Adbeat vs Kompyte in 2026: Display ad spy tool vs AI-powered sales battlecards
One shows you where competitors buy display and native ads and what creative they are testing. The other turns 100+ signal sources into battlecards that update themselves inside Salesforce, HubSpot, and Slack.
Adbeat
Kompyte- Adbeat tracks 1000+ ad networks across 140+ countries but covers display and native advertising only, with no Google Search or social ad data.
- Kompyte monitors 100+ source types and uses AI to auto-update sales battlecards when a competitor changes pricing, features, or messaging.
- Adbeat has public self-serve pricing from $99/month for the Intro plan. Kompyte requires a sales conversation for every tier, with pricing now tied to Semrush plans.
- Kompyte connects natively to Salesforce, HubSpot, Slack, and Microsoft Teams, putting battlecards in front of reps during live deal cycles. Adbeat has no CRM or sales-tool integrations.
- Kompyte's win/loss analysis attributes competitive activity to closed and lost deals, a capability Adbeat does not offer since it has no CRM connection to draw deal data from.
- Adbeat offers white-label reporting on Professional and Enterprise plans, useful for agencies presenting ad audits under their own brand. Kompyte has no white-label option.
Adbeat and Kompyte both sit under the competitive intelligence umbrella, but they were built for different desks. Adbeat exists for media buyers who need to see which publishers a competitor is running display and native ads on, what creative they are testing, and how spend shifts over time. Kompyte exists for sales and product marketing teams who need battlecards that stay accurate without someone manually rewriting them every quarter, plus a win/loss analysis layer that ties competitive activity to actual deal outcomes. Since Kompyte was folded into Semrush in 2022, evaluating it also means evaluating whether you want to buy into the Semrush ecosystem. Adbeat stays a standalone product with public pricing you can act on today.
The tools at a glance
Adbeat
Display advertising competitive intelligence across 1000+ ad networks with ad creative, landing page, and publisher spend insights
Adbeat monitors competitor display and native advertising across more than 1000 ad networks in over 140 countries, capturing creative variations, landing pages, and estimated publisher spend. It does one job, display and native ad intelligence, at a depth generalist competitive intelligence tools do not attempt. A media buyer trying to work out which publisher is converting best for a competitor in their category can pull that answer directly instead of assembling it from scattered screenshots.
The creative library is what keeps media buyers coming back. Adbeat tracks how a competitor's ad creative changes over months, so sustained spend behind a specific offer becomes a visible pattern rather than a one-off ad you happened to see. That pattern is a genuine input for your own creative testing roadmap, not a guess dressed up as a signal.
What Adbeat does not do is anything outside paid display: no CRM integration, no sales battlecards, no win/loss data. It is a research tool for the media buying desk, not a system that pushes intelligence to sales reps. At $399/month for the Professional plan, it is a real line item, one that only pays for itself when display spend is a serious, ongoing channel.
| Feature | Free $0/month | Intro $99/month | Professional $399/month | Enterprise Custom quote |
|---|---|---|---|---|
| Ad networks covered | Very limited | 1000+ | 1000+ | 1000+ |
| Countries covered | 1-2 | 10+ | 140+ | 140+ |
| Creative library history | 30 days | 90 days | 365 days | Full history |
| Publisher intelligence | No | Yes | Yes | Yes |
| White-label reports | No | No | Yes | Yes |
| API access | No | No | Yes | Yes |
Kompyte
AI-powered competitive battlecards and automated tracking across 100+ sources, now integrated into the Semrush platform
Kompyte automates the part of competitive intelligence that most teams let slide: keeping sales battlecards current. It monitors competitor websites, pricing pages, job listings, review sites, and ad libraries across more than 100 source types, and when something changes, the relevant battlecard section updates on its own. The AI Daily Summaries condense a day's worth of competitive activity into a briefing a busy product marketer can actually read.
The Semrush acquisition in 2022 pulled Kompyte's data into a much bigger platform, adding keyword, traffic, and advertising intelligence on top of the original tracking. That is a real upgrade for existing Semrush customers, who can add Kompyte without a net-new vendor evaluation. For everyone else, it means the sales conversation is now a Semrush conversation, and there is no published price to anchor expectations before that call.
