Maeve Social vs Sendible in 2026: approval-led publishing vs agency workspaces
Maeve Social puts client sign-off at the centre of publishing, with routing rules, version-aware stages, browser review links, and plans from $25 monthly. Sendible is an agency workspace for client separation, unlimited users, queues, reporting, and approvals.
Maeve Social
Sendible- Maeve Standard costs $99 per month and includes internal and client approvals, shareable calendar links, and all-channel aggregate analytics.
- Sendible Plus costs $99 per month, includes three workspaces and 18 profiles, and is the first plan with assignments and approvals.
- Maeve approval routes can use channel, platform, post type, author, label, pillar, format, or campaign, with any, all, or ordered reviewer stages.
- Sendible includes unlimited users on every published plan and allocates six social profiles per workspace, which suits agencies that invite clients and freelancers often.
- Maeve clients can approve, comment, or request changes from a browser link without an account; Sendible lets clients connect profiles without handing over login credentials.
- Sendible Premium at $199 per month adds custom branded reports and campaigns, while white label remains a paid add-on on Elite and Enterprise.
- Maeve lists REST API, CLI, and MCP access on all plans; Sendible’s reviewed profile emphasises agency delivery controls and does not establish the same published developer access.
Choose Maeve Social when approval friction is the thing slowing your social work down. Its Standard plan at $99 per month adds client and internal approvals, shareable calendar links, and aggregate analytics, while its routing rules can react to channel, platform, author, label, pillar, format, or campaign. That is a much more deliberate answer to messy feedback than asking clients to reply to email threads. Choose Sendible when an agency needs to run many separate client environments with a predictable capacity model. Every plan includes unlimited users, each workspace contains six profiles, and Plus at $99 per month includes three workspaces plus approvals. Sendible becomes the better reporting purchase at Premium, $199 per month, because branded reports and campaigns start there. Both can manage publishing and client review. Maeve is the sharper workflow pick; Sendible is the more established agency operating model for many workspaces, queues, users, and reports.
The tools at a glance
Maeve Social
Approval-first social publishing for agencies that need clients and teams to clear work without email chaos
Maeve Social is built around the part of content delivery that schedulers often treat as an afterthought: getting the right people to approve the right version of a post before it goes live. It combines a calendar, grid planner, comments and DMs, analytics reports, and publishing to nine supported platforms, but its reason to exist is workflow. A manager can route a post according to channel, platform, post type, author, label, pillar, format, or campaign, then require any reviewer, all reviewers, or a defined sequence of reviewers.
Standard is the meaningful agency starting point at $99 per month or $950 per year. It adds internal and client approvals, shareable calendar links, and all-channel aggregate analytics. A client can open a browser link without an account, approve, comment, or request changes, and the product documents version differences, manager override, stage reminders, closing times, and failed-post recovery. Those details are not flashy, but they are exactly what prevents a changed caption or late feedback loop from becoming a preventable publishing error.
Basic costs $25 per month or $240 per year and covers publishing, a calendar, grid planner, 800 monthly AI credits, plus REST API, CLI, and MCP access, but not approvals. Premium is $199 per month or $1,900 per year and increases monthly AI credits to 3,000. Maeve is not the obvious choice for a solo creator who just wants a cheap queue. It is a better fit for an agency willing to use its rules and stages in real client delivery, with a short three-day trial to test the actual process.
| Feature | Basic $25/mo or $240/year | Standard $99/mo or $950/year | Premium $199/mo or $1,900/year |
|---|---|---|---|
| Publish to nine platforms | ✓ | ✓ | ✓ |
| Social calendar and grid planner | ✓ | ✓ | ✓ |
| Internal and client approvals | ✗ | ✓ | ✓ |
| Shareable calendar links | ✗ | ✓ | ✓ |
| All-channel aggregate analytics | ✗ | ✓ | ✓ |
| AI credits per month | 800 | 1,500 | 3,000 |
| REST API, CLI, and MCP | ✓ | ✓ | ✓ |
Sendible
Agency social management with client workspaces, unlimited users, approvals, queues, and scheduled reporting
Sendible is designed around an agency portfolio. Every workspace is a separate home for a client, brand, or location, with its own profiles, calendar, queues, messages, reports, and settings. Each workspace gets six social profiles, while every published plan permits unlimited users. That combination matters for agencies that need to invite a client, freelancer, or approver without starting a per-seat billing conversation each time a new person joins a project.
Its publishing roster includes Instagram, Facebook, TikTok, X, LinkedIn, Google Business Profile, YouTube, WordPress, Threads, and Bluesky. Smart Queues schedule evergreen work, bulk CSV scheduling supports production work, and Client Connect allows a client to connect profiles without sharing sensitive login details. Plus costs $99 per month and includes three workspaces, 18 profiles, 30 queues, assignments, and approvals. It is the relevant Maeve comparison tier because it gives an agency its first proper multi-client workflow rather than a single starter workspace.
