Loomly vs Sendible in 2026: team social calendar vs agency client-workspace platform
Loomly gives a small team a clear calendar, approvals, and analytics from Starter. Sendible is built for agencies that need separate workspaces, unlimited users, client access, and recurring report delivery.
Loomly
Sendible- Loomly Starter includes 12 social accounts, three users, unlimited calendars, approvals, and advanced analytics.
- Sendible includes unlimited users on every published plan and separates brands, clients, or locations into workspaces.
- Sendible Plus begins assignments and approvals, while Premium adds branded reports and campaigns.
- Loomly Beyond includes scheduled reports, custom branding, and unlimited users.
- Loomly lists nine social and location-oriented channels, including Google Business Profile and Snapchat.
- Sendible lists direct scheduling support for Instagram, Facebook, TikTok, X, LinkedIn, Google Business Profile, YouTube, WordPress, Threads, and Bluesky.
Loomly and Sendible both support publishing, approvals, engagement, and reporting. Loomly starts at $49 per month billed yearly with three users, 12 accounts, unlimited calendars, approval workflows, and analytics. Sendible Core starts at $35 monthly for one workspace and six profiles, while Plus is the first tier with assignments and approvals. The decisive question is structure: choose Loomly for a compact team calendar, or Sendible for agency and multi-location operations that require client workspaces and unlimited contributors. The distinction is that every Sendible workspace is a boundary for a client, brand, or location, whereas Loomly is most natural for a team operating shared calendars across a contained account portfolio. An agency should also compare client setup, not merely profile counts: Sendible Client Connect lets clients connect their own profiles without sharing credentials, while Loomly’s clearest advantage is a complete shared calendar at the Starter level.
The tools at a glance
Loomly
Social media calendar for planning, publishing, approvals, engagement, and reporting across brand or client accounts
Loomly makes a shared social calendar the operating center. Starter provides three users, 12 accounts, unlimited calendars, direct publishing, approval workflows, custom roles, and advanced analytics. Teams can make a calendar for each brand, preview posts in network-shaped formats, use labels for campaigns, and plan bulk or recurring posts without moving between tools.
It lists Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, Pinterest, Google Business Profile, and Snapchat. Saved replies, conversation assignment, Slack and Microsoft Teams notifications, analytics exports, and AI-assisted creation give a small social team practical operational coverage beyond the scheduling queue.
Beyond is intended for larger account portfolios and client delivery, with 60 accounts, unlimited users, scheduled reports, and custom branding. Its jump to $249 monthly billed yearly means a small agency should count users and accounts before assuming it is the natural next step.
| Feature | Starter $49/mo billed yearly | Beyond $249/mo billed yearly | Enterprise Custom pricing |
|---|---|---|---|
| Social accounts | 12 | 60 | 61+ |
| Users | 3 | Unlimited | Unlimited |
| Calendars | Unlimited | Unlimited | Unlimited |
| Approvals | ✓ | ✓ | ✓ |
| Scheduled reports | ✗ | ✓ | ✓ |
| Custom branding | ✗ | ✓ | ✓ |
Sendible
Agency social management with client workspaces, approvals, and reports
Sendible is shaped around separate client, brand, or location workspaces. Every plan includes unlimited users, so team members, freelancers, stakeholders, and client approvers can participate without the price moving per seat. Core has one workspace and six profiles, while Plus adds three workspaces, 18 profiles, assignments, and approval workflows.
Premium is the practical agency plan because it provides seven workspaces, 42 profiles, content libraries, campaigns, custom branded reports, and dedicated onboarding. Client Connect allows clients to connect profiles without sharing credentials, and client users can be restricted to their own dashboard for preview and approval. That is a more natural agency model than asking many clients to share one calendar environment.
Sendible also offers Smart Queues, bulk CSV scheduling, recurring content, Priority Inbox, and reports delivered by live link or recurring email. Priority Inbox refreshes periodically, so a high-volume response team should confirm its channel-specific real-time monitoring needs in individual feeds.
| Feature | Core $35/mo | Plus $99/mo | Premium $199/mo | Elite $299/mo | Enterprise $750/mo |
|---|---|---|---|---|---|
| Workspaces | 1 | 3 | 7 | 15 | 50 |
| Social profiles | 6 | 18 | 42 | 90 | 300 |
| Users | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Assignments and approvals | ✗ | ✓ | ✓ | ✓ | ✓ |
| Custom branded reports | ✗ | ✗ | ✓ | ✓ | ✓ |
| White label | Not listed | Not listed | Not listed | Paid add-on | Paid add-on |
Head-to-head feature comparison
| Feature | Loomly | Sendible |
|---|---|---|
| Pricing model | Subscription tier | Workspace-based plan |
| Entry users | 3 | Unlimited |
| Entry accounts / profiles | 12 accounts | 6 profiles in one workspace |
| Client workspaces | Multiple calendars | 1 to 50 by plan |
| Approvals | All published tiers | Plus and above |
| Engagement workflow | Saved replies and conversation assignment | Priority Inbox and individual feeds |
| Scheduled reports | Beyond and Enterprise | Recurring delivery available |
| Custom branding | Beyond and Enterprise | Branded reports from Premium |
| White-label option | Not published in profile | Paid add-on on Elite and Enterprise |
Which should you choose?
LoomlySendibleLoomlySendibleSendibleLoomlyLoomly is the simpler managed calendar for a contained social team. Sendible earns the extra process complexity when the business must isolate client workspaces, invite unlimited participants, and deliver recurring client reporting. A six-profile workspace is a real constraint, not a footnote, so a growing agency should map every client’s connected channels before choosing a tier. Conversely, a small in-house team should not pay for workspace architecture it will not use merely because unlimited users sound attractive. Loomly’s starter package already covers the most common shared-calendar workflow well.
Bottom line
Choose Loomly Starter for an in-house or small agency calendar with approvals, 12 accounts, three users, and advanced analytics. Move to Loomly Beyond only when its 60-account, unlimited-user, branded reporting setup has a direct purpose. Choose Sendible Plus when approvals must move through separate client workspaces, and choose Premium when branded reports and campaign reporting are part of the service. Its unlimited-user model is valuable, but count profiles and workspaces first because every workspace carries six profiles rather than an unlimited client account set.
Frequently asked questions
Is Loomly or Sendible better for an agency managing many separate social media clients?
Sendible is usually better for an agency managing separate social media clients because its workspaces isolate each client and every plan includes unlimited users. Loomly supports unlimited calendars, but its reviewed product model is less explicitly structured around client workspaces.
Which tool includes approvals at the lower entry level, Loomly or Sendible?
Loomly includes approval workflows on Starter at $49 per month billed yearly, while Sendible begins approvals on Plus at $99 per month. The best choice still depends on whether the agency needs Sendible’s workspace and unlimited-user structure.
Can Sendible and Loomly both send recurring reports to clients?
Both tools support recurring client-report workflows at higher levels, but Sendible’s report builder can send live links or recurring email while Loomly schedules reports on Beyond and Enterprise. Sendible Premium also includes custom branded reports.
Does Sendible offer white-label social media management?
Sendible lists white labeling as a paid add-on on Elite and Enterprise, covering the dashboard, domain, reports, and emails. Loomly’s reviewed profile documents custom branding on Beyond and Enterprise but does not establish the same white-label option.
Which platform has better documented real-time engagement monitoring?
Neither platform should be assumed to provide identical real-time engagement coverage across every channel. Loomly documents saved replies and conversation assignment, while Sendible says Priority Inbox refreshes periodically and directs real-time monitoring to individual social feeds.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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