visible.
The platform lists Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, Pinterest, Google Business Profile, and Snapchat. It adds bulk and recurring posting, Slack and Microsoft Teams notifications, saved replies, conversation assignment, AI assistance, and analytics exports. That gives it more operational surface area than a pure approval product, particularly for teams that need to move from calendar through engagement and reporting.
Loomly Beyond expands to 60 accounts and unlimited users, while adding scheduled reports and a branded workspace. Its published tiers make it easy to see what changes with scale, although Planable can be cheaper for a client-review setup where unlimited reviewers matter more than inbox and report features.
| Feature | Starter $49/mo billed yearly | Beyond $249/mo billed yearly | Enterprise Custom pricing |
|---|---|---|---|
| Social accounts | 12 | 60 | 61+ |
| Users | 3 | Unlimited | Unlimited |
| Calendars | Unlimited | Unlimited | Unlimited |
| Approval workflows | ✓ | ✓ | ✓ |
| Scheduled reports | ✗ | ✓ | ✓ |
| Custom branding | ✗ | ✓ | ✓ |
Planable
Collaboration-first workspace for creating, approving, scheduling, and reporting on social and marketing content
Planable is built around the moment a draft needs a decision. A workspace contains one brand, client, or location’s pages, calendar, collaborators, campaigns, assets, and approval settings. The price is per workspace and includes unlimited users, allowing an agency to bring in clients, legal reviewers, or occasional stakeholders without buying a seat for each person.
Pro is the practical approval plan: 10 social pages, 150 created posts monthly, required approval, grid view, public API, MCP connector, Zapier, Canva, and Slack integrations. Comments, suggested edits, text annotations, guest-view links, version history, and private team drafts keep feedback next to the work rather than in a side email thread.
Planable’s key distinction is Universal Content. The same review process can include blog articles, newsletters, ads, press releases, and briefs. Its trade-off is modular social operations: Analytics and Social Inbox are paid add-ons on Basic and Pro, while social listening is another add-on. A team that needs a daily engagement desk should price those layers rather than treat the headline plan price as all-in.
| Feature | Basic $33/workspace/month | Pro $49/workspace/month | Enterprise Custom pricing |
|---|---|---|---|
| Created posts | 60/month | 150/month | Unlimited |
| Social pages | 4 | 10 | 50 |
| Users | Unlimited | Unlimited | Unlimited |
| Approval workflows | None or optional | Required available | Multi-level |
| Public API | ✗ | ✓ | ✓ |
| Analytics and Social Inbox | Paid add-ons | Paid add-ons | Included |
Head-to-head feature comparison
| Feature | Loomly | Planable |
|---|---|---|
| Pricing model | Subscription tier | Per workspace |
| Entry users | 3 | Unlimited |
| Entry accounts / pages | 12 accounts | 4 Basic; 10 Pro |
| Approvals | All tiers | Optional on Basic; required on Pro |
| Multi-level approval | Custom roles and workflows | Enterprise |
| Universal non-social content | Not published in profile | Universal Content |
| Social inbox | Saved replies and conversation assignment | Paid add-on on Basic and Pro |
| API and integrations | Slack and Microsoft Teams listed | Pro API, MCP, Zapier, Canva, Slack |
| Scheduled reports / branding | Beyond and Enterprise | Analytics reporting add-on; client branding not published in profile |
Which should you choose?
LoomlyPlanablePlanableLoomlyPlanableLoomlyLoomly is the stronger social operations workspace because its entry plan already combines a calendar, publishing, approvals, advanced analytics, and an engagement workflow. Planable is the more considered approval system, especially where a social post is only one item in a broader content-review process. Its per-workspace, unlimited-user structure changes the conversation for an agency with many occasional client or legal reviewers. The fair comparison is not feature count. It is whether social execution must happen in the same product as review, or whether review must govern several kinds of content.
Bottom line
Choose Loomly when social publishing, light engagement, analytics, and reporting need to work together in one established operating calendar. Its Starter tier is a strong fit for a compact team of three that manages up to 12 accounts. Choose Planable Pro when unlimited reviewers, required approvals, and cross-content collaboration are the source of value, then price Analytics and Social Inbox add-ons before presenting its $49 workspace price as the full operating cost. Buying Planable for inbox work or Loomly for cross-content legal review misses the point of each product.
Frequently asked questions
Is Loomly or Planable better for an agency that needs clients to approve social posts?
Planable is usually better for an agency with many client approvers because its per-workspace plans include unlimited users and Pro offers required approval. Loomly Starter also includes approvals, but limits the plan to three users.
Which tool lets a content team approve blog posts and social content together?
Planable is the better choice for approving blog posts and social content together because Universal Content supports articles, newsletters, ads, press releases, and briefs in the same collaboration workflow. Loomly’s reviewed profile centers on social calendars and social publishing.
Does Planable include the same social inbox and analytics as Loomly?
Planable offers Analytics and Social Inbox as paid add-ons on Basic and Pro, while Loomly Starter includes advanced analytics and documents saved replies and conversation assignment. Teams should price Planable’s add-ons before comparing a full social-operations setup.
Which plan has required approval workflows, Loomly or Planable?
Planable Pro includes required approval, while Loomly includes approval workflows and custom roles on its published tiers. Planable is more explicit about the optional, required, and multi-level approval boundaries by tier.
Can either tool support agency reports with custom branding?
Loomly Beyond and Enterprise support scheduled reports and custom branding, including branded workspace elements. Planable’s reviewed profile focuses on collaboration and content approval, so equivalent client branding is not established there.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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