The 7 Best Alternatives to Goodie for SEO Agencies in 2026
Choose a reporting tracker or a research-to-content system for your agency's AI search work
AI Peekaboo fits agencies that want scheduled buyer questions, preserved answers, exact returned source URLs and API or Looker Studio reporting on paid subscriptions.
SE Ranking fits agencies delivering rankings, technical work and daily AI prompt tracking in one subscription, with white-label reporting as a separate Agency Pack.
Ahrefs fits analysts who already rely on its keyword, backlink and site-audit research and want Brand Radar custom prompts added to it.
Semrush fits teams that pair domain-level AI visibility research, prompt demand and sentiment analysis with the wider Semrush SEO ecosystem.
Surfer SEO fits content-led agencies that want AI Search Analytics tied to page creation, editing and optimization.
Search Atlas fits agencies that want optimization work, content publishing and white-label client delivery in one broad platform.
Otterly.AI fits small teams that want daily prompt tracking, exact cited sources and CSV exports, with unlimited workspaces from Standard.
I would try AI Peekaboo first if your SEO agency wants to replace Goodie with focused buyer-question reporting. It preserves scheduled answers and returned URLs that fit alongside existing search reports. Goodie offers monitoring, citation analysis, optimization actions, MCP and attribution features, but Core covers one brand; agency and multi-brand scope moves to Enterprise. For Generative Engine Optimization (GEO), separate the reporting job from the wider SEO workload. SE Ranking, Ahrefs, Semrush and Search Atlas provide suite options below, while the specialists fit beside your keyword, backlink and crawling tools. Judge the switch on client coverage and the reports your team needs to deliver.
Tools at a glance
About GoodieAnswer monitoring, optimization actions and agentic commerce
Visibility monitoring and deep citation analysis
Prompt research and content optimization actions
MCP access included on Core
SKU-level agentic commerce visibility on Pro
Traffic attribution and revenue attribution features on Core; detailed Agents & Crawlers Analytics on Enterprise
AI Peekaboo
Buyer-question monitoring with API reporting and evidence-linked actions
AI Peekaboo gives an SEO lead concrete answer text to discuss before assigning another optimization task. Schedule the buyer questions your client cares about, then inspect the preserved responses and exact returned source URLs beside the rankings report.
Competitor mentions, sentiment and share of voice sit in the same tracked cohort. Evidence-linked recommendations and Markdown content briefs give your writers a next step without promising results.
Paid subscriptions include a read/write REST API and Looker Studio, so reports can flow into the dashboards you already send. Choose it when evidence and reporting come first.
| Feature | Configurable monitoring From $29/mo |
|---|---|
| Pricing basis | Brands, prompts, platforms and cadence |
| Team members | Unlimited |
| REST API and Looker Studio | Included on paid subscriptions |
| White-label delivery | From $100/mo |
| Client share links | From $100/mo |
- Preserved answers with exact returned source URLs for each tracked prompt
- API and Looker Studio on active paid subscriptions, with no per-seat fees
- Competitor mentions, sentiment and share of voice in one cohort
- White-label and client share links need a monthly list price of at least $100
- Cadence is one subscription-wide setting, not per brand
- Five standard platforms; Copilot is an add-on and Claude costs extra per check
SE Ranking
SEO research and daily GEO tracking with agency reporting options
If your team already reports rankings, backlinks and audits, SE Ranking keeps AI tracking in the same place. Daily AI prompt tracking and GEO competitive research sit beside the SEO research.
The AI Results Tracker covers AI Overviews, AI Mode, Perplexity and ChatGPT. Data API and MCP are included, with API usage held to credit limits.
