Loomly vs PostingCat in 2026: structured social calendar vs affordable multi-workspace publishing
Loomly provides a polished approval-led calendar with engagement and a clear path to branded delivery. PostingCat costs far less for multi-workspace scheduling and API access, but external client approvals only arrive on its Agency tier.
Loomly
PostingCat- Loomly Starter includes three users, 12 accounts, unlimited calendars, approval workflows, custom roles, and advanced analytics.
- PostingCat Professional costs $12.49 per month billed annually and includes 10 channels, five workspaces, two seats, and unlimited scheduled posts.
- PostingCat Agency includes 50 channels, 25 workspaces, five seats, and external post reviews through secure no-login links.
- PostingCat Professional includes a public API allowance of 300 posts monthly and 350 requests per hour; Agency lists 2,000 posts and 2,100 requests per hour.
- Loomly Beyond adds 60 accounts, unlimited users, scheduled reports, custom branding, a branded subdomain, and a custom logo and favicon.
- PostingCat lists analytics for Facebook, LinkedIn Pages, YouTube, Pinterest, and Threads, while its scheduling list is broader.
Loomly and PostingCat are both credible ways to run client or multi-brand social calendars, yet their pricing signals different priorities. Loomly Starter is $49 per month billed yearly for three users, 12 accounts, unlimited calendars, approvals, custom roles, publishing, and advanced analytics. PostingCat Professional is $12.49 per month billed annually for 10 channels, five workspaces, two seats, unlimited scheduled posts, analytics, and a published API allowance. That is not a minor price difference, but the approval line matters: PostingCat’s secure no-login external review links sit on Agency at $50 per month billed annually, while Loomly includes approval workflows from Starter. Loomly is the safer pick for a team that needs established governance and engagement work. PostingCat is the better value for a lean operator managing several isolated workspaces who needs scheduling, drafting tools, and controlled API publishing before it needs client sign-off.
The tools at a glance
Loomly
Social media calendar for planning, publishing, approvals, engagement, and reporting across brand or client accounts
Loomly is designed around the calendar as the shared operating surface. Starter gives three users 12 social accounts, unlimited calendars, direct publishing, approval workflows, custom roles, and advanced analytics. A team can keep a calendar per client or brand, group posts with campaign labels, inspect network-shaped previews before publishing, and give each collaborator a defined place in the workflow. That makes it more than a queue for content waiting to be scheduled.
The platform lists Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, Pinterest, Google Business Profile, and Snapchat. Its supporting tools include bulk and recurring posting, best-time guidance, Slack and Microsoft Teams notifications, saved replies, conversation assignment, asset connections, and post creation tools. Those details matter for an agency because the calendar can coordinate the publishing decision and the subsequent engagement work rather than leaving the response process in another system.
Loomly Beyond brings the larger delivery layer: 60 accounts, unlimited users, scheduled reports, custom branding, a branded subdomain, custom favicon and logo, plus stronger security controls. The $249 monthly annual-billing price means it is not the obvious choice for a very small operation. Still, Loomly Starter is a better first choice than PostingCat Professional if internal approvals, custom roles, and a mature calendar workflow are non-negotiable from the start.
| Feature | Starter $49/mo billed yearly | Beyond $249/mo billed yearly | Enterprise Custom pricing |
|---|---|---|---|
| Social accounts | 12 | 60 | 61+ |
| Users | 3 | Unlimited | Unlimited |
| Calendars | Unlimited | Unlimited | Unlimited |
| Approval workflows and custom roles | ✓ | ✓ | ✓ |
| Scheduled reports | ✗ | ✓ | ✓ |
| Custom branding | ✗ | ✓ | ✓ |
PostingCat
Social publishing, client workspaces, approvals, analytics, automations, and AI drafting for agencies and small teams
PostingCat is an affordable multi-workspace publisher for agencies, creators, and small teams. Its calendar supports daily, weekly, and monthly views, drag-and-drop rescheduling, sharing links, time zones, post previews, and channel-specific settings. The published scheduler covers Instagram, TikTok, LinkedIn profiles and pages, Facebook Pages, X, YouTube, Pinterest, Dribbble, Threads, and Reddit. One post can be adapted for several networks before it joins the queue, rather than forcing a team to duplicate the draft manually.
Professional is the value tier at $12.49 per month billed annually. It includes 10 channels, five workspaces, two seats, unlimited scheduled posts at once per channel, 15GB of storage, 1,000 drafts, analytics, AI allowances, and a public API allowance of 300 posts monthly with 350 requests per hour. Workspaces keep each client’s calendar, drafts, channels, media, and approvals separate, while owner, admin, and member roles give a small team basic internal control.
