Muck Rack vs Roxhill in 2026: Global AI-tracking PR platform vs UK media intelligence specialist
Both are sales-led with no public pricing and no free trial. The real split is geography and one feature: Muck Rack tracks AI-generated brand mentions, Roxhill tracks spokesperson share of voice.
Muck Rack
Roxhill- Muck Rack tracks AI-generated brand mentions across ChatGPT and Gemini through Generative Pulse. Roxhill has no AI-answer monitoring feature at all.
- Roxhill has a spokespeople analytics module that compares how your executives are covered against named competitors in share-of-voice terms. Muck Rack has no equivalent spokesperson-specific measurement.
- Roxhill has no API on any tier. Muck Rack offers limited API access on Professional and full API access on Enterprise.
- Roxhill's journalist database has particular depth in UK national, regional, and trade press. Muck Rack is built for global coverage without a specific regional bias.
- Both platforms require a demo call with no public pricing and no self-serve trial, so neither can be evaluated against budget without a sales conversation first.
- Muck Rack offers white-label reporting on its Enterprise tier. Roxhill does not offer white-label delivery on any tier.
- Roxhill offers a managed service layer of bespoke newsletters and board-ready reports produced by its own team. Muck Rack's reporting is self-serve within the platform.
Muck Rack and Roxhill are the closest match in this set of comparisons: neither publishes pricing, neither offers a free trial, and both bundle a journalist database with media monitoring and press release distribution into one platform. Where they diverge is depth versus geography. Muck Rack tracks six channels of media plus AI-generated answers from ChatGPT and Gemini through Generative Pulse, and is built to serve any market. Roxhill goes deeper into UK press specifically, with editorial intelligence on journalist beat changes and outlet moves that generic global databases miss, plus a spokespeople analytics module that measures how your executives compare to named competitors in share of voice. Neither has an API, though Muck Rack offers one on higher tiers while Roxhill has none at all. If your program is UK-centric and you need to prove executive thought leadership with hard numbers, Roxhill is built for that job specifically. If you need global coverage and AI-answer tracking under one roof, Muck Rack is the broader platform.
The tools at a glance
Muck Rack
AI-powered PR platform for media monitoring, journalist outreach, and generative AI coverage tracking
Muck Rack combines three things PR teams usually manage in separate tools: real-time media monitoring across news, social, broadcast, and podcasts, a searchable journalist database with AI-generated pitch recommendations, and measurement tools that tie coverage back to business outcomes. It is aimed at in-house communications teams and agencies managing several client accounts, not solo practitioners.
The feature getting the most attention lately is Generative Pulse, which tracks how a brand is mentioned inside AI-generated answers from ChatGPT, Gemini, and similar models, alongside traditional press coverage. That puts Muck Rack ahead of most media monitoring competitors on AI search visibility, though it is worth noting Generative Pulse is an add-on at the Professional tier and only bundled in at Enterprise.
The catch is access. There is no public pricing, no free trial, and no self-serve signup: everything runs through a demo call and typically an annual contract. For a communications team with an established budget, that trade-off buys a genuinely capable, well-supported platform. For a freelancer or a small brand testing the waters, it is simply out of reach.
| Feature | Professional Contact for pricing | Enterprise Contact for pricing |
|---|---|---|
| Media monitoring | Yes | Yes |
| Journalist database | Yes | Yes |
| Generative Pulse (AI monitoring) | Add-on | Included |
| API access | Limited | Full |
| White-label reporting | No | Yes |
| Dedicated account manager | No | Yes |
Roxhill
Media intelligence platform for UK and global PR with journalist database, media monitoring, and spokespeople analytics
Roxhill is built around the same three-part structure as most media intelligence platforms, a journalist database, monitoring, and distribution, but its database depth is concentrated in UK national, regional, and trade press, with editorial intelligence that flags when a journalist changes outlet or beat. For a program that lives and dies by UK media relationships, that depth is the reason to pick Roxhill over a more generalist global database.
The differentiator most competitors do not match is spokespeople analytics: Roxhill tracks how your organization's named experts are covered, benchmarks their share of voice against competitor spokespeople, and surfaces which journalists cover your sector but have not yet quoted your people. That turns executive thought leadership from a qualitative talking point into something with an actual measurement behind it.
