Roxhill Review
Media intelligence platform for UK and global PR with journalist database, media monitoring, and spokespeople analytics
Roxhill is the platform most commonly used by UK PR and communications teams who need a serious media database alongside monitoring and spokesperson analytics. The depth of UK press coverage and the editorial intelligence around journalist moves and beats is strong. Non-transparent pricing and the absence of an API make it a harder sell for modern communications teams that want to build integrated tech stacks, but as a standalone media relations tool for professional PR teams it is well built.
Pros and cons
- Strong UK journalist database with editorial intelligence on journalist moves, beat changes, and publication focus
- Media monitoring with smart folders for organizing coverage by campaign, client, or topic
- Spokespeople analytics lets you compare how your experts are being covered versus competitors in share-of-voice terms
- Press release distribution built into the platform rather than requiring a separate service
- Bespoke insights and board-ready reports available as a managed service layer above the self-serve tools
- Pricing is not published, requiring a demo call before you can evaluate cost against budget
- No API access, which limits the ability to pull media data into CRM systems or custom reporting tools
- Primarily UK-focused in database depth, so global programs with significant North American or APAC media targets may find gaps
- No free tier or trial, making evaluation dependent on sales engagement
- Smaller feature set for social listening and digital monitoring compared to platforms that started in that space
What is Roxhill?
Roxhill is a media intelligence platform built specifically for PR and communications professionals, with particular depth in the UK press landscape. The platform combines a journalist database with media monitoring, spokespeople analytics, and press release distribution in a single environment. Its positioning is as a complete media relations infrastructure rather than a point tool for any single part of the PR workflow.
The journalist database is the foundation of the platform. Roxhill maintains profiles on journalists across UK national, regional, and trade press, updated when journalists move between outlets, change beats, or shift editorial focus. PR teams use these profiles to identify relevant contacts, understand what a journalist has been covering recently, and time pitches around topics that are already in the journalist's editorial focus.
The spokespeople module is a differentiator that most competing platforms do not offer at the same level. It tracks how your organization's experts are covered in the media, compares their share of voice against competitor spokespeople, and surfaces which journalists are covering your industry sector who have not yet featured your experts. For communications teams accountable for building executive thought leadership, this provides measurable outcomes rather than just activity metrics.
Core features
Journalist Finder and Media Database
The core database lets you search journalists by name, outlet, topic area, and recent coverage. Profiles include contact information, a history of recent articles, editorial focus, and alerts for when a journalist changes outlet or beat. The UK press coverage is particularly detailed, with depth across nationals, regionals, trade publications, and specialist outlets that generic databases often miss.
Media Monitoring with Smart Folders
Set up monitoring queries for brand mentions, competitor coverage, topic areas, or spokespeople. Results are organized into smart folders that can be configured by client, campaign, or coverage type. Custom metrics let you define what constitutes meaningful coverage for your program rather than relying on generic engagement scores. Digest newsletters aggregate monitoring results for regular reporting without requiring manual log-in.
Spokespeople Analytics and Share of Voice
Track how individual spokespeople in your organization are being covered across media, compare their share of voice against named competitors, and identify journalists who are writing about your sector but have not quoted your experts. This turns spokesperson management from a qualitative exercise into something you can measure and report upward with actual data on coverage frequency, outlet reach, and competitive positioning.
Press Release Distribution
Send press releases directly through Roxhill to relevant journalist lists without switching to a separate distribution service. Targeting is based on the journalist database, so you can filter distribution by outlet type, beat, or location rather than sending to broad undifferentiated lists. Delivery reporting shows open and engagement metrics at the individual journalist level.
Bespoke Newsletters and Board-Ready Reports
Beyond the self-serve tools, Roxhill offers a managed insights layer where their team produces curated media briefings and board-ready reports on your coverage and competitive landscape. These are custom deliverables built on top of the platform data, useful for communications teams that need polished outputs for executive presentations without building them from scratch every reporting cycle.
Pricing
| Feature | Professional Contact for pricing | Enterprise Contact for pricing |
|---|---|---|
| Journalist database access | ✓ | ✓ |
| Media monitoring | ✓ | ✓ |
| Smart folders | ✓ | ✓ |
| Spokespeople analytics | ✓ | ✓ |
| Press release distribution | ✓ | ✓ |
| Bespoke reports (managed) | Add-on | ✓ |
| API access | ✗ | ✗ |
| White-label | ✗ | ✗ |
Who it is for
Roxhill is the natural home for PR professionals focused on UK media relations. The depth of UK journalist profiles, the editorial intelligence on beat changes and outlet moves, and the monitoring tooling are all calibrated for UK press. Teams running regular media relations programs for UK-focused clients will find the database quality noticeably higher than generic global platforms.
The spokespeople analytics module is designed for communications teams with accountability for how individual executives are positioned in the media. If you are measuring share of voice for a CEO or tracking whether specific spokespeople are getting placed in tier-one outlets, Roxhill provides the measurement infrastructure most other tools do not have.
Teams that want to consolidate journalist contact management and media coverage monitoring into a single platform benefit from Roxhill's integrated approach. The alternative is buying a media database and a monitoring tool separately, which adds cost and creates workflow friction when connecting outreach activity to coverage results.
Verdict
Roxhill is a professional-grade media intelligence platform with genuine depth in UK journalist data and a spokespeople analytics capability that sets it apart from simpler media databases. The pricing opacity is a barrier for teams trying to evaluate it against budget, and the absence of API access limits how well it integrates with broader marketing tech stacks. For UK-focused PR and communications teams running serious programs, it is among the most complete options available.
Frequently asked questions
Does Roxhill cover international media or primarily UK press?
Roxhill covers international media but its strongest database depth is in UK press, including national newspapers, regional outlets, trade publications, and consumer magazines. Global programs with heavy North American or APAC media focus may find the international coverage thinner than dedicated global platforms like Cision or Muck Rack.
Can Roxhill replace a separate media monitoring tool like Brandwatch?
For most PR and communications use cases, yes. Roxhill's monitoring covers print, online, and broadcast media with smart folder organization and digest reporting. Where it does not fully replace a dedicated social listening platform is in deep social media conversation analysis and consumer sentiment at scale. If your monitoring requirements are primarily earned media coverage, Roxhill covers them.
Is there an API for pulling Roxhill data into other systems?
No. Roxhill does not offer a public API as of mid-2026. Data export is available for coverage reports and press lists, but integration with CRM systems, reporting platforms, or custom dashboards requires manual export rather than automated data connections.
How does Roxhill handle journalist moves and contact data accuracy?
Roxhill maintains editorial intelligence tracking on journalist moves between outlets and beat changes, which is one of its distinguishing features. Contact accuracy is higher than platforms that rely purely on automated crawling because journalist profile updates are actively maintained. Media requests and alerts also notify users when a relevant journalist changes position.