Agency costs $50 per month billed annually and is the tier for a true external approval workflow: 50 channels, 25 workspaces, five seats, secure no-login review links, and larger AI and API allowances. It is important not to overstate its reporting position. The product describes PDF and CSV exports and scheduled email delivery, but automated white-label PDF reports are listed as in progress. PostingCat is compelling for cost-conscious multi-workspace publishing and API use, not for a buyer who needs an established white-label reporting promise today.
| Feature | Free $0.00 | Professional $12.49/month, billed annually | Agency $50.00/month, billed annually |
|---|---|---|---|
| Channels | 2 | 10 | 50 |
| Workspaces | 1 | 5 | 25 |
| Team seats included | 1 | 2 | 5 |
| Scheduled posts at once per channel | 10, refills anytime | Unlimited | Unlimited |
| External post reviews | ✗ | ✗ | ✓ |
| Public API posts per month | Not included | 300 | 2,000 |
Head-to-head feature comparison
| Feature | Loomly | PostingCat |
|---|---|---|
| Entry annual-billing price | $49/month | $0 Free; Professional $12.49/month |
| Entry users / seats | 3 users | 1 Free; 2 Professional |
| Entry accounts / channels | 12 accounts | 2 Free; 10 Professional |
| Workspaces or calendars | Unlimited calendars | 1 Free; 5 Professional |
| Approvals | All published tiers | Internal workflow described; external on Agency |
| External no-login review | Not published in profile | Agency secure links |
| Engagement workflow | Saved replies and conversation assignment | Analytics profile documents selected networks |
| Public API | Not published in profile | Professional and Agency |
| Branded reports | Beyond and Enterprise | Automated white-label PDF reports listed as in progress |
Which should you choose?
LoomlyPostingCatPostingCatLoomlyPostingCatLoomlyLoomly makes sense when governance is the central concern. Its Starter tier already gives a small team roles, approvals, unlimited calendars, and advanced analytics, while Beyond offers a defined path to branded reporting. PostingCat is the sharper value proposition for separate client workspaces, especially for a small agency that needs public API access and can work within its published allowances. Its Agency plan solves external review through secure links, but a buyer should not confuse that with finished white-label reporting, which the profile says is still in progress. The right choice comes down to whether the team is buying a mature approval calendar or a low-cost publishing operation with room to grow.
Bottom line
Choose Loomly Starter for a three-person team that needs approval workflows, custom roles, and 12 accounts inside a mature calendar from the beginning. Choose PostingCat Professional for affordable scheduling across five client workspaces with 10 channels and a controlled public API, then use Agency only when secure external reviews and 25 workspaces justify the $50 monthly annual-billing price. For scheduled reports, branded workspaces, and established client delivery, Loomly Beyond has clearer published capability than PostingCat today.
Frequently asked questions
Which is cheaper for a small agency scheduling posts for five client brands?
PostingCat Professional is cheaper for a small agency scheduling posts across five client workspaces because it costs $12.49 per month billed annually and includes 10 channels, five workspaces, and two seats. Loomly Starter costs $49 per month billed yearly but includes three users, 12 accounts, approvals, and custom roles.
Can clients approve social posts without creating an account in Loomly or PostingCat?
PostingCat Agency can collect client approval through secure external review links that do not require a PostingCat account. Loomly includes approval workflows across its published tiers, but the reviewed profile does not establish the same no-login external link workflow. PostingCat is the more specific fit for that exact requirement.
Does either tool offer a public API for automated social publishing?
PostingCat offers public API access on Professional and Agency, with 300 and 2,000 API posts per month respectively and published hourly request limits. The reviewed Loomly profile does not establish a public API entitlement. PostingCat is the practical choice when controlled programmatic publishing is part of the workflow.
Which tool has better white-label reporting for agency social media clients?
Loomly has the clearer documented white-label reporting route because Beyond includes scheduled reports, custom branding, branded subdomains, custom logos, and custom favicons. PostingCat supports reporting exports and says automated white-label PDF reports are in progress. An agency promising branded recurring reports should choose Loomly or verify PostingCat’s current release status directly.
Should I choose Loomly or PostingCat for a team that handles comments and messages?
Loomly is the better documented choice for a team handling comments and messages because its profile lists saved replies and conversation assignment as part of the workflow. PostingCat documents analytics and scheduling, but its profile does not establish a comparable shared engagement desk. PostingCat remains suitable if publishing and workspaces are the actual priority.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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