Premium costs $199 per month and is where Sendible becomes a reporting and campaign tool: it adds seven workspaces, 42 profiles, 70 Smart Queues, custom branded reports, campaigns, content libraries, dedicated onboarding, and an account manager. Elite costs $299 and adds advanced permissions, while white label is still a paid add-on on Elite and Enterprise. Sendible is broader than Maeve as an agency operating base, but its client review mechanics are less explicitly rule-led in the reviewed profile. Choose it for workspaces and delivery scale, not because it promises to eliminate every approval bottleneck.
| Feature | Core $35/mo | Plus $99/mo | Premium $199/mo | Elite $299/mo | Enterprise $750/mo |
|---|---|---|---|---|---|
| Workspaces | 1 | 3 | 7 | 15 | 50 |
| Social profiles | 6 | 18 | 42 | 90 | 300 |
| Users | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Smart Queues | 10 | 30 | 70 | Unlimited | Unlimited |
| Assignments and approvals | ✗ | ✓ | ✓ | ✓ | ✓ |
| Custom branded reports | ✗ | ✗ | ✓ | ✓ | ✓ |
| Campaigns | ✗ | ✗ | ✓ | ✓ | ✓ |
Head-to-head feature comparison
| Feature | Maeve Social | Sendible |
|---|---|---|
| Primary fit | Approval-led publishing workflow | Agency client workspaces and reporting |
| Published entry price | $25/mo | $35/mo |
| Relevant approval tier | Standard, $99/mo | Plus, $99/mo |
| Client review method | Browser link, no account required | Client Connect and client dashboard controls |
| Approval-routing detail | Rules by channel, platform, author, label, pillar, format, campaign, and more | Assignments and approvals documented; rule detail not published in reviewed profile |
| Workspaces at relevant tier | Not fully comparable in public plan table | 3 on Plus |
| Profiles at relevant tier | Not fully comparable in public plan table | 18 on Plus |
| User pricing | Public table does not make every cap equally comparable | Unlimited users on all plans |
| Branded reporting | Listed in wider product surface; test output | Premium and above |
| Published developer access | REST API, CLI, and MCP on all plans | Not published in reviewed profile |
Which should you choose?
Maeve SocialSendibleThese products meet in the middle at $99 per month, but they spend that money differently. Maeve Standard buys a richer approval process, with route rules and browser-based client review that makes a real difference when feedback is messy. Sendible Plus buys three agency workspaces, 18 profiles, unlimited users, queues, and a broader agency base. Neither decision is a feature-count contest. Start by asking whether the bottleneck is approval quality or account-management scale, then use the short Maeve trial or a Sendible workspace to test the answer with an actual campaign.
Bottom line
Maeve Social is the better pick for an agency that loses time chasing sign-off, needs different approval paths for different work, and wants a client to review the exact post version without creating an account. Sendible is the better pick for an agency that has many distinct client environments and needs users, profiles, queues, and reports to scale predictably. Budget Sendible Premium, not Plus, if branded reports and campaigns are client-facing requirements. Budget Maeve Standard, not Basic, if approvals are the stated reason for adopting it.
Frequently asked questions
Is Maeve Social or Sendible better for client approval workflows at a small social media agency?
Maeve Social Standard is the more specialised choice for client approval workflows because it documents routing rules, ordered stages, version differences, browser-based client links, and change requests. Sendible Plus also includes approvals, but its reviewed profile places more emphasis on workspaces, users, profiles, queues, and agency operations.
What is the real difference between Maeve Standard and Sendible Plus at $99 per month?
Maeve Standard at $99 per month adds client approvals, shareable calendar links, and aggregate analytics, while Sendible Plus at $99 per month includes three workspaces, 18 profiles, unlimited users, 30 Smart Queues, assignments, and approvals. Maeve spends the budget on workflow depth; Sendible spends it on multi-client operating capacity.
Does Sendible include branded reports on the Plus plan?
No, Sendible’s published plan table places custom branded reports on Premium and above, starting at $199 per month. Plus includes approval and three-workspace capacity, but an agency promising branded scheduled reports should price Premium rather than assume that the $99 plan covers delivery.
Can a Maeve Social client approve a post without making an account?
Yes, Maeve Social documents a browser-based client link that lets a client approve, comment, or request changes without an account. That low-friction review path is particularly useful when a client does not want another dashboard login or only needs to review a small set of posts.
Which tool is better when I need to add many client users and freelance contributors?
Sendible is the clearer documented choice when many people need access because every published plan includes unlimited users and its workspaces separate client environments. Maeve should still be considered if the primary problem is approval routing, but its public plan table does not make every account and workspace limit as easy to compare.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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