Featured vs Roxhill in 2026: self-serve AI PR co-pilot vs UK enterprise media intelligence
Featured is a $0-79/month self-serve tool for inbound opportunities. Roxhill is a demo-only UK media intelligence platform with no published pricing and no free trial, built for corporate comms teams tracking spokesperson coverage.
Featured
Roxhill- Roxhill has no published pricing on either the Professional or Enterprise tier and requires a demo call before you can evaluate cost. Featured publishes all pricing openly, from free up to $79/month.
- Featured includes GEO Visibility tracking for AI-generated search appearances on every plan, including free. Roxhill has no AI visibility, AI search, or LLM-citation feature of any kind.
- Roxhill has a spokespeople analytics module tracking share of voice against named competitors. Featured has no equivalent capability; its competitor visibility watch tracks media coverage patterns, not individual spokesperson performance.
- Roxhill's journalist database depth is concentrated in UK national, regional, and trade press. Featured has no searchable journalist database at all; it surfaces inbound requests instead.
- Roxhill has no free tier and no trial of any kind. Featured has a genuine ongoing free tier with no credit card required.
- Neither tool offers a public API. Roxhill confirms no API access on either tier; Featured has none as of mid-2026.
Featured and Roxhill sit at opposite ends of the PR software market. Featured is self-serve and cheap: sign up free, prompt an AI chat for journalist requests and podcast bookings, and pay at most $79 a month if you want more daily usage. Roxhill is neither self-serve nor cheap in any visible way, pricing is not published, there is no free trial, and getting access starts with a demo call. What you get for that friction is real: a deep UK journalist database with editorial intelligence on beat changes, a spokespeople analytics module that measures share of voice against named competitors, and press release distribution built into the same platform. If your PR program is a solo effort chasing inbound opportunities, this comparison resolves quickly. If you are running corporate communications for a UK-focused organization with executives to position, it resolves the other way.
The tools at a glance
Featured
AI-powered PR co-pilot for journalist requests, podcast pitching, and media opportunity discovery
Featured is built for people who need media coverage without a research team behind them. It aggregates journalist source requests, podcast bookings, bylined article slots, and speaking opportunities into an AI chat interface, and you prompt it for what fits: "find fintech podcasts looking for guests" pulls from a live feed. Automated workflows keep the monitoring running so alerts land by Slack, SMS, or email without daily manual checks.
GEO Visibility, included on every tier down to free, tracks how your brand and expertise appear in AI-generated search responses and flags where competitors are appearing instead. This is a category Roxhill does not compete in at all, at any price.
What Featured lacks is depth on the outbound and measurement side. There is no journalist database to search directly, no spokesperson-level analytics, and no press release distribution network. It is designed to be picked up and used the same day, not evaluated over a sales cycle.
| Feature | Free $0/mo | Lite $29/mo (annual) | Pro $79/mo (annual) |
|---|---|---|---|
| Journalist request matching | Yes | Yes | Yes |
| Podcast and speaking discovery | Yes | Yes | Yes |
| GEO visibility tracking | Yes | Yes | Yes |
| Automated background workflows | Limited | Yes | Yes |
| Multi-channel alerts (Slack, SMS) | No | Yes | Yes |
| Daily AI usage | Low | 5x Free | 5x Lite |
Roxhill
Media intelligence platform for UK and global PR with journalist database, media monitoring, and spokespeople analytics
Roxhill is built around a UK journalist database that goes deeper than generic global tools, with editorial intelligence tracking when journalists move outlets, change beats, or shift editorial focus. PR teams use it to time pitches around what a journalist is already covering, which is a materially different workflow than responding to inbound requests as they appear.
The spokespeople analytics module is the clearest differentiator versus a tool like Featured. It tracks how individual executives or experts in your organization are covered in the media, compares their share of voice against named competitor spokespeople, and surfaces which journalists cover your sector but have not yet quoted your people. That turns thought-leadership positioning into something measurable rather than anecdotal, which matters for communications teams reporting results upward.
