Sendible vs Vista Social in 2026: workspace-led agency delivery vs profile-bundled social operations
Sendible centers agency workspaces, unlimited users, Client Connect, approvals, and reports. Vista Social bundles more profiles into each tier and extends operations into reviews, DM automation, broad network publishing, and white-label dashboards at Scale.
Sendible
Vista Social- Sendible Core costs $35 monthly for one workspace and six profiles, while all published Sendible plans include unlimited users.
- Vista Social Professional is $99 monthly or $950 annually for 15 profiles and two users, with a 14-day no-card trial.
- Sendible Plus adds assignments and approvals, and Premium adds campaigns plus custom branded reports.
- Vista Social Scale costs $449 monthly or $4,310 annually and lists 70 profiles, four users, white-label reports, and white-label dashboard access.
- Vista Smart Inbox covers connected comments, messages, mentions, and reviews, with assignments, notes, DM automations, and Zendesk ticket creation.
- Sendible Client Connect lets clients connect profiles without sharing credentials, and paid white labeling begins on Elite and Enterprise.
Sendible and Vista Social are both practical agency platforms, but they attach cost and control to different units. Sendible sells a defined number of client workspaces and profiles, then lets unlimited users collaborate within that structure. Vista starts at $99 monthly for 15 profiles and two users, then grows profile capacity, approvals, reporting, and white-label delivery through Scale. Sendible Core is $35 monthly for one workspace and six profiles, while Premium is $199 for seven workspaces, 42 profiles, campaigns, and custom branded reports. Choose Sendible when client boundaries, access, and report delivery are the central problem. Choose Vista when broader publishing coverage, reviews, DM automation, and a profile-bundled operational stack matter more.
The tools at a glance
Sendible
Agency social management for client workspaces, unlimited collaboration, approvals, and report delivery
Sendible structures client service around discrete workspaces. A workspace can represent one brand, location, or client, with its own connected profiles, publishing queue, calendar, messages, and reports. That separation is useful where an agency has to show a client only the relevant work while coordinating account managers and external contributors behind the scenes. Client Connect adds a credential-safe way for the client to establish the social connection.
The plan ladder maps cleanly to agency growth. Core includes one workspace and six profiles. Plus includes three workspaces and approval workflows. Premium grows to seven workspaces and 42 profiles, adds campaigns and custom branded reports, and is the practical tier for a recurring client reporting programme. Elite extends capacity to 15 workspaces and 90 profiles; white labeling is a paid add-on from Elite and Enterprise.
Sendible also covers Smart Queues, CSV uploads, recurring posts, tailored network content, and Priority Inbox. The profile makes an important distinction around response timing: Priority Inbox refreshes periodically, so teams needing real-time monitoring should use individual named social feeds where that is available. It is a clear agency delivery product, but not a substitute for a review-management or DM-automation stack.
| Feature | Core $35/mo | Plus $99/mo | Premium $199/mo | Elite $299/mo | Enterprise $750/mo |
|---|---|---|---|---|---|
| Workspaces | 1 | 3 | 7 | 15 | 50 |
| Social profiles | 6 | 18 | 42 | 90 | 300 |
| Users | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Assignments and approvals | ✗ | ✓ | ✓ | ✓ | ✓ |
| Custom branded reports | ✗ | ✗ | ✓ | ✓ | ✓ |
| White label | Not listed | Not listed | Not listed | Paid add-on | Paid add-on |
Vista Social
Profile-bundled social command center for publishing, engagement, reviews, reporting, listening, and agency delivery
Vista Social begins with a broader operating bundle than a basic scheduler. Professional has 15 profiles, two users, unlimited scheduling, 1,000 AI credits, a single-stage workflow, and a 14-day trial with no card. Advanced doubles the profile allowance to 30, adds multi-stage approvals, and increases the AI allocation. That makes it attractive for an agency or multi-location team that has enough active profiles to make the entry bundle useful.
The engagement layer goes beyond an ordinary inbox. Smart Inbox brings together comments, messages, mentions, and reviews from connected sources, then adds assignments, contact records, notes, DM automations, and Zendesk ticket creation. Publishing coverage includes Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Pinterest, Threads, Reddit, Snapchat, and Tumblr, while reporting covers social and review data with PDF, CSV, and Excel exports.