Client-facing white-label features come through a separately priced Agency Pack. Skip it if you need many manager seats on the entry plan.
| Feature | Core €109/mo |
|---|---|
| Daily AI prompts | 100 |
| SEO projects | 10 |
| Manager seats | 1 |
| Agency Pack | +€59/mo billed annually |
- Daily AI prompts alongside rank, keyword, backlink and website research
- Data API and MCP included, with 25,000 API credits on Core
- Optional Agency Pack for white-label reporting
- Core includes one manager seat; Growth includes three
- Agency white-label features cost extra through the Agency Pack
- API usage is credit-limited, with larger allowances priced separately
Ahrefs
Keyword and backlink research paired with Brand Radar AI visibility
Ahrefs works best when the keyword and backlink research already lives there. Brand Radar custom prompts add citations and competitor comparisons for questions you select.
The broad AI Index covers a large pre-existing prompt corpus, useful for market-level questions. It is a separate purchase from custom checks.
API, MCP and Looker Studio connections support reporting. Choose it for analyst-led work; check how quickly Claude checks consume your allowance.
| Feature | Brand Radar Custom Prompts Basic $50/mo |
|---|---|
| Custom prompt checks | 2,500/mo |
| AI Index access | Separate purchase |
| All-platform AI Index | $699/mo |
- Custom-prompt tracking with citations and competitor comparisons
- Broad AI Index across a large prompt corpus
- API, MCP and Looker Studio connections
- Custom checks and the AI Index are separate purchases
- Claude uses more checks per update than standard platforms
- Wider SEO suite subscriptions have separate prices
Semrush
AI visibility research beside the wider Semrush SEO ecosystem
Semrush suits agencies that start from market research. Domain-level AI visibility and competitor research sit beside prompt research showing topic demand and intent.
Daily custom-prompt tracking covers chosen questions, while Brand Performance adds sentiment and narrative analysis. AI readiness site audits connect findings to site work.
Base covers 25 custom prompts and one domain for Brand Performance, so a multi-client roster adds charges. Choose it for research depth per domain.
| Feature | AI Visibility Base €94.94/mo per domain |
|---|---|
| Custom prompts | 25 |
| Brand Performance domains | 1 |
| Report cadence | Varies by report type |
| SEO suite | Separate bundle |
- Prompt research with topic demand and intent
- Daily custom-prompt tracking plus sentiment and narrative analysis
- AI readiness site audits
- Base includes 25 custom prompts and one Brand Performance domain
- Custom Prompt Tracking coverage differs from broader Brand Performance reports
- Extra domains, users and reporting options can add charges
Surfer SEO
AI search analytics combined with content editing and optimization
Surfer SEO answers a content question: after you see where a brand is missing, who rewrites the page? Mention-gap and sentiment analysis connect to creation, editing and optimization.
AI Search Analytics tracks 50 prompts daily and includes five Brand Spaces, which helps organize a few client brands. Brand Knowledge adds workspace context.
The Discovery content plan has no AI prompt tracking, and API sits on Peace of Mind. Choose it when pages are the deliverable.
| Feature | AI Search Analytics €82/mo billed yearly |
|---|---|
| AI Search Analytics prompts | 50 |
| Cadence | Daily |
| Brand Spaces | 5 |
| Billing | Yearly commitment |
- Content editing and optimization alongside AI prompt monitoring
- Daily tracking of 50 prompts with five Brand Spaces
- Mention-gap and brand sentiment analysis
- Discovery has no AI prompt tracking
- Standard tracks 25 ChatGPT prompts weekly
- API is on Peace of Mind and white label is Enterprise
Search Atlas
SEO execution and content publishing with bundled AI visibility
Search Atlas is the broad option for agencies that want to execute, not only measure. Atlas Agent and OTTO SEO handle optimization, with content production and CMS publishing.
AI visibility starts on Growth with two projects and ChatGPT, Gemini and AI Mode. Pro adds Copilot, Perplexity and white-label reporting.