Press release distribution and media monitoring with smart folders round out the platform, along with a managed layer of bespoke newsletters and board-ready reports for teams that need polished executive deliverables. None of this is cheap or fast to access, though. Pricing is not published on either tier, there is no free trial, and there is no API for pulling data into other systems.
| Feature | Professional Contact for pricing | Enterprise Contact for pricing |
|---|---|---|
| Journalist database access | ✓ | ✓ |
| Media monitoring | ✓ | ✓ |
| Spokespeople analytics | ✓ | ✓ |
| Press release distribution | ✓ | ✓ |
| Bespoke reports (managed) | Add-on | ✓ |
| API access | ✗ | ✗ |
Head-to-head feature comparison
| Feature | Featured | Roxhill |
|---|---|---|
| Pricing transparency | Fully published (Free/$29/$79) | Not published, requires a demo |
| Free tier | Yes, real free tier | No, no free tier or trial |
| Journalist database with editorial intelligence | No, inbound requests only | Yes, UK-focused with journalist move tracking |
| Podcast/speaking opportunity discovery | Yes | No |
| Spokesperson share-of-voice analytics | No | Yes, spokespeople analytics module |
| AI-citation or AI search visibility tracking | Yes, GEO Visibility on every plan | No |
| Press release distribution | No | Yes, built into the platform |
| Media monitoring | Competitor visibility watch only | Yes, with smart folders and digests |
| API access | No | No |
| Starting price | Free (Lite $29/mo) | Contact for pricing |
Roxhill measures spokesperson coverage. Neither tool measures AI-answer coverage.
Featured's GEO Visibility tracks brand appearances in AI-generated search results on every plan, but it is a bundled feature with a daily credit cap and no API, so the data stays inside Featured's interface. Roxhill goes further on traditional media measurement, spokesperson-level share of voice against named competitors, but has no AI visibility feature at all; a placement it helps you earn is measured by the coverage itself, not by whether that coverage later gets cited in ChatGPT or Google AI Overviews. AI Peekaboo fills that specific gap: five AI engines tracked, competitive share-of-voice measurement for AI answers rather than traditional press, a read and write API on every plan from $50/month, and white-label delivery for agencies reporting to multiple clients. For a comms team already measuring spokesperson share of voice in Roxhill, extending that same discipline to AI answers is a natural next step.
Read the AI Peekaboo review →Which should you choose?
FeaturedRoxhillFeaturedRoxhillFeaturedRoxhillThese two are not competing for the same buyer. Featured is built to be self-serve from the first minute, no sales call, no negotiated contract, which fits a solo founder or a small team perfectly and a large corporate comms department poorly. Roxhill is built the opposite way, deep UK press intelligence and spokesperson measurement that a growing brand does not need and a large communications team genuinely does, gated behind a demo because the pricing likely scales with organization size and usage in a way that does not fit a public price page. The one place Featured has an edge regardless of buyer size is AI visibility tracking, which Roxhill simply has not built yet.
Bottom line
Pick Featured if you want to start immediately, keep costs under $80 a month, and get AI search visibility tracking bundled in without asking for it. Book the Roxhill demo if you run corporate communications for a UK-focused organization and need journalist database depth plus spokesperson share-of-voice measurement that a self-serve tool like Featured simply was not built to provide. Larger comms teams that want both traditional spokesperson measurement and AI-answer visibility will find neither platform complete on its own; Roxhill covers the former well, and a dedicated AI visibility tool like AI Peekaboo covers the latter.
Frequently asked questions
Why does Roxhill not publish its pricing while Featured does?
Roxhill sells to corporate communications and PR agency accounts where pricing likely scales with organization size, journalist database access, and usage, which pushes vendors toward a sales-led demo model rather than a fixed public price. Featured, by contrast, is built as a self-serve product with the same feature set across all three tiers, so publishing Free, $29, and $79 pricing openly fits its go-to-market model.
Does Roxhill track AI search visibility the way Featured does with GEO Visibility?
No, Roxhill does not offer any AI visibility, AI search, or LLM-citation tracking feature on either its Professional or Enterprise tier. Featured includes GEO Visibility, which tracks brand and expertise appearances in AI-generated search responses, on every plan including free.
Is Roxhill worth the sales process for a company outside the UK?
Roxhill is worth it mainly for organizations with meaningful UK media exposure, since its journalist database depth and editorial intelligence are concentrated in UK national, regional, and trade press. Brands running primarily North American or APAC PR programs are likely to find the international coverage thinner than dedicated global platforms, making the demo process less worthwhile.
What does Roxhill's spokespeople analytics actually measure?
Roxhill's spokespeople analytics tracks how individual executives or experts at your organization are covered in the media, compares their share of voice against named competitor spokespeople, and identifies journalists covering your sector who have not yet quoted your people. Featured has no equivalent feature at any tier; its closest capability is a general competitor visibility watch rather than individual spokesperson measurement.
Can a solo founder or small startup realistically use Roxhill?
Roxhill is a difficult fit for a solo founder or small startup mainly because of the demo-only access, unpublished pricing, and lack of any free tier or trial, all of which point to an enterprise sales process built for larger comms budgets. Featured is the more realistic starting point for that size of team, since it is free to begin and requires no sales conversation.