Buyers should read the tier boundaries and add-ons. Scale is the published step for white-label reports and dashboard access. Cross-social, web, and news listening starts at $75 monthly, and employee advocacy has separate pricing. Vista can be a more complete client-operations surface than Sendible, but its included-user count is much tighter, and the total changes if the team needs external listening or advocacy.
| Feature | Professional $99/month or $950/year | Advanced $199/month or $1,910/year | Scale $449/month or $4,310/year | Enterprise Custom pricing |
|---|---|---|---|---|
| Included profiles | 15 | 30 | 70 | Customizable |
| Included users | 2 | 3 | 4 | 8+ |
| Scheduling | Unlimited | Unlimited | Unlimited | Unlimited |
| Approval workflows | Single-stage | Multi-stage | Multi-stage | Multi-stage |
| White-label reports and dashboard | ✗ | ✗ | ✓ | Customizable |
| Trial | 14 days, no card | 14 days, no card | 14 days, no card | Request a demo |
Head-to-head feature comparison
| Feature | Sendible | Vista Social |
|---|---|---|
| Commercial unit | Workspace and profile bundle | Profile-bundled plan |
| Starting price | $35/mo | $99/mo |
| Starting profile capacity | 1 workspace, 6 profiles | 15 profiles |
| User allowance | Unlimited | 2 |
| Approval workflows | Plus and above | Single-stage at Professional; multi-stage higher tiers |
| Client profile connection | Client Connect | Scale and Enterprise |
| Inbox and reviews | Priority Inbox; periodic refresh noted | Smart Inbox with reviews, notes, DM automations, and Zendesk |
| Custom branded reports | Premium and above | Custom reporting listed |
| White-label delivery | Paid add-on on Elite and Enterprise | Scale and Enterprise |
| External listening | Not published in profile | Cross-social, web, and news listening from $75/mo |
Which should you choose?
SendibleVista SocialSendibleVista SocialSendibleVista SocialVista SocialSendible is the better client-service framework when the agency has many people contributing to each account and needs clear workspaces, Client Connect, approvals, and an affordable route to branded reports. Vista is the more expansive social operations product when the team also manages reviews, DMs, and a broad range of publishing destinations. The choice turns on whether the bottleneck is client access and collaboration, or the breadth of the daily social-care workflow.
Bottom line
Choose Sendible when unlimited users, client-separated workspaces, Client Connect, and Premium-level reporting will remove day-to-day agency friction. Choose Vista Social when 15 or more profiles, review-aware inbox work, DM automations, broad publishing coverage, and a Scale route to white-label dashboards justify its higher starting cost. Price Vista listening and advocacy separately, and do not treat Sendible branded reports as the same thing as its paid white-label add-on.
Frequently asked questions
Is Sendible or Vista Social better for an agency with many freelancers and client reviewers?
Sendible is usually better for an agency with many freelancers and client reviewers because all published plans include unlimited users, workspaces keep clients separate, and Plus adds assignments and approvals. Vista Social limits included users by tier, although it offers a broader profile bundle and social operations feature set.
Which platform is better for managing social media reviews and direct-message automation?
Vista Social is better documented for managing social media reviews and direct-message automation because Smart Inbox includes reviews, assignments, notes, contact records, DM automations, and Zendesk ticket creation. Sendible focuses its reviewed profile on workspaces, publishing queues, inbox work, approvals, and reports.
Can a client connect their accounts without sharing credentials in Sendible or Vista Social?
Sendible lets a client connect social accounts without sharing credentials through Client Connect. Vista Social lists client profile connection at Scale and Enterprise, but the reviewed profile does not describe the connection process in the same credential-specific terms.
Which plan has white-label social media reports for client delivery?
Vista Social Scale lists white-label reports and dashboard access at $449 monthly or $4,310 annually. Sendible Premium includes custom branded reports at $199 monthly, while full white labeling is a paid add-on on Elite and Enterprise, so the two delivery models should not be treated as identical.
Does Vista Social include social listening or is it an extra cost?
Vista Social includes listening for a team’s own profiles, while cross-social, web, and news listening starts at $75 monthly. Sendible’s reviewed profile does not publish comparable external listening coverage, so a listening-led buyer should verify the required scope before choosing either platform.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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