Execution draws on a Universal Credits budget, and Starter has no LLM Visibility. Choose it when client delivery and optimization share one platform.
| Feature | Growth, AI visibility entry $199/mo |
|---|---|
| AI visibility starts | Growth |
| Growth projects | 2 |
| Growth AI platforms | 3 |
| Pro white label | $399/mo |
- SEO execution, content production and CMS publishing
- SEO audits, keyword tracking and agency portfolio views
- White-label dashboards and reporting on Pro
- Starter has no LLM Visibility projects or queries
- Growth includes two projects and three platforms
- Execution consumes a Universal Credits budget
Otterly.AI
Daily prompt tracking, citation exports and GEO audits
Otterly.AI is the focused daily tracker. Buyer prompts run daily with exact cited sources, and CSV and raw-response exports let you build your own client reports.
Standard adds Looker Studio, API and MCP, plus unlimited workspaces, so multi-client tracking does not depend on the optional Agency Partner programme. ChatGPT ads and shopping tracking are on all plans.
Lite is one workspace with 15 prompts, so it suits a single pilot. Gemini, AI Mode and Claude are paid add-ons.
| Feature | Lite $29/mo |
|---|---|
| Prompts | 15 |
| Base AI engines | 4 |
| Cadence | Daily |
| API / Looker Studio | Standard from $189/mo |
| Gemini / AI Mode | Paid add-ons |
| Workspaces | 1 on Lite; unlimited from Standard |
- Daily prompt monitoring with exact cited sources
- CSV and raw-response exports plus GEO audits
- Unlimited workspaces from Standard
- Lite has 15 prompts and one workspace
- API and Looker Studio begin on Standard
- Gemini, AI Mode and Claude are paid add-ons
Which Goodie alternative should an SEO agency pick?
AI PeekabooSE RankingAhrefsSemrushSurfer SEOSearch AtlasOtterly.AIPick AI Peekaboo first when your agency's AI work centers on buyer-question evidence and paid-subscription API or Looker Studio reporting. Otterly.AI has preserved sources and exports too, so choose between them on workflow and plan. The wider suites address different jobs: SE Ranking, Ahrefs and Semrush for research, Surfer SEO for content, Search Atlas for execution and white-label delivery. Keep your SEO suite either way.
Frequently asked questions
Can Goodie handle several SEO agency clients on Core?
Goodie Core covers one brand, 120 prompts and five seats, so it does not suit a multi-client roster. Agency and multi-brand packages are Enterprise. Agencies with several clients should compare how each alternative organizes workspaces, projects or brands.
Which Goodie alternative gives an SEO agency white-label client reporting?
Several options offer client delivery at different plan levels. Search Atlas adds white-label reporting on Pro, SE Ranking sells an Agency Pack, AI Peekaboo offers branded client share views from a $100 monthly list price, and Surfer SEO reserves white label for Enterprise.
Is Goodie's revenue attribution a reason to stay for an SEO agency?
Goodie Core includes traffic attribution and revenue attribution features, which matter if clients want those views. Treat any mention or cited URL as evidence, not proof of a sale. If your reports center on answers and sources, compare the alternatives here.
Does Goodie replace the keyword and backlink suite an SEO agency already uses?
Goodie focuses on answer monitoring, citation analysis and optimization actions, so keep your keyword and backlink suite for those jobs. SE Ranking, Ahrefs and Semrush include broader SEO research, which makes them natural neighbors for AI tracking.
What does AI Peekaboo offer an SEO agency that Goodie Core does not require paying Enterprise for?
AI Peekaboo includes a read/write REST API and Looker Studio on active paid subscriptions, while Goodie API access is Enterprise. Peekaboo's price depends on brands, prompts, platforms and cadence, with no per-seat fees.
Should an SEO agency choose Otterly.AI or Goodie for multi-client tracking?
Otterly.AI Standard includes unlimited workspaces, and its Agency Partner programme is optional. Goodie Core is one brand, with multi-brand agency scope on Enterprise. Otterly also adds daily tracking and CSV exports; Goodie adds optimization actions and attribution features.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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