What you give up is reach and connectivity. Roxhill has no API, so media data has to be exported manually rather than piped into a CRM or dashboard, and its coverage outside the UK is thinner than a platform built for global reach from the start. Pricing is also undisclosed until a demo call, and there is no free tier to test the database quality first.
| Feature | Professional Contact for pricing | Enterprise Contact for pricing |
|---|---|---|
| Journalist database access | Yes | Yes |
| Media monitoring | Yes | Yes |
| Spokespeople analytics | Yes | Yes |
| Press release distribution | Yes | Yes |
| Bespoke reports (managed) | Add-on | Yes |
| API access | No | No |
Head-to-head feature comparison
| Feature | Muck Rack | Roxhill |
|---|---|---|
| Journalist database depth | Broad, global journalist database with AI pitch recommendations | UK national, regional, and trade press, with editorial intelligence |
| AI-answer brand monitoring | Yes (Generative Pulse, add-on/Enterprise) | No |
| Spokespeople / executive share-of-voice analytics | No dedicated module | Yes |
| Media monitoring (news/social/broadcast/podcast) | Yes, across all channels | Yes, print/online/broadcast (no dedicated social listening depth) |
| Press release distribution | Yes | Yes |
| Managed / bespoke reporting service | No | Yes (Add-on Professional, included Enterprise) |
| API access | Limited (Professional) / Full (Enterprise) | No, on any tier |
| White-label delivery | No (Professional) / Yes (Enterprise) | No, on any tier |
| Free tier or trial | No | No |
| Primary regional strength | Global | UK, with thinner international coverage |
| Starting price | Contact for pricing (sales-led) | Contact for pricing (sales-led) |
Considering AI Peekaboo alongside Muck Rack and Roxhill?
Muck Rack is the only one of these two tracking AI-generated brand mentions, and even there Generative Pulse is an add-on on Professional and only bundled at Enterprise. Roxhill has no AI-answer monitoring feature at all; its measurement strength is spokesperson share of voice in traditional and digital press. If tracking how your brand and executives are actually being cited inside ChatGPT, Gemini, Perplexity, and Google AI Overviews is part of the brief, AI Peekaboo covers five AI engines with a read and write API on every plan starting at $50 per month, with no demo call required. It is a purpose-built AI visibility layer that either platform here would need to sit alongside, not replace.
Read the AI Peekaboo review →Which should you choose?
RoxhillMuck RackRoxhillMuck RackMuck RackRoxhillMuck RackBoth platforms ask you to commit before you can properly evaluate them, so the deciding factor should be your actual media footprint rather than feature-by-feature scoring. Roxhill's UK depth and spokespeople analytics are genuinely differentiated for a comms team accountable for executive visibility in British press. Muck Rack's advantage is breadth: global reach, an API on higher tiers, and AI-answer tracking that Roxhill does not offer at all. A brand running a UK-only program with executive thought leadership as a stated goal gets more from Roxhill; a brand running international coverage or already worried about AI search visibility gets more from Muck Rack.
Bottom line
Book the Roxhill demo if your program is UK-centric and you need to prove spokesperson share of voice with real numbers, not just anecdotal coverage counts. Book the Muck Rack demo if your coverage needs extend beyond the UK, you want at least some API access, or AI-answer tracking is now part of your reporting requirements. Neither is a fit if you need self-serve access or a free trial before committing budget: both require a sales conversation first.
Frequently asked questions
Is Roxhill better than Muck Rack for UK PR teams specifically?
Roxhill is generally the stronger choice for UK-focused PR teams because its journalist database has particular depth across UK national, regional, and trade press, with editorial intelligence that tracks when journalists change outlet or beat. Muck Rack covers UK media too, but it is built for global reach rather than UK-specific depth, so a program with heavy North American or APAC targets may still prefer Muck Rack even for a UK-based team.
Does Roxhill have an API for exporting media data?
Roxhill does not offer a public API on either its Professional or Enterprise tier, so media data has to be exported manually for use in CRM systems or custom dashboards. Muck Rack offers limited API access on Professional and full API access on Enterprise, which is a meaningful difference for teams that want media data flowing automatically into other tools.
What is spokespeople analytics and does Muck Rack have it?
Spokespeople analytics is Roxhill's module for tracking how an organization's named experts are covered in the media, benchmarking their share of voice against competitor spokespeople, and identifying journalists covering the sector who have not yet quoted your people. Muck Rack does not have a dedicated equivalent; its measurement tools focus on connecting overall coverage to broader business metrics like traffic and leads rather than individual spokesperson performance.
Which tool tracks brand mentions in ChatGPT and other AI models?
Muck Rack tracks brand mentions inside AI-generated answers from ChatGPT, Gemini, and similar models through its Generative Pulse module, available as an add-on on Professional and included on Enterprise. Roxhill has no equivalent AI-answer monitoring feature as of mid-2026.
Do either Muck Rack or Roxhill offer a free trial before I commit to a contract?
Neither Muck Rack nor Roxhill offers a free trial or self-serve signup; both require booking a demo call and typically negotiating an annual contract before you get access. If a no-commitment starting point matters more than platform depth, a marketplace tool like Qwoted with a genuine free tier is a better fit for testing the waters.
Can Roxhill replace a dedicated social listening tool like Brandwatch?
Not fully, Roxhill's monitoring covers print, online, and broadcast media well with smart folder organization, but it has a smaller feature set for deep social media conversation analysis and consumer sentiment at scale compared to platforms built specifically for social listening. If earned media coverage is the primary monitoring need, Roxhill covers it; if social conversation volume and sentiment are the priority, a dedicated social listening tool is still worth running alongside it.