The win/loss module is the feature Adbeat has no equivalent for. By connecting to Salesforce or HubSpot, Kompyte links competitive signals from the deal period to whether the deal closed or was lost, building a dataset on which competitors show up most in losses and which objections precede them. That is intelligence sales leadership can act on directly, not just read.
| Feature | Essentials Contact for pricing | Professional Contact for pricing | Unlimited Contact for pricing |
|---|---|---|---|
| Competitors tracked | Limited | Expanded | Unlimited |
| AI battlecard automation | Yes | Yes | Yes |
| Win/loss analysis | No | Yes | Yes |
| CRM integrations | Yes | Yes | Yes |
| AI Daily Summaries | No | Yes | Yes |
| Semrush data integration | No | Yes | Yes |
Head-to-head feature comparison
| Feature | Adbeat | Kompyte |
|---|---|---|
| Primary data type | Display and native ad creative, spend, and publisher placement | AI-generated battlecards, pricing and messaging changes, win/loss data |
| Source breadth | 1000+ ad networks, 140+ countries | 100+ source types |
| Ad creative and spend tracking | Yes | No |
| CRM and sales-tool integration | No | Yes (Salesforce, HubSpot, Slack, Teams) |
| Win/loss deal attribution | No | Yes (Professional and Unlimited) |
| Structured API access | Yes (Professional and Enterprise) | No |
| White-label reporting | Yes (Professional and Enterprise) | No |
| Free tier | Yes (limited preview) | No |
| Onboarding model | Self-serve | Sales-assisted (via Semrush) |
| Starting price | $0/mo (Intro at $99/mo for real use) | Contact for pricing |
Which should you choose?
AdbeatKompyteKompyteAdbeatAdbeatKompyteThese two tools rarely compete for the same budget line because they answer different questions for different teams. Adbeat is a research tool for media buyers: it does not push anything to your CRM, it does not know what a closed-lost deal is, and it does not need to. Kompyte is a distribution system built for sales: it pulls signals from the same kind of broad web monitoring Adbeat specializes in for ads, then routes structured findings into the tools reps already use. If your competitive problem is "what are they spending on display," Adbeat wins outright. If it is "why do we keep losing deals to this competitor," Kompyte is the one with an answer.
Bottom line
Pick Adbeat if the job is understanding a competitor's display and native ad strategy in enough depth to inform your own media buying, and you want pricing you can see before you sign up. Pick Kompyte if the job is keeping sales reps armed with current, accurate positioning and connecting competitive losses to specific deal patterns, and you are prepared for a sales-led buying process that now runs through Semrush. Running both is not redundant: an agency managing paid media for clients while also supporting an in-house sales team could reasonably justify each for its own job.
Frequently asked questions
Is Kompyte worth it if my company is not already using Semrush?
Kompyte is worth evaluating on its own merits, but since the 2022 acquisition, buying it means going through Semrush sales and factoring in the broader platform cost, not just the battlecard feature. Companies not already invested in Semrush should weigh whether the automation value justifies adopting a new platform relationship rather than a single point tool.
Can Adbeat replace Kompyte for competitive intelligence on pricing and messaging?
Adbeat cannot replace Kompyte for pricing and messaging intelligence, since it only tracks display and native ad creative, publisher placement, and estimated spend. It has no visibility into a competitor's pricing page, product messaging, or hiring activity the way Kompyte does, so the two do not overlap on that data at all.
Does Adbeat integrate with Salesforce or HubSpot the way Kompyte does?
Adbeat has no CRM integrations. It is a standalone research and reporting platform for ad intelligence, with API access on Professional and Enterprise plans for pulling data into your own systems, but no native Salesforce or HubSpot connector like Kompyte offers.
How does Kompyte's win/loss analysis actually work?
Kompyte connects to your CRM to pull deal outcome data and matches it against competitive signals detected during that deal's active period, building a dataset over time showing which competitors appear most often in lost deals and which objections tend to precede a loss. The quality of this analysis depends on how consistently your sales team logs outcomes in the CRM.
Which tool has a free trial, Adbeat or Kompyte?
Adbeat has a free tier, though it is limited enough to function mainly as a preview rather than a full evaluation. Kompyte has no free trial or self-serve signup on any tier; every plan requires a sales conversation before you can access the platform.